AMPCo

What AMPCo does

AMPCo (Australasian Medical Publishing Company Pty Ltd) is a wholly owned subsidiary of the Australian Medical Association, established in 1913 and headquartered in Sydney, Australia. The company operates three integrated business streams: Data Services (MasterLink data licensing/rental, MDA Online search, and MDA Verify API), Advertising (across MJA e-journal and InSight+ newsletter), and Publishing (the Medical Journal of Australia). Its core asset is the Medical Directory of Australia database containing over 210,000 healthcare professional records, updated every two minutes with over 4,000 daily changes, serving as the foundational data source for all products and enabling segmentation across 30+ parameters including discipline, location, and field of practice.

The company monetizes through a mix of recurring data licensing subscriptions (annual), usage-based data rentals (pay-as-you-go), custom advertising packages, and publishing subscriptions distributed via the Wiley Online Library partnership. Its go-to-market is sales-led enterprise field sales with dedicated account managers providing obligation-free quotes, supported by a freemium MasterLink Counts trial for lower-friction prospect evaluation. AMPCo serves three primary customer segments: pharmaceutical and healthcare companies (advertising and data licensing), medical professionals (MJA subscriptions and InSight+ readership), and government/research institutions (data for public health initiatives). The Medical Journal of Australia, published 22 times annually, ranks 16th globally among general medical journals with Q1 classification, while InSight+ reaches 56,000+ subscribers and 70,000+ monthly online readers. AMPCo's competitive position rests on the largest Australian doctor database, 110+ years of publishing legacy, AMA institutional affiliation, and integrated multi-channel marketing service delivery from data segmentation through campaign fulfilment.

Name

AMPCo

Legal name

Australasian Medical Publishing Company Pty Ltd

Website

https://ampco.com.au

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Healthcare Data and Medical Publishing

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

akta.pro industry

PRIMARYEDAGAGAA

Medical & Clinical Reference (Physicians, Nursing, Allied Health)

Education/Educational Publishing & Learning Content/Professional & Technical Reference Publishing

SECONDARYMPAAAAAJ

Healthcare/Pharma Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Healthcare data services
• Medical publishing
• Healthcare professional database
• Medical journal publishing
• Healthcare marketing data

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Data Services (Licensing and Rental): AMPCo provides doctor data services including licensing (for ongoing use with segmentation and CRM integration) and rental (for one-off mailings). The Medical Directory of Australia contains over 210,000 healthcare professional records. Data can be licensed for unlimited use including direct mail, telephone contact, market research, and CRM integration.
2. Advertising: Premium advertising services across MJA e-journal, InSight+ newsletter, and digital platforms. Options include e-journal advertising, digital advertising, sponsored content, email newsletter articles, and supplements. Advertisers can target specific doctor audiences by discipline, location, and field of practice.
3. Publishing Subscriptions: The Medical Journal of Australia generates revenue through individual subscriptions (24,500 subscribers in 2023) and institutional access via Wiley Online Library partnership. MJA is published 22 times per year covering Australian clinical research, evidence-based reviews, and medical opinion.
4. Fulfilment Services: End-to-end fulfilment and distribution services for client mail campaigns including printing, mail processing, and delivery reports. Services extend to samples, videos, patient education materials, and personalised letters delivered on schedule.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

AMPCo provides end-to-end healthcare marketing data and medical publishing services built on the Medical Directory of Australia, which contains over 210,000 healthcare professional records. Its offerings span data licensing and rental (MasterLink), doctor search and verification (MDA Online, MDA Verify), medical journal publishing (Medical Journal of Australia), and a weekly healthcare e-newsletter (InSight+), primarily serving pharmaceutical companies, healthcare organisations, and government/research institutions needing to reach and verify Australian medical professionals.

Product overview

AMPCo operates as a medical publishing and healthcare data company with three integrated business streams: Data, Advertising, and Publishing. The core Data division centers on the Medical Directory of Australia (MDA), containing over 210,000 healthcare professional records, which powers multiple products including MDA Online (web-based doctor search), MDA Verify (doctor verification API), and MasterLink (data licensing and management tool). The Publishing division operates the Medical Journal of Australia (MJA), a Q1-ranked medical journal published 22 times annually in partnership with Wiley, alongside the InSight+ e-newsletter reaching 56,000+ subscribers. These products share a common data infrastructure and serve pharmaceutical, healthcare, and medical clients seeking to reach and verify Australian healthcare professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Medical Journal of Australia (MJA): Australia's leading general medical journal, published twice a month, ranking 16th globally among medical journals.
• InSight+
• MDA Online
• MasterLink
• MDA Verify

