Dyna-Graphics
Dyna-Graphics Corporation, founded 1972 and based in Chaska, Minnesota, designs and manufactures custom membrane switches, touch screens, rubber keypads, graphic overlays, and keypad assemblies for OEMs across medical, industrial, agricultural, marine, fitness, retail, scientific, and recreational end-markets, selling via quote-based enterprise sales supported by US-based engineering and offshore manufacturing.
- Company typePrivate
- Founded1972
- HeadquartersChaska, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dyna-Graphics does
Dyna-Graphics Corporation, founded in May 1972 by Bill and Dolly Bury and headquartered in a 30,000 square foot facility in Chaska, Minnesota, designs and manufactures custom Human Machine Interface (HMI) components — primarily membrane switches, touch screens (4-wire, 5-wire, 8-wire resistive and capacitive), silicone and conductive rubber keypads, graphic overlays, and integrated keypad assemblies — for original equipment manufacturers across eight end-markets including medical, agricultural, industrial, marine, fitness, retail, scientific, and recreational. The company holds ISO 9001:2015, ISO 13485 (medical devices), and ISO/TS 16949 (automotive) certifications, as well as RoHS, RoHS 2 China, and REACH compliance, enabling participation in regulated end-markets. Engineering and prototyping are performed domestically in Chaska with engineering staff described as having over 100 years of combined experience, while long-volume production leverages a long-standing partnership with an ISO-certified offshore manufacturing facility in China for silicone rubber keypads and other components, with just-in-time delivery to customer facilities in the USA, China, Singapore, and worldwide.
The company sells through a sales-led, quote-based enterprise go-to-market model, where customers submit specifications and the engineering team engages from conceptual design and CAD layout through prototyping and production. Proprietary technology includes K-Motion membrane switch panels validated at 5 million actuation cycles, embedded LED processes, multiple backlighting modalities (LED, Light Guide Film, fiber optic, electroluminescent), IP68-rated waterproofing, and state-of-the-art production equipment including the FlexPacer pick-and-place machine, FlexLaser II CO2 laser cutter, and in-house Roland digital printing. The business model is project-based custom manufacturing with no publicly disclosed pricing tiers; revenue is generated through one-time component sales bundled with engineering and design services, and the offshore manufacturing partnership is a core element of the cost structure enabling competitive pricing on silicone rubber components.
Dyna-Graphics firmographics
Firmographics- Name
- Dyna-Graphics
- Legal name
- Dyna-Graphics Corporation
- Website
- https://dyna-graphics.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dyna-Graphics Corporation, founded 1972 and based in Chaska, Minnesota, designs and manufactures custom membrane switches, touch screens, rubber keypads, graphic overlays, and keypad assemblies for OEMs across medical, industrial, agricultural, marine, fitness, retail, scientific, and recreational end-markets, selling via quote-based enterprise sales supported by US-based engineering and offshore manufacturing.
- Ownership category
- akta.pro rank
Dyna-Graphics industry classification
Industry- Product category
- Human-Machine Interface (HMI) Components
- NAICS
- Other Electronic Component Manufacturing (334419)
- SIC
- Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)
- akta.pro secondary industry
- Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF)
Keywords
Where Dyna-Graphics is headquartered
LocationHeadquarters
- HQ city
- Chaska
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dyna-Graphics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom HMI Component Manufacturing: Dyna-Graphics designs and manufactures custom membrane switches, touchscreens, rubber keypads, graphic overlays, and keypad assemblies. Revenue is generated through project-based custom manufacturing with pricing determined by quote requests. Products are customized to customer specifications with various options for backlighting, waterproofing, tactile feedback, and materials.
- Engineering and Design Services: Provides full complement of engineering services including conceptual design, circuit layout, production art, proofing, prototyping, CAD design, and custom innovation. Services support the manufacturing process and may be bundled with product orders.
- Offshore Manufacturing Partnership: Long-term partnership with ISO-certified overseas manufacturing facility enables cost-effective production of silicone rubber keypads. Dyna-Graphics manages engineering and production processes while delivering to customer facilities globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Dyna-Graphics product offering
Product offeringCore offering
Dyna-Graphics designs, engineers, and manufactures custom Human-Machine Interface (HMI) components for equipment OEMs, including membrane switches (tactile, non-tactile, K-Motion, metal dome), silicone and conductive rubber keypads, resistive and capacitive touch screens, graphic and control panel overlays, and integrated keypad assemblies with PCBs, LEDs, and LCDs. Production is supported by in-house state-of-the-art equipment in Chaska, Minnesota and a long-standing ISO-certified offshore manufacturing partnership in China, with engineering, prototyping, and full custom design services bundled into each customer project.
Product overview
Dyna-Graphics is a manufacturer of Human Machine Interface (HMI) solutions comprising three core product lines: Membrane Switches (including tactile/non-tactile variants with backlighting and waterproofing options), Touch Screens (available in 4-wire, 5-wire, and 8-wire resistive configurations as well as capacitive technology for POS and HMI applications), and Rubber Keypads (silicone and conductive rubber variants with backlighting). These core products are complemented by Graphic Overlays (used as decorative and protective top layers) and complete Keypad Assemblies that integrate membrane switches or rubber keypads with PCBs, metal panels, LED lights, and LCD screens into ready-to-use control modules. The company operates from a 30,000 sq ft facility in Chaska, Minnesota with over 50 years of experience serving agricultural, medical, industrial, marine, fitness, retail, scientific, and recreational industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Membrane Switches Custom membrane switches and keypads serving as the primary HMI interface between users and electronic equipment. Available in K-Motion, tactile (metal dome), non-tactile, and polyester dome configurations with optional backlighting, embedded LEDs, and IP68 waterproofing. Sold to equipment OEMs across medical, industrial, marine, fitness, retail, agricultural, scientific, and recreational industries.
