Redrock Micro
- Company typePrivate
- Founded2005
- HeadquartersRoanoke, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Redrock Micro firmographics
Firmographics- Name
- Redrock Micro
- Legal name
- Redrock Microsystems, LLC
- Website
- https://shop.redrockmicro.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Redrock Micro industry classification
Industry- Product category
- Cinema Camera Support Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)
- akta.pro secondary industries
- Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)
Keywords
Where Redrock Micro is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Redrock Micro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Cinema Camera Rig Systems: Sale of complete camera cage systems (ultraCage series) for various camera types including Canon Cinema, Blackmagic, DSLR, and mirrorless cameras. One-time hardware purchases ranging from $443 to $1,149+.
- Focus Control Systems: Sale of wireless and wired focus control systems including microRemote bundles, handheld controllers, fingerwheel controllers, and torque motors. Products range from $222 to $2,720 for complete systems.
- Rigging Components and Accessories: Sale of modular components including rods, clamps, mounts, handles, cables, power distribution units, and lens accessories. Individual components range from $8 to $495.
- Professional Services and Custom Solutions: Custom rig configurations and solutions for professional productions. Company works directly with major corporations and government agencies on special orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level Rigging Accessories |
| One time/ perpetual license | Pay-as-you-go | Mid-range Support and Control Products |
| One time/ perpetual license | Pay-as-you-go | Premium Camera Cage Systems |
| One time/ perpetual license | Pay-as-you-go | Complete Focus Control Systems |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Redrock Micro product offering
Product offeringCore offering
Redrock Micro designs, manufactures, and sells precision-machined cinema camera support and rigging systems built around modular 15mm and 19mm rail standards, including form-fitting aircraft-grade aluminum camera cages (ultraCage), all-digital wireless and manual focus control systems (microRemote, microFollowFocus), and a broad accessory portfolio (rods, mounts, handgrips, flexCables, power management). Their products serve DSLR, mirrorless, and cinema camera users across handheld, shoulder, gimbal, and studio shooting configurations and are compatible with major camera and lens brands.
Product overview
Redrock Micro offers a comprehensive cinema gear ecosystem for modern video production, centered around modular camera rig systems (ultraCage cages), wireless focus control (microRemote with up to 1-mile range), and extensive accessory portfolio including flexCables for gimbal integration, powerPack power management, matte boxes, rods, mounts, and hand grips. Products are designed around industry-standard 15mm and 19mm rail systems and are compatible with major camera brands (Canon, Blackmagic, Sony, Nikon, RED, Panasonic, Arri, GoPro) and gimbal platforms (Freefly MoVI, DJI Ronin, Letus, Defy, Steadicam). The product line includes integrated solutions like Scout HS for mirrorless/DSLR and FieldRunner AC Rig for remote focus, along with specialized items like One Man Crew Director motorized sliders and DigiBoom jib adapters. Pricing ranges from small accessories ($8 microSpud) to complete systems ($2,720 microRemote Wireless Kit).
Differentiator
Problem solved
Functional benefit
Products and services
- Camera Rigs Modular camera support rigs for handheld, shoulder-mount, gimbal, motorized, mirrorless, DSLR, cinema, and action camera configurations using 15mm and 19mm rail systems; for filmmakers and videographers across solo and professional productions.
- ultraCage Camera Cages Precision-machined aircraft-grade aluminum camera cage system providing form-fitting protection and configurable mounting points for cinema, DSLR, and mirrorless cameras including Canon EOS C100/C300 MKII and Blackmagic models.
- microRemote Wireless Focus System All-digital wireless focus and remote control system providing up to 1 mile (1600m) line-of-sight radio range for controlling focus, zoom, or iris on virtually any camera and lens combination, with 270-degree lens mapping and automatic lens calibration.
- microFollowFocus Professional manual follow focus system providing precise cinema-style focus pulls with adjustable hard stops, reversible direction, and 0.8 mod 32 film pitch gearing for still and cinema lenses.
- Commander Wireless Focus and Gimbal Controller Professional wireless focus and gimbal controller designed to work beyond the MoVI platform, providing integrated focus and gimbal control for professional filmmakers and gimbal operators.
- flexCables Flexible, lightweight cable system engineered for gimbal use with Freefly MoVI, DJI Ronin, Letus, and Defy gimbals, featuring 200% more flexibility than standard cables, JST connectors, and power protection for LiPO battery use.
- powerPack Power Management Single-point power management accessory providing power regulation, conversion, monitoring, and distribution with three power outputs for camera-top power requirements on cinema rigs.
- FieldRunner AC Rig Handheld remote focus control platform combining reference monitor support, microRemote wireless controller, and wireless video receiver in a modular handheld system designed for Steadicam and gimbal-based stabilizers.
- Scout HS Camera Rig Ultra-portable multi-tool camera rig with integrated microRemote fingerwheel system, wireless-ready design, and onboard power for mirrorless and DSLR cameras, priced at $2,199.
- DigiBoom Jib Adapter Jib adapter and field broadcast kit enabling filmmakers to add slider/jib movement to existing camera rigs.
- One Man Crew Director Motorized Slider Motorized camera slider enabling solo operators to achieve automated, repeatable camera movements for solo filmmakers.
- SLS Lens Motor for MoVI Pro Lens motor system specifically engineered for Freefly MoVI Pro gimbal stabilization to provide remote focus control.
- microMatteBox Professional matte box system for lens filtration, available in deluxe and standard configurations for cinema lenses.
