Fifty Fifty Post
Fifty Fifty Post is a London-based, founder-owned post-production house delivering HDR, 4K/UHD, and Dolby Atmos colour grading, online editing, and audio mixing for UK broadcasters (BBC, ITV, Sky) and international streamers (Netflix, Disney+, Prime Video, Hulu).
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fifty Fifty Post does
Fifty Fifty Post (legal entity: Fifty Fifty Post Production Ltd) is a privately held, founder-owned post-production services house headquartered at 24 D'Arblay Street in London's West End. Founded in 2003, the company employs approximately 20 staff and delivers full-service audio and video finishing for broadcast and streaming content, spanning colour grading (Digital Intermediate), online editing, audio mixing including 5.1 and Dolby Atmos, dubbing, and sound effects editing. The company works across documentary, entertainment, scripted, feature documentary, and commercial content in HDR, 4K, UHD, and HD formats for UK broadcasters (BBC, ITV, Channel 4, Sky) and international streaming platforms (Netflix, Disney+, Prime Video, Hulu).
The company's technical foundation is built on industry-standard post-production infrastructure: Baselight for colour grading with an efficient AAF renderless conform pipeline that natively handles multi-format camera sources (from Red cameras through to GoPro); Avid Symphony for online editing; an Avid Pro Tools S6 console for immersive audio mixing; and Frame.io for remote client collaboration, review, and approval. This stack is configured specifically to meet SVOD delivery specifications, notably Netflix's 4K/HDR requirements. The team includes senior practitioners across DI, audio, and editing disciplines, including Joe Stabb (Head of Creative DI / Senior Colourist), Gavin Allingham (Head of Audio), and Richard Gallagher (Senior Dubbing Mixer).
The business model is B2B professional services sold directly to production companies and broadcasters, with revenue generated per project on a quoted basis. The go-to-market is sales-led and relationship-driven, leveraging an extensive public portfolio (spanning 28 pages of work credits), industry award shortlists (Broadcast Best Post House 2022, Children's BAFTA nomination 2016 for Horrid Henry), and B Corporation certification (2023) as credibility signals. Customer concentration is distributed across named production companies including Mindhouse, Optomen, Roughcut, Lion Television, Rockerdale Studios, Avalon, Dorothy St Pictures, Peddling Pictures, and Goalhanger Films, with end-clients including the BBC, ITV, Netflix, Disney+, Sky Crime, Prime Video, and Hulu.
Fifty Fifty Post firmographics
Firmographics- Name
- Fifty Fifty Post
- Legal name
- Fifty Fifty Post Production Ltd
- Website
- https://fiftyfiftypost.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fifty Fifty Post is a London-based, founder-owned post-production house delivering HDR, 4K/UHD, and Dolby Atmos colour grading, online editing, and audio mixing for UK broadcasters (BBC, ITV, Sky) and international streamers (Netflix, Disney+, Prime Video, Hulu).
- Ownership category
- akta.pro rank
Fifty Fifty Post industry classification
Industry- Product category
- Post-Production Services
- NAICS
- Teleproduction and Other Postproduction Services (512191), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Offline/Online Editorial (Picture Editing) (MPAHAAAA)
Keywords
Where Fifty Fifty Post is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fifty Fifty Post business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Post-Production Services: B2B professional services providing complete post-production for broadcast and streaming content including colour grading, audio mixing, online editing, and VFX.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fifty Fifty Post product offering
Product offeringCore offering
Fifty Fifty Post is a B2B post-production services company providing complete audio and video finishing for broadcast and SVOD content. Services include online editing, colour grading (Digital Intermediate), audio mixing in 5.1 and Dolby Atmos, dubbing, sound effects editing, and VFX, delivered in HDR, 4K, UHD and HD formats for documentaries, entertainment, scripted series and feature documentaries.
Product overview
Fifty Fifty Post is a post-production services company offering comprehensive audio and video post-production for broadcast and SVOD content. Their services span multiple technical disciplines including online editing, colour grading (DI), audio mixing (5.1 and Dolby Atmos), dubbing, and sound effects editing. The company works across all genres of television content including documentaries, entertainment shows, scripted series, and feature documentaries. They deliver in various formats including HDR, 4K, UHD, and HD. Their client testimonial indicates they use Frame.io as a collaboration platform for remote client reviews and approvals.
