Sedona

What Sedona does

Sedona.net, operated by Southwest Media Communications, LLC, is a long-standing online visitor guide for Sedona, Arizona. Founded in 1998 and structured as a privately held Arizona LLC, the company runs sedona.net as a curated content and directory website covering lodging, tours, attractions, restaurants, wellness, day trips, events, weather, and driving directions for travelers planning visits to the Sedona region. The platform aggregates information about roughly 50 hotels, 30+ bed and breakfasts, cabin rentals, tour operators, restaurants, spas, and other local tourism businesses, providing searchable directories, maps, and editorial guides. Sedona.net does not process reservations itself; bookings are routed to individual businesses and third-party providers via outbound links.

The business model is content and affiliate-driven: Sedona.net monetizes visitor traffic through featured listings, local business spotlights, display advertising, an email newsletter, and affiliate commissions from partner hotels, tour operators, and booking platforms. The company operates organically across Facebook, Instagram, and Pinterest for top-of-funnel audience development and uses its newsletter for mid-funnel engagement. Its primary customer is the prospective Sedona traveler, and its secondary customer is the local Sedona business seeking visibility. Under the Southwest Media Communications umbrella, the company also operates adjacent Arizona destination sites including flagstaff.com, grandcanyon.net, and prescott.com, sharing content production overhead across a multi-destination portfolio. There is no disclosed AI/ML capability, no native mobile app, no public API, no disclosed funding history, and no parent company or institutional investor.

Name

Sedona

Legal name

Southwest Media Communications, LLC

Website

https://sedona.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sedona.net is a privately held Arizona visitor guide, founded in 1998, that aggregates hotels, tours, attractions, restaurants, and events for travelers planning trips to Sedona and monetizes traffic via affiliate referrals and featured listings from local tourism businesses.

Ownership category

akta.pro rank

Product category

Travel Content & Local Visitor Guide

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Travel guide website
• Local tourism directory
• Hotel listings
• Tour booking aggregator
• Visitor information

Headquarters

HQ city

Azusa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

Sedona.net is an online travel and local visitor guide website for Sedona, Arizona, providing curated directories and editorial content covering lodging, tours, attractions, restaurants, wellness services, shopping, day trips, events, weather, and driving directions. The site aggregates listings of local Sedona tourism businesses and drives traffic to them through editorial content, searchable directories, and affiliate referral links; reservations and bookings are handled by the listed businesses or third-party booking systems, not by Sedona.net itself.

Product overview

Sedona.net is a single unified visitor guide website (not a platform-plus-modules architecture) that aggregates and showcases local Sedona tourism businesses including hotels, bed & breakfasts, cabin rentals, tour operators, restaurants, wellness/spa services, and attractions. The site offers searchable directories, booking links to third-party providers, travel guides, event calendars, weather information, and driving directions. All reservations and bookings are handled by the individual businesses or third-party booking systems - Sedona.net itself does not process travel arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Sedona.net Visitor Guide A comprehensive online travel and visitor guide website for Sedona, Arizona, featuring searchable directories of hotels, resorts, bed & breakfasts, cabin rentals, vacation home rentals, RV parks, camping, retreat venues, attractions, outdoor recreation, vortex experiences, wine tasting, hiking, art galleries, shopping, theater, tours, day spas, restaurants, and day trip destinations. The site includes event calendars, weather information, driving directions, airport info, shuttle resources, and links to third-party booking systems for lodging and tours.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• TripAdvisor: The dominant destination review and booking aggregator; competes directly with Sedona.net for travel planning queries covering hotels, attractions, tours, and restaurants in Sedona, but at global scale.
• Viator: A tours and activities aggregator (owned by Tripadvisor) that lists Sedona jeep tours, vortex tours, wine tours, and guided adventures, competing directly with the Tours section of Sedona.net.
• GetYourGuide: A global tours and activities marketplace that books Sedona tours and experiences, overlapping directly with the Tours and Things to Do content on Sedona.net.
• Yelp: A local business directory and review platform with detailed Sedona hotel, restaurant, and attraction listings; competes for the same local discovery queries with an affiliate-driven monetization model.

Emerging players

• Lonely Planet: A destination content publisher covering Sedona and the American Southwest, monetized via affiliate links to hotels and tour bookings—a comparable editorial-driven, affiliate-funded travel model.
• Atlas Obscura: A destination discovery platform featuring experiential content about places like Sedona, with affiliate monetization for tours and lodging; competes for the experience-driven traveler audience.
• AFAR Media: An experiential travel media brand publishing destination guides, including Arizona/Sedona content, monetized through affiliate links and brand partnerships—comparable editorial-to-affiliate model.

Broad incumbents

• Booking.com: The world's largest lodging OTA, capturing direct hotel bookings that Sedona.net affiliates toward; competes for the same Sedona lodging search queries with greater booking functionality.
• Expedia: A global OTA covering hotels, flights, packages, and activities including Sedona, offering end-to-end booking that competes with Sedona.net's editorial approach.
• KAYAK: A travel meta-search engine comparing hotel, flight, and activity prices including Sedona, competing for top-of-funnel travel planning queries via paid placements rather than editorial content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sedonaaztravel
• Instagraminstagram.com/sedona_travel
• Pinterestpinterest.com/sedonaaahh
• Xx.com/sedonadotnet
• LinkedInlinkedin.com/company/sedona-police-department

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedona