What Taraborelli Automobile does

Taraborelli Automobile S.A. is a privately held Argentine authorized Fiat (Stellantis) dealership that has operated continuously since 1988, delivering more than 60,000 vehicles over its history. Headquartered in the Paternal neighborhood of Buenos Aires and operating five sales branches across Buenos Aires (Caballito, Paternal, Palermo, San Miguel) and San Carlos de Bariloche, the company combines a traditional physical dealership model with online reservation and digital coordination through its website, WhatsApp, and email. Its infrastructure includes over 10,000 square meters of integrated workshop facilities and three proprietary 0km delivery centers, supported by a team of more than 400 trained collaborators.

The company's product portfolio covers 12 Fiat vehicle models across passenger cars (600 Hybrid, Argo, Mobi, Fastback, Fastback Abarth, Pulse, Pulse Abarth, Cronos) and commercial vehicles (Titano, Toro, Fiorino, Nueva Fiat Strada), sold through four channels: conventional retail, Fiat Plan savings plans (84 installments), corporate fleet sales, and selected used vehicles. Revenue is generated from new vehicle unit sales, after-sales service and programmed maintenance with Mopar-certified technicians, original parts and accessories, Fiat Plan administration and adjudication, insurance intermediation, and short- and medium-term rentals through Taraborelli Rent a Car. Financing is provided in partnership with FCA Compañía Financiera S.A., including subsidized campaigns such as 0% TNA on the Fiat Titano and UVA-indexed peso credit for the Cronos, with online reservations processed exclusively through Mercado Pago.

The customer base is primarily individual consumers in Argentina seeking access to 0km Fiat vehicles via conventional purchase, savings plans, or used trade-ins, with a secondary corporate fleet channel serving business buyers. The firm operates with no proprietary technology platform beyond its dealership and reservation systems, and its only disclosed integration is the Mercado Pago payment processor. The company is a Sociedad Anónima (public limited company) under Argentine law with no parent company, no disclosed subsidiaries, and no institutional investors named in the source material.

Name

Taraborelli Automobile

Legal name

TARABORELLI AUTOMOBILE S.A.

Website

https://taraborelli.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Taraborelli Automobile is an authorized Fiat (Stellantis) dealership in Argentina operating five branches across Buenos Aires and Bariloche, selling new and used Fiat vehicles, administering Fiat Plan savings plans, and providing after-sales service, Mopar parts, rentals, and insurance to individual and corporate customers.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Passenger Car Rental (532111)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Fiat automobile dealership
• New vehicle retail
• Vehicle financing plans
• After-sales service
• Used vehicle sales

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. New vehicle sales: Sale of new Fiat vehicles (cars and light commercial vehicles) through conventional retail, Fiat Plan savings plans, corporate sales, and used vehicle exchange. Revenue generated per unit sold.
2. After-sales service and maintenance: Maintenance, repairs, and programmed maintenance services performed by certified technicians using original parts. Revenue from labor and service operations.
3. Original parts and accessories: Sale of Mopar original parts and accessories for all FCA brands. Wide stock of spare parts and accessories to meet customer needs.
4. Fiat Plan administration: Administration of Fiat Plan (savings plan) including collection of monthly installments, organization of adjudication acts, and management of licensing and vehicle delivery processes.
5. Insurance intermediation: Vehicle insurance intermediation offering customers multiple insurance provider options for auto coverage.
6. Vehicle rental: Short and medium-term vehicle rental services through the Taraborelli Rent a Car brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Taraborelli Automobile is an official authorized Fiat dealership in Argentina that sells new Fiat passenger and light commercial vehicles, administers Fiat Plan savings plans in 84 installments, originates vehicle credit through FCA Compañía Financiera, and operates a corporate fleet sales channel. It complements vehicle sales with after-sales maintenance performed by certified Mopar technicians, original parts and accessories, insurance intermediation, short- and medium-term rentals through Taraborelli Rent a Car, and a certified pre-owned vehicle division (Usados Seleccionados).

Product overview

Taraborelli Automobile is an official Fiat dealership operating as a multi-channel automotive sales and services company. The portfolio consists of 12 vehicle models organized across passenger cars (600 Hybrid, Argo, Mobi, Fastback, Fastback Abarth, Pulse, Pulse Abarth, Cronos) and commercial vehicles (Titano, Toro, Fiorino, Nueva Fiat Strada), complemented by financing services including Fiat Plan savings plans (up to 84 installments), conventional financing, and corporate sales programs. Additional services include post-sale maintenance with certified Mopar technicians, insurance brokerage, vehicle rentals, and a selected used cars division. The company operates 5 sales branches and multiple after-sales service centers across Buenos Aires and Bariloche, serving customers through conventional, savings plan, corporate, and used vehicle channels.

Differentiator

Problem solved

Functional benefit

Products and services

• 600 Hybrid Fiat compact hybrid passenger vehicle offered for retail sale through Taraborelli's conventional and Fiat Plan savings plan channels. Targeted at Argentine retail consumers seeking fuel-efficient urban mobility.
• Argo Fiat compact hatchback positioned as an entry-level option with manual and automatic transmission variants, sold through Taraborelli in Argentina.
• Mobi Fiat entry-level city car including the Trekking variant with rugged styling and a 7-inch multimedia touchscreen, targeted at urban mobility customers in Argentina.
• Fastback Fiat's first SUV coupé for South America, sharing the Cronos platform with a descending roofline, 1.3L Turbo T270 engine producing 175 CV, Uconnect 10.1-inch multimedia system, and a 600-liter trunk. Sold through Taraborelli in Argentina.
• Fastback Abarth Abarth-branded performance variant of the Fastback with exclusive calibration, POISON mode, leather Abarth upholstery, and more aggressive styling, sold through Taraborelli.
• Pulse Fiat compact SUV available across multiple trim levels from Drive 1.3 MT to Impetus 1.0T CVT, featuring LED headlights, a 10.1-inch multimedia screen, and autonomous emergency braking.
• Pulse Abarth First Abarth-branded SUV featuring a 1.3L turbo engine calibrated to 185 CV with 270 Nm torque, sports suspension, panoramic sunroof, POISON mode, and leather Abarth upholstery.
• Cronos Fiat sedan offered in variants from LIKE 1.3 MT to PRECISION 1.3 CVT, with up to 525L trunk capacity, multiple engine and transmission options, and Apple CarPlay/Android Auto connectivity.
• Fiat Titano Fiat pickup truck available in Endurance, Freedom, and Ranch variants with 4x2 and 4x4 drivetrains, manual and automatic transmissions, and diesel engine options in higher trims.
• Toro Fiat compact pickup available in Freedom 1.3 4x2, Volcano 1.3T AT6 4x2, and Volcano 2.2TD AT9 4x4 variants with up to 1,010 kg payload capacity and advanced safety features.
• Fiorino Fiat compact van designed for urban work with 650 kg payload, 3.1 cubic meters of cargo volume, a 1.3L 99cv engine, and doors that open to 90° and 180°.
• Nueva Fiat Strada Fiat compact pickup in single and double cab configurations spanning Freedom through Ultra trim levels, with engine options from 1.3L 99cv to 1.0L Turbo 120cv and up to 600 kg payload.
• Fiat Plan (Plan de Ahorro) A savings plan (plan de ahorro) administered by Taraborelli that enables Argentine consumers to acquire new Fiat vehicles through 84 monthly installments within closed groups of 168 participants, with monthly vehicle adjudication via lottery or bidding. Taraborelli handles collection of installments, organization of adjudication acts, and management of licensing and delivery.
• Post-Venta (After-Sales Service) Maintenance and repair service performed by certified Mopar technicians using original parts, including programmed maintenance, scheduled service appointments, accessories and spare parts, and technical support. Available across multiple Taraborelli service centers in Buenos Aires and Bariloche.
• Seguros (Vehicle Insurance Brokerage) Vehicle insurance intermediation service offering customers quotes from multiple insurance providers for autos acquired through the Fiat Plan savings plan or conventional purchase. Available at the point of sale.
• Taraborelli Rent a Car (Vehicle Rental) Short- and medium-term vehicle rental service operated by Taraborelli under the Taraborelli Rent a Car brand at taraborellirentacar.com, serving both individual and business customers in Argentina.
• Usados Seleccionados (Certified Used Vehicles) Certified pre-owned vehicle division that supports both the purchase and sale of used vehicles, including trade-in valuation applied as part of payment against a new Fiat vehicle purchase.
• Ventas Corporativas (Corporate / Fleet Sales) Dedicated corporate sales channel through which Taraborelli offers fleet and business vehicle acquisitions with named account management, bulk purchasing support, and administrative handling of licensing and patent administration.

