What Geo Strategy Partners does

Geo Strategy Partners is a privately-held, B2B and industrial-focused market research and strategy consulting firm headquartered in Atlanta, Georgia. Founded in 1992 and operating with 11–50 employees, the firm is structured around three core service lines: Market Research and Analysis (qualitative and quantitative research including focus groups, in-depth interviews, ethnography, online and mobile surveys, CATI, conjoint, Max-Diff, perceptual mapping, segmentation, and Net Promoter Score analysis); Strategic Positioning and Planning (competitive strategy, corporate/portfolio strategy, brand strategy, go-to-market strategy, joint-venture and partnering strategy, and strategy implementation); and Mergers and Acquisitions Advisory (buy-side target identification and vetting, sell-side company sales via a proprietary 'Geo Strategy Process' private auction methodology, divestitures, joint ventures, succession planning, valuation, and due diligence).

The firm serves middle-market and enterprise clients across 50+ industrial verticals (aerospace, automotive, chemicals, construction, energy, food, glass, industrial equipment, metals, oil and gas, pharmaceuticals, process controls, pulp and paper, transportation, water/wastewater, and power) and B2B verticals (architecture and engineering, education, financial services/insurance, healthcare, IT/software, and transportation). Named logos include Pfizer, Johnson & Johnson, Baxter, Merck, Abbott, BP, ExxonMobil, Halliburton, Schlumberger, Delta, FedEx, UPS, Ford, GM, BMW, Lockheed Martin, Bombardier, Visa, Bank of America, BASF, Dow, DuPont, Georgia Power/Southern Company, and others.

The business model is project-based professional services with custom engagement scoping and undisclosed project-level pricing. Revenue is generated by senior consultants engaging directly with senior executives and hard-to-reach technical decision-makers, leveraging proprietary contact databases, a global delivery network built from offices in Atlanta, Hamburg, Beijing, Managua, and Bogotá plus fieldwork partners in 50+ countries, and thought-leadership marketing through webinars and a bilingual (English/Spanish) website.

Name

Geo Strategy Partners

Legal name

Geo Strategy Partners

Website

https://geostrategypartners.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Geo Strategy Partners is a privately-held B2B and industrial market research and strategy consulting firm, headquartered in Atlanta, serving middle-market and enterprise clients across 50+ industry verticals with custom qualitative/quantitative research, go-to-market strategy, and middle-market M&A advisory delivered through senior consultants.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Brand & Portfolio Strategy Consulting (MPAAAFAB), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• B2B market research
• Industrial strategy consulting
• Mergers and acquisitions
• Competitive intelligence
• Go-to-market strategy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting and Advisory Services: Geo Strategy Partners generates revenue through custom professional services engagements in market research, strategic positioning and planning, and mergers & acquisitions advisory. Projects include market opportunity studies, voice of the customer research, competitive intelligence, brand perception studies, go-to-market strategy development, acquisition target identification, company sales, and divestitures. Engagements are tailored to client needs and likely structured as project-based professional services contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Geo Strategy Partners is a B2B and industrial market research and strategy consulting firm that provides custom qualitative and quantitative market research, strategic positioning and planning, and middle-market mergers and acquisitions advisory to enterprise clients across 50+ industry verticals. Engagements include voice of the customer research, competitive intelligence, market opportunity studies, brand perception studies, go-to-market strategy development, competitive strategy, and buy-side and sell-side M&A execution. The firm combines business strategy with market research, applying a proprietary methodology (The Geo Strategy Process) to drive sustainable competitive advantage and transaction outcomes.

