Ricoh360
RICOH360, a business unit of Ricoh Company, provides a cloud platform for 360-degree image capture, sharing, and management. It serves construction, real estate, facility management, and inspection customers by combining proprietary THETA cameras with cloud, AI, and tour-authoring software.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
What Ricoh360 does
RICOH360 is a cloud-based 360-degree visual capture, sharing, and management platform operated as a business unit within Ricoh Company, Ltd. (TSE: 7752), a publicly traded Japanese imaging and electronics company founded in 1936. The platform serves construction, real estate, facility management, and inspection/insurance customers, providing workflows for site documentation, virtual walkthroughs, and asset visualization. The unit is operated from Ricoh's Smart Vision Business Center in Tokyo and reports 100+ enterprise implementations as of 2025.
The product suite combines proprietary RICOH THETA consumer and professional 360-degree cameras (originally launched in 2013) with software services: the RICOH360 mobile application for capture and sharing, RICOH360 Tours for virtual-tour authoring and embedding, RICOH360 Cloud for project organization, and a Japan-focused Business Package Series for tiered enterprise deployment. Underlying technology pairs 360-degree optics with cloud-hosted storage, automated stitching, AI-based image correction and privacy blurring, and a generative AI Video Maker. The platform maintains ISO/IEC 27001 and 27017 certifications and supports API/SDK integration with third-party construction and real estate platforms.
The business model blends hardware sales (THETA cameras) with subscription and license revenue from cloud services, plus premium Japan-only packages and a Certified Tours Service Partner Program. The unit does not disclose standalone financials, and its growth is supported through the parent's global distribution channel, partner integrations with AEC platforms (HoloBuilder, OpenSpace, StructionSite, Dalux, Floorfy, iGUIDE, Realsee, ANDPAD), and an evolving enterprise go-to-market motion anchored in the Japanese market.
Ricoh360 firmographics
Firmographics- Name
- Ricoh360
- Legal name
- RICOH Company, Ltd.
- Website
- https://ricoh360.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- RICOH360, a business unit of Ricoh Company, provides a cloud platform for 360-degree image capture, sharing, and management. It serves construction, real estate, facility management, and inspection customers by combining proprietary THETA cameras with cloud, AI, and tour-authoring software.
- Ownership category
- akta.pro rank
Ricoh360 industry classification
Industry- Product category
- 360-Degree Imaging Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Photographic Equipment & Supplies (3861), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Media Asset Management (MAM) Platforms (MPAHAGAA)
Keywords
Where Ricoh360 is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Ricoh360 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Hardware Sales (RICOH THETA Cameras): Sale of 360-degree cameras including RICOH THETA Z1, X, SC2, SC2 for Business, and A1 models. A range of models and accessories is available to meet diverse business needs.
- Cloud Subscription Services: RICOH360 provides cloud-based image management, storage, and sharing services. RICOH360 Tours offers virtual tour creation as a subscription service with monthly or annual billing cycles.
- Virtual Tour Creation Service: Professional service where certified partners create immersive virtual tours by connecting 360-degree images for online promotion. Marketed as a service solution with dedicated support.
- RICOH360 Cloud API: API-based cloud service providing image processing and data integration for businesses and developers building custom applications.
- Business Package Series: All-in-one packages combining RICOH THETA hardware with cloud management and support services, available in Japan only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan - Initial access for new users |
| Subscription | Monthly | Monthly Subscription |
| Subscription | Annual | Annual Subscription |
| Hybrid | Multi-year contract | Business Package Series |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Ricoh360 product offering
Product offeringCore offering
RICOH360 is a cloud-based 360-degree business platform that enables capture, sharing, and management of immersive 360-degree environments using RICOH THETA cameras, a mobile app, and cloud services. Its core offerings include the RICOH THETA camera line for single-shot space capture, the RICOH360 App for cloud upload and viewing, RICOH360 Tours for virtual tour creation, and the RICOH360 Cloud API/SDK for enterprise integrations. The platform targets construction, real estate, facility management, and inspection/insurance industries with vertical-specific solutions.
Product overview
RICOH360 is a comprehensive 360-degree business solution platform comprised of RICOH THETA cameras, mobile applications, cloud services, and specialized tools. The platform enables businesses to capture 360-degree environments and transform them into actionable insights for efficient operations. The core offering includes the RICOH THETA camera line for capture, the RICOH360 App for device management and cloud upload, RICOH360 Tours for virtual tour creation, and RICOH360 Cloud for enterprise API access including the AI Video Maker Function. The Business Package Series provides an all-in-one solution in Japan. Target industries include construction, real estate, facility management, and inspections/insurance.
