Murmur Creative
Murmur Creative is a Portland-based, founder-owned creative branding agency with 15 senior practitioners delivering brand strategy, packaging, design, and website services to enterprise, education, and nonprofit clients in Food & Beverage, Health & Wellness, and Community verticals.
- Company typePrivate
- Founded2007
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Murmur Creative does
Murmur Creative is a privately held, founder-owned creative branding agency headquartered at 2822 SE Division Street in Portland, Oregon, with 15 named senior practitioners operating an explicit "all-senior team" model. The firm is organized around three core service departments — Strategy (brand audits, positioning, naming, mission/vision/values, voice & tone, and brand architecture), Design (logo design, visual identity, packaging, brand collateral, illustration, animation, and photo/video), and Web (website design, eCommerce, accessibility, SEO, and support) — delivered as project-based professional services with quote-based pricing. Its commercial scope spans enterprise CPG clients such as Tillamook, Herb Pharm, Ninkasi Canned Cocktails, and Ultima Replenisher, alongside education, nonprofit, community, and pet-product brands.
Revenue is generated through scoped, project-by-project engagements across Food & Beverage, Health & Wellness, Community, Education, Nonprofit, Pets & Animals, Hospitality, and Outdoor verticals, with no disclosed retainers, productized SaaS, or external funding. Distribution is direct-to-client: a sales-led motion driven by the firm website, case studies, the proprietary Brand Archetype Quiz (a Jungian-archetype-based interactive tool), SEO-optimized content, and organic social on LinkedIn, Instagram, Facebook, and Pinterest. Notable proprietary assets include the Brand Archetype Framework (a method for blending two-to-three archetypes into a brand character) and Certified B Corporation status maintained since January 2020, both functioning as durable brand-positioning assets rather than revenue-producing products.
Murmur Creative firmographics
Firmographics- Name
- Murmur Creative
- Legal name
- Murmur Creative
- Website
- https://murmurcreative.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Murmur Creative is a Portland-based, founder-owned creative branding agency with 15 senior practitioners delivering brand strategy, packaging, design, and website services to enterprise, education, and nonprofit clients in Food & Beverage, Health & Wellness, and Community verticals.
- Ownership category
- akta.pro rank
Murmur Creative industry classification
Industry- Product category
- Branding and Creative Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL), Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where Murmur Creative is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Murmur Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Strategy & Consulting Services: Project-based professional services including brand strategy, positioning, naming, growth strategy, brand audits, and mission/vision/values development. Revenue is generated through scoped client engagements.
- Design Services: Visual identity, logo design, packaging design, brand collateral, illustration, animation, and photo/video services. Billed as project fees or retainers.
- Web Development & Digital Services: Website design, user journey mapping, eCommerce development, SEO, accessibility implementation, and website support services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Murmur Creative product offering
Product offeringCore offering
Murmur Creative is a Portland-based creative branding agency that delivers brand strategy, visual identity, packaging design, and website development services for food & beverage, community, and healthy lifestyle brands. The agency operates an all-senior team model and is organized into three service departments: Strategy, Design, and Web, supplemented by an interactive brand archetype quiz tool used for thought-leadership and lead generation.
Product overview
Murmur Creative is a full-service creative branding agency organized into three core service departments: Strategy, Design, and Web. The Strategy department offers brand strategy, brand audits, growth strategy, positioning, naming, mission/vision/values, voice & tone, packaging messaging, copywriting, and brand architecture services. The Design department provides logo design, visual identity, brand guidelines, packaging design, collateral & swag, illustration, animation, and photo & video services. The Web department handles user journey, website design, website messaging, eCommerce, accessibility, SEO, and website support. Additionally, Murmur Creative offers an interactive Archetype Quiz tool that helps users discover their brand personality based on psychological archetype theory.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services
Quantifiable outcome
- Columbia Land Trust achieved 84% increase in web traffic, 73% increase in new users, and 67% increase in page views in the month following new logo launch
- +2 more outcomes
Companies that use Murmur Creative
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles4 records
Murmur Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Murmur Creative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grow Your AgencyminorMurmur Creative references a 'Grow Your Agency' initiative, suggesting an internal program or community for agency development rather than a commercial partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Murmur Creative competitors and assessment
Company assessmentDirect peers
- Turner Duckworth: Turner Duckworth is an award-winning brand design and packaging agency with offices in London, San Francisco, and New York; its packaging-led, brand-identity focus overlaps directly with Murmur's core design and packaging services for CPG and beverage clients.
