Fieldtalk

What Fieldtalk does

Fieldtalk is an independent sports media company founded in 2018 and headquartered in Huntington Beach, California, operating as a digital newsroom focused on soccer journalism. The company produces original reporting, photography, and podcast content covering professional leagues (MLS, Liga MX, FIFA, CONCACAF, NWSL, Olympics, Leagues Cup) alongside grassroots and community-level soccer in California and broader North America. Distribution is multi-channel via its website (thefieldtalk.com), an eponymous podcast hosted by Monica Scudieri, and a broad social presence across LinkedIn, Instagram, X, Facebook, Threads, WhatsApp, YouTube, and Spotify.

The company's monetization is diversified across three streams: (1) branded merchandise e-commerce operating collections including FIELDTALK (core community gear), FOUNDATION (cause-linked "gear that gives back"), SOCCER BOSS (lifestyle apparel), and LIMITED DROPS (exclusive releases), with unit prices ranging from approximately $13.99 to $64.99; (2) freemium and paid membership subscriptions for article access; and (3) community journalism programs that train aspiring reporters, photographers, videographers, and storytellers. The affiliated Fieldtalk Foundation, established as a nonprofit arm and granted 501(c)(3) status in May 2026, formalizes the Community Journalism Initiative (CJI) and creates a parallel channel for tax-deductible donations.

Fieldtalk is structured as FIELDTALK LLC, founder-led by Gilbert Bita, with a contributor team of roughly 1-10 writers, editors, photographers, and a podcast host. There is no disclosed institutional funding, no app presence, and no public revenue figures. Strategic positioning emphasizes editorial independence, community storytelling, and a unique vertical bridge between California's grassroots soccer culture and the broader MLS/Liga MX professional ecosystem, complemented by a niche partnership with Teqvoice/Teqball for teqball event coverage.

Name

Fieldtalk

Legal name

FIELDTALK LLC

Website

https://thefieldtalk.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fieldtalk is an independent soccer journalism newsroom producing original reporting across MLS, Liga MX, FIFA, CONCACAF, NWSL, and grassroots soccer, monetized via branded merchandise, content memberships, and its Community Journalism Initiative training program.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Soccer journalism
• Sports media
• Digital news
• Branded merchandise
• Community journalism

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

1. Merchandise sales: Fieldtalk operates an e-commerce store selling branded merchandise including hoodies, t-shirts, caps, and accessories. The shop features collections like Fieldtalk (media and everyday essentials), Foundation (gear that gives back), Soccer Boss, and Limited Drops.
2. Membership subscriptions: Fieldtalk offers both free and paid memberships to access articles. Members must register and consent to terms and conditions.
3. Community journalism programs: The company generates revenue to support community journalism training programs and initiatives.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Fieldtalk is an independent sports media company producing original soccer journalism covering professional leagues (MLS, Liga MX, FIFA, CONCACAF, NWSL) and grassroots/community soccer. The company also operates a Community Journalism Initiative that trains aspiring journalists and runs a merchandise e-commerce store selling branded apparel and accessories.

Product overview

Fieldtalk is an independent sports media company operating primarily as a news website and content platform. The core offering is original soccer journalism covering professional leagues (MLS, FIFA, CONCACAF, NWSL) and community/grassroots soccer. The company also operates a Community Journalism Initiative that trains aspiring journalists. Supporting the media operation is a merchandise e-commerce store selling branded apparel and accessories under collections including FIELDTALK (official community gear), FOUNDATION (community-giving merchandise), SOCCER BOSS (lifestyle apparel for soccer leaders), and LIMITED DROPS (exclusive releases), along with individual products like hoodies, phone cases, and body care items.

Differentiator

Problem solved

Functional benefit

Brands

• Fieldtalk Community Journalism Initiative (CJI): Program that identifies, trains, mentors, and creates opportunities for aspiring reporters, photographers, videographers, podcasters, and storytellers through real newsroom experience and community reporting.

Products and services

• Fieldtalk Newsroom Independent California soccer newsroom producing original reporting across multiple leagues including FIFA, MLS, CONCACAF, NWSL, and local soccer communities, targeting soccer fans and enthusiasts.
• Community Journalism Initiative (CJI) Program that identifies, trains, mentors, and creates opportunities for aspiring reporters, photographers, videographers, podcasters, and storytellers through real newsroom experience and community reporting.
• Fieldtalk Podcast Audio content featuring football stories and analysis, hosted by Monica Scudieri, distributed through podcast directories including Spotify.
• FIELDTALK Merchandise Collection Premium branded merchandise including media and everyday essentials sold through the Fieldtalk e-commerce store.
• FOUNDATION Merchandise Collection Branded merchandise collection where every purchase helps support soccer access and community programs.
• SOCCER BOSS Merchandise Collection Lifestyle apparel designed for leaders, coaches, creators, and soccer enthusiasts.
• LIMITED DROPS Merchandise Collection Exclusive, limited edition merchandise releases available for a short time only.

Quantifiable outcome

• Community journalism initiative provides mentorship, training, and publication opportunities for aspiring journalists

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Teqvoice/TeqballminorStrategic or Co-development PartnerTeqvoice is listed as a partner on the Fieldtalk website. Teqball/Te qvoice is a global sports brand. Fieldtalk provides coverage and storytelling around teqball events and the teqvoice platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sports Illustrated: Long-established multi-sport media brand with soccer vertical coverage. Comparable as a content-led sports media outlet pursuing subscription and advertising revenue.
• Bleacher Report: Large-scale sports media brand with significant soccer coverage and a youth-culture-led content style. Competes for the same digitally-native North American sports audience.
• CBS Sports Golazo Network: Soccer-focused programming and editorial operation from CBS Sports with rights to UEFA Champions League, NWSL, and Concacaf. Overlaps directly with Fieldtalk's MLS/Liga MX/CONCACAF coverage footprint.
• Forbes: Major digital media outlet with dedicated sports business coverage including soccer. Comparable as an editorial-led media brand monetizing through multiple revenue streams including subscriptions and branded content.
• ESPN FC: Broad incumbent soccer vertical from a major sports broadcaster covering MLS, Liga MX, FIFA, and global football. Competes for the same North American soccer audience with substantially larger editorial resources.

Direct peers

• Goal.com: Global digital soccer media brand with localized US coverage of MLS, Liga MX, and Champions League. Closely comparable as a soccer-vertical digital publisher with multimedia distribution.
• MLSsoccer.com: Official MLS media property providing comprehensive league coverage, news, and analysis. A direct comparable for Fieldtalk's MLS-first editorial positioning and audience.
• The18: Soccer-focused digital media outlet in North America producing original editorial and video content around MLS, USMNT/USWNT, and international football. Closely aligned as a soccer-vertical independent digital publisher.
• The Athletic: Subscription-based sports journalism platform with deep soccer/football coverage including MLS, NWSL, and international competitions. Direct competitor for paying soccer readers in North America with a similar niche-specialist media model.

Emerging players

• Total MLS: Smaller-scale independent MLS-focused digital publication covering league news, rumors, and analysis. A close comparable as a niche soccer publisher operating with a lean team.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thefieldtalk
• YouTubeyoutube.com/channel/UCo7RprUF8atOAQaD1vEF26Q
• Facebookfacebook.com/thefieldtalk
• LinkedInlinkedin.com/company/thefieldtalk
• Instagraminstagram.com/fieldtalk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fieldtalk