Differentiator
Problem solved
Functional benefit
Brands
- RICOH THETA: Line of 360-degree cameras designed for ease of use in business applications, including models like THETA Z1, X, SC2, and A1.
Products and services
- RICOH THETA Camera Line of 360-degree cameras (including THETA Z1, X, SC2, SC2 for Business, and A1 models) designed for ease of use in business applications, enabling single-shot capture of entire spaces with high-quality, stable 360-degree images. Sold to business users and individuals via the RICOH360 online store.
- RICOH360 App Mobile application (iOS and Android) for capturing 360-degree photos and videos with RICOH THETA cameras, with automatic cloud upload, sharing, viewing from any web browser, AI image correction, and AI person blurring. Supports remote shutter and live preview.
- RICOH360 Tours Subscription-based virtual tour creation service that connects 360-degree images into immersive virtual tours for online property promotion. Includes a free plan for initial use and paid monthly or annual subscription plans. Clients using virtual tours have seen page views increase by more than 5x and inquiries triple.
- RICOH360 Cloud Cloud infrastructure with API/SDK that provides image processing, data integration, the AI Video Maker Function, and developer documentation for building custom applications on top of 360-degree capture data. Documentation available at docs.ricoh360.com.
- Business Package Series All-in-one package combining RICOH THETA camera hardware with cloud-based management and support, including on-site recording, sharing, management, and quick camera replacement in case of malfunction. Available in Japan only through specialized technical sales.
Quantifiable outcome
- Page views increased by more than 5x for clients using virtual tours
- +1 more outcomes
Companies that use Ricoh360
Customer profileSegments4 records
Ideal customer profiles5 records
Ricoh360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature5 records
Ricoh360 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HoloBuildercoreConstruction technology platform partner for 360-degree site documentation. Listed as working partner for integrated construction site capture workflows.
- OpenSpacecoreConstruction reality capture platform partner. Enables integration of RICOH THETA cameras with OpenSpace's site documentation and project management tools.
- StructionSitecoreConstruction photo and video documentation platform partner. Provides integrated 360-degree capture workflow for construction projects.
- DaluxcoreConstruction and facility management BIM platform partner. Enables RICOH THETA integration with Dalux's building information modeling and facility management tools.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ricoh360 competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Ricoh360 social profiles
Digital presenceRicoh360 compliance and trust
Trust signalCompliance2 records
Ricoh360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ricoh360 leadership team
Management profileNumber of profiles
Profiles1 record
Ricoh360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ricoh360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ricoh360
What does Ricoh360 do?
RICOH360 is a cloud-based 360-degree business platform that enables capture, sharing, and management of immersive 360-degree environments using RICOH THETA cameras, a mobile app, and cloud services. Its core offerings include the RICOH THETA camera line for single-shot space capture, the RICOH360 App for cloud upload and viewing, RICOH360 Tours for virtual tour creation, and the RICOH360 Cloud API/SDK for enterprise integrations. The platform targets construction, real estate, facility management, and inspection/insurance industries with vertical-specific solutions.
Is Ricoh360 a public or private company?
Ricoh360 is a private company. It is classified as corporate owned and is currently operating.
When was Ricoh360 founded?
Ricoh360 was founded in 2013. It employs 5,001 to 10,000 people.
Where is Ricoh360 based?
Ricoh360 is headquartered in Paris, France, in the Europe region.
How does Ricoh360 make money?
Five revenue lines are on record. Hardware Sales (RICOH THETA Cameras) is the primary driver. The others are cloud Subscription Services, virtual Tour Creation Service, RICOH360 Cloud API and business Package Series.
Does Ricoh360 have an API?
Yes. RICOH360 offers an API/SDK for developers to integrate 360-degree capture, viewing, and data management capabilities into third-party applications. The RICOH360 Cloud Terms of Use defines the API licensing framework and AI Video Maker Function that generates video content using RCL's AI technology based on image data captured with THETA cameras. Developer documentation is at docs.ricoh360.com.
What industry is Ricoh360 in?
Ricoh360's product category is 360-Degree Imaging Platform. Its primary akta.pro industry code is MPAHAGAA, Media Asset Management (MAM) Platforms. Its NAICS code is 518210 and its SIC code is 3861.