What Float Digital does

Float Digital, now operating as Neuvella, is a boutique search marketing agency founded in 2016 and headquartered in Falmouth, Cornwall, United Kingdom (legal entity: Neuvella). The company delivers SEO, Google Ads/PPC, and UX/CRO & Analytics services to a globally distributed client base, supplemented by consultancy, bespoke training, and ongoing support offerings that draw on founder Sam's psychotherapeutic background. Its core technology comprises proprietary tools layered with human expertise and a results-first methodology; the firm itself characterizes its differentiator as a novel method architecture rather than a software platform. The technology stack is search-marketing-native rather than AI-native, with no documented AI/ML components, APIs, or integrations.

The business model is bespoke professional services sold on rolling 30-day monthly contracts with no minimum commitment, priced per project scope and complexity. Go-to-market is selective and application-based: prospective clients submit enquiries and are vetted for fit, ambition, and potential impact before being accepted, with founder Sam maintaining direct involvement across strategy, execution, and delivery. Revenue streams are primarily subscription-recurring (SEO retainer, Google Ads management, UX/CRO/Analytics, ongoing support) with professional services revenue from consultancy and bespoke training. The customer base spans 500+ organizations cumulatively, including enterprise logos (Argos, Boohoo, Emirates Airlines, British Airways, Accor Hotels, Victoria's Secret, Hiscox, Crocs, Speedo, Regus, Michael Page, Manfrotto, Thorntons, Eastpak, Techno Gym, RNLI) and 20+ charities (NHS England-affiliated Health Exchange, First Light, Women Against State Pension Inequality). Average client retention exceeds five years despite the absence of long-term contractual lock-in.

Name

Float Digital

Legal name

Float Digital Marketing Ltd

Website

https://www.float-digital.com/

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Float Digital offers SEO, Content marketing, digital marketing, campaign planning, strategies, solutions and many other services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)

Keywords

• Search engine optimization
• Pay-per-click advertising
• Conversion rate optimization
• Digital marketing services
• User experience analytics

Headquarters

HQ city

Falmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - SEO Services: Search engine optimization services delivered with market-leading results, taking businesses to Page 1 dominance. Flexible 30-day rolling contracts with most clients remaining for over 5 years.
2. Google Ads Management: Flexible, no-lock-in PPC campaigns designed for aggressive ROI. Data-driven, continuously optimised campaigns delivering measurable growth from day one.
3. UX, CRO & Analytics Services: Data-driven insights, optimised user experiences, and conversion-first design services engineered to turn traffic into measurable, predictable growth.
4. Consultancy Services: SEO and performance agency consultancy for founders and leadership teams looking to grow sustainably while protecting team wellbeing.
5. Bespoke Training: Wellbeing training for startups, founders, and growing teams combining practical psychological tools with startup realities.
6. Ongoing Support: Partnership with founders and business owners navigating pressures of running and scaling a business, drawing on psychotherapeutic experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Float Digital (operating as Neuvella) is a boutique digital marketing agency delivering search engine optimization, Google Ads (PPC) management, and UX/CRO/Analytics services to market-leading brands. Engagements are structured as flexible 30-day rolling contracts aimed at taking client brands from Page 3 obscurity to Page 1 search dominance in 90 days. The agency also offers consultancy, ongoing business owner support, and bespoke wellbeing training informed by psychotherapeutic experience.

Product overview

Float Digital (now operating as Neuvella) is a digital marketing agency offering a suite of integrated services centered on search engine optimization, pay-per-click advertising, and user experience optimization. The core service trio—SEO Services, Google Ads, and UX/CRO & Analytics—works cohesively to deliver measurable, predictable growth for clients. Beyond these marketing services, the company extends its expertise through Consultancy, Ongoing Support, and Bespoke Training offerings, which apply psychotherapeutic principles to business coaching and team wellbeing. The agency operates on a deliberately selective, boutique model with flexible 30-day rolling contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search engine optimization services delivered on flexible 30-day rolling contracts, designed to take client brands to Page 1 search dominance. Hundreds of brands served with market-leading results.
• Google Ads (PPC) Pay-per-click advertising campaign management with flexible, no-lock-in structures, focused on aggressive ROI through data-driven, continuously optimised campaigns that deliver measurable growth from day one.
• UX, CRO and Analytics User experience, conversion rate optimization, and analytics services powered by data-driven insights and conversion-first design, engineered to turn traffic into measurable, predictable growth.
• Consultancy Services Consultancy for SEO and performance agency founders and leadership teams focused on sustainable growth while protecting team wellbeing, applying psychotherapeutic principles to business strategy and healthy ways of working.
• Ongoing Support Reflective partnership with founders and business owners navigating the pressures of running and scaling a business, drawing on psychotherapeutic experience to help regulate stress, avoid burnout, and improve leadership decisions.
• Bespoke Training Customized wellbeing training for startups, founders, and growing teams that combines practical psychological tools with startup realities to prevent burnout and build resilient working practices.

Quantifiable outcome

• 120% organic traffic increase, 45% direct bookings growth, 80%+ targeted keywords ranking page 1
• +3 more outcomes

Named customers24 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rise at Seven: UK-based boutique SEO and digital PR agency serving enterprise brands with a similarly selective, results-driven model and comparable service mix spanning SEO, content, and digital PR.
• Blue Array: UK SEO consultancy focused purely on technical and strategic SEO for enterprise clients, mirroring Float Digital's specialisation in search marketing and similar retained engagement model.
• Builtvisible: UK digital marketing agency offering SEO, content, and digital PR services to enterprise clients — a closely comparable boutique search-marketing peer.
• Impression: UK digital performance agency offering SEO, PPC, and CRO services to mid-market and enterprise clients — a direct peer in scope, customer type, and delivery model.
• Hallam: Nottingham-based multi-award-winning digital marketing agency providing SEO, PPC, and CRO services to UK enterprise and mid-market brands — comparable size, geography, and service mix.
• Evoluted: UK digital agency offering SEO, paid media, and CRO with a similar mid-sized, award-recognised positioning targeting growth-focused brands.
• Aira: UK digital marketing agency delivering SEO, content, and paid media services to enterprise clients, with a comparable boutique-to-mid-market profile and results-led methodology.

Broad incumbents

• Brainlabs: Larger UK-headquartered digital media agency covering paid media, SEO, and analytics with similar data-driven methodology, operating as a scaled incumbent versus Float Digital's boutique model.
• Croud: UK digital marketing agency offering paid search, SEO, and content services across enterprise clients, representing a broader-incumbent competitor with overlapping PPC and SEO capabilities.

Emerging players

• Re:signal: Boutique SEO-focused digital agency serving ecommerce and enterprise brands, comparable in size and specialisation though narrower in channel scope than Float Digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/neuvella.comms
• Xx.com/float_digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Float Digital