NOM
NÖM AG is a privately held Austrian dairy manufacturer headquartered in Baden, producing 118 branded dairy products across ten sub-brands for Austrian retail, foodservice, and export markets, sourcing milk from approximately 2,200 regional farm families.
- Company typePrivate
- Founded1933
- HeadquartersBaden, Austria
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What NOM does
NÖM AG is a privately held Austrian dairy company headquartered in Baden near Vienna, operating one of the most modern dairy facilities in Europe. The company manufactures and distributes a portfolio of 118 branded dairy products across ten sub-brands — including fru fru (sour milk yogurt, since 1933), NÖM PRO (high-protein Skyr drinks, protein quark creams, and whey products), NÖM vital+ (collagen and functional wellness shots), NÖM l.free (lactose-free), NÖM Cremix (dessert yogurts), NÖM Kefir, NÖM Guten Morgen (barista-grade milk), NÖM fasten, NÖM mix, and NÖM to go (on-the-go beverages). Production relies on a regionally concentrated supply chain of approximately 2,200 dairy farming families across Lower Austria, Burgenland, and Eastern Styria, with 80% of purchasing volume sourced domestically and 74% of suppliers within 200km of the dairy.
The business model is a traditional consumer-packaged-goods dairy operation: NÖM sells branded products at standard retail unit pricing through Austrian supermarkets and food retailers, complemented by a B2B channel for foodservice, hospitality, and catering customers via a dedicated B2B contact page. Pricing is not publicly disclosed and varies by retailer. The company was the first European dairy to deliver GMO-free production (2009), holds the interseroh 'made for recycling' seal for its rePET packaging, and uses Austrian hydropower (H2Ö-Strom). Distribution supports a 62% export quote and 2023 revenue of €645 million against a headcount of 1,000+. Go-to-market is product-led growth backed by content marketing through the Bleib frisch magazine, 260 recipes on the website, and active social channels on Instagram, Facebook, and LinkedIn.
NOM firmographics
Firmographics- Name
- NOM
- Legal name
- NÖM AG
- Website
- https://noem.at
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- NÖM AG is a privately held Austrian dairy manufacturer headquartered in Baden, producing 118 branded dairy products across ten sub-brands for Austrian retail, foodservice, and export markets, sourcing milk from approximately 2,200 regional farm families.
- Ownership category
- akta.pro rank
Where NOM is headquartered
LocationHeadquarters
- HQ city
- Baden
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
NOM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Dairy Products: Sale of branded dairy products through retail channels including milk, yogurt, quark, cream, butter, kefir, and specialty products. Revenue generated from consumer packaged goods sold through Austrian supermarkets and food retailers.
- B2B Sales: B2B sales to business customers including the 'Looking for a business partner' page indicating commercial/industrial dairy product sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for dairy products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
NOM product offering
Product offeringCore offering
NÖM AG is an Austrian dairy manufacturer that produces and distributes branded dairy products including milk, yogurt, quark, cream, butter, kefir, and specialty lines such as protein-enriched (NÖM PRO), lactose-free (l.free), and collagen-based beverages (NÖM vital+). The company operates one of the most modern dairies in Europe, sourcing raw milk from approximately 2,200 partner farming families across Lower Austria, Burgenland, and Eastern Styria, and sells primarily through Austrian supermarkets and food retailers with a 62% export quota.
Differentiator
Problem solved
Functional benefit
Brands
- NÖM PRO: High-protein product line including Skyr drinks, protein quark creams, protein milk, cottage cheese, and protein drinks.
- NÖM vital+
- NÖM Cremix
- NÖM l.free
- fru fru
- NÖM mix
- NÖM Kefir
- NÖM Guten Morgen
- NÖM fasten
- NÖM to go
Products and services
- fru fru
- NÖM PRO
- NÖM l.free
- NÖM vital+
- NÖM Cremix
- NÖM Kefir
- NÖM to go
- NÖM mix
- NÖM Guten Morgen
- NÖM fasten
Quantifiable outcome
- Sugar reduction of 140 million sugar cubes since 2016 through recipe reformulation
- +3 more outcomes
Companies that use NOM
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
NOM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NOM partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BäuerinnenorganisationcorePartnership supporting the Year of the Female Farmer (International Year of the Bäuerin). Bäuerinnenorganisation gives women in agriculture a strong voice, connects female farmers, makes their achievements visible, and advocates for their concerns through exchange, further education, and joint public relations work.
