The Farms at Bailey Station

What The Farms at Bailey Station does

The Farms at Bailey Station is a Type A LifeCare continuing care retirement community (CCRC) operating on a 35-acre campus in Collierville, Tennessee, approximately 30 miles east of Memphis. The community officially welcomed its first residents in November 2021 and is owned and operated within the Retirement Companies of America (RCA) family of LifeCare communities, with Kirby Pines (Memphis) serving as a sister property. It serves adults aged 55 and older seeking luxury, maintenance-free retirement living with guaranteed priority access to a full continuum of on-site care, under a faith-based servant-leadership culture that RCA has cultivated for nearly 40 years.

The property offers two residential product lines — Apartment Homes with 26 floor plans ranging from under 800 sq ft to over 2,000 sq ft, and Garden Homes/freestanding houses and townhomes in The Meadows neighborhood ranging from 2,500 sq ft to more than 4,000 sq ft — alongside five dining venues, an Athletic Club, a spa, a performing arts theater, and outdoor amenities including Central Park and Chimney Park with views of Lake Christie. The on-site Jordan River Health Campus provides the full care continuum: assisted living (Shepherd's Path), memory support (Ruth's Way), skilled nursing (Suites at Jordan River), a 4,300 sq ft rehabilitation center offering orthopedic, cardiac, respiratory, and neurological programs, and respite care. Notably, all Jordan River healthcare services are also available to non-residents of the greater Collierville/Germantown/Memphia public on a private-pay basis, materially expanding the addressable market beyond LifeCare depositors.

Revenue is generated through three primary streams: one-time entrance fees (with multiple contract options offering up to 90% refundability), recurring monthly maintenance fees covering dining, housekeeping, utilities, programming, and amenities, and private-pay healthcare service revenue from Jordan River. Customer acquisition runs through a small direct sales team — a Sales and Marketing Director, two Retirement Living Advisors, and a Marketing and Move-In Specialist — combined with multi-channel marketing including the website, blog content, Facebook, brochure requests, personalized campus tours, community events, and the third-party MoneyGauge financial fit calculator. Pricing is quote-based and varies by residence type, size, occupancy, and contract option selected. The community is privately held and operates under RCA's governance and operational management.

Name

The Farms at Bailey Station

Legal name

The Farms at Bailey Station

Website

https://thefarmsatbaileystation.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Farms at Bailey Station is a Type A LifeCare continuing care retirement community in Collierville, Tennessee, offering luxury independent living, on-site assisted living, memory care, skilled nursing, and rehabilitation to adults 55 and older, with healthcare services also open to the public.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Luxury / High-End CCRCs (HLADAEAI), Nonprofit / Faith-Based CCRCs (HLADAEAC)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Memory care support
• Skilled nursing care

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Entrance Fees: One-time upfront entrance fees required for LifeCare contract residents. Multiple contract options available with up to 90% refundability depending on the plan selected. The entrance fee secures residency and lifetime access to healthcare services.
2. Monthly Maintenance Fees: Recurring monthly fees that cover dining, housekeeping, maintenance, utilities, taxes, fitness programs, transportation, trips, events, activities, and educational programming. Fees vary based on residence size, number of occupants, and selected fee schedule.
3. Healthcare Services Revenue: Revenue from assisted living, memory care, skilled nursing, and rehabilitation services provided at Jordan River Health Campus, which is open to both residents and the general public on a private-pay basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Farms at Bailey Station operates a Type A LifeCare continuing care retirement community (CCRC) on a 35-acre campus in Collierville, TN, offering luxury independent living residences (garden homes and apartment homes) alongside an on-site Jordan River Health Campus that delivers assisted living, memory support, skilled nursing, rehabilitation, and respite care. Residents secure residency and guaranteed access to all care levels through a refundable entrance fee and predictable monthly maintenance fee under a LifeCare contract.

Product overview

The Farms at Bailey Station is a LifeCare continuing care retirement community (CCRC) offering a unified portfolio of senior living products and healthcare services. The core housing offerings include luxury Garden Homes (freestanding houses and townhomes ranging from 2,500-4,000+ sq. ft.) and Apartment Homes (26 floor plans from 800-2,000+ sq. ft.). Healthcare services are delivered through the Jordan River Health Campus, which provides Assisted Living (Shepherd's Path), Memory Care (Ruth's Way), Skilled Nursing, Rehabilitation Services (4,300 sq. ft. therapy center), and Respite Care—all open to both residents and the public. Residents can secure their future care through a LifeCare contract, which provides priority access to higher levels of care at predictable monthly rates. The community also offers a Financial Fit Calculator powered by MyLifeSite to help prospective residents assess affordability.

Differentiator

Problem solved

Functional benefit

Brands

• Jordan River Health Campus: On-site senior healthcare and rehabilitation campus offering assisted living, memory support, skilled nursing, rehabilitation, and respite care services to both Farms residents and the general public.

