Pacific Water

What Pacific Water does

Pacific Water, Inc. is a privately held, family-owned U.S. manufacturer of residential, commercial, and industrial water treatment equipment, founded in January 1987 by Ivan Nielsen and his sons Richard and Paul in Salt Lake City, Utah. The company designs and builds the SENTRY II series of water conditioning systems, offered in metered (Series 950, 960, 970), timeclock (Series 940), and twin alternating (Series 930) configurations with capacities from 32,000 to 70,000 grains, using microprocessor-based regeneration control to optimize salt and water usage. Beyond the core softener line, Pacific Water produces reverse osmosis systems (residential and commercial), sediment and carbon filters, mineral and brine tanks, pumps (rotary vane, booster, delivery, multi-stage high pressure), and installation accessories such as bypass valves, connection kits, fittings, and tubing, with select components sourced from third-party suppliers including Clack, Tomlinson, and John Guest.

The business generates revenue primarily through one-time hardware sales of complete water treatment systems and replacement components, supplemented by private labeling services that allow dealers to sell systems under their own brand, and by repair and maintenance work on existing installations. Distribution runs through three channels: an e-commerce storefront at pacificwaterinc.com, direct phone sales (1-801-485-6510), and a U.S. water treatment dealer network that the company is actively looking to expand. Pricing is not publicly disclosed and is quoted on request. The company is independently owned by the Nielsen family, with no outside institutional investment, operates from a single Salt Lake City headquarters, and does not disclose revenue, funding, or headcount trend data.

Name

Pacific Water

Legal name

Pacific Water Inc.

Website

https://pacificwaterinc.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Water is a family-owned U.S. manufacturer, founded in 1987 in Salt Lake City, that designs and builds the SENTRY II series of residential, commercial, and industrial water softening and filtration systems, selling through its own website, phone sales, and a U.S. dealer network.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

akta.pro secondary industries

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK), Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

Keywords

• Water softening equipment
• Water filtration systems
• Reverse osmosis systems
• Water treatment manufacturing
• Industrial water conditioning

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Water Treatment Equipment Sales: Manufacture and sale of residential, commercial, and industrial water treatment equipment including water softeners, reverse osmosis systems, filters, and components. Revenue generated from one-time product sales of equipment and systems.
2. Parts and Components: Sale of replacement parts, fittings, tubing, and components for water conditioning systems including bypass valves, connection kits, and accessories.
3. Private Labeling: Private labeling services offered on all water treatment systems, allowing dealers to sell under their own brand.
4. Repair and Maintenance Services: Performs repairs and maintenance on existing water treatment systems.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pacific Water manufactures and sells residential, commercial, and industrial water treatment equipment, centered on its SENTRY II series of microprocessor-controlled water softeners (metered, timeclock, and twin-alternating configurations). The company also produces reverse osmosis systems, sediment and carbon filters, pumps, mineral and brine tanks, fittings, and RO faucets, and offers private labeling of its systems for dealers and aftermarket repair and maintenance services.

Product overview

Pacific Water is a manufacturer of residential, commercial, and industrial water treatment equipment established in 1987. The company's product portfolio centers on the SENTRY II series water conditioning systems, which include metered (Series 950, 960, 970), timeclock (Series 940), and twin metered alternating (Series 930) water softener configurations ranging from 32,000 to 70,000 grain capacities. Supporting the core softener line are complementary product categories: comprehensive filter products (sediment, carbon block, specialty filters in various sizes), reverse osmosis systems with associated faucets, component parts (mineral tanks, brine tanks, pumps), and installation accessories (fittings, tubing, bypass valves with multiple connection types). The company also offers private labeling on all systems and provides product literature, spec sheets, and service manuals for their dealer base.

Differentiator

Problem solved

Functional benefit

Brands

• SENTRY II: SENTRY II series water conditioning systems - residential, commercial and industrial water softening systems available in various grain capacities (32,000 to 70,000 grains) with metered and timeclock regeneration options.

