California Heritage Mills

What California Heritage Mills does

California Heritage Mills is a vertically integrated grower, miller, and packer of premium medium and short grain rice, headquartered at 15 Comet Lane in Maxwell, California. The company was founded in 2012 by descendants of twelve pioneer farming families who combined their Sacramento Valley operations within a less than 50-mile radius to build what is described as the most modern and efficient milling and packaging facility in California. The company controls the supply chain from field to packaged product, with operations supported by industry partnerships including Calrice.org, USARice, Rice Research Station, SQF, and the Colusa County Chamber of Commerce. Products span Medium Grain Calrose Rice, Brown CalRose Rice, Lightly Milled CalRose Rice, Mochi Sweet Rice, and Premium Japonica Short Grain, sold under proprietary brands (Legacy and Seshuu-Mai) as well as through private label arrangements.

The company serves four primary customer segments: food distributors and wholesalers requiring global supply, retail brand owners seeking private label packaging, food manufacturers needing custom processing to specific quality and packaging specifications, and specialty Asian cuisine retail markets. The technology stack centers on state-of-the-art milling, sorting, and packaging equipment enabling custom milling to individual order specifications, with flexible packaging options ranging from 1lb retail bags to 1 metric ton super sacks in cotton, poly, paper, BOPP, and laminates. Multiple certifications including CCOF Organic, Non-GMO Project Verified, Kosher, and SQF support access to certified-product distribution channels.

California Heritage Mills operates a sales-led go-to-market model via an experienced direct sales team that provides full-service documentation and global logistics coordination. Revenue is generated through one-time sales of rice products and packaging services, with pricing not publicly disclosed and negotiated directly with sales staff. The company is privately held by twelve partner families under an open book ownership policy, employs 11-50 staff, and is led by CEO Matt Doyle and CFO Steve Sutter. The company maintains a Vimeo-hosted video presence and a company website (chmrice.com) as its primary marketing channel.

Name

California Heritage Mills

Legal name

California Heritage Mills, Inc.

Website

https://chmrice.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

California Heritage Mills is a family-owned grower, miller, and packer of premium Northern California medium and short grain rice, serving global food distributors, private-label retailers, and specialty Asian cuisine markets with custom milling and flexible packaging services.

Ownership category

akta.pro rank

Product category

Rice Milling and Packaging

NAICS

Rice Milling (311212), Rice Farming (11116)

SIC

Grain Mill Products (2040)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

akta.pro secondary industry

Rice Farming (AFAGAAAC)

Keywords

• Rice milling services
• Specialty rice products
• Private label packaging
• Medium grain Calrose rice
• Short grain Japonica rice

Headquarters

HQ city

Maxwell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Rice Products Sales: Revenue generated from sale of premium medium and short grain rice products including Medium Grain Calrose Rice, Brown CalRose Rice, Mochi Sweet Rice, and Premium Japonica Short Grain. Products sold under company-owned brands (Legacy, Seshuu-Mai) and private label arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

California Heritage Mills operates as an integrated grower, miller, and packer of premium Northern California grown medium and short grain rice. The company grows, processes, and packages rice varieties including Calrose, Brown CalRose, Mochi Sweet, and Japonica Short Grain, while offering custom milling, flexible packaging from 1lb bags to 1 Metric ton super sacks, and private label services for distributors, wholesalers, and brand owners worldwide.

Product overview

California Heritage Mills operates as a grower, miller, and packer of premium Northern California grown rice. The company offers a portfolio of medium and short grain rice products including Medium Grain Calrose Rice, Brown CalRose Rice, Lightly Milled CalRose Rice, Mochi Sweet Rice, and Premium Japonica Short Grain. The company also maintains two in-house brands—Legacy and Seshuu-Mai—targeted at preferred customers in select markets. Services include private label packaging development, custom milling to order, and flexible packing options ranging from 1lb bags to 1 Metric ton super sacks.

Differentiator

Problem solved

Functional benefit

Brands

• Legacy: In-house brand offered to preferred customers in select target markets. Includes Legacy CalRose Rice and Island Legacy CalRose Rice.
• Seshuu-Mai

Products and services

• Medium Grain Calrose Rice

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Calrice.orgminorOthersIndustry association membership providing networking and advocacy for California rice producers
• USARiceminorOthersNational rice industry organization providing industry promotion and advocacy
• Rice Research StationminorOthersAgricultural research partnership for rice cultivation research and development
• SQF (Safe Quality Food Institute)minorOthersCertification body providing food safety and quality certification
• Colusa County Chamber of CommerceminorOthersLocal business chamber providing community networking and business development support

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Koda Farms: California-based multi-generational rice grower and miller specializing in premium Japonica and sweet rice varieties. Direct competitor in the heritage/premium California short-grain rice segment with overlapping products and customer base.
• Lundberg Family Farms: Family-owned California rice grower and miller with strong organic, non-GMO, and specialty rice brand presence. Closely comparable in certification profile, vertically integrated model, and premium rice positioning.
• Sun Valley Rice: California-based rice milling and marketing company serving food service, retail, and private label customers. Direct overlap in California-sourced medium grain rice and private label packaging services.
• Hinode Rice: Texas-based rice company specializing in sushi and Asian-style rice products, including premium short grain and organic offerings. Comparable in targeting Asian cuisine retail and specialty rice segments.

Broad incumbents

• Riviana Foods: One of the largest U.S. rice millers and distributors (subsidiary of Ebro Foods), offering branded rice (Mahatma, Success, Carolina) and private label. Comparable in milling and private label but operates at significantly larger national scale.
• Farmers' Rice Cooperative: Large California rice cooperative pooling Sacramento Valley growers and operating milling, marketing, and branded rice programs. Comparable geographic sourcing and customer base, but at cooperative scale versus CHM's family ownership.
• Anheuser-Busch (Ebro Foods competitor in U.S. rice): Spanish multinational and parent of Riviana, the largest branded U.S. rice company. Comparable as the dominant incumbent in U.S. rice milling, with global supply chain and private label scale CHM competes against.

Regional players

• Doguet's Rice Milling Company: Family-owned rice miller in Texas producing conventional and organic rice for retail and private label. Comparable private label and organic certifications, but operates in a different U.S. rice-growing region than CHM.

Emerging players

• Specialty Rice Inc. U.S. supplier of aromatic, organic, and specialty rice varieties (basmati, jasmine, etc.) for retail and food service. Comparable focus on specialty/premium rice positioning and private label capabilities.

Others

• California Rice Commission (industry body): Industry association promoting California rice growers and millers; CHM is a member. Relevant as an ecosystem participant that shapes industry advocacy, research, and marketing on behalf of California rice producers including CHM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/california-heritage-mills-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Heritage Mills