Hawkeye Pedershaab

What Hawkeye Pedershaab does

Hawkeye Pedershaab is a brand under Afinitas that manufactures and sells industrial equipment and automation systems for precast concrete product manufacturers. Its portfolio spans concrete pipe machines (VIHY Mastermatic, e-Pak packerhead, Multicast series), manhole machines, box culvert machines, cage welding and reinforcement equipment, drycast and wetcast mold systems, curing systems, engineered formwork, and concrete accessories. The brand serves precast manufacturers producing pipe, manhole, and box culvert components primarily for water management, transportation, and utility infrastructure applications, with secondary exposure to bridge components, highway barriers, and structural precast elements. Technical differentiation rests on six registered patented/branded proprietary technologies: SmartJax adjustable magnetic pallet stands, Plaswheels plastic spacers, SmartConnect cordless hydraulic power systems, SmartRoll wetcast form controllers, SmartSet curing systems, and the Smartcast monitoring platform, alongside the Prima 360 wetcast automation platform.

The company monetizes through direct B2B equipment sales to enterprise precast manufacturers via a Request-for-Quote (RFQ) mechanism with multi-year project contracts, supplemented by an e-commerce storefront for consumable accessories (lifting devices, magnets, chamfers, spacers, pipe ties, rebar mats, utility box hardware). Afinitas Alliance Services adds a professional-services layer for consulting and support. Distribution leverages the broader Afinitas brand portfolio (BFS, CAM Products, Haala Industries, New Hampton Metal Fabrication, R.J. Watson, Amifast) and the global footprint of its parent Barry-Wehmiller Companies, a $3 billion organization with nearly 12,000 team members. The brand is privately held within BW Forsyth Partners, the investment arm of Barry-Wehmiller, with no public ticker, no venture funding history, and no disclosed revenue.

Name

Hawkeye Pedershaab

Legal name

Hawkeye Pedershaab (brand name under Afinitas)

Website

https://hawkeyepedershaab.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

251–500 employees

Short description

Hawkeye Pedershaab, a brand under Afinitas (owned by Barry-Wehmiller's BW Forsyth Partners), manufactures industrial equipment, automation systems, and engineered formwork for precast concrete pipe, manhole, and infrastructure product manufacturers globally.

Ownership category

akta.pro rank

Product category

Precast Concrete Production Equipment

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Concrete Equipment (Mixers, Pumps, Batching) (IMAHAAAK)

akta.pro secondary industries

Precast Concrete Products (IMADAAAB), Concrete Pipe, Box Culverts & Drainage Structures (IMADAAAD)

Keywords

• Precast concrete equipment
• Concrete pipe machines
• Manhole manufacturing equipment
• Wetcast automation systems
• Box culvert equipment

Headquarters

HQ city

Mediapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Manufacturing and Sales: Hawkeye Pedershaab manufactures and sells industrial equipment for precast concrete production including pipe machines, manhole machines, box culvert systems, cage welding machines, and curing systems. Revenue is generated through one-time equipment sales with potential for aftermarket parts and service.
2. Formwork Systems: Sale of engineered formwork systems for various concrete product shapes including arch, battery grade ring, box culvert, manhole, and median barrier applications.
3. Concrete Accessories: Sale of precast concrete accessories including lifting devices, magnets, spacers, pipe ties, rebar mats, and utility box hardware.
4. Afinitas Alliance Services: Service offerings for concrete manufacturing including consulting and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hawkeye Pedershaab designs, manufactures, and supports industrial equipment and automation systems used by precast concrete producers to manufacture concrete pipes, manholes, box culverts, reinforcement cages, and related infrastructure components. Offerings include dedicated machines (pipe, manhole, box culvert, cage welding, curing, pipe unloaders, vibrators, testers/tippers), the Prima wetcast automation platform, engineered forming/formwork systems, the Smartcast monitoring platform, and a full line of concrete accessories, backed by Afinitas Alliance services.

Product overview

HawkeyePedershaab is a brand under Afinitas specializing in concrete pipe and manhole production equipment for the precast concrete infrastructure industry. The product portfolio includes concrete pipe machines (VIHY Mastermatic, e-Pak packerhead machines, Multicast series), concrete manhole machines, box culvert machines, cage welding machines, and various support equipment including pipe unloaders, vibrators, testers and tippers. Smartcast technology platform provides monitoring and optimization capabilities for HawkeyePedershaab machinery. The brand integrates with Afinitas's broader automation ecosystem including Prima Wetcast Automation Platform, reinforcement systems, and forming systems (NextGen Forms, SmartConnect cordless hydraulic power system, SmartJax pallet support stand, SmartRoll form controller). As part of Afinitas, HawkeyePedershaab equipment is complemented by concrete accessories, curing systems, and post-processing handling equipment for complete precast concrete manufacturing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• e-Pak: Packerhead machine for concrete pipe production

