AMA Education System
AMA Education System is a Philippine for-profit education group operating 68 campuses across the Philippines and four international sites, delivering K-12 through doctoral programs — including first-in-country BS in AI and BS in Cybersecurity degrees — via its proprietary U-Learn 24/7 platform and an ecosystem of Microsoft, Cisco, AWS, and Oracle certification partnerships.
- Company typePrivate
- Founded1980
- HeadquartersQuezon, Philippines
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What AMA Education System does
AMA Education System (AMAES) is a Philippine for-profit, privately-held education group founded in 1980 by Ambassador Amable R. Aguiluz V, recognized as the Father of Computer Education in the Philippines. Operating 68 campuses across the Philippines with additional presence in Bahrain, Oman, Macau, and Hong Kong, the group delivers K-12 (including a DepEd Home Schooling model), Senior High School, undergraduate, graduate, and professional certification programs under subsidiary brands including AMA University, AMA Colleges, AMA Computer College (AMACC), and ABE International Business College. The group pioneered BS in Artificial Intelligence and BS in Cybersecurity in the Philippines and holds CHED Autonomous Institution Status alongside being the first ISO 9001 certified school in the country.
The core technology stack is anchored by the proprietary U-Learn 24/7 platform — dubbed the 'Uber of Philippine Education' — which delivers four modalities (Face-to-Face, Blended, Express Mode with new classes every 10 days, and Full Online), supported by the Discipulus V2 LMS and the OEd.com.ph online portal. An AI-powered career assessment tool maps prospective students to programs, and an ecosystem of partnerships with Microsoft (Premier Education Partner), Cisco (largest global academy), AWS (largest Asia cloud partner), Oracle, CompTIA, EC-Council, and PeopleCert underwrites industry-recognized certifications.
AMAES generates revenue primarily from tuition and laboratory fees across undergraduate (18-unit minimum) and graduate (9-unit minimum) programs, supplemented by global certification training revenue. It employs between 1,001 and 5,000 staff, claims 50,000+ alumni worldwide, and reports 94% BSIT and 92% BS Cybersecurity graduate placement within six months. GTM combines direct-to-consumer enrollment (website portals, campus recruitment, U-Learn 24/7 self-serve), enterprise relationships with 20,000+ global companies for internship placement, and event-driven recruitment through national competitions (HackForGov, AppCon, TRON, NISTC, AMA Brains Olympiad). No external funding rounds are disclosed; ownership remains concentrated with the founder.
AMA Education System firmographics
Firmographics- Name
- AMA Education System
- Legal name
- AMA Education System
- Website
- https://amaes.edu.ph
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AMA Education System is a Philippine for-profit education group operating 68 campuses across the Philippines and four international sites, delivering K-12 through doctoral programs — including first-in-country BS in AI and BS in Cybersecurity degrees — via its proprietary U-Learn 24/7 platform and an ecosystem of Microsoft, Cisco, AWS, and Oracle certification partnerships.
- Ownership category
- akta.pro rank
AMA Education System industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Computer Training (61142), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)
- akta.pro secondary industries
- AI & Emerging Technology Literacy (EDAAAIAJ), Test Strategy & Prep Integrated with Admissions (EDAFAMAE)
Keywords
Where AMA Education System is headquartered
LocationHeadquarters
- HQ city
- Quezon
- HQ country
- Philippines
- HQ region
- Asia
Offices5 records
Markets served
AMA Education System business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tuition and Fees: Tuition and laboratory fees for undergraduate (18 units minimum), graduate programs (9 units minimum), and professional certifications. Discount programs offered (45% anniversary discount for 45th year celebration).
- Global Certifications: Revenue from facilitating industry certifications including Microsoft, Cisco, CompTIA, PeopleCert, and EC-Council examinations and training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Undergraduate Programs |
| Subscription | Annual | Graduate Programs |
| Other | Multi-year contract | Scholarship Programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
AMA Education System product offering
Product offeringCore offering
AMA Education System operates an integrated network of universities, colleges, and basic education schools delivering academic programs from K-12 through graduate degrees with specialization in IT, computer science, cybersecurity, and emerging technologies. The institution offers 24/7 flexible learning through proprietary platforms (U-Learn 24/7, Discipulus V2, OEd.com.ph) supporting Face-to-Face, Blended, Express Mode, and Full Online delivery across 68 campuses in the Philippines plus international presence in Bahrain, Oman, Macau, and Hong Kong.
