What Madrid Content City does

Madrid Content City is a privately held audiovisual production hub and integrated content campus headquartered in Tres Cantos, Madrid, Spain, developed and operated by Roots Desarrollos Constructivos, S.L. Founded in 2018, the company owns and operates a 240,000 m² complex comprising 23 sound stages (2,350–2,800 m² built, 1,500–2,000 m² usable recording area), 12 warehouses, corporate office buildings, and The Core School university campus with capacity for 7,000 audiovisual students operated in partnership with Planeta Formación y Universidades. The complex also includes a 250+ bed student residence, 11 restaurants, a gym, parking, and an auditorium, with daily capacity exceeding 14,000 people. It holds BREEAM and LEED sustainability certifications across 10 ESG categories.

The company's business model is built on multi-stream real estate and service revenue. Primary revenue is generated through studio and production facility rental to major film, television, and streaming production companies under long-term leases and short-term production bookings, with Netflix serving as the flagship anchor tenant occupying 22,000+ m² as its first European Production Hub. Additional revenue streams include ancillary production services (maintenance, cleaning, 24/7 security), The Core School tuition and student housing, on-site dining and amenity services, and revenue from co-located tenants such as Secuoya Content Group, Drago Broadcast, and XReality Studios. GTM is executed through direct enterprise sales, institutional showcases organized via ICEX, and strategic partnerships with major brands including Netflix and Siemens.

Internationally, Madrid Content City operates the World Content City network, with operational hubs in Guadalajara (Mexico) and Sevilla (Spain), and planned expansion into Bizkaia (Spain), Lisboa (Portugal), and Bogotá (Colombia). In January 2021, HIG Capital acquired a 40% stake through a capital increase, bringing total disclosed private investment to €120 million and supporting multi-country expansion of audiovisual business parks.

Name

Madrid Content City

Legal name

ROOTS DESARROLLOS CONSTRUCTIVOS, S.L.

Website

https://madridcontentcity.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Madrid Content City operates a 240,000 m² audiovisual production hub in Tres Cantos, Madrid, comprising 23 sound stages, post-production facilities, a 7,000-student university campus, and ancillary amenities, serving major streaming platforms and film production companies including Netflix as anchor tenant, with international expansion through the World Content City network.

Ownership category

akta.pro rank

Product category

Film and Television Production Facilities

NAICS

Motion Picture and Sound Recording Industries (512), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Studio Campus / Production Facility Operators (MPADAIAC)

akta.pro secondary industries

Production Office Space & Support Facilities (MPADAIAD), Venue Facilities, Maintenance & Capital Projects (Engineering, Renovations) (MPAGALAL)

Keywords

• Audiovisual production studios
• Film production facilities
• Sound stage rental
• Post-production services
• Media production infrastructure

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Studio and Production Facility Rental: Rental of sound stages (2,350-2,800 m² built space with 1,500-2,000 m² usable shooting area), warehouses (800 m² across two floors), and technical offices to production companies. Revenue generated from long-term leases and short-term production bookings.
2. Production Services: Auxiliary services including maintenance, cleaning, and 24/7 security for production facilities. Expert teams provide ongoing support ensuring optimal operational conditions for audiovisual production.
3. University Campus Services: The Core School (Higher School of Audiovisual Arts) operated by Planeta Formación y Universidades provides vocational training, undergraduate degrees, master's programs, and bootcamps. Student residence provides additional revenue through housing services.
4. Ancillary Services: 11 restaurants with terraces, supermarket, gym, gas station (Exit 25 of M-607), 2,500 m² parking area, and retail services for professionals, students, and visitors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Madrid Content City operates a 240,000 m² audiovisual production hub in Tres Cantos, Madrid, providing fully equipped sound stages (2,350-2,800 m² built, 1,500-2,000 m² usable shooting area), warehouses, technical offices, and integrated post-production facilities to film, television, and streaming production companies. The hub also operates an integrated university campus (The Core School) for audiovisual education and offers ancillary services including maintenance, 24/7 security, and cleaning.

Product overview

Madrid Content City is a comprehensive audiovisual production hub operating as a multi-phase development project. The offering consists of physical production infrastructure and auxiliary services: 12 sound stages (2,350-2,800 m² built, 1,500-2,000 m² usable recording area), production and post-production services, 12 warehouses (~800 m² each), corporate office buildings, and The Core School university campus. Auxiliary services include maintenance, cleaning, and 24/7 security. On-site amenities encompass 11 restaurants, gym, supermarket, gas station, student residence, auditorium, and parking. The complex is developed by Roots Desarrollos Constructivos with €120 million private investment and is positioned as Europe's largest production hub.

