Seho
SEHO Systems GmbH is a privately held German manufacturer founded in 1976 that builds selective, wave, and reflow soldering systems plus AOI and automation for electronics manufacturers worldwide, operating through four subsidiaries and 30-plus channel partners.
- Company typePrivate
- Founded1976
- HeadquartersErlanger, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Seho does
SEHO Systems GmbH is a privately held German industrial capital equipment manufacturer founded in 1976 and headquartered in Kreuzwertheim, Bavaria. The company specializes in soldering systems and automated production lines for electronics manufacturing, offering four core equipment categories: selective soldering machines (SelectLine platform), wave soldering machines (MWS series with automatic nozzle height adjustment), convection reflow soldering systems (GoReflow-plus), and Automatic Optical Inspection systems (PowerVision). These are complemented by automation technology for THT manufacturing and proprietary innovations such as the SmartSplit intelligent splitting technology (Global Technology Award 2021), the patented LongLife Mini-Wave Solder Nozzle, thermographic flux monitoring (productronica Innovation Award 2025, 2nd place), and plasma fluxing processes.
The company employs approximately 250 people globally, with around 230 at the German headquarters covering production, R&D, sales, and administration. Revenue is generated through direct sales of capital equipment, professional services (installation, maintenance, spare parts), and quote-based pricing to enterprise electronics manufacturers. The go-to-market combines direct enterprise sales from German headquarters, four wholly-owned regional subsidiaries (USA, South Korea with local manufacturing partner KEITRONICS, China, India), and a network of over 30 regional sales partners spanning more than 60 countries.
SEHO serves enterprise customers including automotive electronics (BYD, HELLA), industrial automation (Siemens Motion Control), EMS providers (Baudisch Electronic, 30-year partnership), and research institutions (CERN). The company holds ISO 9001:2015, ISO 14001:2015, and AEO certifications and operates a 4-day workweek for all staff. Ownership rests with four managing directors (Markus Walter, Lena Walter, Dr. Andreas Reinhardt, and Moritz Reichert), with no disclosed external investors or parent company.
Seho firmographics
Firmographics- Name
- Seho
- Legal name
- SEHO Systems GmbH
- Website
- https://seho.de
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Short description
- SEHO Systems GmbH is a privately held German manufacturer founded in 1976 that builds selective, wave, and reflow soldering systems plus AOI and automation for electronics manufacturers worldwide, operating through four subsidiaries and 30-plus channel partners.
- Ownership category
- akta.pro rank
Where Seho is headquartered
LocationHeadquarters
- HQ city
- Erlanger
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Seho business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Soldering Equipment Sales: Sale of selective soldering machines, wave soldering machines, and reflow soldering machines for electronics manufacturing.
- Automation Technology: Sale of automation solutions for efficient production processes and ergonomic workplaces.
- Automatic Optical Inspection (AOI): Sale of AOI systems for quality control in THT processes.
- Service and Support: Technical service team providing support for products including installation, maintenance, and spare parts.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Seho product offering
Product offeringCore offering
SEHO Systems GmbH designs, develops, and manufactures soldering machines and automation technology for the electronics manufacturing industry. The core product portfolio includes selective soldering machines (SelectLine), wave soldering machines (MWS series), reflow soldering machines (GoReflow-plus), automatic optical inspection systems (PowerVision), and automation solutions for THT production lines. The company also provides technical services including installation, maintenance, spare parts, and training through its Technology Center.
Product overview
SEHO Systems GmbH is a specialist for soldering processes and automated production lines, offering comprehensive solutions for electronics manufacturing. The product portfolio centers on four core equipment categories: Selective Soldering Machines (featuring the SelectLine platform), Wave Soldering Machines (MWS series with automatic nozzle height adjustment), Reflow Soldering Systems (GoReflow-plus), and Automatic Optical Inspection (PowerVision). The offering is complemented by Automation Technology for efficient THT manufacturing and automated nozzle cleaning. SEHO provides complete turnkey solutions including the Technology Center for demonstrations, with services spanning the entire product lifecycle from consulting to training.
Differentiator
Problem solved
Functional benefit
Products and services
- Selective Soldering Machines (SelectLine) High-precision selective soldering systems for electronics manufacturing processes, featuring intelligent process control and flexible configurations for various production requirements in THT assembly.
- Wave Soldering Machines (MWS) Wave soldering systems for Through-Hole Technology (THT) assembly processes, featuring automatic process control, automatic nozzle height adjustment (MWS 2300), and patented LongLife Mini-Wave Solder Nozzle configurations.
- Reflow Soldering Machines (GoReflow-plus) Convection reflow soldering systems designed for SMT production environments requiring cost-efficient solutions with high productivity features.
- PowerVision Automatic Optical Inspection (AOI) Automatic Optical Inspection (AOI) system designed for efficient quality control in THT processes, combining automated inspection with production line integration for continuous quality assurance and cost-efficient production.
- Automation Technology Automation solutions for efficient production processes and ergonomic workplaces in electronics manufacturing, including automated THT manufacturing capabilities and automated nozzle cleaning systems.
- Technical Service and Support Technical service offering covering installation, maintenance, spare parts, and training for SEHO products, supported through the company's Technology Center and global service network.
Quantifiable outcome
- SmartSplit technology nearly halves soldering cycle times
- +2 more outcomes
Companies that use Seho
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Seho technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Seho partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship, regional and minor.
