What Princess Craft RV does

Princess Craft RV is a privately held Texas-based RV dealership specializing in truck campers and lightweight travel trailers. The company operates two physical retail locations — the Round Rock headquarters (serving the Austin metro) at 3101 North IH-35 and a second site in Katy (serving the Houston metro) at 26304 Katy Fwy — and carries inventory from more than 40 manufacturers including Lance, nuCamp, inTech RV, Forest River, Aliner, Palomino, MDC USA, and Northern Lite. Total inventory disclosed was 303 units across all conditions and categories, with 71 truck campers and 276 new units.

The business operates across six primary product categories: truck campers, travel trailers, toy haulers, A-frame/pop-up campers, teardrop trailers, and off-road campers, with supporting service offerings including factory-trained RVTI-certified technician repairs, a parts department claiming the largest such selection in Texas with next-day delivery, same-day RV service at the Houston location, financing facilitation through national lenders (with no-SSN pre-qualification and terms up to 15 years), and trade-in valuation. Operations are powered by the Interact RV third-party dealership platform. Customer segments span lightweight RV enthusiasts, off-grid/overland adventurers, truck camper buyers, family campers, and toy hauler customers.

The company monetizes through one-time RV unit sales (new and pre-owned), parts and accessories sales, service and repair fees, financing commissions via lender partnerships, and insurance commissions through a partnership with Protective Asset Protection. Marketing is multi-channel and content-led, including an active blog, the RV Small Talk podcast, two YouTube channels (RV Tours, RV Tech Tours), and organic social presence on Facebook, Instagram, and TikTok, supplemented by community events including the annual Texas Tiny Trailer Rally and Texas Truck Camper Rally. Originally operating as Princess Craft Manufacturing (producing truck campers and camper shells), the company pivoted to become a dealership focused exclusively on the truck camper and lightweight trailer niche.

Name

Princess Craft RV

Legal name

Princess Craft RV

Website

https://princesscraft.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Princess Craft RV is a privately held Texas RV dealership operating two locations (Round Rock and Katy) that specializes in truck campers and lightweight travel trailers from 40+ manufacturers, with integrated sales, service, parts, and financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New RV Sales: Sales of new recreational vehicles including travel trailers, truck campers, toy haulers, and pop-up campers from multiple manufacturers including Adventurer, Aliner, Forest River, Lance, nuCamp, inTech RV, and others.
2. Used RV Sales: Pre-owned RV sales offering customers lower-priced alternatives with quality features.
3. Parts & Accessories: Parts department offering high-quality RV parts and accessories. The company claims the largest selection of parts and accessories in Texas, with next-day delivery available for orders.
4. Service & Repair: Full-service RV repair and maintenance including routine maintenance, appliance repairs, electrical repairs, roof/flooring repairs, winterizing, and installation services. Same-day RV service available at Houston location.
5. Financing Services: Financing facilitation through partnerships with national lenders, earning commissions on loan arrangements. Also offers RV insurance through Protective.
6. Trade-In Services: Accepts trade-in RVs as part of purchase transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Princess Craft RV is a Texas-based RV dealership that sells new and pre-owned truck campers, lightweight travel trailers, toy haulers, A-frame/pop-up campers, teardrop trailers, and off-road campers from more than 40 manufacturers. The dealerships in Round Rock and Katy also offer RV parts and accessories, factory-trained RV service and repair, same-day service in Houston, RV financing, and trade-in services, supported by an Interact RV-powered website for online inventory browsing and pre-qualification.

Product overview

Princess Craft RV is a Texas-based RV dealership specializing in truck campers and lightweight travel trailers. The company operates as a single-brand product offering across two physical locations (Round Rock and Katy, TX) with complementary service departments. Their core product portfolio includes six main RV categories: Truck Campers (featuring brands like Lance, nuCamp, Northern Lite, Adventurer, Soaring Eagle), Travel Trailers (inTech RV, Palomino, Sunset Park, Forest River), Toy Haulers (inTech RV Black Wing, Modern Buggy, Sunset Park), A-Frames/Pop Ups (Aliner), Teardrop Trailers (nuCamp TAB series), and Off-Road Campers (MDC USA, Modern Buggy, Outdoors RV). Supporting the product sales, Princess Craft offers RV Service (maintenance, repairs, PDI), RV Parts (accessories with next-day delivery), RV Financing (partnering with national lenders), RV Trade-In services, Same Day RV Service, and community engagement through events like Texas Tiny Trailer Rally and Texas Truck Camper Rally. The company also produces educational content via RV Tech Tours YouTube channel and the RV Small Talk podcast.