Products and services

• SENTRY II Series Water Softeners Family of microprocessor-controlled water conditioning systems spanning the Series 930 twin metered alternating, Series 940 timeclock, and Series 950, 960, and 970 metered configurations, with 32,000 to 70,000 grain capacities and multiple connection kit options (Pex, Shark Bite, NPT, Sweat). Sold to residential, commercial, and industrial customers through dealers and direct channels.
• Reverse Osmosis Systems Residential and commercial reverse osmosis water treatment systems offered with multiple SKUs for various flow rates and capacities.
• Water Filters Comprehensive filter portfolio including sediment filters (pleated and string wound in various micron ratings), carbon block filters (standard, EPM, lead-reducing), activated carbon-impregnated cellulose filters, and specialty filters, available in 2.5x10 and Big Blue 10/20 sizes.
• Reverse Osmosis Faucets Tomlinson-manufactured kitchen faucets for RO systems available in Contemporary Series Luxury, Designer Series Luxury, and Premium tiers, with ceramic disk elements, lever handles, multiple finishes (Chrome, Brushed Nickel, Antique Bronze, Black, White), and air gap or non-air gap configurations. NSF listed to ANSI NSF Std. 61-9 & 372.
• Pumps Rotary vane pumps, booster pumps, delivery pumps, and multi-stage high pressure pumps for water treatment applications.
• Mineral Tanks Fiberglass mineral tanks for water conditioning systems, available in various sizes.
• Brine Tanks Salt storage tanks for water softener regeneration systems.
• Fittings and Tubing John Guest fittings and tubing for water softener installation and plumbing connections.
• Bypass Valves and Connection Kits Water softener bypass valves and connection kits supporting 3/4-inch and 1-inch connections in Pex, Shark Bite, NPT, and Sweat fitting types.
• Repair and Maintenance Services Aftermarket repair and maintenance services performed on existing water treatment systems.
• Private Labeling Service Private labeling offered on all Pacific Water water treatment systems, allowing dealers and partners to sell the equipment under their own brand.

Quantifiable outcome

• Up to 50% salt savings with metered regeneration systems
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Watts Water Technologies: Public US manufacturer of water treatment, plumbing, and flow-control products serving residential, commercial, and industrial customers. Highly comparable to Pacific Water on product category (softeners, filters, RO, components), with a much broader portfolio and global footprint.
• A. O. Smith Corporation: Public US manufacturer of water heaters and water treatment equipment for residential and commercial applications. Comparable to Pacific Water on water softening and filtration product categories, but at far greater scale and with a global brand.
• Pentair: Public global water treatment company offering residential and commercial softeners, filters, and RO systems. Overlaps directly with Pacific Water's SENTRY II, RO, and filter product lines, with substantially larger scale and dealer networks.
• Culligan International: Global water treatment company best known for residential and commercial water softeners and filtration, sold through a large dealer/franchise network. Directly comparable to Pacific Water on softener product category and dealer-distribution model.
• 3M Water Filtration: Division of 3M producing residential and commercial water filtration products, including sediment and carbon filters. Overlaps with Pacific Water's filter and component lines, with much larger scale and brand.

Direct peers

• Kinetico: US manufacturer of non-electric, twin-tank water softeners and filtration systems for residential, commercial, and industrial applications. Closest direct comparable to Pacific Water on twin-tank softener technology and industrial focus.
• EcoWater Systems: US manufacturer of residential and commercial water softeners and filtration, distributed through a large authorized dealer network. Directly comparable on product, target customer, and dealer-distribution model.
• Hellenbrand: US manufacturer of water treatment equipment (softeners, filters, RO) for residential, commercial, and industrial customers, sold through dealers. Closest mid-market direct peer to Pacific Water on product mix and channel.
• Nelsen Corporation: US water treatment equipment manufacturer and distributor serving dealers with softeners, RO, filters, and components. Directly comparable to Pacific Water on product portfolio and dealer channel.

Emerging players

• iSpring Water Systems: US-based online-focused manufacturer of residential RO systems, filters, and water softener accessories. Comparable to Pacific Water on residential RO and filter product categories, with a primarily direct-to-consumer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-waters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Water