Tiny Tags
- Company typePrivate
- Founded2010
- HeadquartersActon, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Tiny Tags firmographics
Firmographics- Name
- Tiny Tags
- Legal name
- Tiny Tags
- Website
- https://tinytags.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tiny Tags industry classification
Industry- Product category
- Personalized Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)
- akta.pro secondary industry
- Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)
Keywords
Where Tiny Tags is headquartered
LocationHeadquarters
- HQ city
- Acton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tiny Tags business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Revenue generated from direct online sales through tinytags.com. Customers customize and purchase personalized jewelry including necklaces, bracelets, earrings, and rings at various price points.
- Retail Distribution: Revenue from wholesale distribution through Target retail locations, with products available in over 1,675 Target stores nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level jewelry pieces |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Tiny Tags product offering
Product offeringCore offering
Tiny Tags designs, manufactures, and sells handcrafted personalized jewelry — including necklaces, bracelets, earrings, and rings — made from precious metals (gold vermeil, sterling silver, 14k gold) and customized via precision laser engraving with names, dates, initials, and birthstones. Products are made-to-order in the company's in-house Rhode Island factory by over 14 artisans and sold direct-to-consumer online and through Target retail locations.
Product overview
Tiny Tags is a personalized jewelry brand offering a unified portfolio of handcrafted precious metal jewelry centered around customizable necklaces, bracelets, and earrings. The core product line centers on the Build Your Own Charm Necklace system, which allows customers to create personalized pieces using single tags, charms, and chains. Key product families include the signature Mini Dog Tag Collection, Locket Collection (in oval, square, heart, and round shapes), Nameplate Necklaces, Initial Necklaces, Birthstone Collection, Bar and Circle tag necklaces, and Heart and Cross necklaces. The company also offers sub-brands including the Mama Collection (for mothers), The Wedding Collection, Faith Collection, and TT Sport. Notable collaborations include the Madi Nelson x Tiny Tags collection. Additional offerings include bracelets (bar, chain, bangle, cuff, charm styles), earrings, rings, and ancillary products such as gift cards and gift sets. All products are precision laser-engraved, handcrafted by artisans in the company's Rhode Island factory using Gold Vermeil, Sterling Silver, and 14k gold options. The company operates a Build & Add system for creating customized charm necklaces and maintains a Quick Ship collection for faster fulfillment.
Differentiator
Problem solved
Functional benefit
Brands
- Madi Nelson x Tiny Tags: Curated collection collaboration featuring lifestyle influencer Madi Nelson
Products and services
- Mini Dog Tag Necklace Signature mini dog tag necklace made from precious metals (Gold Vermeil, Sterling Silver, 14k Yellow/White/Rose Gold), available with optional birthstones and personalization via laser engraving.
- Locket Necklaces Collection of locket necklaces in oval, square, heart, and round shapes, including mini lockets with pavé jump rings, designed to hold small mementos or photos.
- Nameplate Necklaces Script and custom nameplate necklaces personalized with names, available in single or multi-name configurations.
- Initial Necklaces Necklaces featuring personalized initials, including mini pavé initial charm necklaces.
- Birthstone Collection Jewelry featuring birthstones, including baguette birthstone charm necklaces, birthstone bundles, and birthstone charm necklaces.
- Bar Necklaces Sleek bar-shaped necklaces including skinny bar necklaces and bar necklaces with birthstone options.
- Circle Necklaces Circular tag necklaces including circle tag necklaces with birthstones and circle pendant necklaces.
- Heart Necklaces Heart-shaped jewelry including heart mini locket necklaces.
- Cross Necklaces Faith-based cross necklaces and charms as part of the Faith Collection.
- Key Necklaces Key-shaped necklaces including round key necklaces and house key necklaces.
- Mama Collection Curated collection designed for mothers, including Mama Square Locket Necklace, Floating Pavé Mama Necklace, Script Mama Nameplate Necklace, and Mama Pavé Pendant Necklace.
- Build Your Own Charm Necklace Customizable charm necklace building system allowing customers to select single tags, charms, and chains to create personalized pieces.
- Bracelets Bracelet collection including bar, chain, bangle, cuff, charm, and personalized name and initial bracelets.
- Pavé Collection Pavé-set jewelry featuring small diamonds or gemstones set closely together, including Pavé Small Dog Tag Necklace, Pavé Pendant Necklace, and Mini Pavé Initial Charm Necklace.
- Earrings Earring collection including various styles to complement necklaces and bracelets.
- Rings Personalized rings that can be customized with names, initials, or dates.
- The Wedding Collection Jewelry curated for weddings including bridal pieces and wedding party gifts.
- Madi Nelson x Tiny Tags Collection Collaboration collection with influencer Madi Nelson featuring curated pieces.
- Gift Cards Digital gift cards available in various denominations for gifting.
- Gift Sets Pre-curated jewelry sets and gift packaging options.
- TT Sport Sport-inspired jewelry collection designed for active lifestyles.
Companies that use Tiny Tags
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Tiny Tags technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tiny Tags partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TargetcoreTiny Tags products are sold in over 1,675 Target retail locations nationwide. This retail partnership is a core distribution channel for the company, significantly expanding their physical retail presence beyond their e-commerce operations. The company plans to introduce curated collections with additional retail partners as part of its five-year growth strategy.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Tiny Tags competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tiny Tags social profiles
Digital presenceTiny Tags financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiny Tags leadership team
Management profileNumber of profiles
Profiles1 record
Tiny Tags funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiny Tags M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiny Tags
What does Tiny Tags do?
Tiny Tags designs, manufactures, and sells handcrafted personalized jewelry — including necklaces, bracelets, earrings, and rings — made from precious metals (gold vermeil, sterling silver, 14k gold) and customized via precision laser engraving with names, dates, initials, and birthstones. Products are made-to-order in the company's in-house Rhode Island factory by over 14 artisans and sold direct-to-consumer online and through Target retail locations.
Is Tiny Tags a public or private company?
Tiny Tags is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tiny Tags founded?
Tiny Tags was founded in 2010. It employs 1 to 10 people.
Where is Tiny Tags based?
Tiny Tags is headquartered in Acton, United States, in the North America region.
How does Tiny Tags make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Does Tiny Tags have an API?
No public API is recorded for Tiny Tags.
What industry is Tiny Tags in?
Tiny Tags's product category is Personalized Jewelry. Its primary akta.pro industry code is CRAKAAAI, Personalized Fine Jewelry (Nameplates/Initials/Engraved), with a secondary code of CRAKAHAG, Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones). Its NAICS code is 339910 and its SIC code is 3911.