Norwood
Norwood Windows and Doors is a family-owned Canadian manufacturer of custom wood and aluminum-clad wood windows and doors, founded in 1964 and operating from a 250,000 sq ft facility in Scoudouc, New Brunswick, selling through an authorized dealer network to architects, custom home builders, and historical restoration clients across North America.
- Company typePrivate
- Founded1964
- HeadquartersScoudouc, Canada
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Norwood does
Norwood Windows and Doors is a Canadian manufacturer of custom wood and aluminum-clad wood windows and doors, operating from a 250,000 square-foot production facility in Scoudouc, New Brunswick under the corporate umbrella of the Cormier family's West-Wood Industries. The company was founded in 1964 and currently employs more than 200 craftspeople and manufacturing staff, with an additional family-owned sawmill supplying its primary pine raw material as a form of vertical integration. Its product portfolio is organized around two core lines — the Wood Series of solid-wood units and the NorClad Series of extruded aluminum-clad wood units — covering windows (hung, casement, awning, picture, bay/bow, glider, hopper, direct set, specialty) and doors (entrance, French, folding, lift-and-slide, sliding patio, specialty), supported by an extensive options matrix including proprietary Norcoat™ polymer factory finish, CASA staining, ten wood species, multiple grille and divided-lite configurations, decorative glass, and Low-E/Argon glazing.
Technically, Norwood's differentiation rests on two proprietary finishing systems: the Norcoat™ three-part polymer factory finish (preservative soak, Polymer Primer, Topcoat) applied electrostatically before assembly with a 15-year guarantee, and the NorClad™ extruded aluminum cladding system that separates the metal skin from the wood substrate to allow air circulation, finished with 70% Kynar 500 PVDF meeting AAMA 2605 specifications and a 20-year warranty. Glazing options integrate Guardian ClimaGuard glass (70, 80/71, IS), and the product line carries ENERGY STAR and NFRC certifications supporting LEED-qualifying projects.
Commercially, Norwood sells exclusively through an authorized dealer network across Canada and the United States, targeting architects, custom home builders, and historical restoration contractors on high-end residential and institutional projects; pricing is not publicly disclosed and is handled through dealer quotes. Lead-customer references include the University of Toronto Daniels Building, Dickinson College, and multiple specialty architectural firms. The company is privately held, family-owned, and led by CEO Jacques Lirette, with no public financials, funding rounds, or M&A activity disclosed.
Norwood firmographics
Firmographics- Name
- Norwood
- Legal name
- Norwood Windows and Doors
- Website
- https://norwoodwindows.ca
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Norwood Windows and Doors is a family-owned Canadian manufacturer of custom wood and aluminum-clad wood windows and doors, founded in 1964 and operating from a 250,000 sq ft facility in Scoudouc, New Brunswick, selling through an authorized dealer network to architects, custom home builders, and historical restoration clients across North America.
- Ownership category
- akta.pro rank
Norwood industry classification
Industry- Product category
- Window and Door Manufacturing
- NAICS
- Wood Window and Door Manufacturing (321911), Metal Window and Door Manufacturing (332321)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Metal Doors, Sash, Frames, Moldings & Trim (3442), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Exterior Doors (IMADAIAA)
- akta.pro secondary industries
- Custom Window & Door Fabrication & Replacement (HSAPAJAI), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM), Window & Door Trim, Casing & Sill Replacement (HSAPAJAK)
Keywords
Where Norwood is headquartered
LocationHeadquarters
- HQ city
- Scoudouc
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Norwood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Windows and Doors Manufacturing and Sales: Norwood manufactures custom wood windows and doors, selling through a dealer network to architects, home builders, and homeowners. Products include wood series, NorClad aluminum-clad series, and extensive customization options. Revenue generated through product sales with dealers facilitating end-customer transactions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Norwood product offering
Product offeringCore offering
Norwood manufactures custom wood windows and wood/aluminum-clad doors, offering proprietary factory finishes (Norcoat™) and extruded aluminum cladding (NorClad™) systems. The company produces standard product lines as well as custom and historical restoration units, selling through an authorized dealer network to architects, custom home builders, and historical renovation projects. Operations are supported by a 250,000 sq. ft. manufacturing facility in Scoudouc, New Brunswick, Canada.
Product overview
Norwood Windows and Doors manufactures finely crafted wood windows and doors for discerning architects and home builders. The product portfolio consists of two main product lines: the Wood Series (all-wood construction) and the NorClad Series (extruded aluminum clad with wood interior), each offering complete lines of windows and doors. Window styles include Hung, Casement, Awning, Picture, Bays & Bows, Glider, Hopper, Direct Set, Octagon, and Specialty configurations. Door options include Entrance, French, Folding, Lift & Slide, Sliding Patio, and Specialty doors. Both product lines are supported by extensive customization options including NorCoat polymer factory finish (15-year warranty), CASA stain finish, multiple wood species (Pine, Douglas Fir, Cedar, Beech, Red Oak, Maple, Birch, White Oak, Walnut, Mahogany), screen options (Traditional, Swinging, Roll Down, Roll Up), divided lites/grilles (SDL, Leaded Lites), decorative glass, energy-efficient glazing (Low-E, Argon, triple-glazed), and hardware. The company operates from a 250,000 sq ft facility in Scoudouc, New Brunswick, Canada.
Differentiator
Problem solved
Functional benefit
Brands
- NorClad: NorClad Series of Extruded Aluminum Clad Windows and Doors - combining aluminum cladding with solid wood interiors for low maintenance and weather resistance.
