Twine.fm
Twine.fm is a global freelance marketplace connecting businesses with 500,000+ vetted experts across creative, technical, and AI/ML work, serving SMBs, startups, and enterprises through self-serve hiring and managed contractor services.
- Company typePrivate
- Founded2014
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Twine.fm does
Twine.fm (legally Clowdy Ltd.) operates a global freelance marketplace connecting businesses with more than 500,000 vetted experts across creative, marketing, engineering, and AI/ML disciplines. Founded in 2014 and headquartered in Manchester, UK, the platform enables clients to browse portfolios, post projects for free, and hire individual freelancers or build contractor teams of two to several hundred. The product portfolio spans the core Twine Platform (self-serve marketplace), Twine Business (enterprise contractor management with managed payments and account support), Twine Enterprise (managed services for large projects), and Twine AI (a dataset marketplace and data labeling/annotation service for AI/ML model training). Technical differentiators include portfolio-based freelancer profiles, an under-24-hour matching algorithm, and an AI-focused sub-vertical for speech, vision, and structured datasets.
The company monetizes through success-based fees on freelancer placement (posted as lower than traditional recruiter pricing) supplemented by Twine Business and Twine Enterprise managed-service contracts targeted at enterprise clients. Its go-to-market combines a self-serve product-led motion with enterprise field sales and community-led growth via freelancer referrals. Marquee customers include Netflix, Amazon, Experian, Wix, Intuit, and Avast (enterprise) alongside SMB and mid-market users such as Legal-i and J B Cole. Geographic focus spans the USA, UK, Canada, and Australia with global remote reach. The company is privately held, operates with 11–50 employees, and shows no external institutional investment beyond an early Creative England grant.
Twine.fm firmographics
Firmographics- Name
- Twine.fm
- Legal name
- Clowdy Ltd.
- Website
- https://twine.fm
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Twine.fm is a global freelance marketplace connecting businesses with 500,000+ vetted experts across creative, technical, and AI/ML work, serving SMBs, startups, and enterprises through self-serve hiring and managed contractor services.
- Ownership category
- akta.pro rank
Twine.fm industry classification
Industry- Product category
- Freelance Marketplace Platform
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Simulation & Digital Twin Data for ML Training (HDAAALAI)
Keywords
Where Twine.fm is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Twine.fm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Success-based freelancer placement: Posting projects and jobs is free. Twine charges a success-based fee when freelancers are hired or projects are completed. Pricing is described as lower than traditional recruiters.
- Twine Business enterprise services: Enterprise managed service for large or complex projects including payment processing, contractor management, and dedicated account support for scaling from 2 to hundreds of freelancers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free job posting with success-based fees |
| Hybrid | Multi-year contract | Twine Business enterprise managed service |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Twine.fm product offering
Product offeringCore offering
Twine operates an online freelance marketplace that connects businesses with a vetted global network of 500,000+ freelancers across creative, development, marketing, and AI/ML disciplines. Clients can post projects for free on a self-serve basis, or engage Twine's managed enterprise service to hire and pay contractors at scale. A dedicated Twine AI sub-product offers dataset creation, annotation, and an off-the-shelf dataset marketplace for training machine learning models.
Product overview
Twine is a global freelance talent marketplace platform connecting businesses with over 500,000 vetted experts. The core Twine Platform serves as the main marketplace enabling companies to hire freelancers across creative, technical, and marketing disciplines. The portfolio includes Twine AI (AI/ML services with dataset marketplace and labelling), Twine Business (enterprise contractor management), and Twine Enterprise (managed services for large projects). Supporting tools include the Freelancer Toolkit, Startup Toolkit, and One-Page Website feature for portfolio showcasing.
Differentiator
Problem solved
Functional benefit
Brands
- Twine AI: AI and machine learning services including custom datasets, speech datasets, vision datasets, data collection, and data labeling for AI model training.
Products and services
- Twine Platform A self-serve online marketplace connecting businesses with 500,000+ vetted freelance experts across design, development, marketing, and AI/ML disciplines. Clients post projects for free and hire directly through portfolio-based profiles.