- ANS answer elektronik GmbHcoreSEHO is further expanding its existing cooperation with ANS answer elektronik GmbH. Following the successful sales partnership in Southern Germany, the collaboration has been extended to additional territories.
- SMT Thermal DiscoveriesflagshipSEHO Systems and SMT Thermal Discoveries exhibited jointly at Productronica 2025 in Munich. The two specialists in electronics manufacturing combined their expertise for joint presentation.
- Lean StreamregionalSEHO North America announced a new partnership with Lean Stream for technical sales representation across the northern regions of the USA.
- SRH FernhochschuleminorCooperation with SRH Fernhochschule allowing trainees to complete a bachelor's degree parallel to their apprenticeship at SEHO.
- DHBW (Duale Hochschule Baden-Württemberg)minorDual studies program where theory and practice phases alternate every 3 months. Students put knowledge into practice at SEHO while studying at DHBW.
- Friedrich-Alexander University Erlangen-Nürnberg (FAU)coreSEHO is a partner in the FORnanoSatellites research project, coordinated by FAU and funded by the Bavarian Research Foundation, for future technology for small satellites.
- SOS Children's VillagesminorSEHO supports SOS Children's Villages around the world because children should grow up in a safe environment.
- KEITRONICS CO., LTDregionalSEHO Systems Korea Ltd. partners with KEITRONICS for local manufacturing of SEHO machines in South Korea.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Seho competitors and assessment
Company assessmentDirect peers
- Kurtz Ersa (ERSA): Germany-based direct competitor and arguably the global market leader in selective and wave soldering equipment. Highly comparable product overlap with SEHO's SelectLine and MWS platforms, and similar focus on automotive/industrial electronics customers.
- Heller Industries: US-based manufacturer of reflow soldering ovens and SMT soldering equipment. Comparable as a focused soldering equipment specialist serving electronics manufacturers with similar technology (reflow soldering) and customer base to SEHO.
- Rehm Thermal Systems: Germany-based manufacturer specializing in reflow soldering and vacuum soldering systems for electronics production. Highly comparable as a mid-sized German specialist in soldering equipment with overlapping customer segments in automotive and industrial electronics.
- INERTEC Löttechnik: Germany-based specialist in selective soldering equipment for THT processes. Closely comparable mid-sized competitor with similar target customers and product focus on selective soldering.
- Asscon Systemtechnik (part of Kurtz Ersa group): German vapor phase soldering equipment specialist now part of the Kurtz Ersa group. Comparable as a soldering equipment specialist targeting THT/SMT manufacturers in similar end markets.
- Viscom AG: Germany-based manufacturer of automatic optical inspection (AOI) and X-ray inspection systems for electronics manufacturing. Directly comparable to SEHO's PowerVision AOI product line and serves overlapping electronics manufacturing customers.
- Test Research, Inc. (TRI): Taiwan-based provider of AOI, X-ray inspection, and ICT systems for electronics assembly. Comparable to SEHO's inspection business with overlapping customer base in EMS providers and OEM electronics manufacturers globally.
Broad incumbents
- ITW EAE (Illinois Tool Works Electronics Assembly Equipment): Division of US-listed industrial conglomerate ITW offering wave soldering, reflow soldering, and selective soldering equipment. Comparable product overlap with SEHO but operates at much larger scale as part of a multi-product industrial portfolio.
- Panasonic Connect (Industrial Solutions / SMT): Japanese conglomerate division offering a broad SMT line-up including soldering, placement, and inspection. Comparable as a large incumbent serving global electronics manufacturers, though not specializing in SEHO's THT/soldering niche.
Emerging players
- Mycronic AB: Swedish high-tech company offering SMT assembly equipment, pick-and-place, and smart factory solutions. Partial overlap with SEHO via shared electronics manufacturing customers and complementary product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Seho social profiles
Digital presenceSeho compliance and trust
Trust signalCompliance3 records
Seho financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seho leadership team
Management profileNumber of profiles
Profiles5 records
Seho subsidiaries and ownership
Company hierarchySubsidiaries4 records
Seho funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seho M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seho
What does Seho do?
SEHO Systems GmbH designs, develops, and manufactures soldering machines and automation technology for the electronics manufacturing industry. The core product portfolio includes selective soldering machines (SelectLine), wave soldering machines (MWS series), reflow soldering machines (GoReflow-plus), automatic optical inspection systems (PowerVision), and automation solutions for THT production lines. The company also provides technical services including installation, maintenance, spare parts, and training through its Technology Center.
Is Seho a public or private company?
Seho is a private company. It is classified as family owned and is currently operating.
When was Seho founded?
Seho was founded in 1976.
Where is Seho based?
Seho is headquartered in Erlanger, United States, in the North America region.
How does Seho make money?
Four revenue lines are on record. Soldering Equipment Sales are the primary driver. The others are automation Technology, automatic Optical Inspection (AOI) and service and Support.
Who are Seho's main competitors?
Direct peers on record are Kurtz Ersa (ERSA), Heller Industries, Rehm Thermal Systems, INERTEC Löttechnik, Asscon Systemtechnik (part of Kurtz Ersa group), Viscom AG and Test Research, Inc. (TRI). Broad incumbents are ITW EAE (Illinois Tool Works Electronics Assembly Equipment) and Panasonic Connect (Industrial Solutions / SMT). Mycronic AB is listed as an emerging player.
Does Seho have an API?
No public API is recorded for Seho.