AMA Education System

What AMA Education System does

AMA Education System (AMAES) is a Philippine for-profit, privately-held education group founded in 1980 by Ambassador Amable R. Aguiluz V, recognized as the Father of Computer Education in the Philippines. Operating 68 campuses across the Philippines with additional presence in Bahrain, Oman, Macau, and Hong Kong, the group delivers K-12 (including a DepEd Home Schooling model), Senior High School, undergraduate, graduate, and professional certification programs under subsidiary brands including AMA University, AMA Colleges, AMA Computer College (AMACC), and ABE International Business College. The group pioneered BS in Artificial Intelligence and BS in Cybersecurity in the Philippines and holds CHED Autonomous Institution Status alongside being the first ISO 9001 certified school in the country.

The core technology stack is anchored by the proprietary U-Learn 24/7 platform — dubbed the 'Uber of Philippine Education' — which delivers four modalities (Face-to-Face, Blended, Express Mode with new classes every 10 days, and Full Online), supported by the Discipulus V2 LMS and the OEd.com.ph online portal. An AI-powered career assessment tool maps prospective students to programs, and an ecosystem of partnerships with Microsoft (Premier Education Partner), Cisco (largest global academy), AWS (largest Asia cloud partner), Oracle, CompTIA, EC-Council, and PeopleCert underwrites industry-recognized certifications.

AMAES generates revenue primarily from tuition and laboratory fees across undergraduate (18-unit minimum) and graduate (9-unit minimum) programs, supplemented by global certification training revenue. It employs between 1,001 and 5,000 staff, claims 50,000+ alumni worldwide, and reports 94% BSIT and 92% BS Cybersecurity graduate placement within six months. GTM combines direct-to-consumer enrollment (website portals, campus recruitment, U-Learn 24/7 self-serve), enterprise relationships with 20,000+ global companies for internship placement, and event-driven recruitment through national competitions (HackForGov, AppCon, TRON, NISTC, AMA Brains Olympiad). No external funding rounds are disclosed; ownership remains concentrated with the founder.

Name

AMA Education System

Legal name

AMA Education System

Website

https://amaes.edu.ph

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AMA Education System is a Philippine for-profit education group operating 68 campuses across the Philippines and four international sites, delivering K-12 through doctoral programs — including first-in-country BS in AI and BS in Cybersecurity degrees — via its proprietary U-Learn 24/7 platform and an ecosystem of Microsoft, Cisco, AWS, and Oracle certification partnerships.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Computer Training (61142), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

akta.pro secondary industries

AI & Emerging Technology Literacy (EDAAAIAJ), Test Strategy & Prep Integrated with Admissions (EDAFAMAE)

Keywords

• Higher education services
• Information technology education
• Online degree programs
• Professional certifications training
• K-12 basic education

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Fees: Tuition and laboratory fees for undergraduate (18 units minimum), graduate programs (9 units minimum), and professional certifications. Discount programs offered (45% anniversary discount for 45th year celebration).
2. Global Certifications: Revenue from facilitating industry certifications including Microsoft, Cisco, CompTIA, PeopleCert, and EC-Council examinations and training programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

AMA Education System operates an integrated network of universities, colleges, and basic education schools delivering academic programs from K-12 through graduate degrees with specialization in IT, computer science, cybersecurity, and emerging technologies. The institution offers 24/7 flexible learning through proprietary platforms (U-Learn 24/7, Discipulus V2, OEd.com.ph) supporting Face-to-Face, Blended, Express Mode, and Full Online delivery across 68 campuses in the Philippines plus international presence in Bahrain, Oman, Macau, and Hong Kong.

