What Smile Tandvård does

Smile Tandvård, legally operated as Colosseum Smile AB (corporate number 556689-2864), is the largest private dental care chain in Sweden, operating 67-68 clinics nationwide from Trelleborg in the south to Kiruna in the north. Founded in 2005, the company is a wholly-owned subsidiary of Colosseum Dental Group and serves individual consumers across all age segments — children and youth (free care up to age 19), young adults (20-29), working-age adults (30-64), and seniors (65+, with new Tiotandvård coverage from January 2026). Its service portfolio spans general dentistry, emergency care, dental examinations, hygiene and cleaning, aesthetic/cosmetic dentistry, teeth whitening, dental implants, Invisalign orthodontics, and specialist dentistry (oral surgery, prosthetics, endodontics, periodontics), supported by wholly-owned subsidiary specialist clinics (Smile Specialisttandvård and Colosseum Specialisttandvård).

The business operates a direct-to-consumer model: patients discover and book services through smile.se, the Onlinebokning booking platform, or the Smile Kundcenter call center, with a 'Värva en vän' referral program offering 200 kr discounts to both referrer and referred friend. Revenue is generated per visit/procedure (professional services model) under Sweden's tiered state subsidy system — Allmänt Tandvårdsbidrag (ATB) annual benefits and high-cost protection (högkostnadsskydd) — and is supplemented by transaction-fee revenue from a Rivr partnership offering installment plans up to 36 months, plus Swish and card payment collection. Pricing is positioned above the cheapest market alternatives and varies by clinic location, with public price lists for standard treatment codes and a current 30% promotional discount on teeth whitening through June 2026.

Operationally, Smile runs 1,001-5,000 employees (predominantly dentists, dental hygienists, dental nurses/tandsköterskor, and clinic managers), a central customer support center, and an online patient portal (Mina Sidor). Reported customer outcomes include a 9.7/10 satisfaction score and 4.7/5 average rating from 6,350+ Google reviews. The company has no public listing, does not publicly disclose revenue, and its corporate branding is being refreshed in 2025-2026 around its 20th anniversary milestone.

Name

Smile Tandvård

Legal name

Colosseum Smile AB

Website

https://smile.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Smile Tandvård is Sweden's largest private dental care chain, operating 67-68 clinics nationwide under Colosseum Smile AB (Colosseum Dental Group). It serves individual consumers across all age segments with general, emergency, cosmetic, orthodontic, and specialist dental services booked online.

Ownership category

akta.pro rank

Product category

Private Dental Care Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Comprehensive Orthodontic Clinics (HLABABAA), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)

Keywords

• Private dental care
• General dentistry services
• Orthodontic aligners
• Dental implants
• Cosmetic dentistry

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices49 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Dental examination and treatment services: Revenue generated from patient visits for examinations, cleanings, treatments, and procedures. Services include general dentistry, aesthetic dentistry, orthodontics (Invisalign), dental implants, emergency care, and specialist services. Payment is received directly from patients with state dental benefits (ATB) applied as subsidies.
2. Payment plans and financing: Smile offers payment through Rivr, allowing patients to pay via invoice with options for installment plans up to 36 months. This creates a financing revenue stream through associated fees.
3. State-subsidized dental care: Revenue from treatments partially covered by Försäkringskassan through high-cost protection (högkostnadsskydd) and general dental benefits (ATB). For patients 67+, Tiotandvård covers 90% of necessary dental care costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Smile Tandvård operates a network of 67-68 dental clinics across Sweden providing comprehensive private dental care services. Its core offering spans general dentistry, preventive hygiene, emergency dental care, cosmetic/aesthetic dentistry, orthodontic treatment (Invisalign), dental implants, and specialist dentistry (oral surgery, prosthetics, endodontics, periodontics), delivered through physical clinic visits supported by online booking and a patient portal.

Product overview

Smile Tandvård is a Swedish dental care provider operating 67+ clinics across Sweden, from Trelleborg in the south to Kiruna in the north. The company offers a broad, multi-service dental portfolio anchored by general dentistry (allmäntandvård), emergency care, specialist dentistry, and preventive hygiene services. Its core clinical products include dental examinations, teeth cleaning, aesthetic/cosmetic dentistry, dental implants, and orthodontic treatment via Invisalign. Supporting services include teeth whitening (currently at 30% promotional discount), Airflow polishing, bite splints/snore guards, and pediatric, young adult, and senior dentistry programs. Patients access services through two digital platforms: the Onlinebokning (online booking) system and the Mina Sidor (My Pages) patient portal for managing appointments. Smile Tandvård also operates Specialisttandvård (specialist dentistry) centers and a patient education platform called Tandvårdsskolan (Dental School). The company celebrated its 20th anniversary in 2025 and is a subsidiary of Colosseum Smile AB, which is part of the broader Colosseum Dental Group. Smile Tandvård is positioned as a quality-focused provider with short wait times and a 9.7/10 customer satisfaction rating, operating at a premium price point above the cheapest alternatives in the Swedish dental market.

Differentiator

Problem solved

Functional benefit

Brands

• Colosseum Dental Group: A dental care group network that Smile Tandvård is part of, providing dental services across Sweden.
• Smile Specialisttandvård
• Colosseum Specialisttandvård

Products and services

• Allm\u00e4ntandv\u00e5rd (General Dentistry) Comprehensive general dental care including examinations, diagnostics, and routine treatments for adults. Serves as the primary care offering across all 67+ Smile clinics.
• Akut Tandv\u00e5rd (Emergency Dental Care) Urgent dental care for sudden tooth pain, injuries, knocked-out teeth, or other acute oral problems. Smile aims to offer same-day emergency appointments at its clinics nationwide.
• Tandunders\u00f6kning (Dental Examination) Professional dental examination including oral health assessment, caries detection, gum evaluation, and X-ray imaging to identify problems early.
• Tandhygienist \u2013 Tandreng\u00f6ring (Dental Hygienist & Cleaning) Professional teeth cleaning, tartar removal, gum assessment, and preventive oral health care performed by dental hygienists at Smile clinics.
• Estetisk Tandv\u00e5rd (Cosmetic Dentistry) Aesthetic dental treatments including porcelain crowns, dental veneers (fasader), and procedures focused on improving the appearance of teeth, gums, and bite.
• Tandblekning (Teeth Whitening) Professional at-home teeth whitening using individually fitted bleaching trays and gel, available as a standalone elective procedure across Smile clinics.
• Tandimplantat (Dental Implants) Titanium implant screws surgically placed in the jawbone to replace missing teeth. A more permanent alternative to dentures or bridges, anchored directly in the bone.
• Tandreglering med Invisalign (Invisalign Orthodontics) Clear aligner orthodontic treatment using a series of custom-made transparent plastic trays to gradually straighten teeth, offered as a standalone alternative to traditional metal braces.
• Specialisttandv\u00e5rd (Specialist Dentistry) Advanced dental specialty services including oral surgery (k\u00e4kkirurgi), oral prosthetics, endodontics, and periodontics. Available through referral or direct contact at Smile's specialist centers and via sister brand Colosseum Specialisttandv\u00e5rd.
• Barn- och Ungdomstandv\u00e5rd (Children & Youth Dentistry) Pediatric dental care for children and adolescents, free of charge up to and including the year a child turns 19. Includes regular check-ups, preventive care, and early orthodontic guidance.
• Tandv\u00e5rd f\u00f6r Unga Vuxna (Young Adult Dentistry) Dental care tailored for young adults aged 20-24, with a current 300 kr discount on basic examinations.
• Tandv\u00e5rd f\u00f6r Seniorer (Senior Dentistry) Dental care tailored for seniors, including treatment for age-related oral health issues such as dry mouth, exposed tooth roots, and tooth loss. Integrated with the Tiotandv\u00e5rd reform effective January 2026 for patients 67+.

Quantifiable outcome

• 4.7/5 average Google rating based on 6,350 reviews
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Colosseum Dental GroupcoreStrategic or Co-development PartnerColosseum Dental Group is the parent organization of Smile Tandvård (Colosseum Smile AB). Both brands operate dental clinics across the Nordic region as part of the same corporate group. Smile also offers specialist dental care through Colosseum Specialisttandvård for complex cases requiring specialized treatment.
• Colosseum SpecialisttandvårdsupportingStrategic or Co-development PartnerSpecialist dental care provider for complex treatments including jaw surgery, oral prosthetics, and other specialized procedures. Available to Smile patients requiring specialist referral.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smiletandvard
• LinkedInlinkedin.com/company/c-o-smile
• Instagraminstagram.com/smiletandvard/?hl=sv
• Xx.com/smiletandvard

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Tandvård