Shady Grove Dermatology

What Shady Grove Dermatology does

Shady Grove Dermatology is a private, single-location dermatology practice founded in 1990 and based at 15245 Shady Grove Road, Suite 370, Rockville, Maryland. The practice is physician-owned and operated, with no disclosed parent company, private equity backing, or institutional investment. It employs 11-50 staff including four board-certified dermatologists (Drs. Josef Yeager, Caroline Yeager, Sanders Berk, and Sunghun Cho, all FAAD-certified) and one physician assistant (Alina Gerasymova, PA-C), and operates Monday through Friday from 8:00 AM to 4:30 PM serving patients across Montgomery County, Maryland (Rockville, Bethesda, Gaithersburg, Germantown, Olney, Potomac, and Montgomery Village).

The practice delivers a comprehensive dermatology service portfolio split across medical and cosmetic categories. Medical dermatology covers acne, eczema, psoriasis, vitiligo, skin cancer screening, warts, cyst removal, contact dermatitis, moles, actinic keratosis, melasma, keloids, rashes, and hair loss. Cosmetic offerings comprise three core services: Botox injections (FDA-approved botulinum toxin type A), hyaluronic acid-based dermal fillers (lasting 6-18 months), and SkinPen Microneedling (FDA-cleared collagen induction therapy). Technology is limited to standard FDA-approved dermatological devices and a PatientPop-hosted website integrated with an eDerm patient portal supporting 90-day-out self-serve scheduling and email-confirmed registration.

Revenue is generated through two mechanics: insurance-reimbursed fee-for-service medical dermatology (participating with most major plans but excluding Medicaid, several Aetna products, Kaiser, and others) and out-of-pocket elective cosmetic procedures. The go-to-market motion is direct-to-consumer, acquired through a combination of organic search-optimized geo landing pages, an active educational blog (2016-2026), Facebook and Instagram social channels, and patient testimonials that drive a reported 4.96/5 average patient rating.

Name

Shady Grove Dermatology

Legal name

Shady Grove Dermatology

Website

https://shadygrovederm.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Shady Grove Dermatology is a private, physician-owned dermatology practice in Rockville, Maryland offering medical dermatology (acne, eczema, skin cancer screening) and cosmetic services (Botox, fillers, microneedling) to patients across Montgomery County.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Pigmentary Disorders (Vitiligo/Melasma) (HLAKACAM), Contact Dermatitis & Patch Testing (HLAKACAK), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Dermatology services
• Medical dermatology
• Cosmetic dermatology
• Skin cancer screening
• Dermatology practice

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Dermatology Services: Fee-for-service medical dermatology consultations and treatments for conditions including acne, eczema, psoriasis, skin cancer screening, vitiligo, contact dermatitis, warts, cysts, rashes, hair loss, actinic keratosis, melasma, keloids, moles, and other skin conditions.
2. Cosmetic Procedures: Cosmetic dermatology services including Botox injections, dermal fillers, and SkinPen microneedling. These elective procedures are paid out-of-pocket by patients.
3. Insurance-Based Medical Services: The practice participates with most insurance plans for covered medical dermatology services. Notable exceptions include Medicaid, Aetna Better Health, Aetna EPO, Amerigroup Community Plan, CareFirst Community Health Plan, Kaiser, Maryland Physicians Care, Medstar, Tricare Prime HMO, University of MD Health Partners, and Wellpoint.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Shady Grove Dermatology is a physician-owned dermatology practice that diagnoses and treats a broad range of medical skin conditions (acne, eczema, psoriasis, vitiligo, skin cancer, warts, cysts, moles, rashes, hair loss, keloids, melasma, actinic keratosis, contact dermatitis) and provides elective cosmetic procedures including Botox injections, hyaluronic acid dermal fillers, and FDA-cleared SkinPen microneedling. Services are delivered by board-certified dermatologists and a physician assistant from a single Rockville, Maryland office serving Montgomery County.

