Ameriplan

What Ameriplan does

AmeriPlan Corporation is a privately held Discount Medical Plan Organization (DMPO) headquartered in Plano, Texas, founded in 1992 by identical twin brothers Dennis and Daniel Bloom. The company sells subscription-based membership plans (not insurance) that provide households with pre-negotiated discounts on dental, vision, prescription drugs, chiropractic, ancillary medical services, hospital advocacy, and telehealth, accessing a nationwide network of 200,000+ healthcare providers including 100,000+ dentists, 12,000+ optical providers, 65,000+ pharmacies, and 7,500+ chiropractors. The company offers three tiers — Dental Plus ($19.95/month), Deluxe Plus ($39.95/month), and Telehealth Plus ($9.95/month) — each covering the entire household, with the company claiming to have served over one million lives since inception.

AmeriPlan's core technology stack centers on a member portal, a mobile application (iOS and Android), and an online provider locator, supplemented by third-party integrations for telehealth (MyTelemedicine, Inc.), healthcare navigation (Karis360 Advisors), and prescription cost comparison (SingleCare). The platform enables direct-to-consumer self-serve enrollment via save.ameriplanusa.com and a separate consultant back-office system, while proprietary services such as Hospital Advocacy / Bill Negotiator (for bills exceeding $1,500) and Surgery Saver (shopping up to five surgical facilities) provide differentiated value-add beyond standard discount card functionality.

The company monetizes entirely through recurring monthly membership subscriptions and operates a dual go-to-market motion: direct-to-consumer online enrollment, and a network marketing / direct sales channel staffed by independent Benefit Consultants who earn commissions on enrollments and residual commissions on renewals. Customer segments span uninsured and underinsured individuals and families, insured consumers seeking supplemental dental/vision coverage, self-employed/freelancers, small and mid-size business employees, and Medicare beneficiaries. The company holds a BBB A+ rating and has received media coverage including a Good Morning America feature, with no disclosed institutional investors, parent company, or external equity backing.

Name

Ameriplan

Legal name

AmeriPlan Corporation

Website

https://ameriplanusa.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

AmeriPlan Corporation is a privately held Discount Medical Plan Organization founded in 1992, offering household subscription plans ($9.95–$39.95/month) that provide discounts on dental, vision, prescriptions, telehealth, and ancillary medical services through a network of 200,000+ U.S. healthcare providers.

Ownership category

akta.pro rank

Product category

Discount Medical Plans

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Health and Welfare Funds (52512)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Dental Discount Plans (Non-Insurance) (FSAIAHAD)

akta.pro secondary industries

Vision Discount Plans (Non-Insurance) (FSAIAHAE), Vision Discount Plans (Non-Insurance) (HLAEAJAH)

Keywords

• Discount medical plans
• Health benefit plans
• Healthcare discount programs
• Dental savings plans
• Telehealth subscriptions

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: AmeriPlan generates revenue through monthly membership fees for its health benefit plans. Members pay a recurring monthly fee (ranging from $9.95 to $39.95 per month) for access to discounted healthcare services through the provider network. The company also earns enrollment fees from Benefit Consultants joining the business opportunity ($30 annual enrollment fee plus optional Jump Start program fees of $19.95, $99.95, or $199.95).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AmeriPlan is a Discount Medical Plan Organization that sells membership-based health benefit plans giving households access to pre-negotiated discounts on dental, vision, prescription drugs, chiropractic care, ancillary medical services, telehealth, and hospital advocacy through a network of 200,000+ participating providers. Plans are sold as monthly household subscriptions at $9.95, $19.95, or $39.95 per month and are not insurance products, with no deductibles, no waiting periods, and no annual maximums.

Product overview

AmeriPlan offers a suite of three health benefit discount plans (not insurance) providing affordable access to healthcare services. Dental Plus ($19.95/month) is the entry-level plan covering dental, vision, prescription, hearing, and telehealth. Deluxe Plus ($39.95/month) is the premium tier adding hospital benefits (bill negotiator, surgery saver, healthcare navigator), ancillary medical services (diagnostic imaging, lab work), and more extensive provider networks. Telehealth Plus ($9.95/month) focuses on telemedicine access with prescription discounts. All plans cover the entire household and provide pre-negotiated discounts with participating providers.

