Latino Seguros

What Latino Seguros does

Latino Seguros (legal name: La Latinoamericana, Seguros, S.A.) is a 100% Mexican-capital, multiramo (multi-line) insurance company headquartered in the Torre Latinoamericana in Mexico City. Founded in 1906, the company offers a broad portfolio of insurance products for individuals and businesses, including life insurance (Seguro de Vida, Legado Latino), major medical expense insurance (Seguro de Gastos Médicos Mayores, Médica Latino 360), auto insurance (Seguro de Auto, Auto + Latino), personal and school accident insurance, home insurance, taxi insurance, business protection, and housing quality insurance for INFONAVIT and FOVISSSTE mortgage holders. Distribution is primarily through a nationwide network of licensed insurance agents and promoters, supported by digital self-service channels including an online quote and payment platform, an agent operations portal (OVL), and dedicated client portals for policy management and claims. The company is regulated by the Comisión Nacional de Seguros y Fianzas (CNSF) and CONDUSEF, and is a member of the Asociación Mexicana de Instituciones de Seguros (AMIS).

The company generates revenue through recurring insurance premium collections across its multiple lines of business, with policies issued on annual or multi-year terms and pricing determined by individual risk factors. Its go-to-market combines a relationship-driven agent-led sales motion with online quote and payment infrastructure to serve both individual consumers and enterprise clients. Operationally, Latino Seguros is pursuing a paperless operations initiative and has digitized core policy management, claims reporting, and provider directories across auto, medical, and accident lines. The company has no disclosed parent, no institutional funding, and operates as a privately-held Mexican insurer with 101-250 employees, recognized as a 'Súper Empresa' workplace in Mexico.

Name

Latino Seguros

Legal name

La Latinoamericana, Seguros, S.A.

Website

https://latinoseguros.com.mx

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

101–250 employees

Short description

Latino Seguros is a 100% Mexican-capital, multiramo insurance company founded in 1906 and headquartered in the Torre Latinoamericana, Mexico City. It offers life, health, auto, accident, home, and business insurance products to individuals and enterprises in Mexico, distributed through an agent network and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Seguro Social

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Latino Seguros generates revenue through insurance premium collections across multiple lines of business including life, major medical expenses, auto, accidents, and home insurance. Premiums are collected on a recurring basis (annual or multi-year policy terms), representing the primary revenue stream for the company as a multi-branch insurer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Latino Seguros sells multi-branch insurance coverage in Mexico, including life insurance (Legado Latino), major medical expense insurance (Médica Latino 360), automobile insurance (Auto + Latino), personal accident coverage, home insurance (Hogar Latino), and business insurance for companies, taxi operators, and INFONAVIT/FOVISSSTE mortgage holders. Distribution combines traditional brokers and agents with digital, paperless self-service channels aimed at both individual consumers and corporate clients.

Product overview

Latino Seguros is a multi-line (multiramo) insurance company offering a comprehensive portfolio of insurance products for individuals (personas) and businesses (empresas) in Mexico. For individuals, the core offerings include Life Insurance (Seguro de Vida), Major Medical Expense Insurance (Seguro de Gastos Médicos Mayores / Médica Latino 360), Auto Insurance (Seguro de Auto / Auto + Latino), Accident Insurance (Seguro de Accidentes), and Home Insurance (Seguro para Hogar). For businesses, the company provides Vida for enterprises, Gastos Médicos Mayores, Accidentes, School Accidents (Accidentes Escolares), Business Protection (Protección Empresarial), Taxi Insurance, Housing Quality insurance (INFONAVIT/FOVISSSTE), and Protected Purchase (Compra Protegida). The company also offers named products like Legado Latino (family life insurance) and Auto + Latino. The portfolio is structured as a unified multi-line insurance platform with named branded products for different coverage types.

