Wisconsin Lutheran High School

What Wisconsin Lutheran High School does

Wisconsin Lutheran High School (WLHS), operating under the DBAs WLHS and Wisco, is a private, co-educational Christian day and boarding high school serving grades 9-12 in Milwaukee, Wisconsin, at 330 N. Glenview Avenue. It is an independent non-profit institution affiliated with the Wisconsin Evangelical Lutheran Synod (WELS), and its mission integrates a college-preparatory academic curriculum with faith formation, including daily chapel and theology coursework. The school serves four primary segments: Milwaukee-area day students, international students enrolled through a dedicated International Student Program with homestay coordination, Wisconsin families enrolling through the Milwaukee and Wisconsin Parental Choice Programs (MPCP & WPCP), and student-athletes competing in the Woodland Conference under WIAA governance.

The school's core offerings span an academic program with 149 course offerings, a Viking Athletics Program with 60%+ student participation and three consecutive WIAA state basketball championships, a Fine Arts program with 46% elective participation, the Viking Christian Leaders character-development program, and a 1:1 Mobile Device Learning initiative providing each student with personal device access. Supplemental programs include the Jr. Vikings Athletic feeder program, Viking Explorer Camps for prospective students, and a WLHS Foundation supporting endowed scholarships and legacy giving. Technology integrations are largely third-party and operational in nature: GoKid for carpool coordination, RaiseRight for scrip-based fundraising, Bound for event ticketing, and Project Lead the Way for STEM curriculum.

Revenue mechanics combine tuition, state-funded choice-program vouchers (MPCP/WPCP), private tuition assistance and scholarships, foundation fundraising, international student homestay fees, and summer camp revenue. Pricing is not publicly disclosed, and audited financials are not available. The go-to-market motion is direct-enrollment via website, virtual tours, shadow days, WELS conference-church pipelines, and dedicated international recruitment. The school maintains multi-channel community communications including a monthly eNewsletter, WLHS Contact alumni magazine, WLHS Advantage prospective-parent magazine, and the Pilot student newspaper, alongside organic social presence across Facebook, YouTube, Instagram, X, Vimeo, and Flickr.

Name

Wisconsin Lutheran High School

Legal name

Wisconsin Lutheran High School

Website

https://wlhs.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Wisconsin Lutheran High School is a private, non-profit WELS-affiliated Christian co-ed day and boarding school in Milwaukee serving grades 9-12 with 149 courses, championship athletics, fine arts, and a 1:1 device program, funded through tuition, state choice vouchers, and foundation fundraising.

Ownership category

akta.pro rank

Product category

Private Christian Secondary Education

NAICS

Elementary and Secondary Schools (6111), Religious Organizations (8131), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

Keywords

• Private secondary education
• Christian school education
• College preparatory curriculum
• Boarding school services
• Faith-based education

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Distribution channels4 records

Marketing channels11 records

Core offering

Wisconsin Lutheran High School is a private, Christian coeducational day and boarding high school serving grades 9-12. It delivers a comprehensive, standards-based academic curriculum (149 course offerings) integrated with daily Christian theology and chapel, alongside championship athletics, fine arts, leadership development, and an international student program with homestay. All students participate in a 1:1 mobile device learning initiative, and the school supports enrollment through Wisconsin's parental choice programs.

Product overview

Wisconsin Lutheran High School offers a unified private Christian education experience for grades 9-12, combining academic excellence with spiritual development. The core offerings include a comprehensive standards-based academic curriculum, the Viking Athletics Program (with nearly 60% student participation), Fine Arts programs (Children's Choir, String Fest, Viking Marching Band), and the Viking Christian Leaders program. Additional programs include the Jr Vikings Athletic Program for younger students, an International Student Program with homestay options, and Viking Explorer Camps for prospective students. The school also publishes WLHS Contact (alumni magazine), WLHS Advantage (prospective parent magazine), and the Pilot student newspaper. All students benefit from a 1:1 Mobile Device Learning program, access to 149 course offerings, and over 60 co-curricular activities, with 80% of students involved in at least one co-curricular activity.

