LaCrosse Footwear

What LaCrosse Footwear does

LaCrosse Footwear is a privately held US footwear manufacturer headquartered in Portland, Oregon, tracing its origins to the 1897 founding of La Crosse Rubber Mills Company. The company designs and sells rubber and leather boots, waders, and footwear primarily for hunting and work use cases, serving individual consumers through direct-to-consumer e-commerce at lacrossefootwear.com (US) and global.lacrossefootwear.com (international). The product portfolio spans rubber hunting boots, leather hunting boots, waders, snake boots, insulated cold-weather boots (including the trademarked Iceman and Ice-King lines), work and chore boots, deck boots, duck boots, and a kids' line, complemented by boot accessories and apparel.

The company's technology platform centers on materials engineering rather than software. Its proprietary AeroForm® technology uses heat-fused expanded thermoplastic polyurethane (ETPU) beads to form a unified midsole with energy-return properties; ZXT hand-laid rubber compounds emphasize natural rubber content for durability and waterproofing; the Burly Delta outsole uses river-delta-inspired lug geometry for wet traction; and Alpha Construction (introduced 2003) represents a specialized rubber hunting boot build method. The portfolio includes PFAS-compliant designations enabling shipment to restrictive US states (California, New York, Vermont, Maine, Connecticut).

LaCrosse operates a DTC-first distribution model with no disclosed wholesale or dealer dependency in the available data. Revenue is generated through unit-priced footwear sales and accessories (with promotional bundling such as 20% off select accessories with footwear purchase), supported by a free membership program offering free shipping over $50 and early sale access. The customer base is segmented into hunters (primary), agricultural and work professionals, outdoor enthusiasts, and kids, with ecosystem partnerships (NWTF, Delta Waterfowl, Shoot Like a Girl, National FFA, Mossy Oak) anchoring the brand in hunting and agricultural communities. Pricing on the premium Burly Aero line sits in the $160-$170 range. The company has no disclosed funding rounds, no parent company, and no public ownership signals.

Name

LaCrosse Footwear

Legal name

LaCrosse Footwear

Website

https://lacrossefootwear.com

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

251–500 employees

Short description

LaCrosse Footwear is a privately held Portland, Oregon-based manufacturer of rubber and leather hunting, work, and outdoor boots sold direct-to-consumer online, serving hunters, agricultural professionals, and outdoor enthusiasts with proprietary AeroForm ETPU midsole technology.

Ownership category

akta.pro rank

Product category

Hunting & Work Footwear

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (31621)

SIC

Rubber & Plastics Footwear (3021), Footwear, (No Rubber) (3140), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)

akta.pro secondary industries

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

Keywords

• Rubber hunting boots
• Work footwear
• Waterproof waders
• Hunting apparel
• Outdoor boots

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Footwear Sales: Primary revenue from manufacturing and selling rubber boots for hunting and work. Products include rubber hunting boots, leather hunting boots, waders, outdoor boots, work boots, snake boots, deck boots, and chore boots across men's, women's, and kids categories.
2. Accessories Sales: Secondary revenue stream from complementary products including boot accessories (insoles, liners, laces, boot care), personal accessories (hats, shirts, hoodies, socks, drinkware), and camo collection items. Accessories often sold with promotional bundling (e.g., 20% off select accessories with footwear purchase).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LaCrosse Footwear designs, manufactures, and sells rubber and leather footwear for hunting, work, and outdoor use. The company sells direct-to-consumer through its e-commerce site, offering rubber hunt boots, leather boots, waders, work boots, snake boots, deck boots, insulated boots, and chore boots under its own brand heritage dating to 1897.

