Markt-Bäckerei

Name

Markt-Bäckerei

Legal name

EDEKA Südwest Stiftung & Co. KG

Website

https://markt-baeckerei.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

In-Store / Supermarket Bakeries (THAFAFAE)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Artisan retail bakery
• Stone oven bread
• Organic Bioland bread
• Fresh bread rolls
• Fine baked goods

Headquarters

HQ city

Offenburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Markt-Bäckerei generates revenue through the sale of freshly baked goods including bread, rolls, pastries, and cakes at approximately 700 retail locations within EDEKA Südwest stores. Products are produced at three production facilities in southwest Germany and sold daily to consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Markt-Bäckerei produces and retails freshly baked breads, rolls, fine pastries, and cakes through approximately 700 in-store bakery counters located within EDEKA Südwest supermarkets across southwest Germany. Products are manufactured at three Backkultur production facilities (Reutlingen, Neuenburg am Rhein, and Mannheim/Bexbach) and delivered daily using a fleet of 180 trucks. The assortment spans flagship Gründerbrot, Dinkel and ancient grain breads, Bioland organic breads, stone oven breads, protein bread, and seasonal specialties, alongside lye pastries and fine baked goods.

Product overview

Markt-Bäckerei is a German bakery chain operated by Backkultur, a production facility of EDEKA Südwest. The company operates three production sites in southwestern Germany and supplies approximately 700 Markt-Bäckerei stores. The product portfolio centers on artisan breads including flagship Gründerbrot (available in wheat, rye, and spelt varieties), stone oven breads baked in traditional stone ovens, Dinkel and ancient grain products, Bioland-certified organic breads, and specialty items like protein bread and the Gründer-Blume bread flower arrangement. The company also offers a comprehensive range of pastries including Laugenbrezel, Berliner, Hefestreusel, Puddingbrezel, and Dinkel-Apfeltasche, many of which have received DLG Gold and Silver awards. Supporting offerings include CoffeeB compostable coffee capsules, the regood reusable cup system, and seasonal grill bread assortments.

Differentiator

Problem solved

Functional benefit

Brands

• BackKUltur: Premium bakery concept offering handcrafted baked goods
• BACKTREFF
• BaEckerKult

Products and services

• Gründerbrot (Weizen, Roggen, Dinkel) Flagship Markt-Bäckerei bread line available in wheat, rye, and spelt varieties, made with regional ingredients, traditional recipes, long fermentation times, fresh buttermilk, and hand-applied cuts symbolizing wheat ears. Marketed as the company's signature artisanal loaf for individual retail consumers.
• Dinkel- und Urgetreide-Sortiment Ancient grain product line featuring spelt and heritage grains, including Vollkorn-Dinkelbrot, Dinkel-Steinofenbaguette, Urkulturkorn Brot (with emmer and forest rye), and Bioland-Dinkelbrot, made with regional spelt flour from the Zollernspelz variety. Targeted at consumers seeking heritage-grain and whole-grain options.
• Bioland-Brote Organic-certified breads meeting both EU organic regulations and stricter Bioland standards. Includes Bioland-Schrot-und-Korn-Brot and Bioland-Dinkelbrot. Awarded full points and Gold at the Bioland Quality Test 2021. Targeted at consumers seeking certified organic bakery products.
• Steinofenbrot (Stone Oven Bread) Stone oven breads baked in six high-quality stone ovens at the Reutlingen facility, where heat radiates from below to create an exceptional crust and aroma. Includes Rustikales Steinofenbrot and Dinkel-Steinofenbaguette. Sold at Markt-Bäckerei retail locations in EDEKA Südwest stores.
• Proteinbrot Protein-rich specialty bread made with flaxseed, crunchy sunflower seeds, and aromatic sesame, delivering high protein and fiber content. Targeted at health-conscious consumers for breakfast or as a power snack and sold at Markt-Bäckerei retail locations.
• Gründer-Blume Traditional wheat mixed bread presented in a distinctive floral arrangement of 5 small breads (350g each), made with buttermilk for a mild, slightly sour taste and a characteristic aroma from long fermentation. Launched as a specialty presentation product in February 2023.
• Vesperbrote (Sandwich Breads) Pre-prepared sandwich breads available in four varieties (Schinken-Käse, Salami-Käse, Käse, and Gemüsevariation), repackaged in more sustainable packaging from December 2023. Targeted at consumers seeking convenient on-the-go lunch or snack options.
• Grill-Sortiment Seasonal BBQ bread assortment including Baguette, Ciabatta, Premium Baguette, Körner-Baguette, Balou, Kartoffel-Nuss-Stange, Wurzel, Ciabattabrötchen, Oliven-Baguette, Zwiebelbaguette, Focaccina, Zupfbrote, and Kräuter-Knoblauch-Baguette. Marketed as the seasonal accompaniment for grill occasions.
• Laugenbrezel und Laugenstange Classic lye pastries following traditional recipes. Laugenbrezel has a crispy outside and juicy interior; Laugenstange has a soft crumb with aromatic crust. Both are IFS-certified products. Sold at Markt-Bäckerei retail locations.
• Feinbackwaren und Süßgebäck Range of fine pastries and sweet baked goods including Berliner, Hefestreusel, Puddingbrezel, Dinkel-Apfeltasche, Hefe-Rosinenschnecke, Gassenhauer, Plunder-Nuss-Hörnchen, and Mini-Schnecken. Many items in this range received DLG Gold or Silver awards in 2024.
• CoffeeB kompostierbare Kaffeekapseln und Globe Kaffeemaschine Zero-waste coffee system marketed in partnership with CoffeeB: compostable CoffeeB balls made of pressed coffee with a natural protective coating, paired with the Globe coffee machine in black and white (energy efficient, made from 30% recycled material). Sold exclusively through EDEKA stores, including Markt-Bäckerei locations.
• regood Mehrwegsystem (Reusable Cup and Bowl Deposit System) Reusable cup and bowl deposit system for sustainable on-the-go consumption, certified with the Blue Angel eco-label. Available in 300ml and 400ml sizes, microwave- and dishwasher-safe, and integrated with Markt-Bäckerei and EDEKA Südwest store operations.

