What Edaily does

Edaily (이데일리) is a privately held Korean online news media company founded in October 2005 and headquartered in Seoul. The company operates a comprehensive digital news platform covering Korean and global economy, politics, finance, securities, real estate, society, culture, entertainment, sports, and technology, distributed via its primary website (edaily.co.kr), mobile application, four YouTube channels, email newsletters, and social media accounts on NAVER, Facebook, and Twitter. Edaily monetizes through a combination of display and sponsored-content advertising (including IR members and EdailyON investment recommendation sections) and subscription revenue from paid newspaper subscriptions and premium content, operating a freemium pricing model.

The company's technology stack centers on a digital publishing platform with an AI-powered news search feature, Edaily AI Search, which is built on Perplexity's third-party AI technology to summarize and retrieve news content across all categories. Edaily has built a portfolio of eight wholly-owned specialized vertical sub-brands — Pharm Edaily (pharma/biotech), MarketIN (consumer markets), TheBeLT (MICE/hospitality), AutoIN (automotive), GolfIN (golf), EdailyON (investment), Daily Sports, and Economist (economics magazine) — each operating its own domain under the Edaily corporate umbrella, plus an Edaily Forum events brand. Edaily reports no external funding, no parent company, and operates under the leadership of Chairman Kwak Jae-seon, with 11-50 employees per firmographic data.

Name

Edaily

Legal name

이데일리(주)

Website

https://edaily.co.kr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Edaily is a privately held Korean online news media company operating a comprehensive digital news portal covering economy, finance, politics, and general news, distributed across web, mobile, YouTube, and social channels, with nine specialized vertical sub-brands and advertising plus subscription monetization.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Advertising: Website display advertising, sponsored content sections like 'IR members' and '이데일리ON' investment recommendations
2. Subscription: Paid newspaper subscription (지면 구독) and newsletter services

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Edaily is a Korean online news media company providing economic, financial, political, and general news coverage through its website, mobile app, multiple YouTube channels, and a daily print newspaper. The company operates five specialized vertical sub-brands covering pharmaceutical/biotech (Pharm Edaily), financial markets (MarketIN), business and lifestyle (TheBeLT), automotive (AutoIN), and golf (GolfIN). The platform also offers an AI-powered news search feature integrated via Perplexity.

Product overview

Edaily is a comprehensive Korean online news media platform operated by Edaily Co., Ltd. (이데일리(주)). The core offering is the Edaily news portal providing coverage across economy, policy, finance, stock markets, real estate, technology, entertainment, sports, and global news. The company operates multiple specialized sub-brands including Pharm Edaily for pharma/biotech, Market In for financial markets, The Belt for MICE/hospitality, Auto In for automotive, and Golf In for golf coverage. Edaily AI Search is a Perplexity-powered AI search feature that summarizes news content across all categories. The portfolio also includes EdailyON for investment-focused content and various IR services.

Differentiator

Problem solved

Functional benefit

Brands

• 팜이데일리 (Pharm Edaily): Specialized pharmaceutical and biotech industry news channel operated by Edaily.
• 마켓IN (MarketIN)
• TheBeLT
• 오토IN (AutoIN)
• 골프IN (GolfIN)
• 이데일리ON (EdailyON)
• 일간스포츠 (Daily Sports)
• 이코노미스트 (Economist)
• 이데일리 포럼 (Edaily Forum)

Products and services

• Edaily (이데일리) The flagship online news portal providing comprehensive economic, financial, political, and general news coverage in Korea, accessible via web and mobile app for general readers.
• Pharm Edaily (팜이데일리)
• MarketIN (마켓인) Specialized financial markets sub-brand providing stock market, investment, and capital markets news targeting investors and financial professionals.
• TheBeLT (디벨트) Business and lifestyle-focused sub-brand offering news and content on trends, culture, and lifestyle topics alongside business coverage, targeting younger professional readers.
• AutoIN (오토인) Automotive industry sub-brand providing news on cars, mobility, and the auto industry, targeting automotive enthusiasts and industry professionals.
• GolfIN (골프인) Golf-focused sub-brand providing news on professional golf, equipment, and the golf industry in Korea, targeting golf enthusiasts.

Named customers1 record

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• PerplexitycoreTechnology or IntegrationEdaily utilizes Perplexity's AI technology to power its AI news search service (이데일리 AI 검색), which provides AI-generated summaries of news articles.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Chosun Ilbo (조선일보): Korea's largest general-interest newspaper with substantial online operations. A broader incumbent competing for general news advertising and digital subscriptions; not focused on Edaily's financial/economic niche.
• JoongAng Ilbo (중앙일보): Major Korean broadsheet with significant digital and broadcast (JTBC) presence. Competes broadly for advertising and reader attention, but lacks Edaily's economic/financial specialization.
• Naver (네이버): Korea's dominant portal, including Naver News aggregation. While not a direct editorial competitor, Naver controls news distribution and ad tech infrastructure that materially affects Korean publishers like Edaily.
• KBS (한국방송공사): Korea's national public broadcaster with strong online video and news operations. A broader incumbent competing for video advertising and general news audience rather than financial verticals.
• Yonhap News Agency (연합뉴스): Korea's primary news wire with nationwide real-time coverage. A broader news incumbent; competes indirectly for breaking-news audience but is agency-focused rather than vertical financial news.

Regional players

• Reuters (Korean operations): Global newswire with Korean coverage and Korean-language content. Comparable as a financial/global news competitor for Korean readers; regional player relative to Edaily's domestic focus.
• Bloomberg (Korea coverage): Global financial data and news provider with Korean-language coverage. Comparable as a financial news source for Korean professionals and investors, though headquartered abroad and focused on global rather than domestic Korean economic news.

Direct peers

• Korea Economic Daily (한국경제신문): Long-established Korean economic daily with strong digital presence, offering overlapping coverage of stocks, real estate, finance, and policy — the same core verticals Edaily targets.
• Maeil Business Newspaper (매일경제): Major Korean business daily with extensive online operations covering economy, finance, and industry. Closely comparable to Edaily in audience (business readers), product mix (digital + print + events), and verticals (securities, real estate, industry).
• Hankyung (한국경제): One of Korea's largest economic/financial news outlets, operating daily print newspaper, website, mobile app, and TV. Directly competes with Edaily for the same Korean business reader and financial-news advertising/subscription wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edailytv1
• YouTubeyoutube.com/@bok_reporter
• Facebookfacebook.com/edailynews
• LinkedInlinkedin.com/company/edaily

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edaily