Differentiator

Problem solved

Functional benefit

Products and services

• Academic Program A comprehensive, standards-based 149-course academic curriculum for grades 9-12 at WLHS, integrating Christian theology and Scripture across subjects, designed to prepare students for college and a lifetime of service in churches and communities.
• Viking Athletics Program Championship high-school athletics program with WIAA-conference (Woodland) competition across multiple sports. Nearly 60% of WLHS students participate; recent men's basketball has produced an 88-2 record and three consecutive WIAA state championships.
• Fine Arts Program Fine Arts program including Children's Choir, String Fest, Viking Marching Band, and Viking Steel Community Band, with 46% of WLHS students participating in fine arts electives.
• Viking Christian Leaders Program Student leadership program integrating Christian values with leadership development, including monthly recognition of student leaders.
• Jr. Vikings Athletic Program Youth athletics feeder program for younger students to develop sports skills and participate in organized athletics before entering high school.
• International Student Program Program welcoming international students to WLHS for U.S. high school education with Christian foundation, including homestay arrangements and dedicated support services.
• Viking Explorer Camps Summer camps and prospective-student programs allowing younger students to experience WLHS academics and activities before enrolling.
• ACT Prep and Testing Standardized testing program in which 100% of WLHS seniors complete the ACT exam as 11th graders, with reported all-student composite of 20.0 and top-quarter average of 27.2 (88th percentile), outperforming state and district averages.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Wisconsin Evangelical Lutheran Synod (WELS)coreStrategic or Co-development PartnerThe school is affiliated with the Wisconsin Evangelical Lutheran Synod, a Lutheran church body. This affiliation provides the religious foundation for the school's curriculum and mission, including daily chapel, theology classes, and integration of Scripture across all subjects.
• Woodland ConferencecoreStrategic or Co-development PartnerWisconsin Lutheran is a member of the Woodland Conference, competing in WIAA athletics. Nearly 60% of students participate in the championship athletics program.
• Wisconsin Interscholastic Athletic Association (WIAA)coreStrategic or Co-development PartnerGoverning body for high school athletics in Wisconsin. WLHS teams compete under WIAA rules and participate in state tournament series.
• RaiseRightminorChannel Partner/ Reseller/ DistributorScrip fundraising program allowing families to earn rebates through everyday purchases from 750+ participating brands. Rebates can go toward tuition or donations to the school.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marquette University High School: Jesuit Catholic college-preparatory high school for boys in Milwaukee. Comparable as a private, faith-based, college-prep day school operating in the same metro market and competing for the same pool of college-bound Milwaukee families.
• Pius XI Catholic High School: Catholic co-ed college-prep high school in Milwaukee. Directly comparable as another faith-based private secondary school serving the same metropolitan families, with overlapping extracurricular and athletic programs.
• Brookfield Academy: Independent (non-religious) private K-12 school in the Milwaukee suburbs. Comparable as a college-preparatory private school competing for the same academically oriented families in the greater Milwaukee area.
• St. Thomas More High School: Catholic co-ed college-prep high school in Milwaukee. Comparable faith-based private secondary school competing in the same metro market for tuition-paying and choice-program families.
• Lakeside Lutheran High School: WELS-affiliated Lutheran high school in Lake Mills, Wisconsin. Closest faith-and-synod peer; directly comparable as another WELS secondary school with overlapping curriculum, athletics conference participation, and feeder-network model.
• Fox Valley Lutheran High School: WELS-affiliated Lutheran high school in Appleton, Wisconsin. Same synod affiliation and educational philosophy; comparable as a regional WELS secondary school competing for Lutheran families in its own catchment area.
• Martin Luther High School (WELS): WELS-affiliated Lutheran high school in Greendale, Wisconsin (Greendale metro Milwaukee area). Effectively the closest geographic WELS peer and most direct competitor for the same WELS families in the Milwaukee region.

Broad incumbents

• Milwaukee Public Schools: Public K-12 district serving Milwaukee. Comparable as the default secondary education provider in the same geography; competes with WLHS particularly for choice-program-eligible families weighing public versus private options.
• Archdiocese of Milwaukee Catholic Schools: System overseeing multiple Catholic K-12 schools in the Milwaukee region. Broader incumbent competitor with overlapping faith-based positioning, established brand, and shared pool of college-prep-oriented families.

Regional players

• Concordia University Wisconsin (High School Programs / Prep): LCMS-affiliated Lutheran university in Mequon, Wisconsin. Adjacent Lutheran higher-education brand in the region that overlaps with WLHS families on the college-prep pathway and shares the broader Lutheran K-16 ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wiscolutheranhs
• YouTubeyoutube.com/channel/UCgQFzL-c9uQUs3J_r1k4KNQ
• Facebookfacebook.com/WLHSVikings
• Instagraminstagram.com/wiscovikings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Lutheran High School