Product overview
AMA Education System (AMAES) operates as an integrated multi-platform educational ecosystem combining U-Learn 24/7 (flexible LMS), Discipulus V2 (primary LMS), and OEd.com.ph (online portal) to deliver academic programs across multiple modalities. The platform serves as a unified educational infrastructure supporting Basic Education (K-12 with DepEd Home Schooling), Undergraduate degrees (including pioneering BS in AI, BS in Cybersecurity, BS in Blockchain, BSIT, BSCS, BS Data Science, Engineering, Business, Hospitality, Nursing, and Medicine), Graduate Programs (Master's and Doctoral), Professional Certifications (Microsoft, Cisco, CompTIA, EC-Council, PeopleCert), and Microcredentials. An AI-powered career assessment tool personalizes program recommendations. The ecosystem integrates face-to-face, blended, express (new classes every 10 days), and full online learning modes with 24/7 access, personalized academic profiling, and nationwide support hubs. Student projects like TransiTech showcase applied AI and IoT capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- U-Learn 24/7: Revolutionary education platform providing flexible, 24/7 learning access enabling students to continue studies anytime, anywhere
- Discipulus
Products and services
- U-Learn 24/7 Education Model Flexible learning management platform providing 24/7 access to academic programs across multiple delivery modes including Face-to-Face, Blended, Express Mode, and Full Online for students seeking adaptable education schedules.
- Discipulus V2 LMS Advanced learning management system serving as primary LMS for AMAES students, enabling face-to-face, blended, and express mode delivery options with course access, Microsoft email request functionality, and integrated 24/7 student support.
- OEd.com.ph Full Online Degree Program Online education portal for full online degree programs providing structured virtual classes for distance learners, the first full online degree program in the Philippines.
- BS in Information Technology (BSIT) Industry-leading IT program mastering AI, cloud computing, and cybersecurity with 94% employment rate within 6 months of graduation.
- BS in Computer Science (BSCS) Software development and data structures program with AI and ML focus, covering emerging technologies like AI, machine learning, and cloud computing.
- BS in Cybersecurity First BS in Cybersecurity program in the Philippines covering ethical hacking, network defense, and digital forensics with 92% job placement rate within six months of graduation.
- BS in Artificial Intelligence First BS in AI program in the Philippines covering machine learning, neural networks, robotics, and data science with hands-on experience solving real-world problems.
- BS in Data Science Data analytics program transforming raw data into actionable insights using statistical modeling, data visualization, and big data technologies.
- BS in Blockchain Technology Pioneering blockchain program covering smart contracts, distributed ledgers, cryptographic security, and real-world applications in finance and supply chains.
- Basic Education (K-12 with DepEd Home Schooling) K-12 program with DepEd Home Schooling model providing foundational education from elementary through senior high school, including academic and technical-vocational tracks.
- Graduate Programs (Master's and Doctoral Degrees) Advanced degree programs including Master's and Doctoral degrees across multiple disciplines for working professionals seeking career advancement.
- Professional Certifications and Microcredentials Industry-recognized microcredentials and certifications from Microsoft, Cisco, CompTIA, PeopleCert, and EC-Council for career advancement and globally recognized credentials.
- Doctor of Medicine Medical professional training program with rigorous biomedical sciences, clinical practice, and patient care education in hospitals and community health settings.
- Ethical Hacking and Offensive Security Training Intensive cybersecurity training covering VAPT, web application security, social engineering, and system exploitation techniques for defensive security roles.
- AI-Powered Career Assessment AI-driven tool that guides prospective students to programs aligned with their unique talents, passions, and aspirations for informed career and academic decisions.
Quantifiable outcome
- 94% of BSIT graduates employed within 6 months
- +4 more outcomes
Companies that use AMA Education System
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
AMA Education System technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
AMA Education System partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- NCDA (National Council on Disability Affairs)flagshipPartnership for inclusive education providing Presidential Scholarship Grants to youth with disabilities participating in NISTC competition. 12 outstanding participants awarded scholarships covering 30-100% tuition.
- MicrosoftcoreMicrosoft Premier Education Partner providing students with free 100 USD Azure cloud credits, certification pathways, and technology training. Integration through Discipulus LMS for student email and cloud services access.
- CiscocoreLargest Cisco Academy Worldwide, providing networking certifications and training programs. Students gain access to industry-leading network technology education and Cisco career certifications.
- Amazon Web Services (AWS)coreLargest AWS Cloud Partner in Asia, offering cloud computing education and certification programs. Students benefit from AWS training and cloud technology exposure.
- OraclecoreOracle Strategic Technology Partner providing database and enterprise technology training. Integration of Oracle technologies into curriculum for hands-on student experience.
- PPCRV (Parish Pastoral Council for Responsible Voting)flagshipIT partnership for elections providing tech support, modern equipment, and electoral watchdog enhancement for 2025 elections. Supports 'Tibok Pinoy' campaign for voter education and democratic integrity. MOA signed January 22, 2025.
- CompTIAcoreIndustry certification partner providing globally recognized IT professional certifications. Students gain access to CompTIA certification exams and career pathways.
- PeopleCertcoreIndustry certification partner for professional certifications. Supports student career advancement through globally recognized credentials.
- EC-CouncilcoreCybersecurity certification partner providing ethical hacking and security credentials. Supports BS Cybersecurity program with industry-recognized certifications.
- Pearson VUEcoreTesting center partner for certification exam delivery. Students access professional certification examinations through Pearson VUE testing network.
- DICT (Department of Information and Communications Technology)flagshipGovernment partnership for national cybersecurity initiatives including HackForGov competition and NISTC. Supports cybersecurity capacity building for Philippine youth.