Product overview

AMA Education System (AMAES) operates as an integrated multi-platform educational ecosystem combining U-Learn 24/7 (flexible LMS), Discipulus V2 (primary LMS), and OEd.com.ph (online portal) to deliver academic programs across multiple modalities. The platform serves as a unified educational infrastructure supporting Basic Education (K-12 with DepEd Home Schooling), Undergraduate degrees (including pioneering BS in AI, BS in Cybersecurity, BS in Blockchain, BSIT, BSCS, BS Data Science, Engineering, Business, Hospitality, Nursing, and Medicine), Graduate Programs (Master's and Doctoral), Professional Certifications (Microsoft, Cisco, CompTIA, EC-Council, PeopleCert), and Microcredentials. An AI-powered career assessment tool personalizes program recommendations. The ecosystem integrates face-to-face, blended, express (new classes every 10 days), and full online learning modes with 24/7 access, personalized academic profiling, and nationwide support hubs. Student projects like TransiTech showcase applied AI and IoT capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• U-Learn 24/7: Revolutionary education platform providing flexible, 24/7 learning access enabling students to continue studies anytime, anywhere
• Discipulus

Products and services

• U-Learn 24/7 Education Model Flexible learning management platform providing 24/7 access to academic programs across multiple delivery modes including Face-to-Face, Blended, Express Mode, and Full Online for students seeking adaptable education schedules.
• Discipulus V2 LMS Advanced learning management system serving as primary LMS for AMAES students, enabling face-to-face, blended, and express mode delivery options with course access, Microsoft email request functionality, and integrated 24/7 student support.
• OEd.com.ph Full Online Degree Program Online education portal for full online degree programs providing structured virtual classes for distance learners, the first full online degree program in the Philippines.
• BS in Information Technology (BSIT) Industry-leading IT program mastering AI, cloud computing, and cybersecurity with 94% employment rate within 6 months of graduation.
• BS in Computer Science (BSCS) Software development and data structures program with AI and ML focus, covering emerging technologies like AI, machine learning, and cloud computing.
• BS in Cybersecurity First BS in Cybersecurity program in the Philippines covering ethical hacking, network defense, and digital forensics with 92% job placement rate within six months of graduation.
• BS in Artificial Intelligence First BS in AI program in the Philippines covering machine learning, neural networks, robotics, and data science with hands-on experience solving real-world problems.
• BS in Data Science Data analytics program transforming raw data into actionable insights using statistical modeling, data visualization, and big data technologies.
• BS in Blockchain Technology Pioneering blockchain program covering smart contracts, distributed ledgers, cryptographic security, and real-world applications in finance and supply chains.
• Basic Education (K-12 with DepEd Home Schooling) K-12 program with DepEd Home Schooling model providing foundational education from elementary through senior high school, including academic and technical-vocational tracks.
• Graduate Programs (Master's and Doctoral Degrees) Advanced degree programs including Master's and Doctoral degrees across multiple disciplines for working professionals seeking career advancement.
• Professional Certifications and Microcredentials Industry-recognized microcredentials and certifications from Microsoft, Cisco, CompTIA, PeopleCert, and EC-Council for career advancement and globally recognized credentials.
• Doctor of Medicine Medical professional training program with rigorous biomedical sciences, clinical practice, and patient care education in hospitals and community health settings.
• Ethical Hacking and Offensive Security Training Intensive cybersecurity training covering VAPT, web application security, social engineering, and system exploitation techniques for defensive security roles.
• AI-Powered Career Assessment AI-driven tool that guides prospective students to programs aligned with their unique talents, passions, and aspirations for informed career and academic decisions.