Differentiator

Problem solved

Functional benefit

Brands

• Médica Latino 360: Major medical expenses insurance product for individuals and families.
• Auto + Latino
• Legado Latino

Products and services

• Legado Latino (Life Insurance) Life insurance coverage providing financial protection to beneficiaries in the event of the insured's death, designed for individual consumers and families in Mexico.
• Médica Latino 360 (Major Medical Expense Insurance) Major medical expense (gastos médicos mayores) coverage that pays for high-cost medical events, hospitalization and related care, targeted at individuals and families seeking protection against catastrophic health costs.
• Auto + Latino (Auto Insurance) Automobile insurance covering private vehicle owners against damage, theft, liability and other road risks in Mexico.
• Accidentes Personales (Personal Accidents) Personal accident insurance providing lump-sum or scheduled benefits for injuries, disability or death caused by accidents, sold to individuals and families.
• Hogar Latino (Home Insurance) Homeowners insurance covering damage to residential property and contents from perils such as fire, theft and natural events, targeted at Mexican homeowners and families.
• Empresarial (Business Insurance) Business insurance coverage for companies, including property, liability and operational risks, targeted at small, mid-sized and larger Mexican businesses.
• Taxi Operator Insurance Specialized auto insurance tailored to taxi operators, addressing the specific operational and liability risks of taxi fleets and individual drivers.
• Microcrédito Latino (INFONAVIT / FOVISSSTE Mortgage Insurance) Mortgage-credit insurance covering INFONAVIT and FOVISSSTE borrowers, paying off the housing loan balance in the event of death or disability of the insured mortgage holder.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Comisión Nacional de Seguros y Fianzas (CNSF)coreOthersRegulatory oversight body that supervises the insurance and bonding sectors in Mexico, ensuring compliance with the regulatory framework, maintaining solvency, and preserving financial stability of insurance institutions including Latino Seguros.
• Comisión Nacional Bancaria y de Valores (CNBV)coreOthersRegulatory body overseeing banks and securities in Mexico. Latino Seguros publishes financial information through this channel as part of its regulatory compliance and transparency obligations.
• CONDUSEF (Comisión Nacional para la Protección y Defensa de los Usuarios de Servicios Financieros)coreOthersConsumer protection agency for financial services. Latino Seguros is listed on CONDUSEF's Buró de Entidades Financieras and maintains a CONDUSEF Specialized Unit (UNE) to handle user complaints and protection matters.
• INFONAVITcoreChannel Partner/ Reseller/ DistributorInstituto del Fondo Nacional de la Vivienda para los Trabajadores. Latino Seguros offers housing quality insurance specifically designed for INFONAVIT mortgage holders, with a dedicated client portal and services tailored to this segment.
• FOVISSSTEminorChannel Partner/ Reseller/ DistributorInstituto de Seguridad y Servicios Sociales de los Trabajadores del Estado. Latino Seguros provides housing quality insurance for FOVISSSTE mortgage holders as part of its Calidad de la Vivienda product line.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Grupo Nacional Provincial (GNP): One of Mexico's largest multi-line insurers offering life, auto, home, medical, and accident coverage to individuals and businesses — directly comparable multi-line portfolio and target customer base to Latino Seguros.
• AXA México: Global multi-line insurer operating in Mexico with broad offerings across auto, health, life, and home — directly competing for the same Mexican individual and SME segments with similar product breadth.
• Seguros Inbursa: Mexican-owned multi-line insurer offering life, auto, accident, and home products — competing head-to-head with Latino Seguros on the Mexican-owned, multi-branch positioning.
• Mapfre México: Spanish-headquartered multi-line insurer active in Mexico with auto, life, health, and home products — directly comparable multi-line portfolio and Mexican distribution footprint.
• MetLife México: Operates in Mexico with life, health, and accident products including group and individual coverage — directly overlapping with Latino Seguros' life and medical expense lines.
• Seguros Banorte: Bank-affiliated Mexican insurer distributing life, auto, and accident products through Banorte's branch network — competing for the same multi-line and embedded distribution demand.
• BBVA Seguros México: Bank-affiliated multi-line insurer offering life, home, auto, and accident products through BBVA's Mexican franchise — overlapping on multi-line breadth and digital/branch distribution.
• Zurich Seguros México: Swiss-headquartered multi-line insurer operating in Mexico across auto, home, life, and commercial — comparable product breadth and Mexican regulatory standing via CNSF.
• SURA México: Latin American multi-line insurer expanding into Mexico with life, health, auto, and home products — directly comparable multi-line offering targeting Mexican individuals and businesses.

Broad incumbents

• Allianz México: Global insurance group with a Mexican operation covering life and P&C lines — overlapping with Latino Seguros on multiple lines but typically addressing larger corporate and affluent segments rather than mass-market individual protection.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LatinomxOficial
• LinkedInlinkedin.com/company/latino-seguros
• Instagraminstagram.com/latinomxoficial
• Xx.com/LatinomxOficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latino Seguros