Team Sportia

What Team Sportia does

Team Sportia is one of Sweden's leading sports retailers, operating approximately 90 retail stores across the country and headquartered in Mölndal. Founded in 1989, the company has built a multi-decade presence in the Swedish sports retail market, serving consumers seeking sporting goods, athletic apparel, footwear, and team sports equipment. The retail format is anchored in physical stores, which enables customers to evaluate, fit, and purchase sports merchandise — categories where tactile assessment and immediate availability are typically valued by buyers.

The company's business model is a traditional multi-store retail operation, generating revenue through direct sales of sporting goods across its nationwide store footprint. With 501 to 1,000 employees, Team Sportia operates at a scale sufficient to support centralized procurement, merchandising, and store-level operations typical of a national retail chain. The product assortment and retail positioning are oriented toward Swedish consumers and the local sporting community, including team sports and individual athletic pursuits. The firm is privately held and operates as a for-profit entity.

No proprietary technology platform, digital product suite, or AI/ML capabilities were disclosed in the available source material, and the company's website was inaccessible at the time of data collection. This limits the ability to assess any omnichannel, e-commerce, or digital strategy beyond the established brick-and-mortar retail format. Given the absence of disclosed revenue, funding history, ownership structure, or strategic transactions, the company's financial profile and recent strategic direction cannot be characterized beyond its scale as a mid-sized national retail chain.

Name

Team Sportia

Website

https://teamsportia.se

Company type

Private

Founded year

1989

Headcount range

501–1,000 employees

Short description

Team Sportia is one of Sweden's leading sports retailers, operating approximately 90 stores across Sweden since 1989. The company sells sporting goods, apparel, footwear, and team sports equipment to Swedish consumers through its nationwide physical retail footprint headquartered in Mölndal.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Sporting goods retail
• Athletic apparel stores
• Team sports equipment
• Multi-brand sports retailer
• Fitness and outdoor gear

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Core offering

Team Sportia is one of Sweden's leading sports retailers, operating approximately 90 physical stores across Sweden plus an online storefront. The company sells sporting goods, athletic apparel, footwear, and team sports equipment to Swedish consumers through both its retail locations and e-commerce website at teamsportia.se. The retail chain is headquartered in Mölndal, Sweden, and was founded in 1989.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-brand sporting goods retail Retail sale of sporting goods, athletic apparel, footwear, and team sports equipment across approximately 90 stores in Sweden and online at teamsportia.se, serving Swedish individual consumers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• XXL Sport: XXL is a Scandinavian big-box sporting goods retailer operating large-format stores in Sweden, Norway, and Finland. It overlaps directly with Team Sportia on team sports equipment, footwear, and apparel, often at a more value-oriented price point.
• Stadium: Stadium is one of Sweden's largest sports retail chains, with a broad multi-category assortment and significant physical and online presence. It is the closest head-to-head competitor to Team Sportia in Swedish sports retail.
• Intersport Sweden: Intersport operates a large network of franchised sports stores in Sweden offering equipment, apparel, and footwear across team and individual sports. It directly competes with Team Sportia in the same channels and categories.

Broad incumbents

• Nike (direct/Nike.com): Nike's direct-to-consumer stores and online channel in Sweden sell a significant share of the same team-sports footwear and apparel Team Sportia stocks. As Nike expands DTC, it represents a structural channel-shift risk to multi-brand retailers.
• Decathlon: Decathlon is a global sporting goods retailer with private-label strength across team sports, fitness, and outdoor. Its expanding Swedish store footprint competes broadly with Team Sportia across nearly every sports category.
• Foot Locker: Foot Locker operates athletic footwear-led stores in Sweden and across Europe. It competes with Team Sportia primarily in athletic and team-sports footwear, often with strong exclusive product allocations.
• H&M Sport: H&M Sport is a Sweden-based global apparel retailer with an expanding sport and athleisure line. It competes with Team Sportia on price-sensitive sport apparel and accessories, though it does not specialize in hardlines equipment.

Regional players

• Addnature: Addnature is a Swedish online and physical retailer focused on outdoor, running, and training gear. It overlaps with Team Sportia in adjacent sporting goods categories, particularly running and outdoor footwear and apparel.
• Sport 1: Sport 1 is a German sports retail chain with a comparable team-sports and multi-brand assortment. While primarily Germany-focused, it is a useful European comparable for assortment, store format, and team-sports merchandising.

Emerging players

• Sportamore: Sportamore is a Sweden-based online sporting goods retailer offering apparel, footwear, and equipment. It targets the same Swedish consumer as Team Sportia but with a pure-play digital model that pressures in-store pricing and selection.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/TeamSEvent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Sportia