Quantifiable outcome

• 94% of BSIT graduates employed within 6 months
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• NCDA (National Council on Disability Affairs)flagshipStrategic or Co-development Partner · 22 January 2025Partnership for inclusive education providing Presidential Scholarship Grants to youth with disabilities participating in NISTC competition. 12 outstanding participants awarded scholarships covering 30-100% tuition.
• MicrosoftcoreTechnology or IntegrationMicrosoft Premier Education Partner providing students with free 100 USD Azure cloud credits, certification pathways, and technology training. Integration through Discipulus LMS for student email and cloud services access.
• CiscocoreTechnology or IntegrationLargest Cisco Academy Worldwide, providing networking certifications and training programs. Students gain access to industry-leading network technology education and Cisco career certifications.
• Amazon Web Services (AWS)coreTechnology or IntegrationLargest AWS Cloud Partner in Asia, offering cloud computing education and certification programs. Students benefit from AWS training and cloud technology exposure.
• OraclecoreTechnology or IntegrationOracle Strategic Technology Partner providing database and enterprise technology training. Integration of Oracle technologies into curriculum for hands-on student experience.
• PPCRV (Parish Pastoral Council for Responsible Voting)flagshipStrategic or Co-development PartnerIT partnership for elections providing tech support, modern equipment, and electoral watchdog enhancement for 2025 elections. Supports 'Tibok Pinoy' campaign for voter education and democratic integrity. MOA signed January 22, 2025.
• CompTIAcoreTechnology or IntegrationIndustry certification partner providing globally recognized IT professional certifications. Students gain access to CompTIA certification exams and career pathways.
• PeopleCertcoreTechnology or IntegrationIndustry certification partner for professional certifications. Supports student career advancement through globally recognized credentials.
• EC-CouncilcoreTechnology or IntegrationCybersecurity certification partner providing ethical hacking and security credentials. Supports BS Cybersecurity program with industry-recognized certifications.
• Pearson VUEcoreTechnology or IntegrationTesting center partner for certification exam delivery. Students access professional certification examinations through Pearson VUE testing network.
• DICT (Department of Information and Communications Technology)flagshipStrategic or Co-development PartnerGovernment partnership for national cybersecurity initiatives including HackForGov competition and NISTC. Supports cybersecurity capacity building for Philippine youth.
• DOST-SEI (Department of Science and Technology - Science Education Institute)flagshipStrategic or Co-development PartnerGovernment partnership supporting NISTC 2025 competition for youth with disabilities. Joint initiative for STEM education advancement.
• PLDT & SmartminorGTM or Marketing PartnerCorporate sponsor for NISTC 2025 supporting technology competition for youth with disabilities. Part of broader industry support for digital inclusion initiatives.
• GCashminorGTM or Marketing PartnerCorporate sponsor for NISTC 2025 supporting digital financial inclusion and youth technology education.
• FedExminorGTM or Marketing PartnerCorporate logistics sponsor for NISTC 2025 supporting youth with disabilities in technology and STEM fields.
• IBMminorGTM or Marketing PartnerCorporate technology sponsor for NISTC 2025 supporting digital innovation and STEM education for youth with disabilities.
• Philippine ArmyflagshipStrategic or Co-development PartnerHost of TRON 2025 Cyber Defense Exercise held at Fort Bonifacio. Partnership bridging military and academic expertise in cybersecurity education.
• AMA Foundation Inc.flagshipStrategic or Co-development PartnerAffiliated foundation supporting Presidential Scholarship programs for students with disabilities. Provides funding and administrative support for inclusive education initiatives.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• De La Salle University: One of the largest and most prestigious private university systems in the Philippines, with broad program offerings including IT and engineering. Larger and more established than AMA, but competes for the same Manila-based tertiary students.
• Centro Escolar University: Philippine private university offering undergraduate and graduate programs including IT and science tracks. Comparable in private higher-education positioning and multi-campus footprint.
• Lyceum of the Philippines University: Philippine private university system with multiple campuses and broad program offerings including engineering, IT, and business. Comparable to AMA in for-profit private model and program breadth.
• Far Eastern University: Long-established Philippine private university with multi-discipline programs and strong IT offerings. Comparable in scale to AMA and competes for the same undergraduate market in Metro Manila.

Direct peers

• National University (Philippines): Philippine private multi-campus university offering engineering, computing, business, and education programs. Comparable scale and program mix to AMA, including hybrid/online learning initiatives.
• iACADEMY: Philippine private institution specializing in computing, business, and design programs with strong industry partnerships. Comparable to AMA's IT-focused programs and the same urban professional learner segment.
• STI Education Systems Holdings: Philippine-listed for-profit education group focused on IT, computer science, and technology programs across a multi-campus network. Most directly comparable to AMA in scale, target market, and IT-centric curriculum orientation.
• Mapua University: Philippine private university with strong engineering, computer science, and IT programs, also holding CHED autonomy. Comparable to AMA's engineering and computer science offerings and similar student demographic.

Others

• Coursera: Global online learning platform offering degree pathways, certifications, and microcredentials from top universities. Comparable as an indirect competitor to AMA's online degree and certification programs for price-sensitive and international learners.

Emerging players

• University of the Philippines (UP Open University): State university distance-learning arm offering fully online degree programs. Comparable to AMA's online degree delivery (U-Learn 24/7) but as a public, lower-cost alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amaeducsystem
• LinkedInlinkedin.com/company/ama-education-system
• Xx.com/AMAEducSystem

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA Education System