Ifolor AG
Ifolor AG is a Swiss direct-to-consumer e-commerce company, founded in 1961 and headquartered in Kreuzlingen, that designs, manufactures, and ships personalized photo products — photobooks, calendars, greeting cards, wall décor, photo gifts, and prints — to Swiss consumers via its ifolor.ch storefront, desktop editor, and mobile apps.
- Company typePrivate
- Founded1961
- HeadquartersKreuzlingen, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ifolor AG does
Ifolor AG is a Swiss direct-to-consumer e-commerce company that sells personalized photo products to end consumers, headquartered at Sonnenwiesenstrasse 2, 8280 Kreuzlingen, Switzerland, with primary manufacturing co-located at the same site. Founded in 1961 and operating as a privately held Aktiengesellschaft, the company runs a four-language storefront (ifolor.ch in German, English, French, and Italian) and ships exclusively within Switzerland via DHL and Swiss Post with a stated 4-day production-and-delivery turnaround.
The product portfolio is organized around six categories: Fotobücher (hardcover Deluxe, Premium Fotopapier, Spiral, Soft, and Booklet formats), Wanddekorationen (canvas, Alu-Dibond, acrylic glass, HD Metal Print, gallery prints, posters), Fotos (digital, square, retro, strip prints), Fotogeschenke (mugs, cushions, textiles, puzzles, tins, and accessories produced in-house or via partners allcop and artido), Fotogrusskarten (folded and landscape greeting cards, postcards, Maxi cards), and Fotokalender (wall, desk, panorama, kitchen, family). The customer-facing platform spans a browser-based editor, a downloadable ifolor Designer application for Windows and Mac, and native iOS and Android apps, with a Google Photos import integration and a QR-code mobile upload feature introduced in 2025. Production at the Kreuzlingen facility is supplemented by specialized partners (allcop for HD Metal Prints and keychains; artido for textiles; Lindt & Sprüngli for the chocolate-combo calendar), while Datatrans handles payments and Microsoft Azure provides core cloud hosting.
Ifolor operates a product-led, event-driven go-to-market: revenue is generated one transaction at a time from individual consumers (occasion-based gifting — weddings, baby, birthdays, Christmas, Mother's Day) plus secondary use cases from clubs/associations (yearbooks) and creative professionals (portfolios). Pricing is unit-based in Swiss Francs, with volume shipping discounts (25% off shipping for 2+ products, 50% off for 5+) and a 20% newsletter welcome incentive. The company funds acquisition through a seven-channel paid stack (Google Ads, Bing, Meta, TikTok, Pinterest, Teads, Reddit), an owned 'inspire' content blog, email via Selligent and Braze, Sovendus partner vouchers, and a SIQT-validated brand promise around Swiss manufacturing quality and a satisfaction guarantee.
Ifolor AG firmographics
Firmographics- Name
- Ifolor AG
- Legal name
- Ifolor AG
- Website
- https://ifolor.ch
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ifolor AG is a Swiss direct-to-consumer e-commerce company, founded in 1961 and headquartered in Kreuzlingen, that designs, manufactures, and ships personalized photo products — photobooks, calendars, greeting cards, wall décor, photo gifts, and prints — to Swiss consumers via its ifolor.ch storefront, desktop editor, and mobile apps.
- Ownership category
- akta.pro rank
Where Ifolor AG is headquartered
LocationHeadquarters
- HQ city
- Kreuzlingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Ifolor AG business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Photo Products (One-Time Purchase): Core revenue from direct e-commerce sales of personalized photo products. Customers design and order one-off customized items such as photobooks, calendars, greeting cards, wall decorations, photo prints, and photo gifts. No subscription required; revenue per transaction. Volume-based shipping discounts apply (25% off shipping for 2+ different products, 50% off for 5+ products).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Photo Books — starting at CHF 11.95 |
| Unit Pricing | Pay-as-you-go | Photo Calendars — starting at CHF 19.95 |
| Unit Pricing | Pay-as-you-go | Photo Greeting Cards — starting at CHF 1.95 |
| Unit Pricing | Pay-as-you-go | Wall Decorations — starting at CHF 8.95 |
| Unit Pricing | Pay-as-you-go | Digital Photos — starting at CHF 0.19 |
| Unit Pricing | Pay-as-you-go | Photo Gifts — starting at CHF 3.50 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Ifolor AG product offering
Product offeringCore offering
Ifolor AG is an online service provider that enables consumers to design and order personalized photo products — including photo books, photo calendars, greeting cards, wall decorations, photo prints, and photo gifts — via a web editor, a desktop application (ifolor Designer for Windows/Mac), and native iOS/Android mobile apps. Products are produced at the company's Kreuzlingen, Switzerland facility and shipped domestically via Swiss Post and DHL, with a 4-day production and delivery turnaround.