- Torque Motor All-digital powerful motor for microRemote systems designed to work with all cameras and most lenses including Canon EOS, Zeiss, Nikon F mount, Cooke Panchros, and other DSLR lenses.
- Fingerwheel Controller Precision focus controller for microRemote providing 270 degrees of rotation with smooth, accurate focus pulls, available in standard and universal Collins clamp versions.
- microLensGear / Air Lens Gear Patented lens gear systems for adapting still photography lenses to cinema use with industry-standard 0.8 mod 32 film pitch gearing; Air Lens Gears feature lubricated nylon construction that is 66% lighter than alternatives.
- retroFlex Camera Cage Discreet street-style camera cage with viewfinder and handle for Blackmagic Pocket Camera and similar compact cameras.
Quantifiable outcome
- Focus accuracy improved through 270-degree lens mapping versus standard focus throws
- +2 more outcomes
Companies that use Redrock Micro
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Redrock Micro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Redrock Micro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CanoncoreCanon partnered with Redrock Micro to deliver official support gear for their EOS Cinema cameras (C100 MKII and C300 MKII). Redrock designed the ultraCage Cinema EOS MKII as the essential accessory for these digital cinema cameras. This is a significant endorsement of Redrock's quality and engineering capabilities.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Redrock Micro competitors and assessment
Company assessmentDirect peers
- Tilta: Tilta is a leading manufacturer of camera cages, rigs, and follow-focus systems for cinema and mirrorless cameras. It competes directly with Redrock across virtually every product category, including gimbal accessories and wireless focus control.
- SmallRig: SmallRig is one of the largest specialty manufacturers of camera cages, rigs, mounting accessories, and matte boxes. Its modular ecosystem and direct-to-consumer model closely parallel Redrock's positioning across DSLR, mirrorless, and cinema cameras.
- Wooden Camera: Wooden Camera designs and sells professional camera accessories, cages, and rig components for high-end cinema cameras including ARRI, RED, and Sony. It overlaps with Redrock's ultraCage line and lens-accessory category for feature-film and commercial productions.
- Zacuto: Zacuto is a long-established US maker of camera rigs, shoulder mounts, and EVFs for professional filmmakers. It competes head-to-head with Redrock in the shouldermount, EVF, and cinema-rig categories that define the indie/professional segment Redrock serves.
- Shape: Shape (Shape WLB) manufactures camera support rigs, shoulder mounts, and follow-focus systems targeted at DSLR and cinema workflows. It is a comparable specialty manufacturer competing in the same Canadian/North American indie filmmaker channel as Redrock.
Broad incumbents
- ARRI: ARRI is the dominant manufacturer of professional cinema cameras and a broad portfolio of proprietary accessories (cages, plates, cabling). It is a broader incumbent whose accessory ecosystem competes with Redrock at the high-end production tier, though Redrock targets a more prosumer/indie price point.
- Manfrotto: Manfrotto is a global incumbent in photo/video support — tripods, monopods, fluid heads, and a growing rig/accessory line. Its broad distribution and brand recognition make it a competitive incumbent at the prosumer entry point overlapping Redrock's handheld and shoulder-mount rigs.
- DJI: DJI's Ronin gimbal line and broader camera ecosystem compete with and complement Redrock's gimbal-rig accessories. DJI's scale, R&D budget, and direct-to-consumer reach make it the dominant incumbent in the gimbal-stabilized shooting workflow Redrock serves.
Emerging players
- Freefly Systems: Freefly makes the MoVI gimbal line and is both a partner (Redrock builds flexCables for MoVI) and an adjacent player in professional stabilization. It competes in the same production workflow where Redrock's gimbal-focused accessories are used, but at the gimbal-system layer rather than rigging.
- ikan: ikan designs and sells camera rigs, monitors, and lighting for video production. It targets a similar prosumer/independent filmmaker customer base as Redrock with overlapping cage, follow-focus, and rig-mount product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Redrock Micro social profiles
Digital presenceRedrock Micro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redrock Micro leadership team
Management profileNumber of profiles
Redrock Micro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redrock Micro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redrock Micro
What does Redrock Micro do?
Redrock Micro designs, manufactures, and sells precision-machined cinema camera support and rigging systems built around modular 15mm and 19mm rail standards, including form-fitting aircraft-grade aluminum camera cages (ultraCage), all-digital wireless and manual focus control systems (microRemote, microFollowFocus), and a broad accessory portfolio (rods, mounts, handgrips, flexCables, power management). Their products serve DSLR, mirrorless, and cinema camera users across handheld, shoulder, gimbal, and studio shooting configurations and are compatible with major camera and lens brands.
Is Redrock Micro a public or private company?
Redrock Micro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redrock Micro founded?
Redrock Micro was founded in 2005. It employs 11 to 50 people.
Where is Redrock Micro based?
Redrock Micro is headquartered in Roanoke, United States, in the North America region.
How does Redrock Micro make money?
Four revenue lines are on record. Cinema Camera Rig Systems are the primary driver. The others are focus Control Systems, rigging Components and Accessories and professional Services and Custom Solutions.
Who are Redrock Micro's main competitors?
Direct peers on record are Tilta, SmallRig, Wooden Camera, Zacuto and Shape. Broad incumbents are ARRI, Manfrotto and DJI. Emerging players are Freefly Systems and ikan.
Does Redrock Micro have an API?
No public API is recorded for Redrock Micro.
What industry is Redrock Micro in?
Redrock Micro's product category is Cinema Camera Support Equipment. Its primary akta.pro industry code is CRACAPAE, Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals), with a secondary code of CRACAHAB, Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs). Its NAICS code is 33431 and its SIC code is 3861.