Quantifiable outcome

• 180 trucks loaded daily with fresh baked goods for distribution
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rettenmeier Mühle (Horb am Neckar)coreStrategic or Co-development PartnerLong-term partnership with Rettenmeier Mühle, a family-owned mill in third-generation operation. Supplies flour made from wheat, rye, and spelt from regional farmers in Baden-Württemberg. The mill processes approximately 100,000 tonnes of grain annually and supplies flour directly to Backkultur production facilities.
• Regional Farmers in Baden-WürttembergcoreStrategic or Co-development PartnerContract farmers including Werner and Mark Schweizer, Klaus Saier, and approximately 450 total farmers supplying grain for flour production. Farmers receive guaranteed purchase of their grain and support on quality matters including seed selection and soil care. Farmers commit to sustainable practices including crop rotation and insect habitat areas.
• EDEKA SüdwestcoreChannel Partner/ Reseller/ DistributorMarkt-Bäckerei is a production brand of EDEKA Südwest, with products sold through approximately 700 retail locations within EDEKA stores across southwest Germany. EDEKA Südwest provides the distribution network and retail infrastructure.
• Rainforest AllianceminorOthersMarkt-Bäckerei sources exclusively Rainforest Alliance-certified coffee for their coffee offerings. Rainforest Alliance certification ensures environmental sustainability, biodiversity protection, and fair conditions for farm workers.
• CoffeeBminorOthersExclusive partnership for compostable CoffeeB coffee capsules at EDEKA stores. CoffeeB is a zero-waste coffee system with balls made from pressed coffee enclosed in a natural protective coating, fully compostable.
• Volunteer Fire Departments (Freiwillige Feuerwehren)minorOthersAnnual fire department charity campaign since 2017. Customers purchase firefighter sausages, steaks, and Ciabatta buns; a portion of proceeds donated to state fire department associations in Baden-Württemberg, Rheinland-Pfalz, Hessen, and Saarland for youth work and member recruitment. Over 200,000 euros donated since 2017.
• Bioland e.V.coreStrategic or Co-development PartnerBioland certification for organic bread products. Bioland is a German organic farming association with standards exceeding EU organic regulations. Markt-Bäckerei sources spelt flour from Bioland-certified regional mills for products like Bioland-Spelt bread.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bäcker Veit: Large German regional bakery group operating multiple production sites and retail locations in Baden-Württemberg and surrounding regions. Direct regional competitor in southwest Germany with overlapping craft-bread, roll, and pastry product lines.
• Harry-Brot: One of Germany's largest commercial bakeries, producing bread and baked goods for grocery retail and foodservice nationwide. Highly comparable in product mix (bread, rolls, baked specialties), industrial-scale production, and grocery channel exposure, though operating at national rather than regional scale.
• Backwerk: German self-service bakery chain offering freshly baked breads and pastries in high-footfall retail locations. Closely comparable on store concept (one of Markt-Bäckerei's three formats is the self-service BACKTREFF) and product mix, though operating through standalone retail rather than embedded supermarket locations.
• Kamps Backstube: In-store bakery chain integrated within EDEKA Minden-Hannover stores across northern and western Germany. Concept, distribution model (fresh daily to grocery-embedded retail locations), and product portfolio directly mirror Markt-Bäckerei's setup within EDEKA Südwest.
• Mestemacher: German family-owned baked goods producer specializing in whole grain breads and rolls distributed through grocery retail. Comparable focus on craft-style breads and German regional grain sourcing, though distribution is via packaged retail rather than in-store fresh baking.
• Schäfer's: German bakery and fresh food supplier (reschundfrisch Group) producing bread, rolls, and baked specialties for grocery retail and foodservice. Comparable in scale, product portfolio, and grocery-channel focus.

Broad incumbents

• La Lorraine Bakery Group: Belgian-headquartered industrial bakery group with German production supplying bread, pastries, and frozen bakery products to grocery retail and foodservice. Comparable as a large-scale industrial bakery supplier to the German grocery channel, though broader in geography and product range.
• Lieken AG (Aryzta): Large industrial bakery group (Lieken was historically Germany's biggest bakery chain, now part of Aryzta) producing bread, baked goods, and frozen bakery products for grocery retail across Europe. Comparable in scale and product categories but operates as a broad incumbent rather than regional specialist.
• Brioche Pasquier: French industrial bakery group with significant German operations producing breads, viennoiserie, and baked goods for grocery retail and foodservice. Comparable as a broad incumbent supplier to German grocery, though with a more viennoiserie-heavy product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MarktBaeckereiSW
• Instagraminstagram.com/markt-baeckerei

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markt-Bäckerei