Product overview
Ifolor AG is a Swiss photo printing and personalized photo products company headquartered in Kreuzlingen, Switzerland. The product portfolio consists of a unified platform centered on customizable photo print products across six main categories: (1) Fotobücher — photo books including Fotobuch Deluxe (hardcover, multiple sizes/finishes), Fotobuch Premium Fotopapier (premium photo paper), Booklet (compact, two sizes), Fotobuch Spiral (spiral-bound), and Fotobuch Soft (softcover magazine-style); (2) Wanddekorationen — wall décor including Fotoleinwand (canvas), Fotoposter, Alu-Dibond, Acrylglas, HD Metal Print, Gallery Print, and others; (3) Fotos — photo prints including Digitalfotos, Square Prints, Retro Prints; (4) Fotogeschenke — photo gifts including Fototasse, Fotozaubertasse, Fotokissen, Fotodose, Fotopuzzle, textiles, and more; (5) Fotogrusskarten — greeting cards including folded (classic, square, panorama), standard, and postcards in multiple formats; (6) Fotokalender — calendars including Wandkalender, Tischkalender, Monatsplaner, Küchenkalender, Familienkalender. The platform is accessed via the web editor, the free ifolor Designer desktop app (Windows/Mac), and iOS/Android mobile apps. A notable add-on is the eBook-Combi, which generates a mobile-optimized digital version of a purchased photo book. Customers can import photos from Google Photos via integrated APIs. Products are produced at the Kreuzlingen facility and shipped via Swiss Post and DHL.
Differentiator
Problem solved
Functional benefit
Products and services
- Fotobuch Deluxe Hardcover photo book available in multiple sizes (21x21 cm, 28x28 cm, A3, A4, A5) with high-gloss or silk-matte paper finishes. Starting at CHF 27.95, this is the company's flagship premium photo book.
- Fotobuch Premium Fotopapier Photo book printed on premium photo paper with matt or glossy finish options, available in 28x28 cm, A3, A4, and A5 formats. Targets customers seeking professional-grade print quality.
- Booklet Compact booklet photo product available in two formats: 13x13 cm (20 pages) at CHF 14.95 and 13x19 cm (20 pages) at CHF 19.95. Designed as an affordable personalized gift option.
- Fotobuch Spiral Spiral-bound photo book in A4, A5, and A6 formats (24 pages each). Designed for practical, easy-page-turning use cases.
- Fotobuch Soft Softcover photo book in A4 format with 170 g/m² silk-matte digital print paper and adhesive binding. Configurable from 26 to 132 pages. Designed for magazine-style layouts, yearbooks, or portfolio presentations.
- Fotoleinwand (Photo Canvas) Photo canvas print for wall decoration. Customers print their photos on canvas material for display.
- Fotoposter (Photo Poster) Standard photo poster prints in various sizes for wall mounting.
- Alu-Dibond Rigid, lightweight aluminum composite panel photo print for durable wall-mounted photo displays.
- Acrylglas (Acrylic Glass Print) Acrylic glass photo print offering a glossy, modern look for photo wall displays.
- HD Metal Print High-definition metal photo print for wall decoration with enhanced durability and vibrant color reproduction.
- Gallery Print Gallery-style photo print product for framed or displayed photo artwork.