Differentiator

Problem solved

Functional benefit

Products and services

• Truck Campers Truck campers that fit in the bed of a pickup truck, providing minimalist camping without towing. Princess Craft RV specializes in this category, carrying brands such as Adventurer, Lance, nuCamp Cirrus, Northern Lite, Northstar, and Soaring Eagle ADLAR.
• Travel Trailers Lightweight travel trailers towed by a vehicle, featuring various floorplans and amenities. Brands include inTech RV, Modern Buggy RV, nuCamp RV, Palomino, and Sunset Park RV.
• Toy Haulers Trailers designed to transport recreational vehicles (ATVs, dirt bikes, kayaks) with living quarters, featuring durable construction and open-concept layouts.
• A-Frames / Pop-Up Campers Folding tent campers that collapse for storage and towing, offering lightweight options with full kitchen, A/C, heat, and bathroom amenities. Brand: Aliner.
• Teardrop Trailers Compact, lightweight trailers with distinctive teardrop shape, suitable for easy hauling and storage. Brand: nuCamp TAB series.
• Off-Road Campers Rugged trailers designed for off-grid adventures and rough terrain, built with enhanced suspension and durability features. Brands include MDC USA, Modern Buggy, and Outdoors RV.
• RV Service Factory-trained technicians providing maintenance, repairs, appliance and electrical repairs, roof/flooring/structural repair, awning repairs, winterizing/de-winterizing, and hitch installation. RVTI-certified technicians are available at both Round Rock and Katy.
• RV Parts and Accessories Parts department offering a large selection of RV parts and accessories with next-day delivery available. Parts available for Adventurer, Aliner, Forest River, Lance, Little Guy, Northwood, Palomino, and nuCamp brands.
• RV Financing Financing options through partnerships with the nation's largest lenders, with pre-qualification available without SSN or credit score impact. Finance periods up to 15 years available.
• RV Trade-In Trade-in valuation and purchase services for existing RVs, accepting motor homes, fifth wheels, travel trailers, toy haulers, truck campers, and folding pop-up campers.
• Same-Day RV Service (Houston) Same-day RV service available at the Houston/Katy location with RVIA-certified technicians handling routine maintenance, complex repairs, and custom enhancements.
• RV Insurance and Protection Plans RV insurance and asset protection plans offered through Protective, including NorthStar RV Protection Plan, Tire & Wheel protection, and GAP insurance, with optional GPS trackers and extended service protection plans.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Protective (insurance)minorOthersProtective Asset Protection has served RV dealership customers since 1962, providing coverage that fits customer needs. Princess Craft RV offers NorthStar RV Protection Plan, Tire & Wheel protection, and GAP insurance through this partnership.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Blue Compass RV: Large multi-state RV dealer group with locations across the South and Midwest. Comparable multi-brand new/used RV retail model; relevant for understanding competitive positioning at scale.
• National Indoor RV Centers: Multi-state specialty RV dealer focused on premium motorhomes and high-end trailers. Comparable specialty dealer positioning with strong service orientation, though higher-end product mix.
• Fun Town RV: Texas-headquartered RV dealer group with multiple locations across Texas and the South. Competes in the same new/used RV sales category with similar multi-brand strategy and full-service dealership model.
• RV One Superstores: Multi-state RV dealer group with significant Texas presence. Comparable multi-brand new/used RV sales plus parts, service, and financing — closest scaled direct competitor in Texas.
• Explore USA RV Supercenter: Texas-based RV dealer network with multiple locations across the state. Directly comparable regional dealer competing for similar Texas buyer demographics with similar product breadth.
• McClain's RV Super Stores: Texas-based multi-location RV dealer carrying travel trailers, fifth wheels, and motorhomes. Comparable multi-store Texas footprint with full sales/service/parts operations, directly competing for the same regional buyer pool.
• TPL Pro RV: Texas-based RV dealership offering a broad lineup including lightweight trailers and toy haulers. Comparable product mix and Texas market focus, with similar multi-brand representation.

Broad incumbents

• Lazydays RV: Publicly traded RV dealer with a national network of supercenters. Same industry and similar full-service dealership model, but materially larger scale and broader geographic footprint.
• Camping World Holdings: Largest U.S. RV dealer and related services provider with hundreds of locations. Same broad industry but substantially larger scale, broader product portfolio, and national reach that Princess Craft cannot match.

Regional players

• Big Tex Trailers: Texas-headquartered trailer manufacturer and dealer. Adjacent in the trailer category with strong Texas brand recognition, though primarily utility/cargo trailers rather than RV-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/princesscraftrv
• Facebookfacebook.com/princesscraft
• Instagraminstagram.com/princesscraftrv
• TikToktiktok.com/@princesscraftrv

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princess Craft RV