Martini-Vispak

What Martini-Vispak does

Martini-Vispak is a private B2B manufacturer and online retailer of custom promotional products, headquartered in Montreal, Quebec, Canada. Formed from the merger of Martini Promotions and Vispak Inc. around 2004, the company traces its craft lineage to INSANEPRODUCTS and CRAZYCORDZ (founded 1984) and markets itself as an industry leader in dye sublimation printing with 40 years of combined experience. It sells exclusively through a promotional product distributor network, offering a catalog of approximately 732 SKUs spanning lanyards, sublimated apparel and sportswear, tech accessories (including the proprietary DiGi-Mates screen-cleaner and webcam-cover line), bags, eyewear accessories, drinkware, sports, health care, home and office, automotive, travel, and wrist-wear categories.

Core production capability centers on dye sublimation, supplemented by silkscreen, pad printing, digital printing, heat transfer, laser engraving, debossing, and embroidery. Most products are handcrafted per order in the Montreal facility under just-in-time event-based delivery, while additional sourcing operations and warehousing in Hong Kong, Mainland China, and South Korea support cost-competitive imported goods. Sub-brands include DiGi-Mates, Martini Apparel, CRAZYCORDZ, CrazyBagz, and The Microfiber Cloth Company.

Revenue mechanics rely on a tiered unit-pricing model with volume discounts, product-specific minimum order quantities, and an absolute minimum of $100 per order. New distributor accounts prepay by credit card or EFT. The company ships globally from Montreal with FOB terms for U.S. deliveries and supports multi-currency (USD, CAD) and bilingual (English, French) storefronts, serving promotional product distributors and the corporate end-clients those distributors serve. The company has 70 dedicated office and factory employees and is founder-led by David Puterman, with no disclosed institutional investment.

Name

Martini-Vispak

Legal name

Martini Vispak Inc.

Website

https://martinivispak.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Martini-Vispak is a Montreal-based private manufacturer of custom promotional products sold exclusively through a global distributor network, specializing in dye sublimation printing across 732 SKUs spanning lanyards, apparel, tech accessories, and drinkware.

Ownership category

akta.pro rank

Product category

Custom Promotional Products

NAICS

Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159), All Other Miscellaneous Retailers (459999)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industries

Customized & Personalized Fan Gear Retail (CRAMAOAJ), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Custom promotional products
• Dye sublimation printing
• Branded merchandise
• Promotional apparel
• Corporate giveaways

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Promotional Products: Manufacture and sell custom promotional products including lanyards, apparel, tech accessories, eyewear, drinkware, bags, and more. Volume-based pricing with tiered discounts based on order quantity. Products available made in Canada or imported from China.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Martini-Vispak manufactures and sells customizable promotional merchandise across lanyards, apparel, tech accessories, bags, drinkware, sports products, eyewear cleaning cloths, health care items, home and office goods, automotive items, travel accessories, and wristbands. Products are either handcrafted per order in a Montreal, Canada facility or sourced from overseas (Hong Kong, Mainland China, South Korea), with decoration capabilities led by dye sublimation printing along with silkscreen, pad, digital, heat transfer, laser engraving, debossing, and embroidery. Sales are made exclusively to registered promotional product distributors (B2B) for use in their end-client brand-awareness, event, trade show, sports, and marketing campaigns.

Product overview

Martini-Vispak is a promotional products company with a combined 40 years of experience, formed from the merger of Martini Promotions and Vispak Inc. The company offers a comprehensive portfolio of customizable promotional merchandise across multiple categories including lanyards and add-ons, sublimated apparel and sportswear, tech accessories (Digi-Mates screen cleaners, webcam covers, RFID protectors), bags and pouches, eyewear accessories (microfiber cloths), drinkware, sports products, health care items, home & office products, automotive accessories, travel items, and wrist wear. The company operates manufacturing facilities in Montreal, Canada where products are handcrafted per order, and also maintains sourcing operations in Hong Kong, Mainland China, and South Korea for imported products. Core printing capabilities include dye sublimation (their specialty), screen printing, pad printing, digital printing, heat transfer, and laser engraving. The product line spans major sub-brands including DiGi-Mates, CRAZYCORDZ, CrazyBagz, Martini Apparel, and The Microfiber Cloth Company.

Differentiator

Problem solved

Functional benefit

Brands

• CRAZYCORDZ: Former brand name for promotional products customization company that eventually merged into Martini-Vispak.
• DiGi-Mates
• Martini Apparel
• The Microfiber Cloth Company