Products and services

• AMPCo Data Services End-to-end multi-channel marketing services providing doctor data insights with over 210,000 healthcare professionals and medical organisations. Services include data rental, licensing, fulfilment, and distribution for targeted marketing campaigns to the medical community. Designed for pharmaceutical, healthcare, and research clients seeking one-stop medical campaign solutions.
• Medical Directory of Australia (MDA) Australia's largest medical database containing over 210,000 healthcare professional and medical organisation records. Serves as the foundational data source for all AMPCo data products and services, with records updated continuously to reflect the Australian medical workforce.
• MDA Online Web-based search tool providing accurate search results to locate specific doctors and medical organisations nationwide using the Medical Directory of Australia, with updates applied every two minutes. Designed for healthcare marketers and organisations needing searchable access to verified Australian medical practitioner data.
• MDA Verify Doctor verification system that authenticates Australian doctors to ensure only verified practitioners access secured websites, compliant with the Medicines Australia Code of Conduct. Uses an API-based validation system against the Medical Directory of Australia combining doctor name and registration number.
• MasterLink Signature data management product providing in-depth profiles of over 210,000 healthcare professionals and medical organisations across Australia. Enables audience segmentation by over 30 parameters including age, location, qualification, discipline, gender, field of practice, prescriptions per day, and areas of interest for marketing campaigns. Designed for healthcare organisations requiring ongoing licensed access for CRM integration and regular campaigns.
• Medical Journal of Australia (MJA) Australia's leading general medical journal published since 1914, ranking 16th globally among general medical journals. Published 22 times per year covering Australian clinical research, evidence-based reviews, and authoritative medical opinion. Distributed through a partnership with John Wiley and Sons via Wiley Online Library.
• InSight+ One of Australia's highest circulating medical e-newsletters delivering weekly news and expert analysis on healthcare issues to over 56,000 subscribers and 70,000 online readers monthly. Provides expert commentary, analysis, and a platform for discussion among healthcare professionals with the highest open rate of any general medical newsletter.
• AMPCo Fulfilment Services End-to-end fulfilment and distribution services for client mail campaigns including printing, mail processing, and delivery reports. Services extend to samples, videos, patient education materials, and personalised letters delivered on schedule.

Quantifiable outcome

• 1.06 million+ article downloads per year via Wiley Online
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• John Wiley and Sons InccoreStrategic or Co-development PartnerAMPCo has partnered with John Wiley and Sons Inc to publish and distribute the Medical Journal of Australia. Under this partnership, the full archive of all MJA articles dating from 1914 to present has been digitised and can be accessed via the Wiley Online Library. Wiley also provides access to online-first articles, individual article purchases, and a simplified process for seeking permission to reproduce articles.
• Australian Medical AssociationcoreStrategic or Co-development PartnerAMPCo is a wholly owned subsidiary of the Australian Medical Association (AMA). The AMA is the most influential membership organisation representing registered medical practitioners and medical students of Australia. AMA membership data is incorporated into the Medical Directory of Australia.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Definitive Healthcare: Definitive Healthcare maintains large US healthcare commercial intelligence and HCP databases, including physician contact and reference data sold via subscription and licensing. Comparable business model to AMPCo's MasterLink and MDA Online, with a closely analogous data-licensing revenue stream.
• Doximity: Doximity is the dominant US physician network with verified-HCP identity, newsfeed/newsletter content (Doximity Dialer, news), and pharma marketing solutions. Closely analogous model to AMPCo's InSight+ newsletter and MDA Verify physician-identity product, though with a digital-native footprint.
• Veeva Systems: Veeva provides CRM, data, and marketing cloud software to life sciences, including physician-data targeting and pharma commercial campaigns. Comparable end-to-end pharma data-driven commercial engagement model to AMPCo's data + advertising + fulfilment bundle.
• BMJ Publishing Group: BMJ publishes The BMJ peer-reviewed journal alongside clinical decision tools, HCP audience solutions, and a doctor database. Direct analogue to MJA's general-medical journal plus MasterLink data-licensing stack.

Broad incumbents

• IQVIA: IQVIA owns SK&A and other HCP data assets and provides healthcare analytics plus broader life-sciences services. A much larger incumbent operating across many segments, but its physician-data products overlap directly with AMPCo's MasterLink offering.
• Wolters Kluwer Health: Wolters Kluwer publishes major clinical journals (e.g., Lippincott portfolio) and operates drug-information and clinical-decision platforms. Overlaps with AMPCo's medical publishing plus clinical-data licensing businesses at a global scale.
• Elsevier / RELX: Elsevier publishes The Lancet and a broad portfolio of medical journals and clinical decision-support tools, plus Embase physician reference data. Comparable medical-publishing plus physician-information business to MJA and MasterLink.
• Springer Nature Healthcare: Springer Nature publishes large portfolios of medical and life-sciences journals and operates clinical reference platforms. Comparable at scale to MJA's peer-reviewed publishing function, although with a much broader global footprint.

Regional players

• Haymarket Media (Australian Doctor): Haymarket Media publishes Australian Doctor and other healthcare professional titles in Australia and internationally. Comparable medical publishing plus HCP advertising operation, primarily serving the same Australian market.

Emerging players

• Sermo: Sermo is a global physician community and HCP survey/marketing platform serving pharma clients. Partial overlap with AMPCo's InSight+ community platform and pharma targeting business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMPCo