NOM

What NOM does

NÖM AG is a privately held Austrian dairy company headquartered in Baden near Vienna, operating one of the most modern dairy facilities in Europe. The company manufactures and distributes a portfolio of 118 branded dairy products across ten sub-brands — including fru fru (sour milk yogurt, since 1933), NÖM PRO (high-protein Skyr drinks, protein quark creams, and whey products), NÖM vital+ (collagen and functional wellness shots), NÖM l.free (lactose-free), NÖM Cremix (dessert yogurts), NÖM Kefir, NÖM Guten Morgen (barista-grade milk), NÖM fasten, NÖM mix, and NÖM to go (on-the-go beverages). Production relies on a regionally concentrated supply chain of approximately 2,200 dairy farming families across Lower Austria, Burgenland, and Eastern Styria, with 80% of purchasing volume sourced domestically and 74% of suppliers within 200km of the dairy.

The business model is a traditional consumer-packaged-goods dairy operation: NÖM sells branded products at standard retail unit pricing through Austrian supermarkets and food retailers, complemented by a B2B channel for foodservice, hospitality, and catering customers via a dedicated B2B contact page. Pricing is not publicly disclosed and varies by retailer. The company was the first European dairy to deliver GMO-free production (2009), holds the interseroh 'made for recycling' seal for its rePET packaging, and uses Austrian hydropower (H2Ö-Strom). Distribution supports a 62% export quote and 2023 revenue of €645 million against a headcount of 1,000+. Go-to-market is product-led growth backed by content marketing through the Bleib frisch magazine, 260 recipes on the website, and active social channels on Instagram, Facebook, and LinkedIn.

Name

NOM

Legal name

NÖM AG

Website

https://noem.at

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NÖM AG is a privately held Austrian dairy manufacturer headquartered in Baden, producing 118 branded dairy products across ten sub-brands for Austrian retail, foodservice, and export markets, sourcing milk from approximately 2,200 regional farm families.

Ownership category

akta.pro rank

Headquarters

HQ city

Baden

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Dairy Products: Sale of branded dairy products through retail channels including milk, yogurt, quark, cream, butter, kefir, and specialty products. Revenue generated from consumer packaged goods sold through Austrian supermarkets and food retailers.
2. B2B Sales: B2B sales to business customers including the 'Looking for a business partner' page indicating commercial/industrial dairy product sales

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

NÖM AG is an Austrian dairy manufacturer that produces and distributes branded dairy products including milk, yogurt, quark, cream, butter, kefir, and specialty lines such as protein-enriched (NÖM PRO), lactose-free (l.free), and collagen-based beverages (NÖM vital+). The company operates one of the most modern dairies in Europe, sourcing raw milk from approximately 2,200 partner farming families across Lower Austria, Burgenland, and Eastern Styria, and sells primarily through Austrian supermarkets and food retailers with a 62% export quota.

Differentiator

Problem solved

Functional benefit

Brands

• NÖM PRO: High-protein product line including Skyr drinks, protein quark creams, protein milk, cottage cheese, and protein drinks.
• NÖM vital+
• NÖM Cremix
• NÖM l.free
• fru fru
• NÖM mix
• NÖM Kefir
• NÖM Guten Morgen
• NÖM fasten
• NÖM to go

Products and services

• fru fru
• NÖM PRO
• NÖM l.free
• NÖM vital+
• NÖM Cremix
• NÖM Kefir
• NÖM to go
• NÖM mix
• NÖM Guten Morgen
• NÖM fasten

Quantifiable outcome

• Sugar reduction of 140 million sugar cubes since 2016 through recipe reformulation
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BäuerinnenorganisationcoreStrategic or Co-development Partner · 1 January 2026Partnership supporting the Year of the Female Farmer (International Year of the Bäuerin). Bäuerinnenorganisation gives women in agriculture a strong voice, connects female farmers, makes their achievements visible, and advocates for their concerns through exchange, further education, and joint public relations work.
• Green Care ÖsterreichcoreStrategic or Co-development Partner · 1 January 2019Long-term partnership since 2019 supporting bäuerliche (farm) structures. Green Care Österreich is an association working with nine agricultural chambers to develop innovative Green Care services on active farm family businesses. These services create work, education, health, and living opportunities for young and elderly people, people with disabilities, and those with physical and mental burdens.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Berglandmilch: Austria's largest dairy cooperative, headquartered in Wels, producing milk, cheese, yogurt, and butter with a similar cooperative ownership structure and Austrian retail focus. Directly comparable to NÖM in product mix, geography, and farmer-supplier model.
• SalzburgMilch: Austrian regional dairy cooperative based in Salzburg producing fluid milk, yogurt, butter, and cream for Austrian retail. Directly comparable in scale, regional cooperative structure, and product portfolio to NÖM.

Broad incumbents

• Emmi Group: Switzerland's largest dairy processor (publicly listed on SIX) producing milk, cheese, yogurt, and specialty dairy across Europe and the US. Comparable to NÖM in premium/specialty dairy positioning and European export orientation, but with significantly larger scale and broader geographic footprint.
• Unternehmensgruppe Theo Müller: German privately-held dairy group producing Müller Milk, Müller Corner yogurt, and Landliebe products across European retail. Comparable to NÖM in branded dairy CPG focus and private ownership, but with much larger scale and broader category reach.
• Arla Foods: Danish-Swedish dairy cooperative and one of Europe's largest dairy producers with extensive farmer-owned supply base. Comparable to NÖM in cooperative structure and farmer-supplier model, but operating at significantly greater scale across multiple European markets.
• FrieslandCampina: Dutch dairy cooperative producing branded dairy (Fristi, Chocomel, Dutch Lady) and B2B ingredients across Europe, Asia, and Africa. Comparable to NÖM in cooperative governance model and European CPG focus, with broader international reach.
• Danone: Global French dairy and plant-based CPG leader (publicly listed on Euronext) with major presence in yogurt and functional dairy (Actimel, Activia, Alpro). Comparable to NÖM in branded yogurt and functional dairy categories, but at much larger scale and with parallel plant-based portfolio.
• Hochwald: German dairy cooperative producing private label and branded dairy products across Europe. Comparable to NÖM in cooperative structure and private label manufacturing capabilities, with broader geographic export reach.
• Meggle: Bavarian dairy company producing butter, cheese, and whey products for retail and industrial customers across Europe. Comparable to NÖM in DACH regional focus and specialty dairy positioning, particularly in butter manufacturing.
• Lactalis: Privately-held French dairy giant and the world's largest dairy company by revenue, producing milk, cheese, butter, and yogurt globally. Comparable to NÖM in private ownership structure and broad dairy portfolio, but at vastly larger scale and with global B2B/B2C reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bleibfrisch
• LinkedInlinkedin.com/company/n%C3%B6m
• Instagraminstagram.com/noembleibfrisch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOM