Tarjeta Cencosud Scotiabank

What Tarjeta Cencosud Scotiabank does

Tarjeta Cencosud Scotiabank is the consumer-facing brand of Caja Rural de Ahorro y Cr\u00e9dito Cencosud Scotia Per\u00fa S.A., a Peruvian rural savings and credit bank (CRAC) formed as a joint venture between Chilean retail conglomerate Cencosud and Canadian bank Scotiabank. Headquartered in Miraflores, Lima, the company issues the co-branded Tarjeta Cencosud credit card family across four tiers (Cl\u00e1sica, Premium, Black & Signature, Visa Simple) to more than 300,000 active cardholders, with acquisition and servicing embedded inside Wong and Metro supermarket locations nationwide. Beyond revolving credit, the product portfolio extends to cash loans (Cr\u00e9dito Efectivo Cencosud, S\u00faper Avance, Compra de Deuda), a savings suite (Dep\u00f3sito a Plazo Fijo and CTS), and eight insurance lines covering card protection, personal accident, home, SOAT, unemployment, and funeral expenses, underwritten with RIMAC and Cardif (BNP Paribas).\n\nThe technology stack centers on a digital banking platform with a web portal (Mi Tarjeta en L\u00ednea) and the Mi Tarjeta Cencosud mobile app on iOS and Android, which delivers card management, payments, balance inquiries, and a Dynamic CVV feature that rotates a 4-digit security code every five minutes for online transaction safety, alongside a 4-digit PIN authentication layer. Distribution is hybrid: physical Centros de Tarjeta inside Wong and Metro stores, an inbound call center (Lima 01-610-7900, Provincia 0801-00420), WhatsApp-based Lissy virtual assistant, ATM access via the Global Net network, and acceptance of payments through third-party bank apps (Scotiabank, BBVA, BCP) plus Kasnet and Western Union agents.\n\nThe business model is multi-stream and recurring: interest income on revolving balances at TEAs of 83.64% to 113.16% by tier, annual membership fees of S/0 to S/199 (waived on S/50 of prior 12-month spend), recurring insurance premiums of S/9.90 to S/14.90 per month, transaction fees on cash advances financed up to 60 installments, and merchant revenue share from exclusive Wong, Metro and affiliated-establishment promotions. The Puntos Bonus loyalty program (1 point per S/15, 2x at Wong/Metro) anchors retention, while deposit products are backed by the Fondo de Seguro de Dep\u00f3sitos (FSD). Marketing emphasizes continuous promotional campaigns, monthly Sorteos (lotteries), Cenco Days in-store events, and an active presence on Facebook, Instagram, TikTok, and YouTube.

Name

Tarjeta Cencosud Scotiabank

Legal name

Caja Rural de Ahorro y Crédito Cencosud Scotia Perú S.A.

Website

https://tarjetacencosud.pe

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Tarjeta Cencosud Scotiabank is a Peruvian CRAC issuing the Cencosud retail credit card to more than 300,000 consumers across four tiers, with embedded distribution inside Wong and Metro supermarkets, a multi-product suite spanning cash loans, savings, and insurance, and a mobile app with dynamic CVV security.

Ownership category

akta.pro rank

Product category

Consumer Credit Cards

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218), Credit Card Issuing (52221)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Co-Branded Credit Cards (FSAKABAB)

akta.pro secondary industry

Cards & Issuing Management (Debit/Prepaid/Credit, Program Management) (FSAGAAAE)

Keywords

• Consumer credit cards
• Retail banking services
• Cash advance products
• Store-branded payment cards
• Consumer lending

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income (Revolving Credit): Revenue generated from interest charges on outstanding credit card balances. TEA rates vary by card tier: Clásica 99.90%, Premium 89.90%, Black & Signature 83.64%, Simple 113.16%. Interest accrues on unpaid balances beyond the billing period.
2. Annual Membership Fees: Annual fees charged for card membership: Clásica S/64.90, Premium S/69.90, Black & Signature S/199, Simple S/0.00. Fee is waived if the cardholder spends S/50 or more in the preceding 12 months.
3. Insurance Products: Sale of optional insurance products including Tarjeta Protegida (S/9.90/month), Full Protección de Tarjeta (S/14.90/month), Vive Seguro (S/9.90–14.90/month), Seguro Contra Accidentes Personales (S/14.90/month), Seguro Hogar (S/9.90–11.90/month), and SOAT (from S/79/year). Insurance premiums are charged monthly or annually to the credit card.
4. Cash Advances and Credit Products: Revenue from Efectivo Cencosud (cash loans), Súper Avance, Disposición de Efectivo, and Compra de Deuda. These products generate interest income and fees. Cash advances can be financed from 12 to 60 installments and are subject to credit evaluation.
5. Partner Promotions and Merchant Fees: Revenue share or promotional fees collected from partner merchants (Wong, Metro, and affiliated establishments) for exclusive promotions, discounts, and marketing campaigns offered to cardholders.
6. Bonus Points Program: The Puntos Bonus loyalty program allows accumulation of points on purchases (1 point per S/15 spent), which can be redeemed for products, discounts, or converted to cash. The program drives card usage and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Tarjeta Cencosud Scotiabank is a Peruvian financial institution that issues a four-tier consumer credit card portfolio (Clásica, Premium, Black & Signature, and Visa Simple) co-branded with Wong and Metro supermarkets, distributed under the umbrella of Caja Rural de Ahorro y Crédito Cencosud Scotia Perú S.A. It complements the cards with cash credit products (Efectivo Cencosud, Súper Avance, Compra de Deuda), a bundled insurance suite, and savings products (Depósito a Plazo Fijo and CTS), all serviced through in-store Centros de Tarjeta, a national call center, and digital channels (mobile app and web portal).

Product overview

Tarjeta Cencosud Scotiabank is a Peruvian financial services company operating as a rural savings and credit bank (CRAC) that offers a multi-product portfolio centered around store-branded credit cards for the Wong and Metro supermarket chains. The core product is the Tarjeta de Crédito Cencosud family with four tiers (Clásica, Premium, Black & Signature, and Visa Simple), complemented by cash credit products (Crédito Efectivo, Compra de Deuda, Súper Avance), insurance offerings (Tarjeta Protegida, Vive Seguro, SOAT, Hogar, Descanso Seguro), and savings products (Depósito a Plazo Fijo, CTS). The company also provides digital platforms including the Mi Tarjeta Cencosud mobile app and Mi Tarjeta en Línea web service, alongside the Puntos Bonus loyalty program. The ecosystem integrates card payments, insurance protection, credit access, and savings growth under a unified brand backed by Grupo Scotiabank.

Differentiator

Problem solved

Functional benefit

Brands

• Puntos Bonus: Loyalty program exclusive for Tarjeta Cencosud holders where customers accumulate points for purchases that can be redeemed for discounts, promotions, and products.
• Crédito Efectivo Cencosud

Products and services

• Tarjeta de Crédito Cencosud Clásica Standard-tier credit card for Peruvian consumers offering exclusive promotions and discounts at Wong, Metro, and affiliated establishments, Puntos Bonus loyalty rewards, and interest-free installments at partner merchants. Annual membership S/64.90, exonerated if S/50+ is spent in the prior 12 months; TEA up to 99.90%.
• Tarjeta de Crédito Cencosud Premium Premium-tier credit card offering enhanced benefits, higher credit limits, and preferential TEA of 89.90% versus the Clásica tier, with annual membership of S/69.90 (waived under same spending conditions). Includes Puntos Bonus with 2x multiplier at Wong and Metro.
• Tarjeta de Crédito Cencosud Black & Signature Top-tier credit card with the highest credit limits, exclusive experiences, and the lowest TEA in the portfolio at 83.64%. Annual membership S/199, targeted at high-spending cardholders seeking premium benefits.
• Tarjeta Visa Simple Cencosud Entry-level credit card with no annual membership fee and no desgravamen insurance requirement, designed for first-time or cost-sensitive cardholders seeking basic credit access. TEA up to 113.16%.
• Crédito Efectivo Cencosud Cash loan product that allows cardholders to obtain immediate cash disbursements with financing from 12 to 60 installments and a deferred first payment option, subject to credit evaluation.
• Súper Avance Cencosud Cash advance feature that provides access to higher cash amounts through a separate credit line that does not affect the main card credit limit, available through the consumer's existing card relationship.
• Compra de Deuda Cencosud Debt consolidation service that allows customers to transfer and unify their outstanding debts from other institutions to Tarjeta Cencosud, offered at special promotional rates.
• Seguro Tarjeta Protegida Optional monthly insurance at S/9.90 covering all cardholder credit cards against theft, assault, kidnapping, loss, or fraud, provided through Cardif (BNP Paribas Cardif).
• Full Protección de Tarjeta Comprehensive card protection insurance at S/14.90 per month covering theft, assault, fraud, and related risks, with claims activated through Cardif WhatsApp at 977 470 521.
• Seguro Vive Seguro Unemployment and accident insurance product with monthly premiums of S/9.90 or S/14.90 protecting against personal and work-related contingencies.
• Seguro Contra Accidentes Personales Personal accident insurance at S/14.90 per month providing financial coverage for unexpected incidents.
• Seguro Descanso Seguro (Sepelio) Funeral and family protection insurance offering S/10,500 death benefit, S/6,000 funeral expense coverage, up to S/4,000 in funeral assistance, and up to S/4,000 for pet cremation assistance.
• SOAT Digital Cencosud Mandatory traffic accident insurance (SOAT) with annual premiums starting from S/79, covering medical expenses, death, and permanent disability up to 4-5 UIT per person, provided in partnership with RIMAC Seguros.
• Seguro Hogar Cencosud Home insurance with monthly premiums of S/9.90 or S/11.90 protecting against robbery and fire, including complementary assistance coverage.
• Depósito a Plazo Fijo Cencosud Fixed-term deposit product requiring minimum amounts of S/1,000 or US$1,000, with no fees or commissions, backed by Caja Cencosud and the Fondo de Seguro de Depósitos.
• CTS Cencosud Compensation for Time of Service (CTS) account for dependent workers in Peru, with full 100% withdrawal availability until December 31, 2026 under Law 32322.
• Programa de Lealtad Puntos Bonus Loyalty program allowing cardholders to accumulate bonus points (1 point per S/15 spent) redeemable for products, discounts, or cash conversion, with a 2x multiplier at Wong and Metro. Operated in partnership with Bonus.pe.