Product overview

Shady Grove Dermatology is a dermatology practice offering a unified portfolio of medical and cosmetic skin care services. The practice provides comprehensive medical dermatology treatments for conditions including acne, psoriasis, eczema, vitiligo, skin cancer screening, warts, cysts, moles, rashes, hair loss, keloids, melasma, and actinic keratosis. For cosmetic concerns, the practice offers three core aesthetic services: Botox injections (neuromodulator treatments for dynamic wrinkles), Dermal Fillers (hyaluronic acid-based volume restoration), and SkinPen Microneedling (FDA-cleared collagen induction therapy). The practice operates as a single-location service provider in Rockville, MD, with board-certified dermatologists and a physician assistant delivering patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitiligo Treatment Medical dermatology service for vitiligo, addressing loss of skin pigment in patches.
• Psoriasis Treatment Medical dermatology service for psoriasis, an autoimmune condition causing rapid skin cell buildup, scaling, and inflammation.
• Skin Cancer Screening Comprehensive skin cancer screening examinations to detect early signs of melanoma, basal cell carcinoma, squamous cell carcinoma, and actinic keratoses.
• Contact Dermatitis Treatment Diagnosis and treatment of contact dermatitis caused by allergens or irritants affecting the skin.
• Warts Treatment Treatment for warts caused by HPV, including cryotherapy, laser therapy, and other removal methods.
• Cyst Removal Surgical removal of sebaceous cysts and other skin cysts.
• Atopic Dermatitis Treatment Treatment for atopic dermatitis, a chronic inflammatory skin condition causing itching and rashes.
• Seborrheic Keratosis Treatment Removal and treatment of seborrheic keratosis, non-cancerous skin growths common in older adults.
• Hyperpigmentation Treatment Treatment for hyperpigmentation and skin discoloration using various therapeutic approaches.
• Skin Tags Treatment Removal of skin tags, benign growths that commonly appear in areas of friction.
• Acne Treatment Comprehensive acne treatment including topical medications, oral antibiotics, hormonal treatments, and extractions for adults and teenagers.
• Moles Treatment Evaluation, monitoring, and removal of suspicious moles with biopsy services for skin cancer detection.
• Actinic Keratosis Treatment Treatment of actinic keratoses, precancerous scaly patches caused by sun exposure that can progress to squamous cell carcinoma.
• Melasma Treatment Treatment for melasma, a common skin condition causing brown patches on the face.
• Keloids Treatment Treatment for keloids, raised scars that occur when the body overproduces collagen in response to injury.
• Rashes Treatment Diagnosis and treatment of various skin rashes including eczema, hives, heat rash, and allergic reactions.
• Eczema Treatment Treatment for eczema (atopic dermatitis), a chronic skin condition causing itchy, red, and inflamed skin.
• Hair Loss Treatment Evaluation and treatment of hair loss conditions and scalp disorders.
• Seborrheic Dermatitis Treatment Treatment for seborrheic dermatitis, a common skin condition causing scaly patches and red skin primarily on the scalp.
• Dermal Fillers Hyaluronic acid-based injectable dermal fillers to restore facial volume, smooth lines, enhance contours, and achieve a youthful appearance without surgery, with results lasting 6–18 months.
• Botox Treatment FDA-approved botulinum toxin type A injections that temporarily relax facial muscles to reduce dynamic wrinkles including forehead lines, frown lines, and crow's feet.
• SkinPen Microneedling FDA-cleared microneedling treatment using the SkinPen device to stimulate collagen production, improve skin texture, and reduce acne scars, wrinkles, and hyperpigmentation by creating controlled micro-injuries that trigger the skin's natural wound-healing response.
• Wrinkles Treatment Dermatology treatment services for wrinkles and fine lines using various dermatological approaches.
• Cosmetic Injectables Cosmetic injectable treatments including Botox and dermal fillers for facial rejuvenation.

Quantifiable outcome

• 4.96/5 average patient rating based on extensive testimonials

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Anne Arundel Dermatology: Maryland-headquartered independent dermatology group offering both medical and cosmetic services across multiple Mid-Atlantic sites. Highly comparable as a regionally rooted, physician-led dermatology practice with a similar service mix.
• Schweiger Dermatology Group: Northeast-based independent dermatology group offering medical, surgical, and cosmetic dermatology from multiple locations. Comparable as a physician-led, multi-service derm practice scaling through site expansion.
• Brentwood Dermatology: Small single-site independent dermatology office offering medical and aesthetic services. Highly comparable as a similarly sized physician-owned practice with overlapping service offerings.
• The Dermatology Group: Independent, multi-physician dermatology practice providing medical, surgical, and cosmetic care. Comparable as a similarly positioned physician-led derm practice competing for the same suburban patient demographic.

Broad incumbents

• U.S. Dermatology Partners: The largest U.S. dermatology platform, operating 90+ locations across multiple states. Comparable as a consolidator operating in the same medical and cosmetic dermatology category, absorbing single-site practices.
• Forefront Dermatology: Large multi-state dermatology practice network operating across the Midwest, Mid-Atlantic, and beyond. Relevant as a broad incumbent offering the same medical and cosmetic dermatology services at greater scale.
• Advanced Dermatology and Cosmetic Surgery: One of the largest U.S. derm networks with extensive cosmetic offerings. Comparable as a broad incumbent in the same medical/cosmetic dermatology space with a similar payer and cash-pay mix.
• Pinnacle Dermatology: Multi-location dermatology platform with a comparable mix of medical skin care, surgical procedures, and cosmetic injectables. Functions as a broad incumbent scaling via acquisition of independent practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61556253886363
• Instagraminstagram.com/shadygrovedermatology

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shady Grove Dermatology