Dyler
Dyler is an online marketplace that connects private sellers and 1,500+ dealers with buyers of classic, exotic, sports, and collectible cars. Operating primarily across Europe and the USA, the platform lists 23,000+ vehicles and serves 200,000+ monthly visitors across five languages.
- Company typePrivate
- Founded2017
- HeadquartersVilnius, Lithuania
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Dyler does
Dyler is a two-sided online marketplace for buying and selling classic, exotic, sports, and collectible cars. The platform, operated by UAB Dyler and headquartered in Vilnius, Lithuania, was launched in January 2017 and serves both private sellers and a network of 1,500+ dealers worldwide, primarily across Europe (Netherlands, Belgium, Italy, Germany, France, United Kingdom) and the United States. As of the most recent disclosures it lists 23,000+ vehicles, attracts 200,000+ monthly unique visitors, and reports 120,000+ cars sold through the platform cumulatively.
The core product is a self-serve classifieds platform exposed via dyler.com and four localized European domains (de.dyler.com, dyler.it, es.dyler.com, pt.dyler.com), supporting five languages and multiple currencies. The platform supports structured search by manufacturer, model, year, price, color, and category; dealer profile pages for named partners such as Gallery Aaldering, Talacrest, Streetside Classics, Gateway Classic Cars, Gullwing Motor Cars, Saxton 4x4, Link Motors, and RUOTE DA SOGNO SRL; and ancillary modules including My Garage (favoriting and organizing listings), a content Blog, an Events publishing tool, and an Affiliate Shop. No mobile app, public API, or AI/ML-driven features are disclosed; underlying infrastructure leans on commodity services (Cloudflare, Google Analytics, MailerLite, Zendesk, Lucky Orange).
Dyler monetizes via a freemium listing model: basic seller listings are free, while premium paid ad placements generate transaction-based revenue, supplemented by a 30%-commission affiliate program (15-day cookie, 100 EUR monthly payout minimum). The team is small (1–10 employees, with named leaders CEO Dmitrijus, COO Antanas, Head of SEO Edgaras Abračinskas, Operations Manager Uladzislau, and Founder/Developer Irmantas Baciulis), and the company is privately held with no disclosed institutional funding, parent company, or M&A activity.
Dyler firmographics
Firmographics- Name
- Dyler
- Legal name
- UAB Dyler
- Website
- https://dyler.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dyler is an online marketplace that connects private sellers and 1,500+ dealers with buyers of classic, exotic, sports, and collectible cars. Operating primarily across Europe and the USA, the platform lists 23,000+ vehicles and serves 200,000+ monthly visitors across five languages.
- Ownership category
- akta.pro rank
Dyler industry classification
Industry- Product category
- Online Classic & Exotic Car Marketplace
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
- akta.pro secondary industries
- C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE), Collectibles, Art & Antiques C2C (CRAFAKAG), Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM), Authenticated Luxury Resale Marketplaces (CRAKAKAA)
Keywords
Where Dyler is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices2 records
Markets served
Dyler business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Ad Listings: Dyler offers free basic listings for sellers, with premium paid advertising options for increased visibility. The affiliate program pays 30% commission on premium ad purchases made via referral links.
- Affiliate Program Commission: Affiliates earn 30% commission on premium ad purchases made through their referral links. Payments are processed monthly with a minimum threshold of 100 EUR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Basic Listings |
| Transaction based/ take rate | Monthly | Premium Ad Purchases |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Dyler product offering
Product offeringCore offering
Dyler operates a two-sided online marketplace for buying and selling classic, exotic, sports, and collectible cars across Europe and the USA. The platform functions as a virtual showroom offering free basic listings and premium paid advertising placements for private sellers and dealers, supported by advanced search, filtering, dealer profiles, and multi-language interfaces.
