Vulpia

What Vulpia does

Vulpia is a Belgian, for-profit, family-controlled operator of residential care homes (woonzorgcentra) and assisted living apartments (assistentiewoningen) founded in 1996 and headquartered in Brasschaat. The company runs a network of 41 locations across Flanders, Wallonia, and Brussels, offering three core housing solutions: full-time residential care with 24/7 nursing, independent assisted living for active seniors, and short-term recovery and respite stays. A premium sub-brand, Vulpia Premium Living, operates six upmarket residences with wellness facilities, brasseries, and luxury finishes at daily rates up to €93.79.

The technology stack is operationally oriented: an in-residence 24/7 emergency call system is centralized through a partnership with Z-plus for crisis monitoring; the corporate website is partially compliant with WCAG 2.1 AA for accessibility; and ICT/eHealth tools are described as supporting resident independence and care efficiency in a tight Belgian labor market. Innovation projects include fall prevention, oral care, finger food, digital contact solutions, and SenseGarden, executed in partnership with Belgian universities and colleges that also serve as a recruitment pipeline for care staff.

Vulpia makes money through recurring daily fees billed monthly to residents, with rates varying by residence and tier (€38.56-€93.79/day disclosed across listed properties) and ancillary revenue from in-house physiotherapy, occupational, and speech therapy, plus brasserie and amenity services. GTM is direct-to-consumer through the corporate website, phone, in-residence tours, and healthcare provider referrals, with no third-party intermediaries. There is no disclosed revenue, cap table, or recent M&A activity in the data; family ownership and the absence of venture or private equity funding signals indicate organic, founder-controlled capital structure.

Name

Vulpia

Legal name

Vulpia

Website

https://vulpia.be

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vulpia is a Belgian, family-owned operator founded in 1996 that runs 41 residential care homes and assisted living apartments across Belgium, serving seniors aged 65+ with full-time care, independent assisted living, short-term recovery stays, and a Premium Living luxury sub-brand.

Ownership category

akta.pro rank

Product category

Residential Elderly Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Residential care homes
• Assisted living apartments
• Elderly care services
• Senior living accommodations
• Nursing care network

Headquarters

HQ city

Brasschaat

HQ country

Belgium

HQ region

Europe

Offices44 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Residential Care Fees: Vulpia generates revenue through daily rates charged to residents for accommodation, care, meals, and services in their care homes (woonzorgcentra) and assisted living apartments (assistentiewoningen). Rates vary by residence type and include comprehensive care packages.
2. Premium Living Services: Vulpia Premium Living segment offers higher-end assisted living with premium amenities and services at elevated daily rates, targeting affluent seniors seeking luxury accommodations.
3. Short-term and Recovery Stays: Temporary accommodation services for short stays and recovery periods, providing flexible revenue from non-permanent residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vulpia operates a network of 41 residential and care homes (woonzorgcentra) and assisted living apartments (assistentiewoningen) across Belgium, providing housing, 24/7 nursing care, meals, daily living support, and organized social activities for elderly residents aged 65+. The company sells three core living solutions—full-time residential care, independent assisted living with on-site support, and short-term recovery or respite stays—including a Premium Living sub-brand offering luxury assisted living residences with wellness facilities and gourmet dining.

