YMCA of Newfoundland and Labrador
YMCA of Newfoundland and Labrador is a registered charity operating since 1854 that delivers health and fitness memberships, regulated child care, aquatics, and newcomer and entrepreneurship services across five regional branches and 170+ delivery points in Newfoundland and Labrador, supplemented by donations, grants, and the Kilmory Camp resort.
- Company typePrivate
- Founded1854
- HeadquartersSt. John's, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What YMCA of Newfoundland and Labrador does
YMCA of Newfoundland and Labrador, legally operating as YMCA of Northeast Avalon Inc., is a registered Canadian charity (Charitable Registration Number 108225533RR0001) founded in 1854 that delivers community health, child care, and social services across the province. Its core offerings are organized into Health & Fitness (memberships, conditioning centres, group fitness, aquatic fitness, older adult programming, personal training), Aquatics (swim lessons, lane swims, certifications), Child Care & Day Camps (Early Learning, Pre-Kindergarten, School Age, After Day Play, summer day camps delivered at 20+ school and community sites), Newcomer Services under the EENS umbrella (settlement, language, employment, entrepreneurship), Enterprise Programs (Business Planning, Enterprise Olympics, Youth for Entrepreneurship), Employment Programs, and Youth Leadership & Community Programs (Back on Track, Be the Program). Service delivery runs through five regional branches — Ches Penney Family YMCA (St. John's), Placentia Regional YMCA, Bonavista Regional YMCA, Marystown YMCA, and Central Labrador YMCA in Happy Valley-Goose Bay — together with 170+ points of delivery across Newfoundland and Labrador. Most branch facilities are municipally owned and YMCA-operated under partnership agreements (Towns of Placentia, Marystown, Happy Valley-Goose Bay, Bonavista/Tip-A-Vista Foundation), which materially reduces capital exposure for the charity.
Revenue is generated through six streams: recurring membership fees (pricing not publicly disclosed, with a Financial Assistance Program available); recurring child care and day-camp fees (bi-weekly pre-authorized payments, $25 non-refundable Pre-K admin fee); nightly cabin rentals at Kilmory YMCA Camp ($189-$259 per night across 20 cabins in Swift Current, acquired May 2026); branch and facility rentals; charitable donations and an Annual Campaign supported by foundations and corporate donors (Joyce Family Foundation, Grieg Seafood NL, Vale NL, RBC Future Launch, NLCU Charitable Foundation, International Grenfell Association, EMERA NL, VOCM Cares, Kent Building Supplies); and government grants and municipal partnership funding. Distribution combines direct in-branch sales, an online membership portal, the My Y Canada mobile app (reservations, barcode check-in, recently enhanced with Face ID in May 2026), and school-based child care registration via Early Learning Gateway. Technology infrastructure is standard SaaS — ActiveNet membership management and the My Y Canada app — with no disclosed AI/ML, proprietary algorithms, or platform of differentiated technical depth.
YMCA of Newfoundland and Labrador firmographics
Firmographics- Name
- YMCA of Newfoundland and Labrador
- Legal name
- YMCA of Northeast Avalon Inc.
- Website
- https://ymcanl.com
- Company type
- Private
- Founded year
- 1854
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- YMCA of Newfoundland and Labrador is a registered charity operating since 1854 that delivers health and fitness memberships, regulated child care, aquatics, and newcomer and entrepreneurship services across five regional branches and 170+ delivery points in Newfoundland and Labrador, supplemented by donations, grants, and the Kilmory Camp resort.
- Ownership category
- akta.pro rank
YMCA of Newfoundland and Labrador industry classification
Industry- Product category
- Community Recreation and Social Services
- NAICS
- Child and Youth Services (62411), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Civic and Social Organizations (8134), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Social Services (8300)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
- akta.pro secondary industries
- Maternal, Child & Family Health Organizations (BPAGACAF), Group Camping & Scout Camps (THAGAOAI), Summer/Conference Housing & Guest Accommodations (EDALACAI)
Keywords
Where YMCA of Newfoundland and Labrador is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
YMCA of Newfoundland and Labrador business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Recurring membership fees for health, fitness, and aquatics access at YMCA branches. Memberships include various pass types and financial assistance available.
- Child Care and Day Camp Fees: Fees for regulated child care programs (Infant, Toddler, Preschool, Pre-K, School Age) and unregulated day camps. Bi-weekly payment schedule with electronic check processing.
- Kilmory YMCA Camp Accommodations: Nightly cabin rentals at Kilmory resort (Swift Current, NL). Twenty log cabins with rates ranging from $189-$259 per night depending on cabin type. Special promotions like 3-for-2 midweek offers.
- Branch and Facility Rentals: Rental revenue from meeting rooms, event spaces, gymnasiums, and aquatic facilities at YMCA branches across the province.
- Donations and Annual Campaign: Charitable donations from individuals and organizations supporting financial assistance programs, camp scholarships, and general operations. Multiple named donors and foundations contribute.