- Digitalfotos (Digital Photo Prints) Digital photo prints ordered from uploaded digital images. Available starting at CHF 0.19 per print in various standard sizes on glossy or silk-matte paper.
- Square Prints Square-format photo prints, aligned with social media photo dimensions for consistent framing.
- Retro Prints Retro-style photo prints with vintage aesthetic finish for nostalgic photo presentations.
- Fototasse (Photo Mug) Photo mug with custom photo print — a standard personalized gift item.
- Fotozaubertasse (Magic Photo Mug) Magic photo mug — when heated, a hidden photo image appears on the mug surface.
- Fotokissen (Photo Cushion) Photo pillow/cushion with custom photo print on fabric.
- Fotodose (Photo Tin) Photo tin/canister with custom printed design, typically used for storing small items or as a decorative piece.
- Fotopuzzle (Photo Puzzle) Custom photo puzzle with the customer's image printed as the puzzle image.
- Grusskarten gefaltet, klassisch (Folded Classic Greeting Cards) Folded photo greeting cards in portrait orientation (16.5x12 cm, opened 16.5x24 cm) with silk-matte front. Sold as a 10-piece set including envelopes. The company's bestseller greeting card format at CHF 19.95.
- Grusskarten (Landscape Greeting Cards) Standard photo greeting cards in landscape orientation (20x10 cm), sold as a 10-piece set including envelopes. Printed on 300 g/m² silk-matte paper.
- Postkarten (Photo Postcards) Photo postcards in landscape (10.7x15 cm) or portrait (15x10.7 cm) orientation. 10-piece set with high-gloss finish on the front and lined back. Printed on 300 g/m² paper.
- Grusskarten gefaltet, quadratisch (Square Folded Greeting Cards) Square folded photo greeting cards (14.5x14.5 cm, opened 14.5x29 cm) printed on 300 g/m² pearlescent-effect paper with matching envelopes. Sold as a 10-piece set at CHF 21.35.
- Wandkalender (Wall Calendar) Wall calendar with photo customization, available in standard and panorama formats.
- Tischkalender mit Holzaufsteller (Desk Calendar with Wooden Stand) Desk calendar with wooden stand holder — a decorative calendar product for office or home desk use.
- Monatsplaner (Monthly Planner) Monthly planner with photo customization, available in A3 and A4 formats. Now featuring 10 new background color options changeable directly in the editor.
- Küchenkalender (Kitchen Calendar) Kitchen calendar designed for daily planning and note-taking in kitchen environments.
- Familienkalender (Family Calendar) Family calendar designed for tracking multiple family members' schedules on a single calendar.
- ifolor Designer (Desktop Software) Proprietary desktop design software for Windows and Mac providing design templates, free-form photo and text editing, and project saving. Available as a free download from ifolor.ch/download-center.
- ifolor Mobile Apps (iOS/Android)
Quantifiable outcome
- Production and delivery in 4 working days
- +1 more outcomes
Companies that use Ifolor AG
Customer profileSegments3 records
Ideal customer profiles3 records
Ifolor AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Ifolor AG partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Datatrans AGcoreCertified Swiss payment services provider (Kreuzbühlstr. 26, CH-8008 Zürich). Processes all electronic payments for Ifolor's online shop with the exception of invoice payments. Handles credit card, TWINT, PayPal, and other payment methods. Provides secure payment processing with encryption. Ifolor receives only transaction data (amount and payment confirmation) from Datatrans.
- Microsoft AzurecoreCloud hosting and technical storage provider for Ifolor's online services. Microsoft Azure is used for hosting and technical storage of customer data, image files, and production data.
- Trusted Shops GmbHminorProvides the Trusted Shops Trustbadge and buyer protection guarantee displayed on Ifolor's website. Offers verified customer review platform and trust signals to increase conversion rates.
- Sovendus Schweiz (adfocus GmbH)minorOffers Ifolor customers access to vouchers and special deals from third-party online retailers at checkout (order completion page). A first-party cookie is used for customer identification. Drives cross-brand engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ifolor AG competitors and assessment
Company assessmentDirect peers
- CEWE Stiftung & Co. KGaA: CEWE is Europe's largest photo service provider, offering photobooks, calendars, greeting cards, wall décor and photo gifts via a D2C e-commerce model in multiple countries including Switzerland (cewe.ch). Same product categories, same transactional pricing model, same seasonal/occasion marketing approach — the closest comparable for Ifolor.