Quantifiable outcome

• 300,000+ active cardholders in Peru
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Wong SupermercadoscoreStrategic or Co-development PartnerWong is the premium supermarket chain within the Cencosud group and serves as the primary affiliated retail partner for Tarjeta Cencosud. Cardholders receive exclusive promotions, discounts, and 2x Bonus points at Wong stores. Wong locations house Centros de Tarjeta and serve as key distribution and acquisition points.
• Metro SupermercadoscoreStrategic or Co-development PartnerMetro is the mass-market supermarket chain within the Cencosud group and serves as the primary affiliated retail partner for Tarjeta Cencosud. Cardholders receive exclusive promotions, discounts, and 2x Bonus points at Metro stores. Metro locations house Centros de Tarjeta and the main agency, serving as key distribution and acquisition points.
• Visa / MasterCardcoreTechnology or IntegrationTarjeta Cencosud issues cards on both Visa and MasterCard payment networks. The payment network partners enable card acceptance at millions of merchants worldwide and provide security features such as Verified by Visa and Secure Code for online authentication.
• Bonus.pe (Puntos Bonus Loyalty Program)coreTechnology or IntegrationBonus.pe is the loyalty program operator for Tarjeta Cencosud's Puntos Bonus program. Cardholders earn points (1 per S/15 spent) and can multiply by 2 at Wong and Metro. Points can be redeemed for products, converted to cash, or used for discounts. The Bonus program drives card usage and customer retention.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Mibanco (Peru): Peru's largest microfinance institution, extending consumer and small-business credit to segments overlapping with Tarjeta Cencosud's mass-market customer base.
• Yape (BCP): Dominant Peruvian digital wallet with tens of millions of users; increasingly extending into credit, BNPL, and merchant payments, representing a structural threat to traditional card-based spending and credit.

Broad incumbents

• Interbank Peru: Large Peruvian commercial bank with an extensive credit card portfolio and aggressive retail-point offers, competing for the same consumer credit and loyalty rewards wallet.
• Banco de Crédito del Perú (BCP): Peru's largest commercial bank offers credit cards, consumer loans, insurance, and the Yape digital wallet, competing across all of Tarjeta Cencosud's product categories with much greater balance-sheet capacity.
• BBVA Peru: Major full-service Peruvian bank with credit cards, consumer credit, insurance, and digital channels; competes with Tarjeta Cencosud in revolving credit and mass-market banking.
• Scotiabank Peru: Strategic banking partner and JV shareholder; Scotiabank Peru operates as a full-service commercial bank with its own credit cards and consumer credit portfolio, providing the banking infrastructure that underpins Tarjeta Cencosud.

Direct peers

• Tarjeta Ripley Peru: Ripley's store-branded credit card in Peru operates with the same retail credit model: in-store issuance at Ripley stores, exclusive discounts, points-based loyalty, and installment financing tied to parent retail traffic.
• Oh! (Banco de Crédito del Perú): BCP's Oh! is a points-based loyalty card linked to Peru's largest bank, offering supermarket and merchant discounts plus installment financing. Directly competes for the same mass-market supermarket-shopper segment.
• CMR Falabella Peru: Falabella's CMR store credit card is a direct comparator: retail-branded revolving credit issued in partnership with a bank, exclusive discounts at Sodimac/Tottus/Falabella stores, and a points program. Most relevant head-to-head competitor in Peruvian retail credit.

Regional players

• Financiera Efectiva / Crediscotia: Peruvian consumer finance companies specializing in personal loans and credit cards to salaried and mass-market segments; compete directly for the same consumer credit demand that Tarjeta Cencosud addresses through Efectivo Cencosud and Compra de Deuda.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCU3yNKB1JQnVYfITW1fq7xw/featured
• Facebookfacebook.com/TarjetaCencosud
• Instagraminstagram.com/tarjetacencosudperu
• TikToktiktok.com/@tarjetacencosudperu?_t=8ldVDAzoUeU&_r=1
• LinkedInlinkedin.com/company/caja-cencosud-scotiabank

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarjeta Cencosud Scotiabank