What Cross Architects does

Cross Architects, PLLC is a privately held professional architectural firm founded in 2003 and headquartered at 879 Junction Dr in Allen, Texas. The firm operates three integrated service lines: Multifamily architectural services (covering TDHCA, Market Rate, HUD, Garage Wrap, and Podium projects), Commercial services (retail building shells, restaurants, interior finish outs, and retail shopping centers), and Interior Design. Projects span the full lifecycle from conceptual phase through zoning, construction documents, and construction administration.

The firm is organized as a Professional Limited Liability Company under Texas jurisdiction, with 11 to 50 employees and no disclosed parent company, external investors, or institutional backing. Its core technology is conventional architectural design tooling centered on AutoCAD, supported by domain expertise in multifamily regulatory pathways (particularly TDHCA and HUD financing) and the Texas commercial real estate market. There are no proprietary software products, APIs, or technology platforms disclosed; the offering is pure professional services.

Cross Architects generates revenue through project-based professional services fees for architectural design, planning, and project management. Pricing is quote-based, customized per project scope and complexity, and not publicly disclosed. The go-to-market is sales-led and direct: the firm engages national-level clientele from its North Dallas headquarters via direct client relationships, supported by an organic Instagram presence used primarily for employer branding and team culture. Customer segments are organized vertically into Multifamily Developers, Commercial Retail Clients, and Interior Design Clients.

Name

Cross Architects

Legal name

CROSS ARCHITECTS, PLLC

Website

https://crossarchitects.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Architects, PLLC is a privately held Texas architectural firm founded in 2003, providing Multifamily, Commercial Retail, and Interior Design services to national-level clients from its Allen, Texas headquarters.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (541310), Architectural, Engineering, and Related Services (5413), Interior Design Services (54141)

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Multifamily architectural design
• Commercial building design
• Interior design services
• Retail center architecture
• Construction documentation

Headquarters

HQ city

Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Architectural Design Services: Project-based architectural and design services covering multifamily, commercial retail, and interior design projects from conceptual phase through construction documents and construction phase. Revenue is generated through professional services fees for design, planning, and project management.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Cross Architects, PLLC is a multifaceted architectural firm providing design services across three integrated service lines: multifamily residential projects (TDHCA, Market Rate, HUD, Garage Wrap, and Podium), commercial projects (retail building shells, restaurants, shopping centers), and interior design. The firm manages projects from the conceptual phase through zoning, construction documents, and the construction phase.

Product overview

Cross Architects, PLLC is an architectural firm offering three integrated service lines: Multifamily (covering TDHCA, Market Rate, HUD, Garage Wrap and Podium projects), Commercial (retail shells, restaurants, shopping centers), and Interior Design. The firm takes projects from conceptual phase through zoning, construction documents, and construction phase, applying sound business practices and respecting client financial objectives since 2003.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifamily Architectural Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TDHCA (Texas Department of Housing and Community Affairs)coreOthersCross Architects works with TDHCA on multifamily projects, utilizing their financing programs and regulatory pathways for affordable housing developments in Texas.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WATG: Global architecture and design firm with hospitality, retail, and mixed-use expertise. Adjacent to Cross on retail/restaurant and interior design, but operating primarily at larger hospitality and resort scale.
• HKS: Dallas-headquartered global architecture firm with multifamily, commercial, and retail practices alongside larger sports, healthcare, and government portfolios. Comparable as a Texas-based competitor with overlapping multifamily/commercial design capabilities at much greater scale.
• Gensler: Global architecture and design firm with retail, commercial, mixed-use, and multifamily expertise. Comparable on commercial retail and interior design service lines Cross offers, but at national scale with broader industry reach.
• Perkins&Will: Global architecture firm active across multifamily, mixed-use, commercial, and interiors. Overlaps with Cross's service portfolio but with deeper institutional, healthcare, and large-scale developer relationships.
• LEO A DALY: Privately held architecture/engineering/planning firm with multifamily, hospitality, retail, and commercial work. Comparable on multifamily and commercial design expertise but at considerably larger national scale.
• SmithGroup: Architecture and engineering firm with multifamily/mixed-use and commercial practices. Comparable on the architectural design service line Cross offers, but the firm pursues much larger institutional and urban-scale projects.
• Stantec: Global design and engineering firm with an integrated architecture practice spanning multifamily, commercial, retail, and interior design. Comparable service mix; competes with Cross for developer clients but with vastly greater geographic and capital reach.
• Callison (CallisonRTKL): Architecture firm with strong retail and commercial mixed-use practices. Directly comparable to Cross on commercial/retail shells, restaurants, and shopping center work, but at global scale with much larger retail clients.

Direct peers

• Page: Page is an architecture and engineering firm with deep Texas (Austin/Dallas) roots and a multifamily, mixed-use, and commercial portfolio closely overlapping Cross Architects' service lines. It is the most direct regional competitor for Texas multifamily and commercial clients.
• Lake|Flato Architects: San Antonio-based architecture firm with strong multifamily, residential, and commercial/mixed-use practices. Like Cross, it is a Texas-rooted, mid-sized firm competing on design quality for similar developer and commercial clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Cross-Architects-1418902088139280
• LinkedInlinkedin.com/company/cross-architects

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Architects