Differentiator

Problem solved

Functional benefit

Products and services

• AmeriPlan Dental Plus

Quantifiable outcome

• Members save up to 80% on dental services including cleanings, x-rays, fillings, and crowns
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MyTelemedicine, Inc.coreTechnology or IntegrationMyTelemedicine, Inc. administers the telehealth services for AmeriPlan members, providing 24/7 access to U.S. board-certified doctors and pediatricians by phone or email. The service includes diagnostic consultations with prescription capabilities when medically necessary.
• Karis360coreStrategic or Co-development PartnerKaris360 Advisors provide Healthcare Navigator services for Deluxe Plus members, addressing healthcare questions, prescription cost searches, healthcare facility searches, health cost estimates, alternative medicine options, lab and imaging services, and Affordable Care Act questions.
• CVS PharmacyminorOthersCVS Pharmacy is a participating pharmacy provider in the AmeriPlan network, offering prescription drug discounts to AmeriPlan members at CVS locations nationwide.
• WalgreensminorOthersWalgreens is a participating pharmacy provider in the AmeriPlan network, offering prescription drug discounts to AmeriPlan members at Walgreens locations nationwide.
• LensCraftersminorOthersLensCrafters is a participating optical provider in the AmeriPlan network, offering vision care discounts including frames, lenses, and eye exams to AmeriPlan members.
• VisionworksminorOthersVisionworks is a participating optical provider in the AmeriPlan network, offering vision care discounts to AmeriPlan members at Visionworks locations nationwide.
• DirectLabsminorOthersDirectLabs is a participating provider in the AmeriPlan network, offering laboratory and diagnostic testing services at discounted rates to AmeriPlan members.
• Target OpticalminorOthersTarget Optical is a participating optical provider in the AmeriPlan network, offering vision care discounts including eye exams, frames, and lenses to AmeriPlan members.
• Life Line ScreeningminorOthersLife Line Screening provides wellness screenings to AmeriPlan members as part of the prescription and wellness benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Mark Cuban Cost Plus Drug Company: Cost Plus Drugs is a venture-backed, transparent-price online pharmacy that competes on prescription affordability, pressuring the Rx savings economics that anchor AmeriPlan's prescription benefit.
• GoodRx: GoodRx is a digital-first prescription discount platform with a national pharmacy network, directly competing with AmeriPlan's Rx savings benefit but built on a tech-first, app-led model.
• SingleCare: SingleCare is a digital prescription and medical discount provider that even powers AmeriPlan's Rx cost calculator, representing both a partial partner and a disruptive digital competitor.

Direct peers

• Careington International: Careington is a closely held competitor that operates a discount dental, vision, prescription, and telehealth plan network, marketing directly to consumers and groups in a near-identical model to AmeriPlan.
• DentalPlans.com: DentalPlans.com is a leading online marketplace and aggregator of dental savings plans, directly overlapping AmeriPlan's core dental discount offering with similar subscription pricing and provider-network economics.
• Solstice Benefits: Solstice Benefits is a discount benefits and insurance provider offering dental, vision, and similar household-level discount plans, competing head-to-head with AmeriPlan in the same niche.

Broad incumbents

• Humana: Humana is a major insurer with strong dental, vision, and Medicare-focused supplemental offerings, overlapping AmeriPlan's senior segment and household-level discount positioning.
• UnitedHealthcare: UnitedHealthcare is the largest U.S. health insurer, offering dental and vision plans plus discount programs, providing an alternative channel for the same value-conscious consumer AmeriPlan targets.
• Cigna: Cigna is a large national health insurer with dental and vision benefits and discount programs, competing with AmeriPlan for the same household wallet share on supplemental health products.
• Aetna: Aetna (a CVS Health company) is a major national health insurer that offers dental, vision, and supplemental discount products, serving the same consumer need for affordable non-emergency care via broad provider networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ameriplanusa
• Xx.com/ameriplan
• Facebookfacebook.com/ameriplan
• LinkedInlinkedin.com/company/ameriplancorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ameriplan