Riverland Federal Credit Union

What Riverland Federal Credit Union does

Riverland Federal Credit Union is a federally chartered, member-owned cooperative credit union headquartered in New Orleans, Louisiana, with an additional branch in Morgan City and a digitally distributed member base across Louisiana. Founded in 1978, the institution serves individual consumers, families, and specific employer groups (notably Entergy employees and retirees) with a full suite of retail banking products.

The product portfolio is organized around three pillars: deposit products (Regular Savings, High-Yield Savings at 3.00% APY, Money Market, Certificates up to 18-month terms at 3.90% APY, IRA/HSA/Coverdell ESA, Kids Savings, Christmas Club, Round-Up Savings, and prize-linked Save to Win); checking products (Regular Checking with a Mastercard debit card and Money Market Checking); and lending products (auto loans at 3.50% APR starting, sport and recreational vehicle loans at 6.99% APR starting, mortgages, HELOC, land loans, personal loans at 9.24% APR, and a 9.90% APR Mastercard credit card with no balance-transfer or annual fees). The delivery stack combines physical branches, phone and text banking, online and mobile banking (with mobile deposit, card controls, eAlerts, eDocuments, online bill pay, and Apple Pay / Google Pay wallet integration), and participation in a shared branching network providing access to 80,000+ fee-free ATMs.

Riverland makes money primarily through net interest income on its loan portfolio, supplemented by transaction fees (overdraft protection via Courtesy Pay, wire fees, and other service charges) and ancillary revenue from partner products including TruStage Insurance and LoveMyCreditUnion Rewards. As a federally chartered, NCUA-insured cooperative, the institution is owned by its members rather than external shareholders, and employs between 11 and 50 people across its Louisiana footprint. The registered identifiers — Routing #265082449 and NMLS ID#528194 — confirm active participation in the federal payment and mortgage-lending systems.

Name

Riverland Federal Credit Union

Legal name

RiverLand Federal Credit Union

Website

https://riverlandcu.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Riverland Federal Credit Union is a federally chartered, member-owned credit union in New Orleans, Louisiana, offering savings, checking, auto loans, mortgages, recreational vehicle loans, credit cards, and digital banking to individual consumers, families, and Entergy employee groups across Louisiana.

Ownership category

akta.pro rank

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue source from auto loans, mortgages, personal loans, credit cards, and other lending products. Generates income through interest charged on outstanding loan balances.
2. Fee-Based Services: Various banking fees including overdraft protection (Courtesy Pay), wire transfer fees, and other service charges. Some accounts offer fee-free basic services.
3. Membership Dues/Share Deposits: Members maintain share (savings) accounts as condition of membership, providing deposit funding for lending operations
4. Insurance and Protection Products: GAP coverage, Payment Protection, and TruStage Insurance products offered as add-on services to loan and deposit members

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Riverland Federal Credit Union is a federally chartered, member-owned cooperative financial institution founded in 1978 and headquartered in New Orleans, Louisiana. It provides deposit products (savings, checking, money market, certificates), consumer and business lending (auto, RV, mortgage, home equity, personal, business loans), credit cards, and digital banking services to its membership. The credit union is federally insured by the National Credit Union Administration (NCUA) and operates on a cooperative not-for-profit basis returning value to members.