Product overview

Geo Strategy Partners is a B2B/Industrial Research & Strategy consulting firm offering three core service areas: Market Research and Analysis (qualitative and quantitative research methodologies including focus groups, in-depth interviews, ethnography, online surveys, and advanced data analytics); Strategic Positioning and Planning (competitive strategy, corporate strategy, brand strategy, go-to-market strategy, joint venture/partnering, strategy implementation, and strategic messaging); and Mergers and Acquisitions Advisory (buy-side acquisition support, sell-side company sales, divestitures, joint ventures, mergers, succession planning, and valuation). The firm specializes in B2B and industrial markets across sectors including aerospace, automotive, chemicals, construction, energy, food, glass, healthcare, industrial equipment, metals, oil and gas, pharmaceuticals, process controls, pulp and paper, transportation, water/wastewater, and various B2B segments. With offices in Atlanta, Hamburg, and Beijing and research partners in over 50 countries, the firm delivers custom qualitative and quantitative research, high-level strategic analysis, and M&A transaction support for middle market companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research and Analysis Custom qualitative and quantitative market research services for B2B and industrial clients, including voice of the customer, competitive intelligence, market segmentation, customer satisfaction studies, brand perception studies, and market opportunity studies. Designed for senior executives at industrial and B2B enterprise companies seeking actionable market intelligence.
• Strategic Positioning and Planning Strategic consulting services including competitive strategy, corporate strategy, brand strategy, go-to-market strategy, joint venture and partnering strategy, strategy implementation, and strategic messaging. Targeted at executives seeking sustainable competitive advantage and dynamic strategy in hyper-competitive markets.
• Mergers and Acquisitions Advisory Middle-market M&A services including buy-side acquisition target identification and vetting, sell-side company sales, divestitures, joint ventures, mergers, succession planning, business valuation, due diligence, information memorandum preparation, and management of a private auction process. Targeted at private middle-market company owners, boards, and corporate development leaders.
• The Geo Strategy Process Proprietary disciplined process for middle-market company sales that integrates market research, valuation, negotiation, and deal structuring to create a competitive blind auction environment and maximize transaction value for sellers. Subject of a dedicated webinar hosted by the Managing Director.
• Multi-Country Studies International market research and analysis delivered across multiple geographies using the firm's own offices and vetted fieldwork partners in over 50 countries, with consistent quality control across languages and cultural contexts. Targeted at enterprise clients running multi-country studies (e.g., Pfizer market perception study in Russia, Brazil, Saudi Arabia, South Africa; Visa large-ticket market opportunity study in Canada).

Named customers53 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company: Global strategy consulting incumbent overlapping with Geo Strategy Partners on corporate strategy, go-to-market strategy, and M&A advisory across industrial sectors, though serving a substantially larger enterprise client base.
• Ipsos: Global market research and consulting firm with B2B and industrial sector practices offering comparable qualitative and quantitative research methodologies. Competes for large multinational multi-country research engagements.
• Kearney: Global management consultancy with strong industrial, chemicals, aerospace, and automotive practices overlapping with Geo Strategy Partners' core verticals on strategy and operations engagements.
• Bain & Company: Global strategy consultancy with a deep M&A advisory practice and industrial sector coverage. Competes with Geo Strategy Partners for go-to-market strategy and corporate development engagements at the middle-market and enterprise level.
• Gartner: Large-scale research and advisory firm covering industrial and technology markets with adjacent market intelligence and competitive intelligence services. Overlaps with Geo Strategy Partners in B2B research deliverables, though at vastly greater scale.

Direct peers

• Frost & Sullivan: Global research and strategy firm specializing in industrial, B2B, and technology markets with a comparable mix of market research, growth strategy, and M&A advisory. Frost & Sullivan is the closest scaled peer to Geo Strategy Partners' industrial/B2B research and positioning practice.
• B2B International: Boutique B2B market research and strategy consultancy focused exclusively on business-to-business sectors — closely mirroring Geo Strategy Partners' exclusive B2B positioning and access to difficult-to-reach technical decision-makers.
• Escalent (formerly Morar Consulting): B2B and consumer research firm with a strong industrial and energy vertical practice offering qualitative, quantitative, and analytics services. Comparable in methodology mix and industrial sector focus.

Emerging players

• Chief Outsiders: Fractional executive and go-to-market strategy consultancy serving B2B middle-market companies. Comparable in targeting middle-market B2B clients and offering strategic positioning and growth strategy services.
• Aberdeen Strategy & Research: B2B research and strategy firm producing market intelligence and thought leadership for industrial and technology sectors — a comparable emerging boutique with overlapping target buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geostrategy
• Facebookfacebook.com/Geo-Strategy-Partners-166177316995373
• LinkedInlinkedin.com/company/geo-strategy-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geo Strategy Partners