- myposter (formerly myphotobook): myposter (Switzerland/Germany) operates the same personalized photo products model — photobooks, posters, canvas prints, wall décor, photo gifts — via direct e-commerce. Directly comparable in product mix, target customer, and production-led value chain.
- WhiteWall: WhiteWall is a premium photo printing specialist (gallery-grade prints, acrylic, aluminum, canvas, framed wall décor) sold via D2C e-commerce. Comparable in product format (especially Ifolor's Wanddekorationen line: Alu-Dibond, Acrylglas, HD Metal Print) and premium positioning.
- Saal Digital: Saal Digital is a German D2C photo service (photobooks, wall prints, photo gifts) with its own production facilities. Comparable product portfolio, own-manufacturing model, and premium craftsmanship positioning aligned with Ifolor's "Swiss Qualität" approach.
- Smartphoto: Smartphoto (Belgium) is a European D2C photo printing service with photobooks, calendars, greeting cards, wall décor and photo gifts sold online. Similar end-to-end e-commerce model targeting individual consumers for occasion-based gifting.
- Pixum: Pixum is a German D2C photo service offering photobooks, photo prints, wall décor and photo gifts via its own Pixum Software and online editor. Comparable in transactional e-commerce model, product range, and consumer target.
- PosterXXL: PosterXXL (Germany) sells personalized wall décor — photo posters, canvas prints, picture frames, photo gifts — via D2C e-commerce. Direct overlap with Ifolor's Wanddekorationen and Fotogeschenke categories.
- Mypixxx: Mypixxx is a Swiss personalized photo products service (photobooks, prints, gifts). Direct Swiss D2C peer with overlapping target market and product set; primarily competes within the same Swiss consumer base as Ifolor.
Broad incumbents
- Snapfish: Snapfish (owned by Shutterfly) is a large international D2C photo service with broad product catalog and aggressive promotional pricing. Comparable in core photo product offering and e-commerce model, but operates at much larger scale across multiple geographies rather than specializing in the Swiss niche.
- Shutterfly: Shutterfly is a US-based broad photo products and personalized goods incumbent (photobooks, prints, cards, gifts, home décor) sold primarily via D2C e-commerce. Comparable business model and product breadth, but at much larger scale and US-centric rather than Swiss-specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ifolor AG social profiles
Digital presenceIfolor AG compliance and trust
Trust signalCompliance6 records
Ifolor AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ifolor AG leadership team
Management profileNumber of profiles
Ifolor AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ifolor AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ifolor AG
What does Ifolor AG do?
Ifolor AG is an online service provider that enables consumers to design and order personalized photo products — including photo books, photo calendars, greeting cards, wall decorations, photo prints, and photo gifts — via a web editor, a desktop application (ifolor Designer for Windows/Mac), and native iOS/Android mobile apps. Products are produced at the company's Kreuzlingen, Switzerland facility and shipped domestically via Swiss Post and DHL, with a 4-day production and delivery turnaround.
Is Ifolor AG a public or private company?
Ifolor AG is a private company. It is classified as unknown and is currently operating.
When was Ifolor AG founded?
Ifolor AG was founded in 1961. It employs 101 to 250 people.
Where is Ifolor AG based?
Ifolor AG is headquartered in Kreuzlingen, Switzerland, in the Europe region.
How does Ifolor AG make money?
One revenue line is on record: photo Products (One-Time Purchase).
Who are Ifolor AG's main competitors?
Direct peers on record are CEWE Stiftung & Co. KGaA, myposter (formerly myphotobook), WhiteWall, Saal Digital, Smartphoto, Pixum, PosterXXL and Mypixxx. Broad incumbents are Snapfish and Shutterfly.
Does Ifolor AG have an API?
No public API is recorded for Ifolor AG.