- DOST-SEI (Department of Science and Technology - Science Education Institute)flagshipGovernment partnership supporting NISTC 2025 competition for youth with disabilities. Joint initiative for STEM education advancement.
- PLDT & SmartminorCorporate sponsor for NISTC 2025 supporting technology competition for youth with disabilities. Part of broader industry support for digital inclusion initiatives.
- GCashminorCorporate sponsor for NISTC 2025 supporting digital financial inclusion and youth technology education.
- FedExminorCorporate logistics sponsor for NISTC 2025 supporting youth with disabilities in technology and STEM fields.
- IBMminorCorporate technology sponsor for NISTC 2025 supporting digital innovation and STEM education for youth with disabilities.
- Philippine ArmyflagshipHost of TRON 2025 Cyber Defense Exercise held at Fort Bonifacio. Partnership bridging military and academic expertise in cybersecurity education.
- AMA Foundation Inc.flagshipAffiliated foundation supporting Presidential Scholarship programs for students with disabilities. Provides funding and administrative support for inclusive education initiatives.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
AMA Education System competitors and assessment
Company assessmentBroad incumbents
- De La Salle University: One of the largest and most prestigious private university systems in the Philippines, with broad program offerings including IT and engineering. Larger and more established than AMA, but competes for the same Manila-based tertiary students.
- Centro Escolar University: Philippine private university offering undergraduate and graduate programs including IT and science tracks. Comparable in private higher-education positioning and multi-campus footprint.
- Lyceum of the Philippines University: Philippine private university system with multiple campuses and broad program offerings including engineering, IT, and business. Comparable to AMA in for-profit private model and program breadth.
- Far Eastern University: Long-established Philippine private university with multi-discipline programs and strong IT offerings. Comparable in scale to AMA and competes for the same undergraduate market in Metro Manila.
Direct peers
- National University (Philippines): Philippine private multi-campus university offering engineering, computing, business, and education programs. Comparable scale and program mix to AMA, including hybrid/online learning initiatives.
- iACADEMY: Philippine private institution specializing in computing, business, and design programs with strong industry partnerships. Comparable to AMA's IT-focused programs and the same urban professional learner segment.
- STI Education Systems Holdings: Philippine-listed for-profit education group focused on IT, computer science, and technology programs across a multi-campus network. Most directly comparable to AMA in scale, target market, and IT-centric curriculum orientation.
- Mapua University: Philippine private university with strong engineering, computer science, and IT programs, also holding CHED autonomy. Comparable to AMA's engineering and computer science offerings and similar student demographic.
Others
- Coursera: Global online learning platform offering degree pathways, certifications, and microcredentials from top universities. Comparable as an indirect competitor to AMA's online degree and certification programs for price-sensitive and international learners.
Emerging players
- University of the Philippines (UP Open University): State university distance-learning arm offering fully online degree programs. Comparable to AMA's online degree delivery (U-Learn 24/7) but as a public, lower-cost alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
AMA Education System social profiles
Digital presenceAMA Education System compliance and trust
Trust signalCompliance4 records
AMA Education System financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMA Education System leadership team
Management profileNumber of profiles
Profiles4 records
AMA Education System subsidiaries and ownership
Company hierarchySubsidiaries6 records
AMA Education System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMA Education System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMA Education System
What does AMA Education System do?
AMA Education System operates an integrated network of universities, colleges, and basic education schools delivering academic programs from K-12 through graduate degrees with specialization in IT, computer science, cybersecurity, and emerging technologies. The institution offers 24/7 flexible learning through proprietary platforms (U-Learn 24/7, Discipulus V2, OEd.com.ph) supporting Face-to-Face, Blended, Express Mode, and Full Online delivery across 68 campuses in the Philippines plus international presence in Bahrain, Oman, Macau, and Hong Kong.
Is AMA Education System a public or private company?
AMA Education System is a private company. It is classified as family owned and is currently operating.
When was AMA Education System founded?
AMA Education System was founded in 1980. It employs 1,001 to 5,000 people.
Where is AMA Education System based?
AMA Education System is headquartered in Quezon, Philippines, in the Asia region.
How does AMA Education System make money?
Two revenue lines are on record. Tuition and Fees are the primary driver. The others are global Certifications.
Who are AMA Education System's main competitors?
Broad incumbents on record are De La Salle University, Centro Escolar University, Lyceum of the Philippines University and Far Eastern University. Direct peers are National University (Philippines), iACADEMY, STI Education Systems Holdings and Mapua University. Coursera is listed as an others. University of the Philippines (UP Open University) is listed as an emerging player.
Does AMA Education System have an API?
No public API is recorded for AMA Education System.
What industry is AMA Education System in?
AMA Education System's product category is Higher Education. Its primary akta.pro industry code is EDAHALAA, Fully Online Universities (Online-First, Degree-Granting), with a secondary code of EDAAAIAJ, AI & Emerging Technology Literacy. Its NAICS code is 6113 and its SIC code is 8200.