Merritt’s

What Merritt’s does

Merritt's is a privately held specialty retailer founded in 1938 and headquartered in Douglassville, Pennsylvania, operating under the trade names Merritt's Antiques, Merritt's Clocks & Repair Supplies, and Merritt's Clock Shop. The company sells clock parts, clock repair supplies, antique clocks, and watch parts and tools to hobbyists, professional clock and watch repairmen, and antique clock collectors, with distribution through a full e-commerce site (merritts.com), toll-free and direct phone ordering, and a physical retail store at the Pennsylvania headquarters. The product catalog spans dozens of categories including movements (Hermle and others), bushings, mainsprings, cuckoo clock materials, lathes and accessories (Sherline), ultrasonic cleaners, wood finish products (Howard, Kotton Klenser, New Life), watch movements, batteries, keys, mainsprings, and complete antique clocks from American manufacturers such as Seth Thomas, Ingraham, New Haven, Gilbert, Waterbury, and Ansonia.

Merritt's revenue model is transactional product sales with one-time purchase pricing across a wide SKU range, from watch parts under $2 to Hermle flagship movements at $2,467 and German Schneider cuckoo clocks priced up to $1,105. There is no subscription component, no disclosed enterprise contracts, and no published revenue figures. The company does not employ technology as a core product; the platform is a standard e-commerce catalog with search and checkout functionality, supported by email, social media (LinkedIn, Twitter, Facebook, Google+), and PDF flyers for marketing.

The customer base is fragmented and DTC: individual hobbyists, experienced repairmen, and collectors worldwide, served through the website, phone orders, and walk-in retail. No strategic transactions (funding rounds, M&A, leadership changes, or restructuring) are disclosed in the source data, and the company has operated continuously under the same brand since 1938, suggesting a stable, mature niche business with no recent material strategic shifts.

Name

Merritt’s

Legal name

Merritt's Antiques

Website

https://merritts.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Merritt's is a privately held specialty retailer founded in 1938 in Douglassville, Pennsylvania, selling clock parts, clock repair supplies, watch parts, and antique clocks to hobbyists, professional repairmen, and antique clock collectors worldwide through e-commerce, phone, and a physical retail store.

Ownership category

akta.pro rank

Product category

Specialty Retail – Clock and Watch Parts & Antique Clocks

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Clocks & Desk/Travel Timepieces (CRAKADAI)

Keywords

• Clock parts supplies
• Antique clocks
• Watch repair parts
• Clock restoration tools
• Horological supplies

Headquarters

HQ city

Douglassville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Merritt's generates revenue through the sale of clock parts, antique clocks, watch parts, tools, supplies, and repair materials. Products are sold at one-time purchase prices with no subscription model. The company offers items ranging from budget watch parts ($1.50-$10) to high-end antique clocks and Hermle movements (up to $2,467).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Merritt's (operating as Merritt's Antiques / Merritt's Clocks & Repair Supplies) sells clock parts, clock repair supplies, and antique clocks. Its catalog spans replacement movements (Hermle, quartz, mechanical), bushings, mainsprings, pendulums, lathes, ultrasonic cleaners, decorative glass, cuckoo clock parts, watch parts and tools, wood finish products, and a clock shop carrying antique American and European wall, shelf, and grandfather clocks from brands such as Seth Thomas, Ingraham, New Haven, Gilbert, Waterbury, and Ansonia.

Product overview

Merritt's is a traditional e-commerce retailer specializing in clock parts, clock repair supplies, and antique clocks since 1938. Their product portfolio consists of two main categories: Clock Parts & Supplies (offering movements, bushings, tools, lathes, ultrasonic cleaners, dials, and specialized repair materials) and Clocks (antique American and European timepieces plus reproduction cuckoo clocks). They also carry a comprehensive Watch Parts section with movements, batteries, keys, mainsprings, and repair tools. The company serves hobbyists and experienced repair professionals with an extensive selection of clock and watch repair products sourced from brands like Hermle, Seth Thomas, Schneider, Sherline, and Bergeon.

Differentiator

Problem solved

Functional benefit

Products and services

• Clock Parts & Supplies Comprehensive selection of clock repair tools, supplies, parts, and books including pendulums, quartz and mechanical clockworks, decorative glass, cuckoo parts, bushings, bushing tools, lathes, suspension and mainsprings, ultrasonic cleaners and solutions, and polishes. Targeted at hobbyists and experienced clock repair professionals.
• Antique Clocks Fine American and European wall clocks, shelf clocks, and grandfather clocks including Seth Thomas, Ingraham, New Haven, Gilbert, Waterbury, and Ansonia brands, along with unusual woodworks and spring-driven clocks by earlier American clock manufacturers. Targeted at antique clock collectors and home d\u00e9cor buyers.
• Novelty Clocks, Pocket Watches and Wristwatches Selection of novelty clocks, pocket watches, and wristwatches sold as finished timepieces. Targeted at collectors and gift buyers.
• Paper Dials, Calendars, Second Bit & Unusual Sizes Specialized clock dials including paper dials, calendars, second bit configurations, and unusual sizes for custom clock repair and restoration. Targeted at clock restorers requiring dial replacements.
• Hermle Movements

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Bergeon: Bergeon is a Swiss manufacturer of high-end watchmaker and clockmaker precision tools (bushing tools, tweezers, case openers) that Merritt's resells. Adjacent participant in the same value chain rather than a direct retailer competitor.
• NAWCC (National Association of Watch & Clock Collectors): NAWCC is the principal US hobbyist association for watch and clock collectors and restorers, serving as the main community conduit that drives demand to retailers like Merritt's. Indirect peer as a customer-acquisition channel rather than a competitor.

Regional players

• CousinsUK: CousinsUK is a UK-based watch and clock parts supplier with a broad catalog of movements, tools, and materials. Serves the UK/European market with comparable product offerings to Merritt's.
• Ronell Clock Supplies: Ronell is a Dutch-based clock parts and tools supplier serving European clock repair professionals with movements, bushings, mainsprings, and tools. Comparable product mix to Merritt's, but primarily serves the European market.

Direct peers

• Cas-Ker Co. Cas-Ker supplies watchmakers, jewelers, and clockmakers with tools, replacement parts, and repair materials. Overlaps with Merritt's on watch repair supplies and precision tools (e.g., Bergeon products).
• Esslinger & Company: Esslinger is a long-established watchmaker and clockmaker supply retailer with a deep catalog of watch parts, movements, batteries, tools, and repair materials. It overlaps heavily with Merritt's watch and clock repair business and serves the same hobbyist/professional customer segments.
• Clock Parts: ClockParts.com specializes in replacement clock movements, hands, dials, and quartz/atomic clock parts for both hobby and commercial clock repair. Directly competes with Merritt's on movement and component sales.
• Mark Horan Clock Supplies: Mark Horan is a US-based clock and watch repair supplies retailer offering movements, tools, and replacement parts to hobbyists and professionals. Closely comparable niche focus and customer base to Merritt's.
• Timesavers: Timesavers is one of the largest US clock and watch supply retailers, offering movements, tools, bushings, and repair parts to hobbyists and professionals. It is the most directly comparable competitor to Merritt's in terms of product breadth, customer base, and multi-channel distribution.
• Otto Frei: Otto Frei supplies watchmaker, jeweler, and clockmaker tools and parts. Its product catalog and customer segments (watchmakers, jewelers, clock repair professionals) align closely with Merritt's watch and clock repair offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MerrittsClocks
• Facebookfacebook.com/MerrittsAntiques
• LinkedInlinkedin.com/company/merritts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merritt’s