Product overview

RiverLand Federal Credit Union operates as a member-owned financial institution offering a comprehensive suite of banking products organized into three core categories: Savings Products (including Regular Savings, High-Yield Savings, Money Market, Certificates, Kids Savings, IRA, HSA, Coverdell ESA, Round-Up Savings, Save to Win, and Christmas Club), Checking Products (Regular Checking and Money Market Checking), and Loan Products (Vehicle/Auto Loans, Sport & RV Loans, Mortgages, Home Equity Lines of Credit, Land Loans, Personal Loans, Grand Loans, and Mastercard Credit Cards). The institution also provides digital banking services through Online & Mobile Banking with features including Mobile Deposit, Card Controls, Move Money, eAlerts, and Online Bill Pay, plus add-on services like Courtesy Pay, GAP & MRC protection, Payment Protection, and Skip-A-Pay. Insurance and rewards programs are offered through strategic partners including TruStage and LoveMyCreditUnion Rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Share Savings Accounts Standard member savings deposit accounts that establish credit union membership and earn dividends on balances held.
• Checking Accounts Transactional demand deposit accounts for everyday consumer and business banking needs with debit card access.
• Money Market Accounts Tiered-rate deposit accounts offering higher dividend yields than standard savings with limited check-writing privileges.
• Share Certificates (CDs) Fixed-term deposit products offering guaranteed dividend rates over set maturity periods for member savings.
• Auto Loans New and used vehicle financing for members offered at competitive rates with flexible repayment terms.
• RV and Boat Loans Specialized consumer loans for financing recreational vehicles, boats, and other leisure vehicles.
• Mortgage Loans Home purchase and refinance mortgages for members buying or refinancing residential property.
• Home Equity Loans Leveraged loans using home equity as collateral, offered as fixed-term loans or lines of credit.
• Personal Loans Unsecured consumer loans for personal expenses, debt consolidation, and other member borrowing needs.
• Credit Cards Revolving credit card products carrying a credit union brand for consumer purchases and balance management.
• Business Loans Commercial credit facilities extended to member-owned small businesses for working capital and expansion.
• Digital Banking Online and mobile banking platform allowing members to access accounts, transfer funds, pay bills, and deposit checks remotely.

Quantifiable outcome

• Auto loan rates as low as 3.50% APR - potentially saving members hundreds or thousands compared to traditional bank rates
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• TruStage InsurancecoreGTM or Marketing PartnerTruStage Insurance provides discounted insurance programs offered as a benefit of credit union membership. RiverLand offers TruStage products to members as an added value service.
• LoveMyCreditUnion RewardscoreGTM or Marketing PartnerLoveMyCreditUnion Rewards program provides members with discounts on popular services as a credit union membership benefit. Joint marketing program between participating credit unions.
• Shared Branching NetworkcoreChannel Partner/ Reseller/ DistributorPartnership with shared branching network providing access to 80,000+ fee-free ATMs and shared branch locations, expanding service availability beyond RiverLand's own branch footprint.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pelican State Credit Union: Louisiana-headquartered community credit union offering consumer banking, auto loans, and savings products to individuals and families across the state. Directly comparable in geography, product mix, and member base to RiverLand.
• ASI Federal Credit Union: Harvey, Louisiana-based community credit union serving the New Orleans metro area with personal banking, auto loans, mortgages, and digital services. Comparable size and market overlap with RiverLand.
• Campus Federal Credit Union: Louisiana-based credit union with roots in university/employer affiliation, offering similar full-service consumer banking and lending products. Comparable employer-affiliated credit union model serving a defined membership field.

Broad incumbents

• Chartway Federal Credit Union: Larger federally chartered credit union offering consumer banking, lending, and digital services across multiple states. Comparable product breadth (savings, loans, digital banking) and credit union cooperative model, but at materially larger scale.
• Digital Federal Credit Union (DCU): Large federally chartered, employer-affiliated credit union offering comprehensive consumer banking, auto and mortgage lending, and a strong digital banking platform. Comparable cooperative structure and employer-affiliated origin to RiverLand, but with substantially greater scale and geographic reach.
• Alliant Credit Union: Large, digital-first credit union offering high-yield savings, low-rate loans, and fee-free checking nationally. Competes for the same digitally-engaged members with similar low-fee, high-rate value proposition as RiverLand, but at national scale.
• Connexus Credit Union: Large digital-forward credit union offering consumer loans, high-yield savings, and checking nationwide. Comparable cooperative credit union model with focus on digital banking and competitive member rates.

Others

• Entergy Services, Inc. (Employer Group Context): Entergy is not a financial peer but the originating employer group defining RiverLand's field of membership. Relevant as the corporate context for credit union member eligibility and concentration risk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/riverlandfederalcreditunion
• LinkedInlinkedin.com/company/riverland-credit-union
• Instagraminstagram.com/riverlandfcu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverland Federal Credit Union