Products and services

• Garden Homes Freestanding houses and townhomes in The Meadows neighborhood surrounding Lake Christie, offering maintenance-free independent living with sizes ranging from approximately 2,500 sq. ft. to more than 4,000 sq. ft., featuring 3-4 bedrooms, custom cabinetry, EnergyStar-rated windows, and garage parking. Targeted at active adults aged 55 and older seeking luxury retirement living.
• Apartment Homes Luxury senior living apartments in 26 floor plans ranging from just under 800 sq. ft. to more than 2,000 sq. ft., featuring 1-2 bedrooms and 1.5-2.5 baths with high-quality finishes, balconies, and access to clubhouse amenities. Targeted at active adults 55+ seeking maintenance-free luxury retirement living.
• LifeCare Contract Type A continuing care retirement community (CCRC) contract providing maintenance-free independent living with guaranteed, priority access to all levels of care (assisted living, memory care, skilled nursing, rehabilitation) at predictable monthly rates, with entrance fees up to 90% refundable. Available to prospective residents of The Farms at Bailey Station.
• Assisted Living (Shepherd's Path) Assisted living care providing personalized support with activities of daily living (ADLs) through customized care plans, featuring custom interiors, spacious kitchenettes, private bathrooms, and walk-in closets. Available to both residents of The Farms and the general public on a private-pay basis.
• Memory Care (Ruth's Way) Specialized memory care for individuals with Alzheimer's, dementia, and memory loss, featuring a secure environment, trained staff, individualized care plans, open floor plan, and secure outdoor garden area. Available to both residents and the general public.
• Skilled Nursing (Suites at Jordan River) Around-the-clock skilled nursing care with licensed and certified staff, advanced therapy programs, and private studio suites offering a home-like feel with accessible design. Available to both residents and the general public.
• Rehabilitation Services 4,300-square-foot rehabilitation center offering orthopedic, cardiac, respiratory, and neurological rehabilitation programs including physical, occupational, and speech therapy. Available to both residents and the general public.
• Respite Care Short-term or temporary stays offering 24-hour care and supervision, with access to all senior living amenities including fitness center, dining, and salon. Available to both residents and the general public on a private-pay basis.

Quantifiable outcome

• Entrance fees up to 90% refundable
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Retirement Companies of America (RCA)coreOthersThe Farms at Bailey Station is part of the Retirement Companies of America (RCA) family of LifeCare Communities. RCA has nearly 40 years of experience with a faith-based servant leadership culture. The company manages The Farms as a sister community to Kirby Pines. RCA provides operational management, governance oversight, and brand standards across its communities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kirby Pines: LifeCare CCRC in Memphis, TN operated by Retirement Companies of America as the sister community to The Farms at Bailey Station. Same operator, same faith-based culture, same continuum-of-care model with skilled nursing, assisted living, memory care, and rehab.
• Trezevant Manor: Continuing care retirement community in Memphis serving the same affluent 55+ demographic with independent living, assisted living, and skilled nursing on a single campus. Directly competes with The Farms for the same Collierville/Germantown/Memphis prospect pool, and Leslie Reed previously held a leadership role here.
• The Village of Germantown: Senior living community in Germantown, TN offering independent living, assisted living, memory care, and skilled nursing in the same Memphis metro. Overlaps directly with The Farms on geography, care continuum, and 55+ customer profile; Leslie Reed's prior employer.
• The Cypress at Hilton Head: 100-acre Life Plan Community in South Carolina where Executive Director Barbara Sepich previously led operations. Operates on the same Type A LifeCare CCRC contract model with independent living through skilled nursing, making it a structurally close comparable.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Competes broadly with The Farms in the senior housing and assisted living categories even though not specifically LifeCare-focused.
• Sunrise Senior Living: National senior living operator with assisted living, memory care, and independent living across the U.S. Operates in the broader assisted living and memory care categories where Jordan River Health Campus competes.
• Atria Senior Living: Large national senior living owner/operator with independent living, assisted living, and memory care communities. Represents the multi-site, professionally managed operating model that regional CCRCs like The Farms must compete with for residents and labor.
• Life Care Services: Third-party manager and developer of senior living communities including LifeCare/CCRCs. A relevant comparison for the operating platform behind The Farms, as both deliver management services to CCRC boards and resident communities.
• Erickson Senior Living: Developer and operator of large-scale, amenity-rich continuing care retirement communities primarily on the East Coast. Comparable on the LifeCare contract structure, large campus format, and continuum-of-care delivery model.

Emerging players

• Belmont Village Senior Living: Operates upscale senior living communities with independent living, assisted living, and memory care programs. Competes for the same affluent older-adult customer in regions where it overlaps with The Farms' Collierville/Memphis service area, particularly on assisted living and memory care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thefarmsatbaileystation
• LinkedInlinkedin.com/company/the-farms-at-bailey-station

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Farms at Bailey Station