- Green Care ÖsterreichcoreLong-term partnership since 2019 supporting bäuerliche (farm) structures. Green Care Österreich is an association working with nine agricultural chambers to develop innovative Green Care services on active farm family businesses. These services create work, education, health, and living opportunities for young and elderly people, people with disabilities, and those with physical and mental burdens.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
NOM competitors and assessment
Company assessmentDirect peers
- Berglandmilch: Austria's largest dairy cooperative, headquartered in Wels, producing milk, cheese, yogurt, and butter with a similar cooperative ownership structure and Austrian retail focus. Directly comparable to NÖM in product mix, geography, and farmer-supplier model.
- SalzburgMilch: Austrian regional dairy cooperative based in Salzburg producing fluid milk, yogurt, butter, and cream for Austrian retail. Directly comparable in scale, regional cooperative structure, and product portfolio to NÖM.
Broad incumbents
- Emmi Group: Switzerland's largest dairy processor (publicly listed on SIX) producing milk, cheese, yogurt, and specialty dairy across Europe and the US. Comparable to NÖM in premium/specialty dairy positioning and European export orientation, but with significantly larger scale and broader geographic footprint.
- Unternehmensgruppe Theo Müller: German privately-held dairy group producing Müller Milk, Müller Corner yogurt, and Landliebe products across European retail. Comparable to NÖM in branded dairy CPG focus and private ownership, but with much larger scale and broader category reach.
- Arla Foods: Danish-Swedish dairy cooperative and one of Europe's largest dairy producers with extensive farmer-owned supply base. Comparable to NÖM in cooperative structure and farmer-supplier model, but operating at significantly greater scale across multiple European markets.
- FrieslandCampina: Dutch dairy cooperative producing branded dairy (Fristi, Chocomel, Dutch Lady) and B2B ingredients across Europe, Asia, and Africa. Comparable to NÖM in cooperative governance model and European CPG focus, with broader international reach.
- Danone: Global French dairy and plant-based CPG leader (publicly listed on Euronext) with major presence in yogurt and functional dairy (Actimel, Activia, Alpro). Comparable to NÖM in branded yogurt and functional dairy categories, but at much larger scale and with parallel plant-based portfolio.
- Hochwald: German dairy cooperative producing private label and branded dairy products across Europe. Comparable to NÖM in cooperative structure and private label manufacturing capabilities, with broader geographic export reach.
- Meggle: Bavarian dairy company producing butter, cheese, and whey products for retail and industrial customers across Europe. Comparable to NÖM in DACH regional focus and specialty dairy positioning, particularly in butter manufacturing.
- Lactalis: Privately-held French dairy giant and the world's largest dairy company by revenue, producing milk, cheese, butter, and yogurt globally. Comparable to NÖM in private ownership structure and broad dairy portfolio, but at vastly larger scale and with global B2B/B2C reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NOM social profiles
Digital presenceNOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOM leadership team
Management profileNumber of profiles
Profiles4 records
NOM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOM
What does NOM do?
NÖM AG is an Austrian dairy manufacturer that produces and distributes branded dairy products including milk, yogurt, quark, cream, butter, kefir, and specialty lines such as protein-enriched (NÖM PRO), lactose-free (l.free), and collagen-based beverages (NÖM vital+). The company operates one of the most modern dairies in Europe, sourcing raw milk from approximately 2,200 partner farming families across Lower Austria, Burgenland, and Eastern Styria, and sells primarily through Austrian supermarkets and food retailers with a 62% export quota.
Is NOM a public or private company?
NOM is a private company. It is classified as family owned and is currently operating.
When was NOM founded?
NOM was founded in 1933. It employs 501 to 1,000 people.
Where is NOM based?
NOM is headquartered in Baden, Austria, in the Europe region.
How does NOM make money?
Two revenue lines are on record. Consumer Dairy Products are the primary driver. The others are B2B Sales.
Who are NOM's main competitors?
Direct peers on record are Berglandmilch and SalzburgMilch. Broad incumbents are Emmi Group, Unternehmensgruppe Theo Müller, Arla Foods, FrieslandCampina, Danone, Hochwald, Meggle and Lactalis.
Does NOM have an API?
No public API is recorded for NOM.