Products and services

• Lanyards & Add-Ons Customizable lanyards and related accessories available in Made in Canada, Made in China, and Eco variants; sold to promotional product distributors for use in events, trade shows, conferences, and identification programs.
• Apparel Sublimated T-shirts, hoodies, jackets, leisure wear, outerwear, event wear, sportswear (cycling, athletic & running, sport jerseys), headwear, scarves, arm wear, footwear, and Tuber'z; sold to promotional product distributors for branded team and corporate apparel.
• Tech Products Customizable technology accessories including Digi Mates screen cleaners (mobile and laptop), RFID products, cases and sleeves, mouse pads, and webcam covers; sold to promotional product distributors for branded tech giveaways.
• Bags & Pouches Custom reusable bags including canvas, drawstring, gift, lunch, neoprene, recycled non-woven, shopping, and school bags; sold to promotional product distributors.
• Eyewear Accessories Microfiber lens cleaning cloths available in pad printed, dye sublimated, and custom shapes, plus sunglasses, cases, and tools/accessories; sold to promotional product distributors for branded optical giveaways.
• Drinkware Custom drinkware accessories including aqua bottles, coasters, can coolers and sleeves, wine accessories, and on-pack items; sold to promotional product distributors.
• Sports Products Custom sports accessories including cycling gear, fan products, fitness towels, golf items, hockey products, sport accessories, and winter sports gear; sold to promotional product distributors.
• Health Care + Tissues Health and hygiene promotional items including masks and face covers, mask straps and aids, dry tissues, wet tissues, and medical accessories; sold to promotional product distributors.
• Home & Office Custom home and office goods including back-to-school items, bean bags, blankets, holiday accessories, kitchen accessories, magnets, mats, pet accessories, pillows, table cloths, and towels; sold to promotional product distributors.
• Automotive Products Custom automotive accessories for exterior and interior vehicle customization; sold to promotional product distributors.
• Travel Products Custom travel accessories including personal care items, travel accessories, and tags and key chains; sold to promotional product distributors.
• Wrist Wear Custom wristbands and bracelets in silicone, vinyl, party bands, tear-proof polyester, and assorted wrist wear styles; sold to promotional product distributors.
• DiGi-Mates Branded sub-brand of customizable screen cleaning products including mobile screen cleaners, laptop cleaners, and webcam covers, all using DigiMate technology for tech-safe materials. Sold to promotional product distributors.
• CRAZYCORDZ Customizable lanyard and cord products marketed as a brand-promotion sub-line within Martini-Vispak's lanyard category.
• CrazyBagz Customizable bag products offered as a brand-promotion sub-line within Martini-Vispak's bags category.
• The Microfiber Cloth Company Specialized sub-brand offering microfiber lens cleaning cloths and screen cleaning products in pad printed and dye sublimated options.
• Martini Apparel Sublimated clothing and sportswear sub-brand within Martini-Vispak including event wear, hoodies, jackets, t-shirts, and sublimated sportswear.

Quantifiable outcome

• Low minimum order quantities starting at 100 units or less, allowing buyers to scale up incrementally
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PCNA (Polyconcept): One of the largest global promotional products suppliers, owning multiple brands (Leeds, Bullet, Trimark, etc.) with extensive decoration and sourcing infrastructure. Comparable as a broader incumbent with overlapping decoration capabilities and product breadth.
• Staples Promotional Products: Promotional products arm of Staples, offering a large catalog of customizable merchandise to corporate buyers. Comparable in customization focus but operates as a broad incumbent with corporate procurement leverage rather than a specialized decorator.

Direct peers

• Quality Logo Products: US promotional products company selling branded merchandise through a distributor network with comparable product categories (apparel, bags, drinkware, tech accessories). Comparable go-to-market and customization/value-add focus.
• ePromos Promotional Products: Promotional products distributor with a broad customizable catalog and e-commerce ordering platform. Closely matches Martini-Vispak's mix of catalog breadth, e-commerce/distributor hybrid motion, and customization-led value proposition.
• 4imprint Group: One of the largest North American promotional products distributors, offering a broad catalog of customizable merchandise including lanyards, apparel, bags, drinkware, and tech accessories. Directly comparable to Martini-Vispak in product breadth and distributor-led model, though materially larger and publicly listed.
• Hit Promotional Products: US-based promotional products wholesaler offering custom-decorated merchandise with strong focus on drinkware, bags, and apparel. Comparable wholesale-to-distributor model and decoration capabilities.
• Halo Branded Solutions: Large US-based promotional products distributor with a deep catalog of branded merchandise across apparel, drinkware, bags, and tech. Comparable in B2B distributor-led model and product range, serving similar end-customer marketing use cases.
• Crestline Promotional Products: Promotional products distributor offering customizable merchandise across categories that overlap heavily with Martini-Vispak's catalog (apparel, drinkware, bags, tech, writing instruments). Closely comparable in customer type (distributor/B2B) and breadth of assortment.
• National Pen (National Pen Holdings): Large direct and distributor-based promotional products company with a wide catalog of customizable writing instruments, drinkware, apparel, and tech. Comparable distributor-served model and breadth of decoration services.

Emerging players

• Branders.com: Online-first promotional products platform offering customizable branded merchandise with e-commerce ordering. Comparable in product mix and customization focus, with a more digitally native motion that overlaps with Martini-Vispak's website/distributor hybrid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/martinivispak
• Facebookfacebook.com/MartiniVispak
• LinkedInlinkedin.com/company/martini-vispak

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martini-Vispak