What Golden West Broadcasting does

Golden West Broadcasting, Ltd. is a privately held Canadian regional radio broadcaster founded in 1957 and headquartered in Winnipeg, Manitoba. The company operates a portfolio of 38 radio stations and 19 online media sources (local news portals and digital advertising platforms) spanning Manitoba, Saskatchewan, and Alberta, reaching an estimated 2.5 million listeners and combining for over 400,000 monthly digital visitors across its communities. Programming spans country, classic hits, adult contemporary, and contemporary Christian formats, with stations including CHVN 95.1 FM, Classic 107.1 FM, The Eagle 100.9 FM, 104.5 More Country FM, CFRY 920 AM, MIX 96.5 FM, Country 93.1 FM, 800 CHAB, CKSW 570, and Country 1490, among others. The company also produces 1,000+ community events annually and distributes through mobile apps such as Discover Airdrie and Cochrane Now.

The business generates revenue through multiple streams. The largest is advertising across local and national radio plus digital properties, sold to local Saskatchewan/Alberta/Manitoba SMBs and to national brands seeking prairie reach. Transaction-based revenue comes from per-day funeral announcement services (priced $25-$300 + GST depending on radio vs. online packaging and duration) and flat-rate public notice postings on local portals ($50-$250 per notice). Two wholly owned subsidiaries, Homefield Marketing and Homefield People & Strategy, extend the offering into full-service advertising/agency services and HR consulting respectively. Go-to-market is sales-led, with direct field sales across all 19 local markets plus a national sales channel; the company's customer roster is not publicly disclosed.

The technical foundation is conventional: CRTC-licensed broadcast transmission infrastructure (with wattages ranging from 2.8 kW to 100 kW across stations) paired with web-based local news portals (e.g., strathmorenow.com, okotoksonline.com, portageonline.com, swiftcurrentonline.com) and mobile applications distributed via Apple App Store and Google Play. The company discloses no AI/ML capabilities, proprietary data assets, APIs, or third-party integrations. Operating geographies are restricted to Western Canada; no global footprint claims are present.

Name

Golden West Broadcasting

Legal name

Golden West Broadcasting, Ltd.

Website

https://goldenwest.ca

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Golden West Broadcasting, Ltd. is a privately held Canadian regional radio broadcaster founded in 1957, operating 38 radio stations and 19 online media platforms across Manitoba, Saskatchewan, and Alberta, serving local businesses, national advertisers, and community services with integrated radio and digital advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Radio broadcasting
• Local advertising
• National advertising
• Regional media
• Community broadcasting

Headquarters

HQ city

Altona

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Local Advertising: Local advertising sales through radio stations serving individual communities in Western Canada, targeting local businesses seeking to reach prairie consumers.
2. National Advertising: National advertising campaigns reaching millions of listeners across Golden West's 38 radio stations and 19 online media platforms.
3. Funeral Announcement Services: Radio broadcast and online posting of funeral announcements, priced per day of service with optional online-only options.
4. Public Notice Services: Public notice postings on local news portals, charged at $250 per notice with invoice billing.
5. Digital Advertising: Online advertising platforms including strathmorenow.com, okotoksonline.com, portageonline.com, and other local news portals reaching combined monthly visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Golden West Broadcasting, Ltd. operates 38 radio stations and 19 online media sources across Western Canada, monetizing those platforms by selling local and national advertising to businesses that want to reach prairie households. The company also runs supporting lines such as Homefield Marketing (digital advertising and campaign execution) and Homefield People & Strategy, alongside event marketing and community programs including the Hi Neighbour program and the Pace the Plains cycling fundraiser.

Product overview

Golden West Broadcasting is a Canadian radio broadcasting company operating since 1957, providing a unified platform of 38 radio stations and 19 online media sources across Western Canada. The core offering consists of local and national radio advertising services, complemented by Homefield Marketing for integrated marketing solutions and event management (1,000+ annual events). The portfolio includes branded sub-products across multiple markets: country music stations (104.5 More Country FM, Country 93.1 FM, Country 104.9 FM, Country 1490), classic hits stations (The Eagle 100.9 FM, CJYM 1330, CFYM 1210), adult contemporary stations (MIX 96.5 FM, Magic 97.1 FM), Christian music (CHVN 95.1 FM, Classic 107.1 FM), and AM stations (CFRY 920 AM, CKSW 570). Digital extensions include mobile apps (Discover Airdrie, Cochrane Now) and local news portals (Strathmore Now, Okotoks Online, Portage Online, Swift Current Online, Discover Moose Jaw, Discover Weyburn, Discover Estevan, West Central Online).