Products and services
- Wood Series Windows
- NorClad Series Aluminum Clad Windows
- Wood Series Doors
- NorClad Series Extruded Aluminum Clad Doors
- Historical Double Hung Window
Quantifiable outcome
- Products carry ENERGY STAR label meeting U.S. Department of Energy and Natural Resources Canada strict guidelines
- +3 more outcomes
Companies that use Norwood
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Norwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Norwood partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Ridley Windows and DoorscoreAuthorized dealer and distribution partner in Ontario, Canada. Collaborated on significant projects including the University of Toronto Daniels Building historical restoration. Represents Norwood at industry events such as golf tournaments supporting charitable causes like Kerry's Place Autism Services.
- Guardian GlasscoreSupplier of ClimaGuard glass products including ClimaGuard 70, ClimaGuard 80/71, and ClimaGuard IS for Norwood's high-performance glazing options.
- West-Wood IndustriescoreParent company of Norwood Windows and Doors. The Cormier family-owned West-Wood Industries includes a sawmill that supplies the pine lumber used in Norwood's windows and doors, providing vertical integration and quality control over raw materials.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Norwood competitors and assessment
Company assessmentDirect peers
- Loewen Windows and Doors: Canadian premium wood and aluminum-clad window/door manufacturer based in Steinbach, Manitoba with a comparable heritage, customization model, and dealer channel. Closely mirrors Norwood's positioning in the North American high-end custom segment.
- Marvin Windows and Doors: Premium U.S. manufacturer of wood, aluminum-clad (Infinity/Coastline), and fiberglass windows and doors serving custom residential and historical restoration projects — direct competitor to Norwood's Wood Series and NorClad lines across the same architect-and-builder channel.
- Weather Shield Windows & Doors: Premium U.S. manufacturer of wood, aluminum-clad, and fiberglass windows/doors for custom residential and historical projects, distributed through dealers — directly comparable to Norwood in product, channel, and target customer.
- Windsor Windows & Doors: Manufacturer of wood, clad-wood, and cellular PVC windows and doors sold through dealers to builders and remodelers. Comparable custom residential focus and channel structure to Norwood.
- Kolbe Windows & Doors: Wisconsin-based custom manufacturer of wood, clad-wood, and fiberglass windows/doors sold through dealers to architects and custom home builders. Highly comparable custom, historical, and luxury residential positioning to Norwood.
Broad incumbents
- Andersen Windows & Doors: Largest North American window/door manufacturer with broad wood (E-Series), clad (400 Series), and composite (Fibrex) portfolios. Competes with Norwood across custom and historical projects but at much greater scale and broader distribution including big-box retail.
- JELD-WEN: Large multi-material door and window producer with wood, clad-wood, fiberglass, and vinyl lines. Competes with Norwood through brands such as JELD-WEN Custom and Woodfold; broader portfolio and lower price points but adjacent on custom wood.
- Pella Corporation: Major U.S. window/door manufacturer offering wood, clad-wood, fiberglass, and vinyl lines through dealer and retail channels. Overlaps with Norwood in custom wood and historical applications, especially via Pella's Architect Series.
Emerging players
- Inline Fiberglass Windows: Emerging challenger brand in premium fiberglass windows for energy-efficient and historical applications. Not a direct wood competitor but increasingly relevant as a substitute for Norwood's wood/clad offering on performance.
Regional players
- Alberta Windows & Doors (All Weather): Western-Canadian custom window/door manufacturer selling into commercial and residential markets; comparable product portfolio (wood, clad) but primarily serves Prairie/Western markets rather than competing directly with Norwood in Ontario and Eastern Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Norwood social profiles
Digital presenceNorwood compliance and trust
Trust signalCompliance2 records
Norwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norwood leadership team
Management profileNumber of profiles
Profiles1 record
Norwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norwood
What does Norwood do?
Norwood manufactures custom wood windows and wood/aluminum-clad doors, offering proprietary factory finishes (Norcoat™) and extruded aluminum cladding (NorClad™) systems. The company produces standard product lines as well as custom and historical restoration units, selling through an authorized dealer network to architects, custom home builders, and historical renovation projects. Operations are supported by a 250,000 sq. ft. manufacturing facility in Scoudouc, New Brunswick, Canada.
Is Norwood a public or private company?
Norwood is a private company. It is classified as family owned and is currently operating.
When was Norwood founded?
Norwood was founded in 1964. It employs 251 to 500 people.
Where is Norwood based?
Norwood is headquartered in Scoudouc, Canada, in the North America region.
How does Norwood make money?
One revenue line is on record: windows and Doors Manufacturing and Sales.
Who are Norwood's main competitors?
Direct peers on record are Loewen Windows and Doors, Marvin Windows and Doors, Weather Shield Windows & Doors, Windsor Windows & Doors and Kolbe Windows & Doors. Broad incumbents are Andersen Windows & Doors, JELD-WEN and Pella Corporation. Inline Fiberglass Windows is listed as an emerging player. Alberta Windows & Doors (All Weather) is listed as a regional player.
Does Norwood have an API?
No public API is recorded for Norwood.
What industry is Norwood in?
Norwood's product category is Window and Door Manufacturing. Its primary akta.pro industry code is IMADAIAA, Exterior Doors, with a secondary code of HSAPAJAI, Custom Window & Door Fabrication & Replacement. Its NAICS code is 321911 and its SIC code is 2430.