Kiwoom Asset Management

What Kiwoom Asset Management does

Kiwoom Asset Management (키움투자자산운용) is a South Korea-based, privately-held asset management firm headquartered in Yeongdeungpo-gu, Seoul (TP Tower, business registration 116-81-22045). Founded in 1988 with 101-250 employees, the firm operates a comprehensive investment-product platform across exchange-traded funds (ETFs), open-ended mutual funds, target-date funds (TDFs), pension/retirement products, and alternative investments including REITs, listed under the KIWOOM ETF brand and traded primarily on the Korea Exchange (KRX).

The core product surface consists of thematic ETFs covering emerging-technology sectors — U.S. space-data infrastructure (SpaceX/Rocket Lab), AI technology, AI semiconductors, quantum computing, biotech pharmaceuticals, next-generation IT/network, and next-generation mobility — alongside single-stock leveraged products on Samsung Electronics and SK Hynix, lifecycle-switching S&P 500 variants (momentum, dividend-switching, S&P500+GOLD), and the Kiwoom Keywe Dream Dynamic TDF series (TDF2040/2050/2060/2065). Its flagship TDF line crossed 7,000 billion KRW (~$5B) in net assets as of November 2025. Underlying technology is a standard Korean retail-channel asset-management platform: ETF/mutual-fund administration with KRX listing and integration into brokerage distribution.

The business model is asset-management-fee-driven (subscription/recurring) on AUM, with distribution concentrated through Kiwoom Securities — part of the same Kiwoom financial group — and secondary access via other Korean brokerages and the KRX. The target customer is Korean retail investors ("Seohak Ants") seeking thematic overseas exposure and retirement/pension allocations. Marketing leverages owned channels (KakaoTalk channel, Kija Magazine, Kija TV on YouTube, Facebook, Pension Academy) to support a product-led growth motion. No disclosed revenue, customers, or parent-company ownership structure beyond Kiwoom-group affiliation are available.

Name

Kiwoom Asset Management

Legal name

KIWOOM ASSET MANAGEMENT CO, LTD.

Website

https://kiwoomam.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Kiwoom Asset Management is a South Korean private asset manager offering thematic ETFs (AI, semiconductors, space, quantum), TDFs, pension products, and mutual funds to Korean retail investors via the Korea Exchange and Kiwoom Securities' distribution network.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Pension Funds (525110)

SIC

Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

akta.pro secondary industries

ESG/SRI & Climate ETFs (FSAAAFAJ), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Asset management
• ETF management
• Thematic ETFs
• Mutual funds
• Target date funds

Headquarters

HQ city

Yongdungpo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Asset Management Fees: Kiwoom Asset Management generates revenue through management fees charged on its ETF products and mutual funds. The company manages various investment vehicles including thematic ETFs, TDFs (Target Date Funds), and leveraged single-stock products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kiwoom Asset Management is a South Korea-based asset management firm that manages and distributes ETFs, mutual funds, target-date funds (TDFs), pension products, and REITs for retail and institutional investors. The firm is particularly active in thematic ETF issuance, with product lines covering AI, semiconductors, quantum computing, biotech, and space.

Product overview

Kiwoom Asset Management operates as an asset management firm offering a comprehensive portfolio of investment products including exchange-traded funds (ETFs), mutual funds, target date funds (TDFs), pension products, and alternative investments including REITs. The core product lineup includes themed ETFs focused on high-growth sectors such as AI technology, semiconductors, space infrastructure, quantum computing, and biotechnology. The company also offers leveraged single-stock products for Samsung Electronics and SK Hynix, S&P 500 index funds with various strategies (momentum, dividend switching, gold diversification), and pension solutions including TDF series and structured retirement products. The KIWOOM ETF brand serves as the primary platform for listing these products on the Korea Exchange.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiwoom Target-Date Funds (TDFs) Multi-asset target-date fund series that automatically shifts allocation along an investor's retirement glide path, designed for Korean retirement savers and institutional pension plan participants.
• Kiwoom Thematic ETFs (AI / Semiconductor / Quantum Computing / Biotech / Space) Exchange-traded funds listed on KRX that provide Korean retail investors with single-trade exposure to specific long-term themes such as AI, semiconductors, quantum computing, biotech, and space.
• Kiwoom Mutual Funds Actively and passively managed pooled mutual fund products distributed to Korean retail and institutional investors for diversified capital market exposure.
• Kiwoom Pension Products Pension savings and retirement income products offered to individuals and corporate pension plan sponsors.
• Kiwoom REITs Real estate investment trust products providing investors with exposure to income-generating real estate assets.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Daou JapanminorOthersDaou Japan is the Japanese subsidiary of Daou, listed as a global business partner within the Kiwoom Group network.
• Kiwoom Securities IndonesiaminorOthersKiwoom Securities Indonesia is an overseas branch of Kiwoom Securities, part of the Kiwoom financial group operating internationally.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mirae Asset Global Investments: Korea's largest asset manager and ETF pioneer (TIGER ETF brand). Direct competitor offering similar thematic ETFs, TDFs, and mutual funds to Korean retail investors with comparable distribution through Korean brokerages.
• Samsung Asset Management: Operates the KODEX ETF brand, Korea's leading ETF family. Direct competitor with matching product range across thematic ETFs, TDFs, and pension products, also affected by FSS leveraged ETF marketing restrictions.
• Korea Investment Management: Major Korean asset manager offering competing ETFs, mutual funds, and pension products. Part of the Korea Investment Holdings financial group with similar distribution via Korean brokerage networks.
• KB Asset Management: Asset management arm of KB Financial Group, one of Korea's largest banking conglomerates. Competes directly in ETFs, TDFs, and pension products with similar banking-group distribution advantages.
• Hanwha Asset Management: Asset management subsidiary of Hanwha Group offering competing ETF, mutual fund, and pension products. Also subject to the same FSS leveraged ETF marketing restrictions as Kiwoom.
• Shinhan Asset Management: Asset management arm of Shinhan Financial Group, one of Korea's largest financial holding companies. Direct competitor across thematic ETFs, TDFs, and leveraged single-stock products.
• NH Investment & Securities Asset Management: Asset management arm of NH Financial Group, operates as a significant Korean AM competitor with similar product lineup including ETFs, mutual funds, and pension products distributed through Korean retail channels.
• Hana Financial Investment Asset Management: Asset management division of Hana Financial Group. Competes in the same Korean retail ETF and fund management space, also affected by FSS leveraged ETF marketing guidance.

Broad incumbents

• BlackRock (iShares): Global ETF market leader with iShares platform. Sets the competitive benchmark for thematic ETFs (AI, semiconductor, space exposure) that Kiwoom is attempting to replicate for Korean retail investors.
• Vanguard: Global leader in index funds and ETFs, including thematic and factor-based strategies. Represents the low-cost, scale-driven competitive threat to Korean asset managers' fee structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kiwoomam
• Facebookfacebook.com/kiwoomam

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments12 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiwoom Asset Management