What 2tainment does

2tainment GmbH is a privately held PC and video games publisher and developer headquartered in Magdeburg, Saxony-Anhalt, Germany, founded in July 2014 by Stefan Weyl and Wolfgang Duhr, both industry veterans since 1995. The company combines first-party game development with a publishing operation that supports external studios through marketing, international distribution, and project financing, operating a curated catalog of roughly a dozen titles spanning flight simulators (Air Conflicts: Secret Wars, Air Missions: HIND), racing (Crashday: Redline Edition, Super Street: The Game), RPG and strategy (Legends of Eisenwald, Bannermen), dungeon crawlers (Hellmut: The Badass from Hell), simulations (Biotope, Tech Corp, Anstoss 2022), and arena shooters (Toxikk). Its underlying technology centers on an in-house VR and AR development team, which has produced a hardware accessory line (e.g., 2TA Mikrofon) and cross-sector applications including a 2021 VR medical rehabilitation project (COVID-19-Reha im virtuellen Raum).

The company monetizes through one-time game licensing and digital/physical sales distributed globally via Steam, PlayStation Store, and a brick-and-mortar network covering 80+ countries and over 90% of the international market, complemented by hardware product sales and project-based developer financing arrangements structured around 9-24 month cycles. Distribution relies on channel partnerships and platform storefronts rather than direct B2B sales, while strategic R&D is anchored by cooperation with Otto-von-Guericke University and the Fraunhofer Institute in Magdeburg. Since 2016, the company has carried a strategic equity investment from bg Beteiligungsgesellschaft Sachsen-Anhalt mbh, the state of Saxony-Anhalt's holding company, supporting its position in the regional VR/AR cluster.

Name

2tainment

Legal name

2tainment GmbH

Website

https://2-tainment.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

2tainment GmbH is a German PC and video games publisher and developer based in Magdeburg, publishing a curated catalog of niche and legacy game IPs globally while operating an internal VR/AR team that extends into healthcare applications.

Ownership category

akta.pro rank

Product category

Video Game Publishing

NAICS

Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)

akta.pro secondary industry

Console Platform Publishing & Licensing (First-Party Platform Holder Programs) (MPAFABAD)

Keywords

• Video game publishing
• PC game distribution
• Game development studio
• VR AR development
• Game industry financing

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Game Publishing: Publishing computer games and VR-software for national and international distribution, including licensing existing games from developers for optimization and VR utilization
2. Hardware Products: Own line of high-quality PC, mobile and video game accessories, bundled with matching software to create synergies
3. Financing Services: Provides attractive financing options to selected developers to complete their projects; offers external investors opportunities for quick profit through 9-24 month projects

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

2tainment GmbH is a PC and video games publisher that combines game development, publishing, and developer financing services. The company releases its own internally developed titles and third-party games across PC and console platforms (notably Steam and PlayStation), and also provides professional financing services to external game developers. In addition to games, the company sells branded hardware accessories such as the 2TA Mikrofon.

Product overview

2tainment GmbH is a PC and video games publisher with its own development resources, specializing in developing and marketing hardware and software entertainment products internationally. The company operates a portfolio of video games across multiple genres including flight simulators (Air Conflicts: Secret Wars, Air Missions: HIND), racing (Crashday: Redline Edition, Super Street: The Game), RPG/strategy (Legends of Eisenwald, Bannermen), action dungeon crawlers (Hellmut: The Badass from Hell), simulation games (Biotope, Tech Corp, Anstoss 2022), and arena shooters (Toxikk). Additionally, the company develops its own VR and AR hardware products including the 2TA Mikrofon microphone, bundling hardware accessories with matching software for synergies.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conflicts: Secret Wars An arcade-style flight combat game published by 2tainment for PC and console, targeting action gamers who want fast-paced aerial dogfighting.
• Air Missions: HIND A combat helicopter simulation game published by 2tainment for PC and console, aimed at simulation and military aviation enthusiasts.
• Biotope An indie game published by 2tainment, distributed through PC platforms.
• Crashday: Redline Edition A PC racing game with destruction and stunt driving, re-released in 2017 with enhanced features and Steam Workshop modding support, published by 2tainment.
• Hellmut: The Badass from Hell
• Legends of Eisenwald
• Super Street: The Game
• Tech Corp
• Toxikk
• Anstoss 2022 A football (soccer) management simulation game for PC, published by 2tainment as the latest entry in the Anstoss franchise.
• Bannermen
• 2TA Mikrofon
• COVID-19-Reha im virtuellen Raum A virtual reality rehabilitation application developed in 2021, leveraging 2tainment's VR/AR capabilities to support post-COVID-19 patient recovery in clinical settings.
• Developer financing and publishing services

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Otto-von-Guericke UniversitycoreStrategic or Co-development PartnerMagdeburg-based university providing interdisciplinary cooperation opportunities; one of their main research fields is virtual and augmented reality.
• Fraunhofer InstitutecoreStrategic or Co-development PartnerResearch institution with VR/AR as one of their main fields of research, enabling interdisciplinary cooperation from the Magdeburg location.
• External Development StudiosminorStrategic or Co-development PartnerExternal development studios whose games are marketed by 2tainment; the company supports these studios through financing options and marketing expertise.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• HandyGames: German publisher (part of THQ Nordic/Embracer Group) active on PC, console, and mobile. Comparable to 2tainment as a multi-platform European publisher working with internal and external studios across multiple genres.
• Daedalic Entertainment: Hamburg-based developer and publisher of PC and console games (e.g., Shadow Tactics, Deponia). Peer to 2tainment as a German publisher combining internal development with external studio publishing across adventure, strategy, and RPG genres.
• THQ Nordic: Game publisher known for acquiring and reviving classic IP on PC and console. Directly comparable to 2tainment's catalog strategy of remastering and reissuing titles like Crashday and Anstoss and financing/releasing third-party developed games.
• Astragon Entertainment: German publisher specializing in simulation games (Construction Simulator, Bus Simulator) with broad retail presence. Comparable to 2tainment as a German publisher leveraging global distribution for simulation and strategy genre titles on PC and console.
• Kalypso Media: German publisher of PC and console strategy/simulation/management games (Tropico, Railway Empire, Commandos). Comparable to 2tainment as a mid-sized European publisher with a niche-genre portfolio strategy and a focus on global retail and digital distribution.
• Koch Media / Deep Silver: German-headquartered game publisher with own development (Deep Silver, Volition, Warhorse Studios) and global distribution across PC and console. Closely comparable to 2tainment as a European full-service publisher focused on third-party titles with internal dev resources.
• Assemble Entertainment: German publisher and developer focused on indie and mid-tier PC/console titles including sim and strategy genres. Peer to 2tainment as a mid-sized German publisher with a multi-genre catalog supported by financing and support for external studios.

Emerging players

• Raw Fury: Stockholm-based indie game publisher (Kingdom series, Sable) focused on artistic and stylized titles. Comparable to 2tainment as a smaller publisher backing distinctive third-party PC/console projects and managing them through global digital distribution.

Others

• bitComposer Entertainment AG: The German game publisher where co-founders Weyl and Duhr previously served on the board and shipped STALKER and Jagged Alliance. Comparable to 2tainment as the founder lineage reference: same leadership playbook, similar mid-tier European publishing model.

Broad incumbents

• Nacon (Bigben Interactive): French publisher of PC and console games including racing, simulation, and licensed sports titles. Comparable to 2tainment as a mid-market European publisher with multi-genre catalog and global distribution; broader scope (racing peripherals, simulation).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2tainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2tainment