Quantifiable outcome

• Over 60,000 vehicles delivered to customers over more than 35 years of operation
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Fiat / StellantiscoreChannel Partner/ Reseller/ DistributorTaraborelli is an official authorized Fiat dealer (Concesionario Oficial) operating as part of the Stellantis/Fiat dealership network in Argentina. As an official dealer, Taraborelli sells new Fiat vehicles, offers Fiat Plan savings plans, provides authorized after-sales service, and uses genuine Fiat/Mopar parts. The relationship is exclusive within the assigned territory.
• Mopar (FCA Parts & Service)coreTechnology or IntegrationMopar is the brand for service, customer care, accessories, and original spare parts for all FCA/Stellantis brands. Taraborelli uses Mopar exclusively for all after-sales service operations, providing customers with original parts and factory-certified maintenance. Mopar provides the catalog systems, technical support, and genuine parts supply.
• Mercado PagocoreTechnology or IntegrationMercado Pago is the online payment processing platform used by Taraborelli for vehicle reservation payments through the website. Customers can pay reservations using any Mercado Pago-accepted payment method. The platform handles payment collection and, in case of cancellation, processes refunds.
• Insurance providers (multiple)minorChannel Partner/ Reseller/ DistributorTaraborelli offers vehicle insurance intermediation, connecting customers with multiple insurance companies for auto coverage. Insurance can be purchased at the point of sale as part of the vehicle acquisition process.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yacopini Motors: A long-standing authorized Fiat/Stellantis dealer group headquartered in Mendoza, Argentina, with multiple branches selling new vehicles, service, and parts. Direct competitor for Stellantis franchise volume in Argentina.
• Localiza: Latin America's largest car rental company with operations across Brazil, Argentina, and other markets. Directly comparable to Taraborelli's Rent a Car division for fleet utilization, branch economics, and digital booking models.
• Avis Argentina: Global car rental brand with a substantial Argentine footprint. Direct competitor to Taraborelli Rent a Car in short/medium-term rentals for individuals and corporate accounts.

Broad incumbents

• Lithia Motors: Largest U.S. automotive retailer with a multi-brand, multi-revenue-stream model (new/used cars, F&I, parts, service). Comparable at the operating-model level for a multi-branch dealer monetizing fixed ops and F&I alongside new vehicle sales.
• AutoNation: Large U.S. multi-brand automotive retailer with significant parts/service revenue. Useful broad incumbent for benchmarking how multi-branch dealer groups diversify revenue and leverage scale on the service side.
• Norauto Argentina: Multi-brand automotive service and maintenance chain operating in Argentina under the Mobivia group. Adjacent competitor for after-sales service, tires, and maintenance work that Taraborelli captures through its 10,000+ sqm workshop footprint.

Emerging players

• MercadoLibre Motors: Latin America's largest online vehicle marketplace, dominant in Argentina. Competes with Taraborelli's 'Usados Seleccionados' certified used vehicle division on inventory breadth and digital discovery, and increasingly for new vehicle lead generation.

Others

• Grupo SIMPA: Argentine automotive distributor and supplier group active in parts, accessories, and mobility services. Comparable as an ecosystem participant in the Argentine auto aftermarket that Taraborelli's Mopar parts business interfaces with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taraborelli Automobile