- BrandExtract: BrandExtract is a Houston-based boutique brand strategy and creative agency that, like Murmur, focuses on positioning, messaging, naming, and visual identity for mid-market and enterprise clients across diverse industries.
- Beardwood & Co: Beardwood & Co is a boutique NYC creative and branding agency recognized for integrated brand strategy, design, and digital production across consumer and lifestyle brands, making it a directly comparable boutique agency peer to Murmur's integrated model.
- Pearlfisher: Pearlfisher is a London- and New York-based brand design agency that specializes in packaging and brand identity for CPG and lifestyle brands, providing a directly comparable boutique peer for Murmur's packaging and F&B work.
- MIGHTY: MIGHTY is a Portland- and Minneapolis-based boutique brand, design, and digital agency that works with mission-driven and consumer brands, sharing Murmur's vertical focus on purpose-driven work and similar size/scope as a small integrated creative shop.
Broad incumbents
- Lippincott: Lippincott is a long-established global brand strategy and design consultancy that operates at the higher end of corporate brand work, serving as a broader incumbent against which boutique agencies like Murmur compete for premium branding engagements.
- Pentagram: Pentagram is a globally recognized independent design firm with multiple partners across design disciplines; it competes with boutique branding agencies like Murmur for high-profile brand identity, packaging, and digital design engagements.
- Landor & Fitch: Landor & Fitch is a global brand consultancy with a much larger footprint and broader service portfolio; it represents the established incumbent competitor set in integrated brand strategy and identity services where Murmur also operates.
Regional players
- The Engine is Red: The Engine is Red is a Portland-area creative agency offering branding, web, and digital services, making it a regional peer that competes with Murmur for Pacific Northwest clients in adjacent creative service categories.
- Tinsley Creative: Tinsley Creative is a Portland-based creative agency offering branding and design services, making it a regional peer that competes with Murmur in the same Portland market and overlapping service categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Murmur Creative social profiles
Digital presenceMurmur Creative compliance and trust
Trust signalCompliance1 record
Murmur Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murmur Creative leadership team
Management profileNumber of profiles
Profiles7 records
Murmur Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murmur Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murmur Creative
What does Murmur Creative do?
Murmur Creative is a Portland-based creative branding agency that delivers brand strategy, visual identity, packaging design, and website development services for food & beverage, community, and healthy lifestyle brands. The agency operates an all-senior team model and is organized into three service departments: Strategy, Design, and Web, supplemented by an interactive brand archetype quiz tool used for thought-leadership and lead generation.
Is Murmur Creative a public or private company?
Murmur Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Murmur Creative founded?
Murmur Creative was founded in 2007. It employs 11 to 50 people.
Where is Murmur Creative based?
Murmur Creative is headquartered in Portland, United States, in the North America region.
How does Murmur Creative make money?
Three revenue lines are on record. Brand Strategy & Consulting Services are the primary driver. The others are design Services and web Development & Digital Services.
Who are Murmur Creative's main competitors?
Direct peers on record are Turner Duckworth, BrandExtract, Beardwood & Co, Pearlfisher and MIGHTY. Broad incumbents are Lippincott, Pentagram and Landor & Fitch. Regional players are The Engine is Red and Tinsley Creative.
Does Murmur Creative have an API?
No public API is recorded for Murmur Creative.
What industry is Murmur Creative in?
Murmur Creative's product category is Branding and Creative Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.