- Twine Enterprise A managed service for large or complex freelance projects, providing dedicated account management, secure global payment processing, and the ability to scale contractor teams from two to hundreds.
- Twine AI AI/ML services including custom dataset creation, data labelling and annotation, and a marketplace of commercial and free off-the-shelf datasets (speech, vision, structured data) for training machine learning models.
- Dataset Marketplace An online marketplace where AI/ML teams can browse and license commercial and free off-the-shelf datasets for training machine learning models.
Quantifiable outcome
- Scale projects quicker than before
- +3 more outcomes
Companies that use Twine.fm
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Twine.fm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Twine.fm partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Twine.fm competitors and assessment
Company assessmentEmerging players
- Scale AI: AI data platform providing annotation, evaluation and dataset services for foundation-model builders. Comparable to Twine AI's data collection and labelling vertical, though Scale targets larger enterprise AI buyers.
- Appen: AI training data company providing data collection, annotation and evaluation services for machine learning. Comparable to Twine AI's dataset marketplace and data labelling offerings for the same buyer (AI/ML teams).
Direct peers
- Guru.com: Freelance marketplace connecting businesses with programmers, designers, writers and consultants. Direct competitor on project posting, workroom collaboration and success-fee monetisation.
- 99designs: Contest-based marketplace for graphic design and branding work. Direct competitor in the design category, and explicitly named by Twine as a comparison target.
- Freelancer.com: Publicly listed global freelance marketplace with bidding-based project matching. Direct competitor across many of the same categories Twine serves, including web development and design.
- PeoplePerHour: UK-based freelance marketplace for creative, digital and tech talent. Closely comparable to Twine in geographic roots (UK), category coverage and self-serve marketplace model.
- Fiverr: Global freelance marketplace for creative, digital and programming services. Direct competitor with overlapping categories (design, video, marketing) and a comparable self-serve marketplace model.
- Upwork: Public marketplace connecting businesses with freelance talent across writing, design, development and marketing. Direct competitor to Twine's core platform, with similar success-fee monetisation and a much larger global freelancer base.
- Toptal: Vetted freelance platform focused on top-tier software developers, designers and finance experts. Comparable to Twine's enterprise managed service for high-skill talent, with similar vetting emphasis.
Broad incumbents
- Amazon Mechanical Turk: Crowdsourced micro-tasking platform widely used for AI data labelling and annotation. Overlaps with Twine AI's data collection offerings at the lower-complexity end of the AI data market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Twine.fm social profiles
Digital presenceTwine.fm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twine.fm leadership team
Management profileNumber of profiles
Twine.fm funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twine.fm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twine.fm
What does Twine.fm do?
Twine operates an online freelance marketplace that connects businesses with a vetted global network of 500,000+ freelancers across creative, development, marketing, and AI/ML disciplines. Clients can post projects for free on a self-serve basis, or engage Twine's managed enterprise service to hire and pay contractors at scale. A dedicated Twine AI sub-product offers dataset creation, annotation, and an off-the-shelf dataset marketplace for training machine learning models.
Is Twine.fm a public or private company?
Twine.fm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Twine.fm founded?
Twine.fm was founded in 2014. It employs 11 to 50 people.
Where is Twine.fm based?
Twine.fm is headquartered in Manchester, United Kingdom, in the Europe region.
How does Twine.fm make money?
Two revenue lines are on record. Success-based freelancer placement is the primary driver. The others are twine Business enterprise services.
Who are Twine.fm's main competitors?
Emerging players on record are Scale AI and Appen. Direct peers are Guru.com, 99designs, Freelancer.com, PeoplePerHour, Fiverr, Upwork and Toptal. Amazon Mechanical Turk is listed as a broad incumbent.
Does Twine.fm have an API?
No public API is recorded for Twine.fm.
What industry is Twine.fm in?
Twine.fm's product category is Freelance Marketplace Platform. Its primary akta.pro industry code is HDAAALAI, Simulation & Digital Twin Data for ML Training. Its NAICS code is 541511 and its SIC code is 7371.