Name

Klockit

Legal name

Klockit

Website

https://klockit.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Clock Components and Accessories

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Clocks & Desk/Travel Timepieces (CRAKADAI)

Keywords

• Clock movements
• Clock components
• Clock repair parts
• Woodworking clock plans
• Mechanical clock parts

Headquarters

HQ city

Lake Geneva

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce retail revenue from selling clock movements, hands, inserts, dials, accessories, woodworking plans, finishing supplies, and finished clocks directly to consumers through klockit.com. Products are sold as one-time purchases with various price points based on complexity and brand.
2. Newsletter/Promotional Email Marketing: Email list-based marketing with promotional offers including 10% off first order and seasonal sitewide sales (currently 50% off sitewide). Newsletter drives repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Klockit is the largest online retailer in the clock-making industry, selling clock components and accessories directly to consumers through klockit.com. The catalog includes quartz and mechanical clock movements, clock inserts, clock hands, clock dials, woodworking plans, finishing supplies, finished clocks, and accessories sourced from premium vendors such as Hermle, Kieninger, Seiko, and the company's own Quartex brand.

Product overview

Klockit is the largest online retailer in the clock-making industry, offering a comprehensive portfolio of clock components and accessories. The product line centers around core clock mechanisms including Quartz Clock Movements (battery-powered, featuring brands like Quartex and Seiko with options for standard, high-torque, and continuous sweep movements) and Mechanical Clock Movements (traditional pendulum-driven movements from brands like Hermle and Kieninger). These are complemented by essential components: Clock Inserts (pre-assembled clock faces with bezels in various styles including Roman/Arabic numerals and weather instrument inserts), Clock Hands (available in diverse styles like spade, sword, fancy, serpentine with multiple sizes and materials), Clock Dials, Woodworking Plans for clock cases, Finishing Supplies, and Finished Clocks for retail display. Accessories including movement-specific hardware round out the catalog. The company positions itself as a one-stop shop serving both DIY clock builders and professional clock repair technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Quartz Clock Movements

Quantifiable outcome

• Over 48 years of operation as a family-owned business

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• HermlecoreTechnology or IntegrationKlockit offers mechanical clock movements from Hermle, described as one of the 'best-of-the-best' brands in mechanical movements. Hermle provides the high-quality mechanical movement technology that Klockit resells as part of their product catalog.
• KieningercoreTechnology or IntegrationKlockit offers mechanical clock movements from Kieninger, another premium brand in the mechanical clock movement category. These movements are featured alongside Hermle as top-tier options for customers building traditional mechanical clocks.
• SeikocoreTechnology or IntegrationKlockit offers Seiko Dual-Chime Quartz Clock Movement, featuring realistic-sounding chimes. Seiko is a well-known Japanese clock movement manufacturer whose products are featured in Klockit's premium quartz movement selection.
• QuartexcoreTechnology or IntegrationKlockit sells Quartex-branded Q-80 Quartz Clock Movement as a flagship product. Quartex is the private label/own-brand movement line that includes the popular Q-80 movement, a bestseller noted for its encapsulated gear train design and included hand pairing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Clock Depot: The Clock Depot is an online retailer of clock parts, movements, and accessories serving replacement and hobbyist markets. A direct competitor in the same product categories and customer segments as Klockit.
• Timesellers: Timesellers is a clock and clock component retailer serving the clock repair and hobbyist community. Directly competes with Klockit in replacement movements, hands, and clock repair parts.
• Merritt's Antiques Inc. Merritt's specializes in clock repair parts, tools, and supplies with a strong catalog of mechanical and quartz movements. Directly comparable to Klockit's restoration and repair-centric customer segment.
• Esslinger & Company: Esslinger is a long-established watch and clock parts supplier offering movements, tools, and materials to repair professionals and hobbyists. Comparable to Klockit in serving the clock-making hobbyist space with technical components.
• Clock Parts: Clock Parts is a direct online competitor selling clock movements, hands, dials, and inserts to hobbyists and clock repair professionals. Overlaps with Klockit in core product categories and target customer base of DIY clock makers.

Emerging players

• Woodworks LTD: Woodworks LTD offers clock-making kits, plans, and pre-cut components for hobbyists. Partially overlaps with Klockit's DIY clock builder value proposition, particularly in the wooden clock case category.
• Bear Woodworking: Bear Woodworking sells clock-making kits, plans, and components aimed at DIY woodworkers. Adjacent to Klockit's woodworking plans and clock case offerings with partial overlap on the hobbyist builder persona.

Broad incumbents

• Woodcraft: Woodcraft is a national woodworking specialty retailer offering clock kits, plans, and clock-making components. Comparable to Klockit's woodworking-adjacent product lines but with a much broader woodworking focus.
• Rockler Woodworking and Hardware: Rockler is a large woodworking hobby retailer selling clock-making kits, plans, and finishing supplies alongside a much broader woodworking catalog. It competes with Klockit for hobby clock makers but serves a much wider product universe.

Regional players

• Hermle North America: Hermle is the German manufacturer of premium mechanical clock movements that Klockit resells. While a supplier, Hermle also sells directly through its North American distributor, making it a regional competitor in the high-end mechanical movement segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• TikToktiktok.com/@klockit
• Xx.com/klockitonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klockit