Products and services

• Smartcast Monitoring and Control Platform Technology platform that monitors, controls, and optimizes HawkeyePedershaab concrete production machinery for precast manufacturers.
• Concrete Pipe Machines Equipment for producing concrete pipes used in water, drainage, and utility infrastructure, including the e-Pak drycast packerhead machine and the VIHY Mastermatic and Multicast series.
• Concrete Manhole Machines Specialized equipment for manufacturing concrete manholes and related infrastructure components, including monolithic manhole base systems.
• Box Culvert Machines Industrial machines for manufacturing concrete box culverts used in drainage and infrastructure applications.
• Cage Welding Machines Automated machines for welding reinforcement cages used in concrete pipe and manhole production.
• Curing Systems (SmartSet / CurePak) Systems for proper curing of precast concrete products, including the CurePak direct-fired steam generator under the SmartSet brand.
• Prima Wetcast Automation Platform (Prima 360) Comprehensive wetcast automation platform for precast concrete production, providing integrated automation across wetcast operations.
• Forming/Formwork Systems Engineered formwork systems for producing precast concrete components in many shapes, including arch, battery grade ring, box culvert, box, curb inlet, flared/safety end, flat casting table, headwall, leaching, manhole, and median barrier forms, plus Cone Cage Form, Manhole Base forming, and Ringblitz manhole ring systems.
• NextGen Forming Systems Advanced forming systems for precast concrete production across multiple product shapes and configurations.
• SmartConnect Cordless Hydraulic Power System Patented cordless hydraulic power system used to actuate collapsible cores in concrete forming operations.
• SmartJax Pallet Support Stand Patented adjustable magnetic pallet stand that supports pallets during concrete forming in precast production.
• SmartRoll Wetcast Form Controller Device Controller device for wetcast form rollover operations in precast concrete manufacturing.
• Reinforcement Systems Concrete reinforcement systems including rebar mats, stirrup mats, and reinforcement spacers for precast production.
• Wire Mesh Equipment (ERMC) Wire mesh bender and processing equipment for concrete reinforcement, supplied through Elk River Machine Company (ERMC).
• Pipe Unloaders (PipeMaster) PipeMaster equipment for unloading finished concrete pipes from production lines.
• Post-Processing and Handling Equipment Automated equipment for handling and post-processing precast concrete products after casting, including joint ring handling systems.
• Poles, Piles and Columns Equipment Equipment for manufacturing concrete poles, piles, and columns for construction and infrastructure applications.
• Drycast Mold Equipment Mold equipment for drycast concrete production methods.
• Testers and Tippers Testing and tipping equipment for quality control in concrete pipe and manhole production.
• External Vibrators External vibrators used for concrete compaction during precast casting operations.
• Crete Hawg Concrete Pouring Bucket Concrete pouring bucket for controlled placement of concrete during casting operations.
• Concrete Accessories Concrete accessories sold to precast producers and contractors, including lifting devices (including Made in USA lifting), magnets, spacers (Plaswheels), pipe ties/tie rods, rebar mats, median barrier pins, recess formers/locators, chamfers, EMS markers, fixation hardware, grates and guards, cable racks and arms, stirrup mats, utility box hardware, and wire cone cages.
• Afinitas Alliance Services Consulting and support services for concrete manufacturing operations, delivered under the Afinitas Alliance program.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• NPCA (National Precast Concrete Association)minorOthersIndustry association membership providing credibility and visibility within the precast concrete manufacturing industry.
• ACPA (American Concrete Pipe Association)minorOthersIndustry association membership for concrete pipe manufacturers, demonstrating industry engagement and compliance with industry standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prensoland: Spanish supplier of machinery and equipment for the production of precast concrete elements, including pipe and manhole systems. Comparable to HawkeyePedershaab as a project-based equipment vendor serving the same global precast customer base.
• QGM Zenith: China-headquartered global manufacturer of concrete block, brick, and pipe-making machines under the Zenith brand. Directly competes with HawkeyePedershaab in concrete pipe and manhole production equipment, with similar sales-led motion to precast manufacturers worldwide.
• BHS Sonthofen: German manufacturer of concrete mixing, batching, and recycling equipment used in precast concrete production. Directly comparable to HawkeyePedershaab as a specialist supplier of concrete production machinery serving overlapping customers in pipe, manhole, and structural precast plants.
• Hess Group: German manufacturer of machinery and plant systems for concrete block, paver, and precast concrete product manufacturing. Closely comparable to HawkeyePedershaab on product portfolio, customer base (precast producers), and B2B project-based sales model.
• Weckenmann: German supplier of machines and formwork for the precast concrete industry, including pallet circulation systems and battery molds. Directly comparable to HawkeyePedershaab's wetcast automation and forming systems offerings for structural and architectural precast.
• Besser Company: U.S.-based long-standing supplier of concrete products equipment, molds, and machinery to the concrete block and pipe industry. Comparable to HawkeyePedershaab in North American precast equipment heritage, customer overlap, and B2B project-based equipment sales.
• Columbia Machine: U.S. manufacturer of concrete products equipment, block machines, and material handling solutions. Directly comparable to HawkeyePedershaab on equipment portfolio, North American customer base, and service-and-parts aftermarket model.
• Echo Precast Engineering: Belgian manufacturer of wetcast production machinery, battery molds, and tilting tables for the precast concrete industry. Highly comparable to HawkeyePedershaab's Prima 360 wetcast automation and forming systems lines serving structural precast producers.
• Masa Group: German manufacturer of machinery and plants for the concrete block, paver, and pipe industry. Comparable to HawkeyePedershaab as a specialist equipment maker serving concrete product manufacturers with similar installation, automation, and aftermarket service dynamics.

Broad incumbents

• SANY Heavy Industry: Chinese global heavy machinery and concrete equipment conglomerate. Overlaps with HawkeyePedershaab in concrete production machinery and formwork but operates across a much wider portfolio (excavators, cranes, road machinery), competing primarily on scale and pricing rather than precast specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Afinitas_
• YouTubeyoutube.com/channel/UCepNZ7wexSMKjKJNcYtYjbA
• Facebookfacebook.com/afinitasequipment
• LinkedInlinkedin.com/company/hawkeyepedershaab
• Instagraminstagram.com/afinitas_co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawkeye Pedershaab