Product overview

Vulpia operates as a network of residential and care facilities offering three core housing solutions: (1) Woon- en zorghuizen (Residential and Care Homes) providing 24/7 full-time care; (2) Assistentiewoningen (Assisted Living/Service Flats) for independent living with care access; and (3) Tijdelijk verblijf (Temporary/Recovery Stays) for short-term needs. Under the Vulpia Premium Living sub-brand, the company operates six luxury assisted living residences (Henri Jaspar in Kraainem, Beukenhof aan Zee in Oostduinkerke, Oud Gemeentehuis in Werchter, Elysia Park in Edegem, La Vigie in Koksijde, and Duinenzee in De Panne) featuring premium amenities including wellness facilities, fitness centers, and gourmet dining. Supplementary services include healthcare therapies (physiotherapy, occupational therapy, speech therapy), a Care Guide resource, innovation programs, and brasserie amenities across locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Woon- en zorghuis (Residential and Care Home) Full-time residential living with 24/7 professional nursing care, providing personalized support, housekeeping, three meals daily, linen service, incontinence materials, organized social activities, WiFi, TV, and access to dementia, palliative, and rehabilitation care within a home-like environment for elderly Belgian residents.
• Assistentiewoning (Assisted Living / Service Flats) Independent living apartments for seniors aged 65+ with on-site care services nearby, offering autonomy combined with the security of on-call assistance, a residential assistant, administrative support, medication delivery, shopping assistance, emergency call system access, and organized social activities.
• Tijdelijk verblijf en Herstelverblijf (Temporary Stay & Recovery Stay) Short-term and convalescent care stays offering accommodation, meals, nursing support, and rehabilitation services for residents recovering after illness or surgery or for family caregivers needing temporary respite; provides flexible, non-permanent residency at designated Vulpia locations such as 't Neerhof in Brakel-Elst.
• Vulpia Premium Living Luxury segment of the Vulpia network operating six premium assisted living residences (Henri Jaspar in Kraainem at the edge of the Sonian Forest, Beukenhof aan Zee in Oostduinkerke, Oud Gemeentehuis in Werchter, Elysia Park in Edegem near Antwerp, La Vigie in Koksijde, and Duinenzee in De Panne) featuring high-end finishes, wellness facilities including indoor pool, hammam, sauna, jacuzzi, infrared saunas, fitness centers, beauty salons, hairdressing services, and gourmet brasserie dining with terraces and shuttle service.

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• VOKA (Vlaams netwerk van ondernemingen)minorOthersVOKA is a Flemish business network representing companies in the Antwerp-Waasland region. Vulpia maintains membership, indicating participation in the regional business community.
• Z-plus Central Care MonitoringcoreTechnology or IntegrationZ-plus provides 24/7 emergency response monitoring for Vulpia residences, ensuring rapid response to resident emergency calls across all locations.
• Hogescholen en Universiteiten (Colleges and Universities)coreStrategic or Co-development PartnerVulpia collaborates with higher education institutions on research, innovation projects, and practical training for future care professionals. These partnerships support their innovation initiatives in elder care.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Korian (Clariane): Largest pan-European senior care operator; acquired Armonea (formerly the Belgian market leader) and now operates woonzorgcentra and assistentiewoningen across Belgium. Directly comparable in service mix but at significantly greater scale and capital base.
• Orpea: Major French-headquartered European operator of nursing homes, assisted living, and post-acute care. Comparable in eldercare service model and multi-tier offering across European geographies.
• Barchester Healthcare: UK-based operator of care homes and assisted living for older adults offering residential, nursing, dementia, and respite care. Comparable in multi-tier elderly care delivery model.

Direct peers

• Armonea: Belgian senior care group operating woonzorgcentra and assistentiewoningen across Flanders and Wallonia; the closest direct domestic competitor to Vulpia, with overlapping service portfolio and customer segment.
• Colisée: French and European operator of nursing homes, assisted living residences, and home care services. Comparable multi-tier care model and customer base (elderly residents requiring residential and personal care support).
• DomusVi: European operator of nursing homes, assisted living, and home care services with presence in France, Spain, Portugal, and other geographies. Directly comparable in residential care service offering and elderly customer segment.
• HC-One: UK's largest care home operator with nursing, residential, and dementia care services. Directly comparable in residential eldercare model though serving the UK market primarily.

Regional players

• Senior Living Group: Netherlands-based operator of care hotels and assisted living residences serving seniors across the Benelux region. Comparable in assisted living model and elderly customer segment, with overlapping but primarily different geography.

Emerging players

• Maison de Famille (Le Noble Age): French operator of high-end 'Maisonnées' residential care homes for elderly residents, focusing on premium, small-scale environments. Comparable in the premium/luxury eldercare positioning that Vulpia Premium Living targets.

Others

• Sodexo (Healthcare & Seniors segment): Global facilities management and services provider with a healthcare and seniors segment delivering hospitality, food, and facility services to senior living operators. An adjacent ecosystem participant rather than a direct competitor, but overlapping customer base and potential partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vulpia
• LinkedInlinkedin.com/company/vulpia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vulpia