- Government Grants and Partnerships: Funding from government sources and partnerships with municipalities (facility ownership arrangements) for operations in various regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Cabin (Studio) |
| Unit Pricing | Pay-as-you-go | One Bedroom Cabin |
| Unit Pricing | Pay-as-you-go | Standard Loft Two Bedroom |
| Unit Pricing | Pay-as-you-go | Standard Loft Two Bedroom with Fireplace |
| Unit Pricing | Pay-as-you-go | Deluxe Loft Two Bedroom |
| Unit Pricing | Pay-as-you-go | Deluxe Loft Two Bedroom with Whirlpool Tub |
| Unit Pricing | Pay-as-you-go | Extra Large Two Bedroom |
| Subscription | Monthly | Pre-Kindergarten Program |
| Subscription | Monthly | Membership (general) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
YMCA of Newfoundland and Labrador product offering
Product offeringCore offering
YMCA of Newfoundland and Labrador is a registered charity that delivers community-based health, fitness, aquatics, child care, youth development, newcomer settlement, and employment services through five regional branches and 170+ points of delivery. Core subscription-style offerings include YMCA memberships, regulated child care (infant through school age), pre-kindergarten, and day camps, with financial assistance to ensure access. The organization also operates the Kilmory YMCA Camp, a waterfront cabin resort acquired in May 2026, and accepts charitable donations and grants to support its community mission.
Product overview
The YMCA of Newfoundland and Labrador is a charity operating since 1854, offering community programs across five regional branches (Ches Penney Family YMCA in St. John's, Placentia Regional YMCA, Bonavista Regional YMCA, Marystown YMCA, and Central Labrador YMCA in Happy Valley-Goose Bay), plus the Kilmory YMCA Camp resort property. Core programs span Health/Fitness/Aquatics, Child Care/Day Camps, and Employment/Enterprise/Newcomer Services (EENS), delivered at over 20 locations and 170+ points of delivery province-wide. The My Y Canada mobile app provides members with class reservations, barcode check-in, and notifications. An Online Portal enables membership signup and program registration.
Differentiator
Problem solved
Functional benefit
Brands
- Kilmory YMCA Camp: A waterfront cabin resort located in the Piper's Hole River Valley, just outside Swift Current in Placentia Bay, Newfoundland and Labrador. Offers 20 private pine log cabins with waterfront views.
- My Y Canada App
Products and services
- Health and Fitness Programs
- Aquatics Programs
- Child Care and Day Camps
- Employment, Enterprise and Newcomer Services (EENS)
- Enterprise Programs
- Employment Programs
- Youth Leadership and Community Programs Programs including Back on Track at the Y, Be the Program, and Youth Education Supports designed to develop leadership skills and support youth across Newfoundland and Labrador.
- Kilmory YMCA Camp Waterfront cabin resort acquired by YMCA of Newfoundland and Labrador in May 2026, offering 20 private pine log cabins in the Piper's Hole River Valley near Swift Current, Placentia Bay. Seven cabin types ranging from studio ($189/night) to extra-large two-bedroom ($259/night) for the 2026 season, open year-round.
- Branch Rentals Rental of meeting rooms, event spaces, gymnasiums, and aquatic facilities at each of the five YMCA branches (Ches Penney Family YMCA, Placentia Regional, Bonavista Regional, Marystown, and Central Labrador) for events, gatherings, and group use.
Quantifiable outcome
- 50+ children attended summer camp with Grieg Seafood NL support over two years
- +1 more outcomes
Companies that use YMCA of Newfoundland and Labrador
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
YMCA of Newfoundland and Labrador technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YMCA of Newfoundland and Labrador partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Gypsy Sea AdventuresminorLocal kayaking partner for Kilmory YMCA Camp guests. Offers guided kayaking experiences along Placentia Bay coastline. Kilmory guests receive 15% discount by identifying themselves when booking.
- Terra Nova Golf ResortminorGolf course located within easy driving distance of Kilmory YMCA Camp. Recommended activity for guests seeking recreational options during their stay.
- Grande Meadows Golf ClubminorGolf course located within easy driving distance of Kilmory YMCA Camp. Recommended activity for guests seeking recreational options during their stay.
- Diabetes Prevention Research Group at UBC OkanagancorePartnership to deliver Small Steps for Big Changes (SSBC), an evidence-based diabetes prevention program. YMCA hosts free health assessments in partnership with this research group.
- Town of PlacentiacoreThe Town of Placentia owns the Placentia Regional YMCA facility (Port of Argentia Wellness Centre) which began phased opening in August 2024. YMCA operates the facility providing health, fitness, aquatic, and community programs to the region.
- Tip-A-Vista Wellness FoundationcoreTip-A-Vista Wellness Foundation owns the Bonavista Regional YMCA facility co-located at Dr. Hilda Tremblett Wellness Centre. YMCA operates the facility with support from the Foundation and Town of Bonavista.
- Town of Happy Valley-Goose BaycoreTown of Happy Valley-Goose Bay owns the Central Labrador YMCA (Labrador Wellness Centre) which began phased opening in July 2021 with official ribbon cutting September 2021. YMCA operates the facility including health/wellness, indoor track, 60-space child care, and competition pool.