Differentiator

Problem solved

Functional benefit

Brands

• Homefield Marketing: Marketing and advertising services division of Golden West Broadcasting
• Homefield People & Strategy

Products and services

• Local Advertising Direct-sold radio and digital advertising packages for local/regional businesses wanting to reach prairie listeners in Western Canada. Campaigns are bundled across station on-air spots, station websites, streaming, and mobile apps, often paired with community-event sponsorships.
• National Advertising Network-level radio and digital advertising sold to national brands, agencies, and QSR/CPG/auto/telecom advertisers that want consolidated multi-station reach across Western Canada with unified audience guarantees and integrated digital via Homefield Marketing.
• Radio Station Network (38 stations across Western Canada) Owned-and-operated FM radio stations distributed across Western Canada that deliver music, news, sports, weather, and community programming to approximately 2,500,000 weekly listeners. Inventory on these stations is monetized through advertising (the primary revenue stream).
• Online Media Sources (19 digital properties + branded mobile apps) Station-branded websites, audio streaming, and iOS/Android mobile applications that carry each radio station's content digitally, supporting out-of-home listening and providing the inventory that Homefield Marketing sells into digital advertising campaigns.
• Homefield Marketing (Digital Advertising and Campaign Execution) Digital advertising and campaign-execution services for local and national advertisers, providing digital media planning, programmatic buying, audience targeting, and integrated cross-channel campaign management on Golden West's owned digital properties and external platforms.
• Homefield People & Strategy People, HR, and strategic-operations function within the Homefield division that supports the broader Golden West Broadcasting business with workforce and strategy services.
• Online Classifieds, Obituaries, and Public Notices Self-service online submission tools for obituaries, public notices, and classified ads priced on a transaction-based tier model (basic vs. premium listings with photos and longer runtimes). Listing payments are accepted online; notices appear on station websites.
• Event Marketing and Community Programs (Hi Neighbour, Pace the Plains) Sponsored live events and community programs - including the year-round Hi Neighbour community initiative and the annual Pace the Plains cycling fundraiser - that extend audience engagement beyond on-air and provide event-sponsorship inventory for advertisers.

Quantifiable outcome

• 2.5 million listeners reached across radio and digital platforms
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pattison Media (Jim Pattison Broadcast Group): One of Western Canada's largest commercial radio broadcasters operating a network of stations across BC, Alberta, Saskatchewan, and Manitoba. Directly comparable in format mix, regional concentration, and ad-sales model, serving the same prairie and western Canadian markets as Golden West.
• Harvard Broadcasting: Western Canadian regional radio broadcaster with stations concentrated in Saskatchewan, Alberta, and Manitoba. Directly comparable in geographic footprint, station count, and ad-supported model serving the same prairie markets as Golden West.
• Rawlco Radio: Saskatchewan-based regional radio broadcaster operating multiple stations in Saskatoon, Regina, and other prairie markets. Directly comparable in regional concentration, format mix, and reliance on local prairie advertising revenue.
• Vista Radio: Western Canadian community radio broadcaster with stations concentrated in BC, Alberta, and Saskatchewan. Directly comparable in regional focus, small-to-mid market station portfolio, and local advertising revenue model.

Broad incumbents

• Stingray Group: Canadian media company that acquired Newcap Radio in 2024, now operating a national portfolio of radio stations plus music streaming and in-store media. Comparable in radio operations and Canadian market focus, with a broader digital and international footprint.
• Corus Entertainment: Major Canadian media company with radio stations (Corus Radio) plus television and digital assets. Comparable in radio broadcasting operations and Canadian market presence, with significantly larger scale and a national footprint.
• Bell Media: One of Canada's largest media operators with radio stations (Virgin Radio, CHUM FM) across the country. Comparable in radio operations and advertising sales, but at national scale and as part of a broader telecom/media conglomerate.
• Rogers Media: Operates a portfolio of Canadian radio stations alongside television, publishing, and sports media assets. Comparable in radio operations and ad-sales infrastructure, with a national reach and parent telecom backing.
• CBC/Radio-Canada: Canada's public broadcaster operating radio networks (CBC Radio One, CBC Music) alongside television and digital. Comparable as a Canadian radio broadcaster, though public-funded rather than ad-supported, and serves the same Western Canadian markets.

Emerging players

• Glacier Media: Canadian community media company operating local newspapers and digital news portals in Western Canada. Comparable in the digital local news portal business and prairie market focus, though primarily print/digital rather than radio broadcasting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/homefieldmarketing
• Facebookfacebook.com/goldenwestbroadcasting
• LinkedInlinkedin.com/company/golden-west-broadcasting
• Instagraminstagram.com/homefieldmarketing/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden West Broadcasting