- Graphic Overlays Custom graphic overlays serving as the top layer for membrane switches and control panels, providing decorative branding, functional labeling, and protection against dust, debris, and moisture. Available up to 30x40 inches with screen printing or digital printing. Sold to equipment OEMs requiring branded or functional interface surfaces.
- Rubber Keypads Custom silicone rubber keypads providing tactile feedback and environmental sealing for industrial and commercial electronics. Includes compression molding and injection molding variants (silicone and conductive rubber). Sold to equipment OEMs in medical, industrial, telecommunications, automotive, and laboratory instrumentation.
- Touch Screens Custom and standard touch screens available in 4-wire, 5-wire, and 8-wire resistive configurations as well as capacitive technology. Serve as HMI operator interfaces for industrial automation, POS systems, gaming machines, and consumer applications. Sold to equipment OEMs requiring rugged touch interfaces.
- Keypad Assemblies Complete keypad assemblies combining membrane switches or rubber keypads with PCBs, custom metal panels, LED lights, LCD screens, and wiring into ready-to-use control modules. Available in rigid, semi-rigid, or flexible configurations. Sold to equipment OEMs needing integrated HMI subassemblies.
Quantifiable outcome
- 5 million cycle durability with no damage on K-Motion membrane switches
- +3 more outcomes
Companies that use Dyna-Graphics
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles8 records
Dyna-Graphics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Dyna-Graphics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ISO-Certified Offshore Manufacturing Partner (China)coreLong-standing partnership with highly reputable and experienced ISO-certified overseas manufacturing facility in China. Dyna-Graphics manages all engineering and production processes while the partner provides manufacturing capabilities. Benefits include: JIT delivery to customer facilities in USA, China, Singapore or worldwide; inspection and testing of all products to meet customer requirements; cost-effective production for silicone rubber keypads and other membrane switch components.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
Dyna-Graphics competitors and assessment
Company assessmentBroad incumbents
- Molex: Global interconnect specialist owned by Koch Industries that offers membrane switches, capacitive touch sensors, and HMI solutions as part of a much broader electronic components portfolio serving automotive, medical, industrial, and consumer customers.
- TE Connectivity: Large multinational manufacturer of connectivity and sensor solutions, including membrane switches and HMI products, serving industrial, medical, automotive, and aerospace markets with a global manufacturing and engineering footprint.
- C&K (Littelfuse): Switch and electromechanical component manufacturer (now part of Littelfuse) producing tactile switches, keypads, and HMI components for automotive, industrial, and consumer applications, competing on durability and customization in adjacent switch categories.
Direct peers
- Marquardt Group: German family-owned manufacturer of switches, keypads, and HMI systems, including membrane switches and silicone rubber keypads, with deep penetration in automotive, industrial, and home appliance applications as a direct competitor in custom HMI manufacturing.
- Nicomatic: French manufacturer specializing in high-performance connectors, membrane switches, and HMI solutions for harsh-environment applications in aerospace, defense, medical, and industrial markets, competing head-to-head with Dyna-Graphics in rugged custom HMI.
- Butler Technologies: US-based custom manufacturer of membrane switches, graphic overlays, and user interface panels serving medical, industrial, and consumer OEMs with similar custom-engineering and short-to-medium run capabilities as Dyna-Graphics.
- Quad Industries: Belgian specialist in custom membrane switches, capacitive touch sensors, and printed electronics serving medical, industrial, and consumer OEMs across Europe and globally, offering similar custom HMI capabilities and offshore production partnerships.
- Xymox Technologies: US-based manufacturer of membrane switches, touch screens, and flexible electronic interface products serving medical, industrial, and commercial customers with overlapping product lines and similar custom-engineering sales motion.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Dyna-Graphics social profiles
Digital presenceDyna-Graphics compliance and trust
Trust signalCompliance9 records
Dyna-Graphics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dyna-Graphics leadership team
Management profileNumber of profiles
Profiles2 records
Dyna-Graphics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dyna-Graphics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dyna-Graphics
What does Dyna-Graphics do?
Dyna-Graphics designs, engineers, and manufactures custom Human-Machine Interface (HMI) components for equipment OEMs, including membrane switches (tactile, non-tactile, K-Motion, metal dome), silicone and conductive rubber keypads, resistive and capacitive touch screens, graphic and control panel overlays, and integrated keypad assemblies with PCBs, LEDs, and LCDs. Production is supported by in-house state-of-the-art equipment in Chaska, Minnesota and a long-standing ISO-certified offshore manufacturing partnership in China, with engineering, prototyping, and full custom design services bundled into each customer project.
Is Dyna-Graphics a public or private company?
Dyna-Graphics is a private company. It is classified as family owned and is currently operating.
When was Dyna-Graphics founded?
Dyna-Graphics was founded in 1972. It employs 51 to 100 people.
Where is Dyna-Graphics based?
Dyna-Graphics is headquartered in Chaska, United States, in the North America region.
How does Dyna-Graphics make money?
Three revenue lines are on record. Custom HMI Component Manufacturing is the primary driver. The others are engineering and Design Services and offshore Manufacturing Partnership.
Who are Dyna-Graphics's main competitors?
Broad incumbents on record are Molex, TE Connectivity and C&K (Littelfuse). Direct peers are Marquardt Group, Nicomatic, Butler Technologies, Quad Industries and Xymox Technologies.
Does Dyna-Graphics have an API?
No public API is recorded for Dyna-Graphics.
What industry is Dyna-Graphics in?
Dyna-Graphics's product category is Human-Machine Interface (HMI) Components. Its primary akta.pro industry code is IMAGAGAD, Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs), with a secondary code of IMAGAGAF, Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp). Its NAICS code is 334419 and its SIC code is 3620.