Segula

What Segula does

SEGULA GmbH is a German designer and seller of premium LED lighting products, headquartered in Horb am Neckar in the Black Forest region. Founded in 2008/2009, the company develops and markets a portfolio of patented LED light sources spanning multiple specialized lines — Floating, Illusion, Linear, Soft, Vintage, Nautic, Bright, and Ambient — plus fixtures (Leuchten) and a sustainable paper-lamp series (THINK PAPER). Underlying the products is proprietary LED filament technology, including the patented Soft Filament and Soft Filament PLUS (with integrated heat sinks), Ambient Dimming (where both light intensity and color temperature change simultaneously during dimming), and HICL (High Intensity Ceramic LED) for high-lumen output up to 4,250 lumens with CRI up to 95.

The business operates a direct-to-consumer go-to-market centered on the segula.shop e-commerce platform, supplemented by two physical SEGULA Stores in Maribor (Slovenia) and Phuket (Thailand) and a coordinated worldwide network of partners and manufacturers. Target customers include professional lighting designers, architects, hospitality operators (e.g., L'Osteria restaurants), and end consumers seeking aesthetic LED solutions for residential, decorative, and specialty applications such as 24V marine/motorhome use. The company is privately held and founder-controlled, led by Managing Director Frank Segula, with a lean 10-person headquarters team coordinating all commercial activity and global distribution.

The revenue model is straightforward hardware sales of LED light sources and fixtures through owned channels. No subscription, licensing, or recurring revenue model is described; pricing is per-product via the online shop with no disclosed tiers. Marketing is content-led (multilingual website and an LED-focused "WATT'sons" blog), supported by trade fair participation (light + building 2026 in Frankfurt), email, and catalog distribution. Certifications cover CE, WEEE, and German packaging licensing, with GDPR-compliant data handling for the e-commerce site.

Name

Segula

Legal name

SEGULA GmbH

Website

https://segula.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SEGULA GmbH is a German premium LED lighting company that designs, patents, and sells decorative and architectural LED filament lamps and fixtures directly to professionals, hospitality operators, and end consumers via its online shop and physical stores in Slovenia and Thailand.

Ownership category

akta.pro rank

Product category

LED Lighting

NAICS

Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634)

akta.pro primary industry

Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD)

akta.pro secondary industries

Connected Lighting & Smart Switches Retail (CRAIAMAB), Lighting Controls & Smart Lighting Systems (BPABAGAC), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• LED lighting products
• LED filament technology
• LED lamps and fixtures
• Designer LED bulbs
• Ambient dimming lighting

Headquarters

HQ city

Horb

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. LED Light Source Sales: SEGULA generates revenue through direct sales of patented LED light sources (bulbs, filaments, lamps) through their e-commerce platform and physical SEGULA Stores. Products are sold as finished goods with various technological features (Ambient Dimming, Soft Filament, HICL, etc.) across multiple product lines.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SEGULA GmbH develops, manufactures, and sells premium patented LED lighting products, including filament LED bulbs, lamps, and fixtures across multiple specialized product lines. The company sells directly to consumers and professionals via its online shop, SEGULA Stores in Maribor and Phuket, and a worldwide network of partners, with proprietary technologies such as Soft Filament, Ambient Dimming, and HICL ceramic LED filament differentiating its offerings.

Product overview

SEGULA GmbH is a German LED lighting company based in the Black Forest that develops and manufactures patented LED light sources and fixtures. The product portfolio consists of multiple specialized LED product lines: Floating Line (award-winning floating light effect), Illusion Line (mirror-reflection filaments), Linear Line (minimalist design), Soft Line (modern design with Soft Filament technology), Vintage Line (retro aesthetics with LED efficiency), Nautic Line (24V for mobile applications), and Bright Line (high lumen output up to 4250 lumens). Supporting technologies include Ambient Dimming (changes both intensity and color temperature during dimming), HICL (High Intensity Ceramic LED for high brightness), Soft Filament technology (flexible filaments for organic shapes), and Soft Filament PLUS (patented with integrated heat sinks). The company also offers lighting fixtures (Leuchten) including lampshades, pendant lights, and floor lamps, plus the THINK PAPER eco-friendly paper lamp series and handmade unique pieces. SEGULA transitioned entirely to proprietary filament technology in 2015 and has achieved CRI values up to 95.

Differentiator

Problem solved

Functional benefit

Brands

• Floating Line: Handmade designer lamps featuring floating light effect with wafer-thin filaments
• Illusion Line
• Linear Line
• Soft Line
• Vintage Line
• Nautic Line
• Bright Line
• Art Line
• Design Line
• Ambient Line
• Golden Line
• Smokey Line
• THINK PAPER
• HICL Technology
• Leuchten (Fixtures)

Products and services

• Floating Line LED filament lamps featuring wafer-thin filaments that create beautiful reflections on the glass, producing a floating light effect. Targeted at consumers and professionals seeking premium decorative LED lighting.
• Illusion Line LED lamps with ultra-thin filaments that create beautiful mirror-like reflections on the glass surface, combining traditional craftsmanship with modern LED technology.
• Linear Line Minimalist LED design focused on simplicity and perfection in form, with straight, linear filaments suited to contemporary interiors.
• Soft Line Modern LED technology in contemporary design, featuring Soft Filament flexible filaments for sophisticated lighting projects and home ambient lighting with a 'WOW' factor.
• Vintage Line LED technology packaged in retro aesthetics, recreating the warm, pleasant light of classic incandescent bulbs while offering energy-efficient LED performance, ideal for nostalgics and traditional interiors.
• Nautic Line 24 VOLT LED products specifically designed for houseboats and motorhomes, enabling reliable LED lighting in mobile and off-grid applications.
• Bright Line High lumen output LED products with up to 4250 lumens, emphasizing luminous efficacy and energy efficiency, available in various shapes and bases for demanding lighting projects.
• Ambient Line LED products featuring patented Ambient Dimming technology that changes both light intensity and light color during dimming, mimicking the behavior of classic incandescent bulbs across 1800K to 2700K.
• Leuchten (Lights/Fixtures) Lighting fixtures for harmonious living concepts, including designer lampshades, lampholder lights, pendant lights, table lights, and floor lights.
• THINK PAPER Series Designer lamps made from environmentally friendly paper materials, offering unique sustainable design combined with SEGULA's LED lighting technology.
• SEGULA Handmade Handmade designer lamps in the FLOATING and ILLUSION lines, produced as unique pieces that combine traditional craftsmanship with modern LED technology.

Quantifiable outcome

• Lumen output up to 4250 lumens (Bright Line)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• STUDIO RLON (Syntax Lights)coreStrategic or Co-development PartnerSTUDIO RLON, operating as Syntax Lights, has a successful partnership with SEGULA. The collaboration involves the S14d lighting system featuring SEGULA's linear LED lamps. This partnership exemplifies SEGULA's commitment to high-quality collaborations with top-tier partners in the lighting industry.
• Worldwide Partners and ManufacturerscoreTechnology or IntegrationSEGULA coordinates a worldwide network of partners and manufacturers from their headquarters in the Black Forest, Germany. This global network enables them to bring 'good' light to the whole world.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tala: UK-based designer of premium decorative LED filament bulbs targeting architects, designers, and design-conscious consumers. Closely comparable to SEGULA in aesthetic-led filament LED positioning, DTC model, and sustainability narrative.
• SLV Lighting: German-based lighting company offering residential and commercial luminaires including designer LED solutions. Overlaps with SEGULA in European professional/architect lighting distribution and in-house LED product development.
• Feit Electric: Lighting manufacturer with a large filament and decorative LED portfolio, including vintage-style and smart dimmable bulbs. Comparable in product mix and channel approach (DTC + retail distribution).
• Calex: Dutch-based decorative and filament LED lighting brand (part of Globus Group). Closely comparable to SEGULA in European premium filament LED positioning, vintage aesthetics, and multi-country retail distribution.
• Cree Lighting: LED lighting manufacturer with broad residential and commercial portfolios including high-CRI and dimmable LED products. Comparable to SEGULA in the high-performance LED bulb segment targeting professionals.
• Nordlux: Danish designer and manufacturer of decorative lighting fixtures and LED bulbs. Comparable to SEGULA in combining design-led LED bulbs with finished luminaires, particularly in the European market.
• Bulbrite: US-based specialty lighting manufacturer and distributor with a strong decorative/vintage filament LED bulb portfolio. Comparable to SEGULA's Vintage and decorative LED lines through a similar specialty/niche focus.

Broad incumbents

• Philips (Signify): Global lighting leader offering the Philips LED bulb portfolio, including decorative filament LED lines such as the Classic and Vintage ranges. Overlaps with SEGULA in filament LED products but operates at vastly larger scale and broader product breadth.
• LEDVANCE: Global LED lighting company (OSRAM spinoff) marketing LED filament and vintage-style lamps under the Ledvance and Osram brands. Directly comparable product overlap with SEGULA's Vintage and filament lines at much larger distribution scale.
• Osram (ams OSRAM): Major global lighting and LED component manufacturer with vintage-style LED filament lamp lines. Comparable on the LED lighting manufacturing axis but competes across the full lighting stack, not just design/aesthetic filament.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LightingSegula
• Facebookfacebook.com/segulagmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segula