OPTICA 2000
OPTICA2000 is a chain specialized in optical and audiological products and services that works daily to improve the quality of life.
- Company typePrivate
- Founded1976
- HeadquartersMadrid, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What OPTICA 2000 does
OPTICA 2000 is a Spanish optical and audiology retail chain operating since 1976 and headquartered in Madrid, legally constituted as Grandvisión Spain Grupo Óptico, S.A.U., a wholly-owned subsidiary of global optical group GrandVision. The company serves Spanish consumers through an omnichannel model combining a nationwide footprint of physical optical stores with an integrated e-commerce platform, offering prescription eyewear, sunglasses, contact lenses, hearing aids, and — more recently — AI-enabled smart glasses and clinical services such as pediatric myopia management and free eye and hearing exams.
The core product portfolio spans ophthalmic lenses (including Essilor and Transitions partner brands), prescription and non-prescription sunglasses (Ray-Ban, Oakley, including Meta AI variants), a broad contact-lens assortment from multiple manufacturers, and the Nuance Audio hearing-in-glasses product line introduced in partnership with Qualcomm. Supporting technology includes a Virtual Try-On computer-vision tool deployed on the e-commerce platform (launched 2023) and Klarna-powered installment payment integration (2024) to broaden price-tier accessibility.
The business model is fundamentally retail: revenue is generated through direct consumer sales of optical products, hearing aids, and adjacent accessories across physical stores and online, supplemented by free diagnostic services (eye exams, hearing tests) that function as customer-acquisition and conversion levers rather than standalone revenue lines. Premium brand partnerships (Ray-Ban, Oakley, Meta, Essilor, Transitions) and exclusive designations (certified Ray-Ban retailer) anchor the assortment strategy, while the GrandVision parent provides procurement scale and supplier negotiating leverage. No revenue or GMV figures are publicly disclosed in the available input.
OPTICA 2000 firmographics
Firmographics- Name
- OPTICA 2000
- Legal name
- Grandvisión Spain Grupo Óptico, S.A.U.
- Website
- https://www.optica2000.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- OPTICA2000 is a chain specialized in optical and audiological products and services that works daily to improve the quality of life.
- Ownership category
- akta.pro rank
OPTICA 2000 industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where OPTICA 2000 is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
OPTICA 2000 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Sunglasses, Prescription Glasses & Hearing Aids: Retail sales of sunglasses, prescription glasses (monturas), and hearing aids across owned physical stores and the e-commerce platform. Products are sold as one-time purchases with occasional promotional discounts.
- Product Sales - Contact Lenses: Sales of contact lenses across multiple types: daily, bi-weekly, and monthly disposables, including colored and fantasy lenses. Contact lenses are sold in packs at fixed unit prices, with subscription-like recurring purchase patterns as customers reorder consumable supplies.
- Eye & Hearing Health Services: Free and paid eye examination (revisión visual) and hearing screening services offered at physical store locations. Services drive product sales of glasses, lenses, and hearing solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Contact lenses - Clear Color 1 Day Fantasy |
| Unit Pricing | Pay-as-you-go | Contact lenses - Air Optix Colors Monthly |
| Unit Pricing | Pay-as-you-go | Contact lenses - FreshLook OneDay Colors |
| Freemium | Pay-as-you-go | Newsletter discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
OPTICA 2000 product offering
Product offeringCore offering
OPTICA 2000 is an optical and audiology retail chain in Spain that sells prescription glasses, sunglasses, contact lenses, AI smart glasses (Ray-Ban Meta and Oakley Meta), and hearing aids through its own network of physical stores and direct e-commerce website. The company also provides free professional eye examinations, hearing screenings, and lens fitting services at its physical locations, with online appointment booking.
Product overview
OPTICA 2000 is an optical retail company offering a comprehensive eyewear portfolio consisting of core products (sunglasses, prescription glasses, contact lenses, AI smart glasses, and hearing/audio solutions) along with specialized sub-products and add-ons. The company operates both physical stores and e-commerce platform, providing virtual try-on technology for online purchases. Brands include Ray-Ban, Oakley, Prada, Versace, Dolce & Gabbana, and others. The product range spans from traditional eyewear to AI-powered smart glasses (Ray-Ban Meta, Oakley Meta), color and fantasy contact lenses, Ortho-K overnight lenses for myopia control, and integrated hearing solutions (Nuance Audio).
Differentiator
Problem solved
Functional benefit
Brands
- Nuance Audio: Hearing solution integrated into glasses for better hearing in noisy environments
- Nuance
Products and services
- Sunglasses (Gafas de Sol) Designer and brand-name sunglasses including polarized, sport, and virtual try-on options for men, women, and children. Carries Ray-Ban, Oakley, Prada, Versace, Dolce & Gabbana, Arnette, Vogue, Persol, and Michael Kors.
- Prescription Glasses (Gafas Graduadas) Prescription eyeglass frames with lens options including Transitions and Stellest lenses. Available with virtual try-on capability and prescription lens customization, in men's, women's, and children's ranges.
- Contact Lenses (Lentillas) Wide range of contact lenses: daily, bi-weekly, and monthly disposables; spherical (myopia/hyperopia), toric (astigmatism), multifocal/progressive, and color/fantasy. Brands include Acuvue, Air Optix, Biofinity, Soflens, Dailies, Total 30, Biotrue, Eyexpert, Precision, and FreshLook.
- AI Glasses (Gafas con IA) Smart glasses with AI capabilities including Ray-Ban Meta and Oakley Meta. Features photo/video capture, music streaming, phone calls, and integrated Meta AI assistance. Available with prescription lenses.
- Hearing Aids / Audio Solutions (Audiología) Hearing health services including free hearing tests and Nuance Audio - a hearing solution integrated into glasses for improved hearing in noisy environments. Includes traditional invisible hearing aids and the innovative glasses-integrated Nuance Audio system.
- Eye and Hearing Examination Services (Revisión Visual y Auditiva) Professional eye examinations (revisión visual) and free hearing screenings offered at physical store locations, with online appointment booking. Services drive cross-sell of prescription glasses, contact lenses, and hearing aids.
- Ortho-K Lenses (Ortoqueratología) Orthokeratology overnight contact lenses that reshape the cornea during sleep, providing temporary vision correction during the day without glasses or contacts. Also used to slow myopia progression in children.
- Color Contact Lenses (Lentillas de Colores) Colored contact lenses for cosmetic and corrective purposes. Includes daily and monthly options in various colors. Brands include FreshLook OneDay Colors, Air Optix Colors, and Clear Color fantasy lenses.
- Transitions Photochromic Lenses Photochromic lenses by Transitions (Essilor) that darken in sunlight and clear indoors, providing convenient vision correction with light adaptation. Sold as an upgrade option on prescription glasses.
- Essilor Stellest Lenses Essilor Stellest lenses designed to slow myopia progression in children, positioned as an advanced myopia management solution within OPTICA 2000's pediatric eye care services.
Companies that use OPTICA 2000
Customer profileSegments5 records
Ideal customer profiles5 records
OPTICA 2000 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature1 record
OPTICA 2000 partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Ray-Ban MetacoreOPTICA 2000 is an official Ray-Ban certified store and sells Ray-Ban Meta AI smart glasses. The company offers product demonstrations (demo appointments) for Ray-Ban Meta at physical stores, and the glasses are available with prescription lenses. Ray-Ban Meta features a camera, built-in audio, calls, and integrated AI functionality.
- Oakley MetacoreOPTICA 2000 sells Oakley Meta AI smart glasses (HTSN and Vanguard models) featuring integrated Meta AI, audio, and camera capabilities. The company offers product demonstrations at physical stores. These represent the company's entry into AI-powered sports and lifestyle eyewear.
- Meta (Facebook)coreOPTICA 2000 is a certified Meta partner selling Ray-Ban Meta and Oakley Meta smart glasses. Meta's AI platform powers the smart glasses sold at OPTICA 2000 locations.
- Nuance Audio (Nuance Communications / Qualcomm)coreOPTICA 2000 offers Nuance Audio — hearing aids integrated directly into eyeglass frames. This is a proprietary hearing solution that allows users to hear better in noisy environments using audio processing technology embedded in the glasses, eliminating the need for a separate hearing device.
- Acuvue (Johnson & Johnson Vision)minorOPTICA 2000 resells Acuvue brand contact lenses, including daily, bi-weekly, and monthly options for myopia, hyperopia, astigmatism, and presbyopia correction.
- Air Optix (Alcon)minorOPTICA 2000 sells Air Optix brand contact lenses, including Air Optix Colors (monthly colored lenses) and Air Optix Aqua. Multiple color variants are available including azul, verde gema, gris, verde, gris acero, azul brillante, and miel.
- Biofinity (CooperVision)minorOPTICA 2000 resells Biofinity contact lenses, a silicone hydrogel monthly lens brand known for high oxygen permeability and comfort.
- Dailies (Alcon)minorOPTICA 2000 resells Dailies brand daily disposable contact lenses by Alcon, available in multiple variants including Daily All Day Comfort and Dailies Aqua.
- FreshLook (Alcon)minorOPTICA 2000 sells FreshLook COLORBLENDS and FreshLook OneDay Colors colored contact lenses in various colors including blue, green, gray, amber, and hazel. FreshLook OneDay Colors are available in packs of 10 daily disposable lenses.
- Precision (Coopervision)minorOPTICA 2000 resells Precision contact lenses, a brand available through the company's contact lens portfolio.
- Total 30 (Alcon)minorOPTICA 2000 resells Total 30 contact lenses by Alcon, a monthly silicone hydrogel lens marketed for exceptional comfort and water gradient technology.
- Biotrue (Bausch + Lomb)minorOPTICA 2000 resells Biotrue brand contact lenses and lens care products by Bausch + Lomb, known for their hydration technology mimicking the eye's natural tear film.
- Eyexpert (CooperVision)minorOPTICA 2000 resells Eyexpert contact lenses, a CooperVision brand, as part of its diverse contact lens portfolio.
- Soflens (Bausch + Lomb)minorOPTICA 2000 resells Soflens contact lenses by Bausch + Lomb, a well-known brand of soft contact lenses for daily and extended wear.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
OPTICA 2000 competitors and assessment
Company assessmentDirect peers
- Multiópticas: One of Spain's largest optical retail chains with a nationwide store network, comprehensive product portfolio, and in-store optometry services. Directly comparable to OPTICA 2000 on geography, customer base, business model, and product mix.
- General Óptica: Major Spanish optical retail chain offering prescription eyewear, sunglasses, contact lenses, and hearing solutions with both physical stores and an online platform. Comparable to OPTICA 2000 in product scope, omnichannel structure, and target customer.
- Alain Afflelou: Spanish optical chain (part of the broader French Afflelou group) operating physical stores with prescription eyewear, sunglasses, contact lenses, and audiology services. Direct competitor in the Spanish market with similar product portfolio and service model.
- Federópticos: Spanish optical cooperative with an extensive nationwide network of independent affiliated optical stores. Competes directly with OPTICA 2000 in Spain on prescription eyewear, contact lenses, and optometry services.
Regional players
- Specsavers: European optical retail giant with a growing presence in Spain, offering prescription glasses, contact lenses, and audiology services in a clinic-store hybrid format. Comparable business model and product mix, though headquartered in the UK and operating across multiple European markets.
Emerging players
- Mister Spex: European online optical retailer with operations in Spain, specializing in direct-to-consumer prescription eyewear, sunglasses, and contact lenses. Competes primarily in the e-commerce channel against OPTICA 2000's online platform for re-orders and price-sensitive customers.
- Vision Direct (now Vision Marché): Online retailer of contact lenses and optical products serving Spain and other European markets. Direct competitor to OPTICA 2000's contact lens e-commerce business, particularly for repeat-purchase consumables.
- Warby Parker: US digital-native eyewear retailer with growing international ambitions, offering prescription glasses, sunglasses, and contact lenses via online and physical stores. Representative of the online-direct optical model that pressures traditional Spanish chains on price and convenience.
Broad incumbents
- EssilorLuxottica: Global eyewear conglomerate that owns GrandVision (OPTICA 2000's parent) and key supplier brands (Ray-Ban, Oakley, Transitions, Stellest, Nuance). Relevant as the vertically integrated incumbent shaping supply, pricing, and competitive dynamics across the entire Spanish optical retail value chain.
- LensCrafters: Large US optical retail chain owned by EssilorLuxottica operating a comparable clinic-in-store model with prescription eyewear, contact lenses, and sunglass offerings. Useful peer for benchmarking omnichannel optical retail at scale within the same corporate family.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OPTICA 2000 social profiles
Digital presenceOPTICA 2000 compliance and trust
Trust signalCompliance4 records
OPTICA 2000 financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPTICA 2000 leadership team
Management profileNumber of profiles
OPTICA 2000 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPTICA 2000 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPTICA 2000
What does OPTICA 2000 do?
OPTICA 2000 is an optical and audiology retail chain in Spain that sells prescription glasses, sunglasses, contact lenses, AI smart glasses (Ray-Ban Meta and Oakley Meta), and hearing aids through its own network of physical stores and direct e-commerce website. The company also provides free professional eye examinations, hearing screenings, and lens fitting services at its physical locations, with online appointment booking.
Is OPTICA 2000 a public or private company?
OPTICA 2000 is a private company. It is classified as corporate owned and is currently operating.
When was OPTICA 2000 founded?
OPTICA 2000 was founded in 1976. It employs 501 to 1,000 people.
Where is OPTICA 2000 based?
OPTICA 2000 is headquartered in Madrid, Spain, in the Europe region.
How does OPTICA 2000 make money?
Three revenue lines are on record. Product Sales - Sunglasses, Prescription Glasses & Hearing Aids are the primary driver. The others are product Sales - Contact Lenses and eye & Hearing Health Services.
Who are OPTICA 2000's main competitors?
Direct peers on record are Multiópticas, General Óptica, Alain Afflelou and Federópticos. Specsavers is listed as a regional player. Emerging players are Mister Spex, Vision Direct (now Vision Marché) and Warby Parker. Broad incumbents are EssilorLuxottica and LensCrafters.
Does OPTICA 2000 have an API?
No public API is recorded for OPTICA 2000.
What industry is OPTICA 2000 in?
OPTICA 2000's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 456130 and its SIC code is 3851.