Product overview

LaCrosse Footwear is a footwear manufacturer founded in 1897 specializing in rubber boots for hunting and work applications. The product portfolio centers on the Burly Aero platform with proprietary AeroForm ETPU midsole technology, alongside traditional rubber and leather hunt boots, insulated cold weather boots (including the Iceman and Ice-King lines), waders, outdoor boots, work boots, and snake boots. The company also offers chore boots, deck boots, and duck boots for various outdoor uses. A complete accessory line includes hats, shirts, hoodies, socks, drinkware, insoles, liners, and boot care products. Specialty collections include the NWTF (National Wild Turkey Federation) partnership line, while the Hunt Pursuit Collection offers game-specific boots for Turkey, Whitetail, Waterfowl, and Big Game hunting. Kids' footwear mirrors the adult product lines. Products serve men, women, and children across hunting, outdoor, and work segments. The company maintains a global shipping platform at global.lacrossefootwear.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Burly Aero Rubber Hunt Boots
• Leather Hunt Boots
• Waders
• Work Boots
• Snake Boots
• Deck Boots
• Insulated Boots
• Chore Boots
• Duck Boots
• Kids Footwear
• Iceman Boot Liner

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National FFA OrganizationcoreStrategic or Co-development PartnerLaCrosse Footwear supports the National FFA Organization dedicated to agricultural youth education. The company donated 100 blue corduroy FFA jackets through the 'Give the Gift of Blue' program and contributed $15,000 (fifteen $1,000 scholarships) to FFA's annual scholarship program supporting youth in agriculture.
• National Wild Turkey Federation (NWTF)coreStrategic or Co-development PartnerConservation partnership supporting the National Wild Turkey Federation's mission to conserve wild turkeys and preserve hunting traditions. LaCrosse has released NWTF Collection products and supports turkey hunting conservation efforts.
• Delta WaterfowlcoreStrategic or Co-development PartnerPartnership with Delta Waterfowl, known as 'The Duck Hunters Organization,' supporting waterfowl conservation and hunting advocacy efforts. LaCrosse supports duck hunters' interests and habitat conservation.
• Shoot Like a Girl (SLG)minorStrategic or Co-development PartnerPartnership with Shoot Like a Girl organization focused on empowering women in shooting sports and hunting. Supports female participation in outdoor activities and shooting sports.
• Mossy OakcoreTechnology or IntegrationLicensing partnership for Mossy Oak camouflage patterns (Original Bottomland and others) used on boots. Mossy Oak's original camo pattern created over 25 years ago provides concealment in dark environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Muck Boot Company: Muck Boot is a leading manufacturer of rubber and neoprene hunting, work, and outdoor boots with overlapping SKUs (insulated rubber boots, chore boots, deck boots) and a very similar end customer base of hunters, farmers, and outdoor workers.
• Bogs: Bogs designs and sells 100% waterproof rubber/neoprene boots for farming, hunting, and outdoor use, directly competing with LaCrosse's rubber hunting and chore boots at similar price points.
• Xtratuf: Xtratuf specializes in waterproof rubber deck and fishing boots with strong traction, overlapping directly with LaCrosse's Alpha Deck Boots and outdoor rubber footwear lines.
• Grundens: Grundens manufactures commercial fishing and outdoor waterproof rubber boots and waders, making it a close comparable to LaCrosse's waders and waterproof hunting footwear.
• Tingley Rubber: Tingley produces rubber overshoes, boots, and protective footwear for work and outdoor use, directly competing with LaCrosse's rubber work and chore boot categories.
• Servus (Honeywell): Servus by Honeywell makes PVC and rubber protective work boots widely used in agriculture, food processing, and industrial settings — competing with LaCrosse's work and chore boot lines.
• Kamik: Kamik is a Canadian footwear manufacturer of waterproof rubber and winter boots for outdoor work and recreation, competing with LaCrosse on insulated rubber boots and work footwear.

Broad incumbents

• Danner: Danner, owned by LaCrosse's former parent entity, is a major heritage hunting, work, and tactical boot brand offering leather and rubber hunting boots with broader retail distribution than LaCrosse.
• Rocky Boots: Rocky Boots is an established manufacturer of hunting, work, and outdoor footwear with broad wholesale distribution into sporting goods retailers, comparable to LaCrosse's hunting and work product lines.
• Irish Setter (Red Wing Brands): Irish Setter is a heritage hunting and work boot brand owned by Red Wing, offering similar upland/big game hunting boots to LaCrosse with deeper retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lacrossefootwear
• Xx.com/lacrosse1897
• Facebookfacebook.com/lacrossefootwear
• LinkedInlinkedin.com/company/lacrosse-footwear-incorporated

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaCrosse Footwear