Becoming Superhuman

What Becoming Superhuman does

Becoming Superhuman is a productivity and human-performance education company founded in 2017 by cognitive neuroscientist Sahar and Lucas Miller, operating from Berkeley, California. The company delivers a research-grounded productivity curriculum through three core offerings: Talks and Workshops (inspirational sessions delivered to organizations), Benchmarking (a research-grade productivity assessment used to customize content for each client), and Custom Programs (a 15-25% productivity improvement engagement that combines diagnostics, education, and team habit-building challenges). Underlying content is derived from a popular UC Berkeley MBA course, which provides the academic scaffolding for the company's differentiated "science-based" positioning versus generalist coaching competitors.

The business operates through a diversified but small-scale revenue model. The primary stream is professional services revenue from enterprise training delivered to high-pressure industries including technology (Google, Microsoft, Amazon, Palantir, Adobe), financial services (JP Morgan, Visa, Goldman Sachs), and private equity (TA Associates, Warburg Pincus, TPG); pricing is quote-based and not publicly disclosed. Secondary revenue streams include a Shopify-hosted e-commerce store selling physical productivity accessories (paper products, timers, work-from-home items) at roughly $19.99 unit price with proceeds funding new research, and the Quarterly Research Review newsletter targeting executives, investors, and managers. Marketing relies on content (blog, newsletter, Instagram, LinkedIn) and earned media features in Forbes, Wall Street Journal, Wired, Business Insider, and a Headspace collaboration with John Legend. The company has reached 100,000+ alumni cumulatively since 2017.

Operationally, Becoming Superhuman runs with 1-10 employees, has not raised institutional funding per available disclosures, and limits commercial delivery to the United States. Strategic partnerships with Asana (2022 Anatomy of Work report), Headspace (Music on My Mind series), UC Berkeley (academic affiliation), and Shopify (e-commerce platform) form the external ecosystem. The company has signaled a planned pivot toward productized on-demand content, which would expand reach beyond bespoke enterprise engagements, but no AI/ML capabilities, patents, or external integrations are disclosed.

Name

Becoming Superhuman

Legal name

Becoming Superhuman

Website

https://becomingsuperhuman.science

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Becoming Superhuman is a Berkeley-based productivity training and human-performance education company founded in 2017 by cognitive neuroscientist Sahar and Lucas Miller. It delivers research-grade benchmarking, workshops, and custom programs to enterprise clients in technology, finance, and private equity, alongside a newsletter and Shopify retail line.

Ownership category

akta.pro rank

Product category

Corporate Training and Executive Education

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB)

akta.pro secondary industry

Health, Wellness & Self-Care Skills (Sleep, Nutrition, Habits) (EDAMAIAJ)

Keywords

• Corporate productivity training
• Human performance workshops
• Executive education programs
• Productivity benchmarking assessment
• Science-based coaching

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Corporate Training and Workshops: Delivers engaging talks, workshops, and custom programs to organizations seeking productivity improvements for employees.
2. Physical Products: Sells physical products including paper products, timers, and work-from-home products through their Shopify e-commerce store.
3. Quarterly Research Review Newsletter: Publishes a summary of the best productivity and human performance research quarterly, targeted at executives, investors, and managers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Becoming Superhuman sells science-based productivity and human performance training to organizations and busy professionals. Its core services include inspirational talks, research-grade benchmarking assessments, custom 15-25% productivity improvement programs, and a quarterly research newsletter, all grounded in cognitive neuroscience and content developed from a popular UC Berkeley MBA course.

Product overview

Becoming Superhuman is a productivity and human performance education company offering a unified suite of services. The core offerings include Talks and Workshops (delivering inspirational sessions on focus and goal achievement), Benchmarking (research-grade productivity assessments), Custom Programs (a 15-25% productivity improvement program combining diagnostics, education, and habit-building), and the Quarterly Research Review (a quarterly publication summarizing productivity and human performance research). The company also operates a Physical Products Store selling paper products, timers, and work-from-home items, with proceeds funding new research. The Daily Notepad is referenced as a key productivity tool in their ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Talks and Workshops Engaging and inspirational talks and workshops delivered to organizations that help smart, driven people reclaim their ability to focus and achieve meaningful progress toward their most important goals and milestones every day.
• Benchmarking Research-grade productivity benchmarking assessment deployed at the start of programs to customize content using rich data and focus on the most relevant and high-leverage topics for each organization.
• Custom Programs A 15-25% productivity increase program for eligible organizations that combines research-grade diagnostics, engaging education, and a team habit-building challenge.
• Quarterly Research Review A quarterly publication summarizing the best productivity and human performance research, reaching executives from Google, engineers from Coinbase, and investors from TPG.
• Physical Products Store An e-commerce store selling physical products including paper products, timers, and work-from-home products, with 100% of proceeds funding new research.

Quantifiable outcome

• 15-25% productivity increase
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• AsanaminorStrategic or Co-development Partner · 1 January 2022Collaboration on the 2022 Anatomy of Work report, examining new challenges of distributed work. This was a research collaboration providing insights into the changing nature of work.
• UC BerkeleycoreStrategic or Co-development PartnerContent based on a popular UC Berkeley MBA course. The company is affiliated with UC Berkeley with founders associated with the institution. Contact email is @berkeley.edu domain.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting their online store (shop.becomingsuperhuman.science). Shopify provides the online e-commerce platform that enables them to sell products and services.
• HeadspaceminorGTM or Marketing PartnerCollaboration on the 'Music on My Mind' series with John Legend and Headspace, exploring how listening to music can improve focus and productivity.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Calm Business: Calm's enterprise offering bundles meditation, sleep, and focus content for workforce productivity — a broader incumbent in the same mental-performance-at-work category.
• Headspace: Mental wellness and focus platform with a B2B (Headspace for Work) arm; overlaps with Becoming Superhuman on mindfulness, focus, and productivity training delivered to enterprises.
• Coursera for Business: Enterprise learning platform providing curated professional development content from top universities and companies; comparable as a destination for corporate productivity and human-performance training.
• Udemy Business: Self-serve corporate learning marketplace with extensive productivity and personal-development catalogs — directly comparable to Becoming Superhuman's planned modular video/course products.
• LinkedIn Learning: Large-scale corporate professional development platform offering self-paced productivity and soft-skills courses — a scaled substitute for Becoming Superhuman's on-demand training ambitions.

Direct peers

• BetterUp: Enterprise coaching and performance platform serving large employers, directly comparable to Becoming Superhuman's corporate productivity and human-performance workshops aimed at busy professionals.
• Dale Carnegie & Associates: Iconic corporate training provider offering leadership, productivity, and human-performance workshops; comparable as a long-standing competitor in the enterprise training category Becoming Superhuman targets.
• FranklinCovey: Long-established provider of productivity, leadership, and execution training to enterprises — closely comparable in offering corporate workshops and habit-building programs for performance improvement.
• LifeLabs: Specialist corporate training firm delivering science-based productivity, focus, and performance programs to global enterprises — closely aligned with Becoming Superhuman's positioning and buyer profile.

Emerging players

• Mindvalley: Personal-development education platform with productivity, performance, and human-potential courses sold to professionals and teams — an emerging player adjacent to Becoming Superhuman's content-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/becomingsuperhumanlab
• Instagraminstagram.com/becomingsuperhumanlab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Becoming Superhuman