Differentiator
Problem solved
Functional benefit
Products and services
- Colour Grading (Digital Intermediate)
Quantifiable outcome
- Shortlisted for Broadcast Best Post House 2022
- +2 more outcomes
Companies that use Fifty Fifty Post
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Fifty Fifty Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Fifty Fifty Post partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- B Lab (B Corporation Certification)coreCertified B Corporation by B Lab, the not-for-profit behind the B Corp movement. Fifty Fifty has met rigorous social and environmental standards representing commitment to goals outside of shareholder profit. The certification reflects an ongoing commitment to building a more inclusive, sustainable and accountable future in post-production.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fifty Fifty Post competitors and assessment
Company assessmentDirect peers
- Molinare: Established central London post-production facility offering picture, sound, and VFX services to broadcasters, streamers, and producers. Direct competitor to Fifty Fifty Post for BBC, ITV, Netflix, and SVOD finishing work in the UK market.
- ENVY Post Production: Major London post-production house with full picture and sound finishing services including colour grading and Dolby Atmos mixing for UK and international broadcasters. Competes with Fifty Fifty Post for premium SVOD and broadcast delivery work.
- The Farm Group: London-based post-production group providing online editing, grade, audio, and VFX across multiple UK facilities (including Halo and Factory). Direct competitor in the same broadcaster and SVOD finishing segment.
- Goldfinch Entertainment: Independent London post-production boutique delivering offline/online editing, colour grading, and audio post for documentary, factual, and scripted content. Comparable boutique competitor in the same factual/SVOD niche as Fifty Fifty Post.
- Sassy Films: London post-production company offering picture and sound finishing to broadcasters and streamers, with overlapping factual/documentary and scripted client base. Mid-size competitor in the same UK post-production service market.
- Encore Post Production: London-based post-production house providing editing, grading, and audio finishing for broadcast and SVOD clients. Direct comparable in scale and service offering to Fifty Fifty Post.
Broad incumbents
- Picture Shop (formerly Deluxe/Technicolor UK): Global post-production chain with London and UK facilities serving Hollywood, streaming, and broadcaster clients across picture, sound, and VFX. Larger incumbent competitor with broader geographical reach and brand recognition.
- Technicolor Creative Studios: Global content production and post services business with UK operations offering VFX, animation, and post-production to major streamers and studios. Larger incumbent competitor across the post-production value chain.
Emerging players
- Raygun Post Production: UK post-production boutique providing colour grading and finishing for documentary and television. Emerging competitor in the same boutique factual/SVOD post-production segment as Fifty Fifty Post.
Others
- Avid Technology: Primary supplier of the Avid Pro Tools S6 and Symphony editing/finishing platforms used by Fifty Fifty Post. Industry infrastructure provider rather than a direct competitor, but shapes the competitive dynamics of the post-production services market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fifty Fifty Post social profiles
Digital presenceFifty Fifty Post compliance and trust
Trust signalCompliance1 record
Fifty Fifty Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fifty Fifty Post leadership team
Management profileNumber of profiles
Profiles7 records
Fifty Fifty Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fifty Fifty Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fifty Fifty Post
What does Fifty Fifty Post do?
Fifty Fifty Post is a B2B post-production services company providing complete audio and video finishing for broadcast and SVOD content. Services include online editing, colour grading (Digital Intermediate), audio mixing in 5.1 and Dolby Atmos, dubbing, sound effects editing, and VFX, delivered in HDR, 4K, UHD and HD formats for documentaries, entertainment, scripted series and feature documentaries.
Is Fifty Fifty Post a public or private company?
Fifty Fifty Post is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fifty Fifty Post founded?
Fifty Fifty Post was founded in 2003. It employs 11 to 50 people.
Where is Fifty Fifty Post based?
Fifty Fifty Post is headquartered in London, United Kingdom, in the Europe region.
How does Fifty Fifty Post make money?
One revenue line is on record: post-Production Services.
Who are Fifty Fifty Post's main competitors?
Direct peers on record are Molinare, ENVY Post Production, The Farm Group, Goldfinch Entertainment, Sassy Films and Encore Post Production. Broad incumbents are Picture Shop (formerly Deluxe/Technicolor UK) and Technicolor Creative Studios. Raygun Post Production is listed as an emerging player. Avid Technology is listed as an others.
Does Fifty Fifty Post have an API?
No public API is recorded for Fifty Fifty Post.
What industry is Fifty Fifty Post in?
Fifty Fifty Post's product category is Post-Production Services. Its primary akta.pro industry code is MPAHAAAA, Offline/Online Editorial (Picture Editing). Its NAICS code is 512191 and its SIC code is 7812.