Differentiator

Problem solved

Functional benefit

Brands

• Secuoya Studios: Spanish-language production studio for global market content creation, production, and distribution
• The Core School
• XReality Studios

Products and services

• Sound Stages (Studios) Fully equipped recording studios ranging from 2,350 m² to 2,800 m² of built space, with 1,500 m² to 2,000 m² of usable shooting area. Each stage operates independently to ensure maximum production efficiency for film, TV, and streaming productions.
• Production and Post-Production Services Comprehensive production and post-production support services including technical offices, production areas, and specialized facilities for audiovisual content creation.
• Maintenance Services Technical maintenance service ensuring all audiovisual hub facilities and equipment remain in optimal condition through continuous inspection, repair, and technological upgrades.
• Cleaning Services Professional cleaning service guaranteeing spotless, dust-free environments in production areas and office spaces, scheduled daily or tailored to specific production needs.
• Security Services

Quantifiable outcome

• Second-largest production hub in Europe after Pinewood Studios (UK)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Micelio Media GroupcoreStrategic or Co-development Partner · 24 January 2023Micelio Media Group, part of Grupo Roots, develops Guadalajara Content City in Mexico as part of the international World Content City expansion. Project includes four studios, 20,000 m² backlot, post-production facilities, and university for 2,000 students.
• NetflixflagshipStrategic or Co-development Partner · 12 December 2019Netflix established its first European Production Hub at Madrid Content City. Netflix occupies three 1,200 m² sound stages from September, with option for additional space. Multi-year partnership positions MCC as central facility for Netflix's Spanish-language original content.
• Planeta Formación y UniversidadescoreStrategic or Co-development PartnerGrupo Planeta leads the university campus (The Core School) development within Phase III, offering undergraduate degrees, master's programs, vocational training, and bootcamps. The campus accommodates 7,000 students and integrates industry with education.
• SiemenscoreTechnology or IntegrationSiemens, a global technology leader, partnered to digitize and electrify Madrid Content City's facilities. The collaboration focuses on digitalization and sustainable infrastructure development, supporting the hub's sustainability and ESG commitments.
• ICEX Invest in SpainminorGTM or Marketing PartnerICEX organized a showcase for American and Canadian independent producers to visit Madrid Content City facilities, tour studios (Secuoya Studios, Drago, XReality Studios), and explore production opportunities in Spain.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Eastbrook Studios: Newer UK film and television studio complex in East London with multiple large sound stages. Eastbrook is a direct competitor for European production budgets and benefits from the same UK tax credit regime that Pinewood leverages; both compete for streaming-era content spend.
• Pinewood Studios: Pinewood is the established #1 European studio campus with sound stages, production services, and decades-long relationships with major Hollywood studios. It is the explicit benchmark Madrid Content City positions itself against, and both serve global streamers and major film productions requiring large-scale, technically certified facilities.
• Shepperton Studios: Major UK film and television studio complex owned by Pinewood Group with extensive sound stages and heritage Hollywood relationships. Shepperton competes for the same global production demand as Madrid Content City and benefits from established UK tax credits and Pinewood's institutional platform.
• Studio Babelsberg: Germany's leading studio campus with sound stages, production services, and a major backlot outside Berlin. Babelsberg is one of the four European hubs Madrid Content City explicitly benchmarks against, and both target the same international film and streaming production demand.
• Cité du Cinéma: France's large-scale studio complex at Saint-Denis near Paris, operated as a national production hub. Cited as one of the four European hubs Madrid Content City benchmarks against; both compete for the same pool of international streaming and film productions selecting European filming destinations.
• Korda Studios: Hungary's largest film studio complex near Budapest, operating sound stages and production services for international productions. Korda is a peer in business model (purpose-built European sound stage campus serving Hollywood productions) and competes for the same pool of European production budgets attracted by Hungary's tax incentive regime.
• Trilith Studios: Large studio campus in Fayetteville, Georgia (USA) with 24 sound stages and integrated residential/community development. Trilith is a peer in business model — purpose-built, large-scale studio community with adjacent housing and amenities — and competes for the same Hollywood productions that Madrid Content City targets for European-based shoots.
• Cinecittà Studios: Italy's historic studio complex in Rome offering sound stages, post-production, and backlots with strong Hollywood relationships. Cinecittà is one of the four European hubs Madrid Content City explicitly benchmarks itself against, and both compete for international productions seeking Mediterranean/Southern European locations.

Emerging players

• Secuoya Content Group: Spanish content production, post-production and distribution group that operates as Madrid Content City's anchor subsidiary and studio operator (via Drago Broadcast and Secuoya Studios). It is both a closely related peer (same founder Raúl Berdonés) and a captive customer within the Madrid Content City ecosystem.

Broad incumbents

• Hudson Pacific / Sunset Studios: US-based owner-operator of major studio campuses (Sunset Studios brand) in Los Angeles and other markets, serving as institutional landlord for Hollywood and streaming productions. Hudson Pacific is a broader incumbent in the studio-ownership category — same capital-intensive real estate model — and a reference point for valuation and operating benchmarks even though it does not directly serve the European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madrid-content-city

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrid Content City