Product overview
Dyler operates as an online classic and exotic car marketplace featuring a platform-plus-modules architecture. The core Dyler Marketplace connects buyers with sellers of classic, exotic, sports, and collectible vehicles through a virtual showroom accessible in Europe and USA. The platform includes a free Vehicle Listing Platform for sellers, Dealer Profiles showcasing partner dealerships, the My Garage feature for saving favorites, a Dyler Blog covering automotive heritage, an Events module for publishing car-related events, an Affiliate Program offering 30% commission on premium ad referrals, and an Affiliate Shop for third-party product sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Dyler Classic Car Marketplace
- Premium Ad Listings
- Dyler Affiliate Program
- Dyler Affiliate Shop
- Dealer Profile Listings
Quantifiable outcome
- 23,000+ classic car listings available on platform
- +3 more outcomes
Companies that use Dyler
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Dyler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Dyler partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dealership PartnerscoreDyler partners with dealerships and car-related businesses to expand reach in the classic car market. The partnership program offers flexible collaboration options including affiliate shop opportunities, dealer listings, and dedicated support from Dyler's partnership team.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Dyler competitors and assessment
Company assessmentDirect peers
- Bring a Trailer: Leading online auction marketplace for collector and enthusiast cars in the USA, recently acquired by Porsche and aggressively expanding into Europe as BaT Euro. Direct competitor to Dyler for the same buyer/seller cohort on both sides of the Atlantic.
- ClassicCars.com: Largest US-based online classic car classifieds marketplace with millions of monthly visitors, owned by Velocity Ventures. Closest peer in terms of two-sided listing model, dealer subscriptions, and buyer/seller matching for classic vehicles.
- Hemmings: Long-established US classic car marketplace and media brand with classifieds, dealer listings, and a paid subscription model. Comparable to Dyler in audience (collector enthusiasts) and monetization (premium listings + print/digital ads).
- Cars & Bids: US-focused online auction platform for modern enthusiast cars (1980s-present), founded by a former BaT editor. Directly comparable audience and use case to Dyler's "youngtimer" / collector segment.
- Car & Classic: UK-headquartered online classic car marketplace with auctions and classifieds serving European enthusiasts. Most direct European competitor to Dyler with comparable freemium listings and dealer partnerships.
- Collecting Cars: Online auction platform for enthusiast and collector cars operating across Europe and Asia, with private listings and curated sales. Comparable to Dyler in trans-European reach and auction-style content for premium inventory.
Broad incumbents
- Auto Trader (Classics): Mass-market UK/European auto classifieds platform with a dedicated classic cars vertical. Overlaps with Dyler's buyer traffic but does not specialize in collector/exotic vehicles.
- eBay Motors: Largest generalist online vehicle marketplace with a long-standing classic car category and global reach. Highly differentiated from Dyler by scale and breadth, but a clear substitute for low-end classic listings.
- RM Sotheby's: Global auction house for collector cars, with online bidding alongside live events. Comparable in serving the high-end collector seller but operates via timed/auction mechanics rather than open classifieds.
Regional players
- Artcurial (Béthune & Associés): Paris-based auction house with a dedicated classic car department and online catalogue bidding. Comparable French/European collector-car counterpart competing for the same private sellers and inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dyler social profiles
Digital presenceDyler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dyler leadership team
Management profileNumber of profiles
Profiles8 records
Dyler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dyler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dyler
What does Dyler do?
Dyler operates a two-sided online marketplace for buying and selling classic, exotic, sports, and collectible cars across Europe and the USA. The platform functions as a virtual showroom offering free basic listings and premium paid advertising placements for private sellers and dealers, supported by advanced search, filtering, dealer profiles, and multi-language interfaces.
Is Dyler a public or private company?
Dyler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dyler founded?
Dyler was founded in 2017. It employs 1 to 10 people.
Where is Dyler based?
Dyler is headquartered in Vilnius, Lithuania, in the Europe region.
How does Dyler make money?
Two revenue lines are on record. Premium Ad Listings are the primary driver. The others are affiliate Program Commission.
Who are Dyler's main competitors?
Direct peers on record are Bring a Trailer, ClassicCars.com, Hemmings, Cars & Bids, Car & Classic and Collecting Cars. Broad incumbents are Auto Trader (Classics), eBay Motors and RM Sotheby's. Artcurial (Béthune & Associés) is listed as a regional player.
Does Dyler have an API?
No public API is recorded for Dyler.
What industry is Dyler in?
Dyler's product category is Online Classic & Exotic Car Marketplace. Its primary akta.pro industry code is CRALAGAO, Online Collectibles Marketplaces & Auction Retail, with a secondary code of BPAMAGAE, C2C Resale, Auctions & Secondhand Marketplaces. Its NAICS code is 459510 and its SIC code is 5900.