- Town of MarystowncoreTown of Marystown owns the Marystown YMCA facility which opened February 8, 2016. YMCA operates the facility helping the population of Marystown and Burin Peninsula communities become healthier and more active.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
YMCA of Newfoundland and Labrador competitors and assessment
Company assessmentBroad incumbents
- YMCA Canada: National federation/parent body that YMCA of NL is part of; comparable because it operates the shared My Y Canada app and represents the same youth, health, and community development mission across Canada.
- GoodLife Fitness: Largest Canadian commercial gym chain with locations in St. John's. Competes directly for adult fitness memberships and personal training; key commercial benchmark for adult membership pricing and facility scale.
- Salvation Army Canada: National charitable organization delivering community services including child care, newcomer support, and health programs. Comparable funding model (donations, thrift revenue, grants) and comparable cross-Canada service breadth.
Direct peers
- YMCA of Greater Toronto: Large Canadian regional YMCA operating branches, child care, camps, and newcomer services. Directly comparable on program mix (fitness, child care, camps, employment) and nonprofit membership model, though at much larger urban scale.
- YMCA Calgary: Provincial-scale Canadian YMCA offering fitness, child care, day camps, and community programming. Closest structural peer in terms of multi-region operations, donor-funded Financial Assistance model, and youth/family focus.
- Boys & Girls Clubs of Canada: Federated nonprofit providing youth development, child care, and community programs across Canada. Comparable because it serves overlapping youth/family segments via club-based membership and municipal partnerships.
- JCC (Jewish Community Centres) of Canada: Community-centre operator offering fitness, aquatics, child care, and youth programming in a nonprofit membership model. Structurally analogous to YMCA branches on facilities, programming, and member-based revenue.
Emerging players
- Big Brothers Big Sisters of Canada: National youth mentoring nonprofit offering community-based programs across Canada. Comparable mission focus on youth development and positive youth outcomes, with similar donor-supported funding model.
- MLSE Launch Pad: Toronto-based sport-for-development charity using sport to help youth facing barriers. Comparable mission (youth development via recreation/sport) and donor-funded operating model, though at much smaller and more urban scale.
Regional players
- City of St. John's Recreation (municipal rec complexes): Municipal recreation facilities in the same metropolitan market (Paul Reynolds Community Centre, H.G.R. Mews Centre). Comparable because they offer fitness, swimming, and courts to overlapping residents, often at subsidized municipal pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
YMCA of Newfoundland and Labrador social profiles
Digital presenceYMCA of Newfoundland and Labrador financial estimates
Financial estimateRevenue estimate
Valuation estimate
YMCA of Newfoundland and Labrador leadership team
Management profileNumber of profiles
Profiles19 records
YMCA of Newfoundland and Labrador funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YMCA of Newfoundland and Labrador M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YMCA of Newfoundland and Labrador
What does YMCA of Newfoundland and Labrador do?
YMCA of Newfoundland and Labrador is a registered charity that delivers community-based health, fitness, aquatics, child care, youth development, newcomer settlement, and employment services through five regional branches and 170+ points of delivery. Core subscription-style offerings include YMCA memberships, regulated child care (infant through school age), pre-kindergarten, and day camps, with financial assistance to ensure access. The organization also operates the Kilmory YMCA Camp, a waterfront cabin resort acquired in May 2026, and accepts charitable donations and grants to support its community mission.
Is YMCA of Newfoundland and Labrador a public or private company?
YMCA of Newfoundland and Labrador is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was YMCA of Newfoundland and Labrador founded?
YMCA of Newfoundland and Labrador was founded in 1854. It employs 101 to 250 people.
Where is YMCA of Newfoundland and Labrador based?
YMCA of Newfoundland and Labrador is headquartered in St. John's, Canada, in the North America region.
How does YMCA of Newfoundland and Labrador make money?
Six revenue lines are on record. Membership Fees are the primary driver. The others are child Care and Day Camp Fees, kilmory YMCA Camp Accommodations, branch and Facility Rentals, donations and Annual Campaign and government Grants and Partnerships.
Who are YMCA of Newfoundland and Labrador's main competitors?
Broad incumbents on record are YMCA Canada, GoodLife Fitness and Salvation Army Canada. Direct peers are YMCA of Greater Toronto, YMCA Calgary, Boys & Girls Clubs of Canada and JCC (Jewish Community Centres) of Canada. Emerging players are Big Brothers Big Sisters of Canada and MLSE Launch Pad. City of St. John's Recreation (municipal rec complexes) is listed as a regional player.
Does YMCA of Newfoundland and Labrador have an API?
No public API is recorded for YMCA of Newfoundland and Labrador.
What industry is YMCA of Newfoundland and Labrador in?
YMCA of Newfoundland and Labrador's product category is Community Recreation and Social Services. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of BPAGACAF, Maternal, Child & Family Health Organizations. Its NAICS code is 62411 and its SIC code is 7997.